Quick Overview
- 1#1: Hotjar - Provides website heatmaps, session recordings, surveys, and feedback tools to visualize user behavior.
- 2#2: Microsoft Clarity - Offers free heatmaps, session replays, and AI-powered insights for website user experience analysis.
- 3#3: Crazy Egg - Generates scrollmaps, click heatmaps, and confetti reports to optimize website conversions.
- 4#4: Mouseflow - Delivers heatmaps, session recordings, and form analytics to understand visitor interactions.
- 5#5: Lucky Orange - Combines heatmaps, live chat, polls, and dynamic text replacement for site optimization.
- 6#6: Smartlook - Creates heatmaps, session replays, and event tracking for mobile and web product analytics.
- 7#7: FullStory - Enterprise platform for session replay, heatmaps, and friction signal detection in digital experiences.
- 8#8: Contentsquare - Advanced experience analytics with zone-based heatmaps and AI-driven user journey insights.
- 9#9: Heap - Automatic data capture with retroactive heatmaps and behavioral analytics for product teams.
- 10#10: Matomo - Open-source web analytics platform with heatmap plugins for privacy-focused user tracking.
These tools were selected based on a rigorous assessment of feature depth, usability, data accuracy, and overall value, ensuring they cater to diverse needs while maintaining high performance.
Comparison Table
This comparison table examines popular heatmap software tools like Hotjar, Microsoft Clarity, Crazy Egg, Mouseflow, Lucky Orange, and more, offering a clear overview of their core features. Readers will learn how each tool tracks user behavior, measures engagement, and aligns with various use cases to identify the best fit for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Hotjar Provides website heatmaps, session recordings, surveys, and feedback tools to visualize user behavior. | specialized | 9.4/10 | 9.6/10 | 9.8/10 | 9.1/10 |
| 2 | Microsoft Clarity Offers free heatmaps, session replays, and AI-powered insights for website user experience analysis. | specialized | 9.4/10 | 9.3/10 | 9.8/10 | 10/10 |
| 3 | Crazy Egg Generates scrollmaps, click heatmaps, and confetti reports to optimize website conversions. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Mouseflow Delivers heatmaps, session recordings, and form analytics to understand visitor interactions. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.8/10 |
| 5 | Lucky Orange Combines heatmaps, live chat, polls, and dynamic text replacement for site optimization. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 8.1/10 |
| 6 | Smartlook Creates heatmaps, session replays, and event tracking for mobile and web product analytics. | specialized | 8.4/10 | 8.7/10 | 9.1/10 | 8.0/10 |
| 7 | FullStory Enterprise platform for session replay, heatmaps, and friction signal detection in digital experiences. | enterprise | 8.7/10 | 9.2/10 | 8.1/10 | 7.4/10 |
| 8 | Contentsquare Advanced experience analytics with zone-based heatmaps and AI-driven user journey insights. | enterprise | 8.7/10 | 9.4/10 | 7.6/10 | 7.4/10 |
| 9 | Heap Automatic data capture with retroactive heatmaps and behavioral analytics for product teams. | enterprise | 7.8/10 | 8.2/10 | 7.5/10 | 6.9/10 |
| 10 | Matomo Open-source web analytics platform with heatmap plugins for privacy-focused user tracking. | other | 7.2/10 | 7.0/10 | 6.0/10 | 9.0/10 |
Provides website heatmaps, session recordings, surveys, and feedback tools to visualize user behavior.
Offers free heatmaps, session replays, and AI-powered insights for website user experience analysis.
Generates scrollmaps, click heatmaps, and confetti reports to optimize website conversions.
Delivers heatmaps, session recordings, and form analytics to understand visitor interactions.
Combines heatmaps, live chat, polls, and dynamic text replacement for site optimization.
Creates heatmaps, session replays, and event tracking for mobile and web product analytics.
Enterprise platform for session replay, heatmaps, and friction signal detection in digital experiences.
Advanced experience analytics with zone-based heatmaps and AI-driven user journey insights.
Automatic data capture with retroactive heatmaps and behavioral analytics for product teams.
