Quick Overview
- 1#1: Revinate - Revinate is a comprehensive CRM platform for hotels that personalizes guest experiences, drives direct bookings, and automates marketing.
- 2#2: Salesforce Hospitality Cloud - Salesforce Hospitality Cloud delivers tailored CRM solutions for managing guest relationships, loyalty programs, and personalized service in hotels and resorts.
- 3#3: SevenRooms - SevenRooms is a hospitality CRM that unifies reservations, guest profiles, and marketing to enhance experiences in restaurants and venues.
- 4#4: Oracle Hospitality - Oracle Hospitality provides integrated CRM and property management tools for optimizing guest interactions across hotels and casinos.
- 5#5: Cloudbeds - Cloudbeds offers a hospitality platform with built-in CRM features for managing bookings, guest data, and communications in hotels and rentals.
- 6#6: Mews - Mews is a cloud PMS with CRM capabilities that streamlines guest management, payments, and personalized services for hotels.
- 7#7: Profitroom - Profitroom specializes in hospitality CRM for email marketing, guest segmentation, and revenue optimization in hotels.
- 8#8: Stayntouch - Stayntouch delivers mobile-first hotel PMS and CRM to centralize guest data and enable contactless operations.
- 9#9: RoomRaccoon - RoomRaccoon is an all-in-one hotel management system with CRM tools for guest relations and automated marketing.
- 10#10: Apaleo - Apaleo provides a flexible hospitality PMS with CRM integrations for scalable guest management and operations.
Tools were evaluated based on functionality—including guest relationship management, booking integration, and automation—quality of user experience, and overall value, ensuring they meet the diverse needs of hospitality businesses.
Comparison Table
Hospitality CRM software is pivotal for enhancing guest interactions and operational workflows, with a variety of tools tailored to different property needs. This comparison table examines key options such as Revinate, Salesforce Hospitality Cloud, SevenRooms, Oracle Hospitality, Cloudbeds, and more, outlining their distinct features and strengths. Readers will discover which tool aligns best with their business scale, service offerings, or specific objectives.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Revinate Revinate is a comprehensive CRM platform for hotels that personalizes guest experiences, drives direct bookings, and automates marketing. | enterprise | 9.6/10 | 9.8/10 | 8.9/10 | 9.3/10 |
| 2 | Salesforce Hospitality Cloud Salesforce Hospitality Cloud delivers tailored CRM solutions for managing guest relationships, loyalty programs, and personalized service in hotels and resorts. | enterprise | 9.2/10 | 9.8/10 | 7.8/10 | 8.4/10 |
| 3 | SevenRooms SevenRooms is a hospitality CRM that unifies reservations, guest profiles, and marketing to enhance experiences in restaurants and venues. | specialized | 9.1/10 | 9.5/10 | 8.7/10 | 8.5/10 |
| 4 | Oracle Hospitality Oracle Hospitality provides integrated CRM and property management tools for optimizing guest interactions across hotels and casinos. | enterprise | 8.4/10 | 9.2/10 | 7.5/10 | 8.0/10 |
| 5 | Cloudbeds Cloudbeds offers a hospitality platform with built-in CRM features for managing bookings, guest data, and communications in hotels and rentals. | enterprise | 8.4/10 | 8.9/10 | 8.2/10 | 7.9/10 |
| 6 | Mews Mews is a cloud PMS with CRM capabilities that streamlines guest management, payments, and personalized services for hotels. | specialized | 8.6/10 | 8.8/10 | 9.0/10 | 8.2/10 |
| 7 | Profitroom Profitroom specializes in hospitality CRM for email marketing, guest segmentation, and revenue optimization in hotels. | specialized | 8.2/10 | 8.5/10 | 7.9/10 | 8.0/10 |
| 8 | Stayntouch Stayntouch delivers mobile-first hotel PMS and CRM to centralize guest data and enable contactless operations. | specialized | 8.3/10 | 8.6/10 | 8.4/10 | 7.9/10 |
| 9 | RoomRaccoon RoomRaccoon is an all-in-one hotel management system with CRM tools for guest relations and automated marketing. | enterprise | 8.4/10 | 8.2/10 | 9.1/10 | 8.7/10 |
| 10 | Apaleo Apaleo provides a flexible hospitality PMS with CRM integrations for scalable guest management and operations. | specialized | 8.1/10 | 8.4/10 | 7.8/10 | 7.7/10 |
Revinate is a comprehensive CRM platform for hotels that personalizes guest experiences, drives direct bookings, and automates marketing.
Salesforce Hospitality Cloud delivers tailored CRM solutions for managing guest relationships, loyalty programs, and personalized service in hotels and resorts.