Open-source web analytics platform with heatmap plugins for privacy-focused user tracking.
Hotjar
specializedProvides website heatmaps, session recordings, surveys, and feedback tools to visualize user behavior.
Engagement Zone Heatmaps that highlight frustration signals like rage clicks and dead clicks for rapid UX fixes
Hotjar is a leading user behavior analytics platform specializing in heatmaps that visualize clicks, scrolls, mouse movements, and engagement zones to reveal how visitors interact with websites. It combines heatmaps with session recordings, surveys, polls, and feedback tools for both quantitative and qualitative insights into user experience. This helps businesses identify UX pain points, optimize conversions, and improve site performance without requiring coding expertise.
Pros
- Quick and easy installation via a single script tag
- Comprehensive heatmap types including click, scroll, move, and engagement zones with segmentation
- Powerful integrations with tools like Google Analytics, WordPress, and Shopify
Cons
- Free plan limits data volume and sampling for high-traffic sites
- Advanced filtering and unlimited data require higher-tier plans
- Session recordings can consume significant storage on busy sites
Best For
Small to mid-sized businesses and UX teams seeking intuitive, visual insights to optimize website user experience and conversions.
Pricing
Free Basic plan; paid plans from $39/month (Plus, billed annually) to $171/month (Scale), with Enterprise custom pricing.
Microsoft Clarity
specializedOffers free heatmaps, session replays, and AI-powered insights for website user experience analysis.
Unlimited session recordings paired with AI-powered frustration signals like rage clicks
Microsoft Clarity is a free web analytics tool that delivers heatmaps, session recordings, and behavioral insights to help website owners understand user interactions. It generates click, scroll, and attention heatmaps, while also highlighting frustration signals like rage clicks and dead clicks. The platform combines these visualizations with performance metrics and session replays for comprehensive UX analysis.
Pros
- Completely free with unlimited data storage and sessions
- Rich heatmap types including rage clicks and dead clicks
- Seamless setup via single JavaScript snippet
Cons
- Limited dashboard customization and filtering options
- Occasional delays in data processing for high-traffic sites
- Fewer third-party integrations compared to paid alternatives
Best For
Small to medium-sized businesses and developers needing powerful, no-cost heatmap and session replay tools for UX optimization.
Pricing
Entirely free with no paid tiers or usage limits.
Crazy Egg
specializedGenerates scrollmaps, click heatmaps, and confetti reports to optimize website conversions.
Confetti reports that overlay heatmap data segmented by referrals, search terms, and devices for granular insights.
Crazy Egg is a web analytics platform specializing in visual heatmaps, scrollmaps, and confetti reports to reveal user behavior on websites. It tracks clicks, scrolls, and engagement patterns, complemented by session recordings and A/B testing tools for optimization. Ideal for marketers seeking actionable insights to boost conversions and refine user experience without complex setups.
Pros
- Highly detailed heatmaps, scrollmaps, and confetti visualizations
- Session recordings for in-depth user journey analysis
- Integrated A/B and split testing capabilities
- Strong data segmentation by traffic sources
Cons
- No free plan or trial beyond demos
- Pageview limits on lower tiers require upgrades for high-traffic sites
- Pricing escalates quickly for advanced features
- Data retention periods vary by plan
Best For
Small to mid-sized businesses and e-commerce sites focused on visual user behavior analytics to improve conversions.
Pricing
Starts at $29/mo (annual) for Basic (30k pageviews), up to $249/mo for Pro; Enterprise custom.
Mouseflow
specializedDelivers heatmaps, session recordings, and form analytics to understand visitor interactions.
Frustration Score and Rage Click detection for identifying user pain points
Mouseflow is a comprehensive user behavior analytics platform specializing in heatmaps, session replays, and conversion funnels to reveal how visitors interact with websites. It generates click, move, scroll, and attention heatmaps to highlight user engagement zones, dead clicks, and scroll depth. Additional tools like form analytics, error tracking, and frustration scoring help optimize user experience and boost conversions.
Pros
- Multiple heatmap types including attention and movement maps
- High-quality session replays with frustration detection
- Seamless integrations with Google Analytics and tag managers
Cons
- Pricing scales quickly for high-traffic sites
- Limited data retention on lower plans
- Advanced features require some setup time
Best For
Mid-sized e-commerce and SaaS businesses needing detailed behavioral insights to improve UX and conversions.
Pricing
Free Starter plan; paid tiers from $29/mo (Basic, annual) to $249/mo (Pro), with Enterprise custom pricing.
Lucky Orange
specializedCombines heatmaps, live chat, polls, and dynamic text replacement for site optimization.
Dynamic Heatmaps that automatically update and segment by UTM parameters, traffic sources, or custom events without manual filtering.
Lucky Orange is a comprehensive website optimization platform specializing in heatmaps, session recordings, and user behavior analytics to help businesses understand visitor interactions. It provides click heatmaps, movement heatmaps, scroll heatmaps, and dynamic heatmaps that update in real-time, allowing users to segment data by campaigns or pages. Beyond heatmaps, it integrates conversion funnels, form analytics, and live chat for a holistic view of site performance.
Pros
- Robust heatmap types including dynamic and rage click detection
- Seamless integration with session recordings for deeper insights
- Quick setup with a single JavaScript snippet
Cons
- Pricing scales steeply with monthly pageviews
- Limited advanced segmentation compared to enterprise tools
- Occasional data processing delays during peak usage
Best For
Mid-sized e-commerce businesses and marketers seeking an all-in-one heatmap and behavior analytics solution.
Pricing
Free plan up to 30k pageviews/mo; paid plans start at $39/mo (30k pageviews) and scale to $549/mo (500k pageviews), with custom enterprise pricing.
Smartlook
specializedCreates heatmaps, session replays, and event tracking for mobile and web product analytics.
Frustration heatmaps that detect and highlight rage clicks, dead clicks, and other user pain signals
Smartlook is a behavioral analytics platform specializing in session replays, heatmaps, and event tracking for websites and mobile apps. It offers click, scroll, rage click, and frustration heatmaps to visualize user interactions, attention areas, and pain points. The tool excels by syncing heatmaps directly with session recordings, enabling teams to drill down from aggregate data to individual user sessions for comprehensive insights.
Pros
- Advanced heatmap types including rage clicks and frustration signals
- Seamless integration with high-fidelity session replays
- Quick setup via JavaScript snippet and intuitive dashboard
Cons
- Pricing scales quickly for high session volumes
- Limited heatmap customization and segmentation options
- Less specialized for pure heatmap needs compared to dedicated tools
Best For
Product teams at SMBs needing integrated heatmaps and session replays for web and mobile user behavior analysis.
Pricing
Free plan up to 3,000 sessions/month; Pro from $55/month (annual billing) for 5,000 sessions, with custom Enterprise options.
FullStory
enterpriseEnterprise platform for session replay, heatmaps, and friction signal detection in digital experiences.
AI-driven frustration signals (rage/dead clicks) overlaid directly on heatmaps for instant identification of UX bottlenecks
FullStory is a comprehensive digital experience analytics platform that captures every user interaction on websites and apps, generating accurate heatmaps for clicks, scrolls, hovers, and attention alongside full session replays. It goes beyond traditional heatmaps by integrating frustration signals like rage clicks, dead clicks, and error tracking to pinpoint user pain points. This makes it ideal for teams seeking deep insights into user behavior to improve conversion rates and UX.
Pros
- Exceptionally accurate heatmaps powered by 100% session data capture
- Integrated session replay and frustration signals for contextual insights
- Robust privacy controls with data masking and compliance features
Cons
- Enterprise-level pricing that's prohibitive for small teams
- Steep learning curve for advanced analytics and customization
- Session storage limits can require higher tiers for high-traffic sites
Best For
Enterprise product and UX teams needing integrated session analytics with advanced heatmaps for complex user behavior analysis.
Pricing
Custom quote-based pricing starting at around $2,000-$5,000/month for mid-tier plans, scaled by monthly sessions and features.