SevenRooms is a hospitality CRM that unifies reservations, guest profiles, and marketing to enhance experiences in restaurants and venues.
Oracle Hospitality provides integrated CRM and property management tools for optimizing guest interactions across hotels and casinos.
Cloudbeds offers a hospitality platform with built-in CRM features for managing bookings, guest data, and communications in hotels and rentals.
Mews is a cloud PMS with CRM capabilities that streamlines guest management, payments, and personalized services for hotels.
Profitroom specializes in hospitality CRM for email marketing, guest segmentation, and revenue optimization in hotels.
Stayntouch delivers mobile-first hotel PMS and CRM to centralize guest data and enable contactless operations.
RoomRaccoon is an all-in-one hotel management system with CRM tools for guest relations and automated marketing.
Apaleo provides a flexible hospitality PMS with CRM integrations for scalable guest management and operations.
Revinate
enterpriseRevinate is a comprehensive CRM platform for hotels that personalizes guest experiences, drives direct bookings, and automates marketing.
Guest Data Platform that owns and enriches first-party guest profiles independently of OTAs, enabling unmatched personalization and retention.
Revinate is a premier CRM platform designed specifically for the hospitality industry, empowering hotels and resorts to unify guest data from multiple sources into a single, actionable profile. It excels in personalized marketing automation, reputation management, guest surveys, and revenue optimization tools like upsells and direct booking campaigns. By integrating seamlessly with popular PMS systems, Revinate helps properties drive loyalty, increase RevPAR, and reduce reliance on OTAs through data-driven insights and high-engagement communications.
Pros
- Comprehensive guest data unification and advanced segmentation for hyper-personalized campaigns
- Proven ROI with high email deliverability (95%+) and tools that boost direct revenue
- Robust integrations with 200+ PMS and hospitality systems for seamless operations
Cons
- Premium pricing may be steep for small independent properties
- Initial setup and data migration can require dedicated IT support
- Advanced features have a learning curve for non-technical users
Best For
Mid-to-large hotel chains and resorts seeking enterprise-grade CRM to maximize guest lifetime value and direct bookings.
Pricing
Custom enterprise pricing starting at around $1,000/month per property, scaled by room count, features, and usage; often includes performance-based incentives.
Salesforce Hospitality Cloud
enterpriseSalesforce Hospitality Cloud delivers tailored CRM solutions for managing guest relationships, loyalty programs, and personalized service in hotels and resorts.
Einstein AI-powered Guest 360 view for hyper-personalized recommendations and predictive insights across the guest journey
Salesforce Hospitality Cloud is a robust CRM platform tailored for the hospitality industry, helping hotels, resorts, and venues manage guest relationships across the entire lifecycle from booking to post-stay engagement. Built on the Salesforce Customer 360 foundation, it provides unified guest profiles, AI-powered personalization via Einstein, and seamless integrations with property management systems (PMS) and other hospitality tools. It streamlines sales, marketing, service, and operations to drive revenue and loyalty through data-driven insights.
Pros
- Exceptional scalability and customization for enterprise needs
- Advanced AI analytics and Einstein for personalized guest experiences
- Deep integrations with PMS, POS, and third-party hospitality apps
Cons
- Steep learning curve requiring significant training and admin expertise
- High implementation and ongoing costs
- Potentially overwhelming for small or independent properties
Best For
Enterprise-level hospitality chains and large resorts needing a highly customizable, integrated CRM for complex guest management and revenue optimization.
Pricing
Custom enterprise pricing, typically $150-$300+ per user/month with additional fees for implementation, add-ons, and contracts based on scale.
SevenRooms
specializedSevenRooms is a hospitality CRM that unifies reservations, guest profiles, and marketing to enhance experiences in restaurants and venues.
Unified Guest Journey platform that captures data across every touchpoint for hyper-personalized hospitality experiences
SevenRooms is a powerful CRM platform tailored for the hospitality industry, including restaurants, hotels, nightclubs, and events venues. It centralizes guest data from reservations, POS systems, and marketing interactions to create detailed profiles for personalized experiences. The software streamlines operations like booking management, loyalty programs, and targeted campaigns while providing analytics to boost revenue and retention.
Pros
- Comprehensive guest profiling with 360-degree data aggregation
- Seamless integrations with POS, delivery apps, and payment systems
- Advanced marketing automation and revenue optimization tools
Cons
- High cost suitable mainly for mid-to-large venues
- Steep learning curve for full feature utilization
- Limited self-service reporting for non-technical users
Best For
Mid-to-enterprise-level hospitality businesses focused on data-driven guest loyalty and revenue growth.