Contentsquare
enterpriseAdvanced experience analytics with zone-based heatmaps and AI-driven user journey insights.
AI-powered Zone Analysis with Friction Scores for precise, customizable heatmap segmentation
Contentsquare is a comprehensive digital experience analytics platform specializing in heatmaps, session replays, and user behavior insights for websites and mobile apps. It provides dynamic heatmaps for clicks, scrolls, taps, and mouse movements, overlaid with AI-powered zone analysis to pinpoint friction and engagement. Beyond basic visualization, it offers funnel optimization, rage clicks detection, and actionable recommendations to improve UX.
Pros
- Advanced AI insights and zone-based heatmaps
- Robust session replay integration
- Scalable for high-traffic enterprise sites
Cons
- High cost with custom enterprise pricing
- Steep learning curve for full utilization
- Limited transparency on pricing and trials
Best For
Enterprise teams needing advanced, AI-enhanced heatmaps and analytics for large-scale digital optimization.
Pricing
Custom quote-based pricing; typically starts at $40,000+ annually based on traffic volume and features.
Heap
enterpriseAutomatic data capture with retroactive heatmaps and behavioral analytics for product teams.
Autocapture with retroactive analysis, enabling heatmaps from past user data without code changes
Heap (heap.io) is a comprehensive product analytics platform that automatically captures every user interaction on websites and mobile apps via a single JavaScript snippet, enabling retroactive analysis without manual event tagging. As a heatmap solution, it provides click, move, scroll, and attention heatmaps to visualize user behavior patterns across pages and sessions. It integrates heatmaps with session replays, funnels, paths, and segmentation for deeper insights into user journeys.
Pros
- Autocapture technology records all interactions automatically for instant heatmap generation
- Retroactive querying allows analysis of historical data without prior setup
- Seamless integration with session replays and advanced segmentation
Cons
- Pricing is enterprise-focused and expensive for small teams or startups
- Dashboard can feel overwhelming due to the breadth of features
- Heatmap customization options are less flexible than dedicated heatmap tools
Best For
Mid-sized to enterprise product teams needing all-in-one behavioral analytics with robust heatmaps.
Pricing
Free tier for up to 10k sessions/month; paid plans custom-priced via sales, starting around $3,600/year for Growth tier and scaling with usage.
Matomo
otherOpen-source web analytics platform with heatmap plugins for privacy-focused user tracking.
Complete data control and GDPR compliance through self-hosting
Matomo is an open-source, self-hosted web analytics platform that provides heatmap functionality via its premium Heatmaps & Session Recordings plugin. It generates click heatmaps, scroll heatmaps, and session replays to visualize user behavior on websites. While not a dedicated heatmap tool, it integrates seamlessly with comprehensive analytics for privacy-focused tracking without third-party data sharing.
Pros
- Excellent privacy and data ownership with self-hosting
- Seamless integration with full analytics suite
- Cost-effective for basic to moderate heatmap needs
Cons
- Requires technical setup for self-hosting
- Heatmap features less advanced than dedicated tools
- Premium plugin needed for heatmaps, adding cost
Best For
Privacy-conscious developers and site owners wanting integrated analytics with basic heatmaps on self-hosted platforms.
Pricing
Free self-hosted core; Heatmaps plugin from €249/year; Cloud plans from €23/month.
Conclusion
The top heatmap software reviewed each offers unique strengths, but Hotjar leads as the most comprehensive choice, combining heatmaps, session recordings, and feedback tools to deep-dive into user behavior. Microsoft Clarity excels with its free, AI-powered insights, making it a strong pick for those prioritizing affordability, while Crazy Egg stands out for conversion-focused visualizations like scrollmaps and confetti reports. Together, these tools underscore the value of data-driven design in enhancing user experiences.
If you’re looking to optimize your site, start with Hotjar—the top-ranked tool—to visualize behavior, identify pain points, and build more engaging experiences that resonate with your audience.
Tools Reviewed
All tools were independently evaluated for this comparison