Pricing
Custom quote-based pricing; typically starts at $5,000+/month for enterprise plans, scaled by venue size and features.
Oracle Hospitality
enterpriseOracle Hospitality provides integrated CRM and property management tools for optimizing guest interactions across hotels and casinos.
Guest360 unified profile delivering a complete, real-time 360-degree guest view across all touchpoints and properties
Oracle Hospitality is a comprehensive cloud-based platform tailored for the hospitality industry, offering robust CRM functionalities integrated with property management systems (PMS) like OPERA Cloud. It enables hotels and resorts to manage guest profiles, preferences, loyalty programs, and personalized marketing campaigns seamlessly. The solution provides a 360-degree view of guests, advanced analytics, and automation to enhance customer relationships and drive revenue.
Pros
- Enterprise-grade integration with PMS, revenue management, and Oracle ecosystem
- Advanced guest profiling with AI-driven personalization and 360-degree views
- Scalable for multi-property chains with strong analytics and reporting
Cons
- Steep learning curve and requires extensive training for staff
- High implementation and customization costs
- Overkill for small independent properties due to complexity
Best For
Large hotel chains and resorts seeking scalable, integrated CRM with enterprise-level security and analytics.
Pricing
Custom enterprise pricing, typically starting at $5,000+ per month per property based on size, modules, and users; requires quote.
Cloudbeds
enterpriseCloudbeds offers a hospitality platform with built-in CRM features for managing bookings, guest data, and communications in hotels and rentals.
Conversations Hub for unified multi-channel guest messaging across SMS, WhatsApp, email, and reviews in one inbox
Cloudbeds is a comprehensive cloud-based hospitality management platform with robust CRM features tailored for hotels, resorts, vacation rentals, and hostels. It centralizes guest data in detailed profiles, enables personalized marketing automation via email and SMS campaigns, and supports loyalty programs to enhance repeat business. The CRM integrates seamlessly with its PMS, channel manager, and booking engine for a unified view of guest interactions and operations.
Pros
- Seamless integration of CRM with PMS and revenue tools for holistic guest management
- Multi-channel guest communication including automated messaging and surveys
- Strong segmentation and personalization capabilities for targeted marketing
Cons
- Pricing can be steep for small independent properties
- Advanced reporting and customization options are somewhat limited
- Occasional performance lags reported during peak seasons
Best For
Mid-sized hotels and multi-property groups needing an integrated CRM-PMS solution for guest retention and direct bookings.
Pricing
Custom quote-based pricing starting at around $130/month for small properties, scaling with room count and modules (Essential, Professional, Advanced tiers).
Mews
specializedMews is a cloud PMS with CRM capabilities that streamlines guest management, payments, and personalized services for hotels.
Real-time Guest Journey Canvas for visualizing and personalizing every stage of the guest experience
Mews is a cloud-native property management system (PMS) with robust CRM capabilities designed for hotels, hostels, and serviced apartments, enabling centralized guest data management, personalized marketing, and automated communications. It facilitates seamless guest journeys from booking to post-stay follow-up through features like dynamic pricing, loyalty programs, and real-time personalization. With an open API and extensive integrations, Mews supports operational efficiency while focusing on revenue optimization and guest satisfaction in the hospitality sector.
Pros
- Intuitive, mobile-first interface that simplifies daily operations
- Powerful guest personalization and automation for targeted marketing
- Extensive integrations via open API and marketplace for scalability
Cons
- Pricing scales quickly for larger properties, potentially costly for small operators
- Advanced CRM analytics require some setup and expertise
- Limited built-in reporting customization compared to dedicated CRM tools
Best For
Mid-sized hotels and apartment complexes looking for an all-in-one PMS-CRM solution with strong automation and integrations.
Pricing
Custom quote-based pricing starting at around €300-500/month for small properties, scaling per room/guest with tiers like Essential, Professional, and Enterprise.
Profitroom
specializedProfitroom specializes in hospitality CRM for email marketing, guest segmentation, and revenue optimization in hotels.
Profitroom Intelligence, an AI-driven revenue management system that dynamically adjusts rates based on demand forecasting and competitor data.
Profitroom is an all-in-one cloud-based platform designed for hotels and hospitality businesses, offering integrated CRM, booking engine, channel management, and revenue optimization tools to drive direct bookings and guest loyalty. Its CRM capabilities include detailed guest profiles, automated email marketing, segmentation, and personalized communication to enhance guest relationships and repeat business. The software streamlines operations by centralizing data from reservations, check-ins, and post-stay feedback, helping properties boost revenue while reducing reliance on OTAs.
Pros
- Comprehensive integration of CRM with revenue management and booking tools
- Strong focus on direct bookings and OTA reduction
- Robust guest personalization and marketing automation features
Cons
- Pricing is quote-based and can be expensive for smaller properties
- Interface may feel overwhelming for beginners despite intuitive elements
- Limited transparency on advanced analytics without add-ons
Best For
Mid-sized independent hotels and chains in Europe seeking an integrated CRM solution to optimize revenue and guest engagement.
Pricing
Custom quote-based pricing starting around €400-€1,000/month depending on property size and modules; no public tiers.
Stayntouch
specializedStayntouch delivers mobile-first hotel PMS and CRM to centralize guest data and enable contactless operations.
Fully mobile PMS platform that eliminates the front desk, enabling true contactless operations and real-time guest engagement from anywhere
Stayntouch is a cloud-based property management system (PMS) tailored for hotels, with integrated CRM capabilities that focus on guest engagement, personalization, and data-driven revenue optimization. It offers mobile-first solutions like contactless check-in, automated messaging, and loyalty program management to streamline operations and enhance guest experiences. The platform emphasizes direct bookings, upsell opportunities, and seamless integrations with third-party hospitality tools.
Pros
- Mobile-first interface enables efficient, contactless guest interactions and operations
- Strong CRM tools for personalized guest profiles, segmentation, and targeted marketing
- Robust integrations with OTAs, payment gateways, and revenue management systems
Cons
- Pricing can be steep for smaller independent properties
- Some advanced analytics require additional modules or custom setup
- Occasional reports of slower customer support response times during peak seasons
Best For
Mid-sized independent hotels and boutique properties seeking a modern, mobile-centric PMS with powerful CRM for guest retention and direct revenue growth.
Pricing
Custom pricing based on property size; typically starts at $150-$300 per month per 100 keys, with enterprise plans available upon quote.
RoomRaccoon
enterpriseRoomRaccoon is an all-in-one hotel management system with CRM tools for guest relations and automated marketing.
Unified Guest CRM dashboard providing real-time profiles, segmentation, and automated email/SMS campaigns powered by PMS data
RoomRaccoon is an all-in-one property management platform designed for independent hotels and B&Bs, integrating PMS, channel management, booking engine, and CRM tools. It helps hoteliers manage guest relationships through detailed profiles, automated communications, segmentation, and personalized marketing to boost loyalty and direct bookings. The software streamlines operations with real-time insights and revenue optimization features tailored for small to medium-sized properties.
Pros
- All-in-one integration of PMS and CRM reduces need for multiple tools
- Intuitive interface with strong mobile app support
- Effective channel management and automated guest communications
Cons
- CRM analytics and reporting lack depth compared to dedicated solutions
- Limited customization for advanced marketing automations
- Customer support can be inconsistent during peak times
Best For
Small to mid-sized independent hotels and B&Bs looking for an affordable, user-friendly CRM integrated with core property management functions.
Pricing
Starts at €109/month for up to 10 rooms, scaling with property size (e.g., €219 for 11-25 rooms); includes all core features with no long-term contracts.
Apaleo
specializedApaleo provides a flexible hospitality PMS with CRM integrations for scalable guest management and operations.
Fully open API platform enabling unlimited, cost-free integrations
Apaleo is a cloud-native Property Management System (PMS) with integrated CRM functionalities tailored for the hospitality industry, enabling hotels to manage guest profiles, communications, and personalized marketing. It combines reservation management, billing, and revenue tools with CRM features like loyalty programs and guest data insights via an open API ecosystem. This makes it suitable for streamlining operations and enhancing guest relationships in multi-property setups.
Pros
- Highly flexible open API for seamless integrations with third-party tools
- Robust guest management and personalization features
- Scalable for multi-property hospitality groups
Cons
- Pricing can escalate quickly for larger properties
- Steeper learning curve for non-technical users
- CRM depth is strong but not as specialized as dedicated platforms
Best For
Mid-sized hotel chains seeking an integrated PMS-CRM solution with extensive API connectivity.
Pricing
Modular subscription pricing starting at around €200-500/month per property, scaling based on rooms, features, and usage.
Conclusion
The top 10 hospitality CRM tools reviewed each excel in fostering guest connections and streamlining operations, with Revinate leading as the standout choice—its focus on personalization, direct booking growth, and automated marketing setting a high bar. Salesforce Hospitality Cloud and SevenRooms follow closely, offering tailored solutions for large-scale resorts and multi-venue management, respectively, proving there are strong options for diverse needs.
Ready to elevate guest experiences? Start with Revinate to harness its power for personalized interactions, increased bookings, and lasting loyalty.
Tools Reviewed
All tools were independently evaluated for this comparison