Quick Overview
- 1#1: Hotjar - Provides interactive heatmaps, session recordings, and feedback tools to visualize and optimize website user behavior.
- 2#2: Microsoft Clarity - Offers free heatmaps, session replays, and rage clicks detection to analyze user interactions on websites.
- 3#3: Crazy Egg - Generates click heatmaps, scrollmaps, and confetti reports to uncover user behavior patterns for site improvements.
- 4#4: Mouseflow - Delivers heatmaps, session recordings, and funnel analytics to gain insights into website visitor journeys.
- 5#5: Lucky Orange - Combines heatmaps, live chat, polls, and dynamic text replacement to boost conversions and user engagement.
- 6#6: FullStory - Enterprise-grade session replay and heatmaps for deep analysis of digital customer experiences.
- 7#7: Contentsquare - AI-powered experience analytics platform with advanced heatmaps and journey visualization for enterprises.
- 8#8: Heap - Automatic event tracking and retroactive heatmaps for product-led growth and user insights.
- 9#9: Smartlook - User and mobile analytics tool featuring heatmaps, session recordings, and event tracking.
- 10#10: Matomo - Open-source web analytics platform with heatmap and session recording plugins for privacy-focused tracking.
Tools were ranked based on a blend of feature depth, usability, technical performance, and value, ensuring a comprehensive list that suits diverse needs, from small-scale optimization to enterprise-level analytics.
Comparison Table
This comparison table outlines essential features, pricing structures, and user experiences of popular heat mapping tools like Hotjar, Microsoft Clarity, Crazy Egg, Mouseflow, and Lucky Orange, helping readers identify the right fit for their analytics and conversion optimization needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Hotjar Provides interactive heatmaps, session recordings, and feedback tools to visualize and optimize website user behavior. | specialized | 9.4/10 | 9.5/10 | 9.8/10 | 9.1/10 |
| 2 | Microsoft Clarity Offers free heatmaps, session replays, and rage clicks detection to analyze user interactions on websites. | specialized | 9.4/10 | 9.6/10 | 9.8/10 | 10/10 |
| 3 | Crazy Egg Generates click heatmaps, scrollmaps, and confetti reports to uncover user behavior patterns for site improvements. | specialized | 8.7/10 | 9.2/10 | 9.0/10 | 8.0/10 |
| 4 | Mouseflow Delivers heatmaps, session recordings, and funnel analytics to gain insights into website visitor journeys. | specialized | 8.3/10 | 9.0/10 | 8.5/10 | 7.5/10 |
| 5 | Lucky Orange Combines heatmaps, live chat, polls, and dynamic text replacement to boost conversions and user engagement. | specialized | 8.7/10 | 9.1/10 | 9.3/10 | 8.4/10 |
| 6 | FullStory Enterprise-grade session replay and heatmaps for deep analysis of digital customer experiences. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 7.1/10 |
| 7 | Contentsquare AI-powered experience analytics platform with advanced heatmaps and journey visualization for enterprises. | enterprise | 8.7/10 | 9.3/10 | 7.9/10 | 7.6/10 |
| 8 | Heap Automatic event tracking and retroactive heatmaps for product-led growth and user insights. | enterprise | 8.2/10 | 8.7/10 | 8.0/10 | 7.4/10 |
| 9 | Smartlook User and mobile analytics tool featuring heatmaps, session recordings, and event tracking. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.0/10 |
| 10 | Matomo Open-source web analytics platform with heatmap and session recording plugins for privacy-focused tracking. | other | 7.2/10 | 7.0/10 | 6.8/10 | 8.5/10 |
Provides interactive heatmaps, session recordings, and feedback tools to visualize and optimize website user behavior.
Offers free heatmaps, session replays, and rage clicks detection to analyze user interactions on websites.
Generates click heatmaps, scrollmaps, and confetti reports to uncover user behavior patterns for site improvements.
Delivers heatmaps, session recordings, and funnel analytics to gain insights into website visitor journeys.
Combines heatmaps, live chat, polls, and dynamic text replacement to boost conversions and user engagement.
Enterprise-grade session replay and heatmaps for deep analysis of digital customer experiences.
AI-powered experience analytics platform with advanced heatmaps and journey visualization for enterprises.
Automatic event tracking and retroactive heatmaps for product-led growth and user insights.
User and mobile analytics tool featuring heatmaps, session recordings, and event tracking.
Open-source web analytics platform with heatmap and session recording plugins for privacy-focused tracking.
Hotjar
specializedProvides interactive heatmaps, session recordings, and feedback tools to visualize and optimize website user behavior.
Automatic, unlimited heatmaps across all site pages with synced session recordings for contextual behavior analysis
Hotjar is a premier user behavior analytics platform specializing in heatmaps that visualize clicks, mouse movements, scrolls, and engagement zones on websites. It enables users to identify friction points, optimize layouts, and improve conversions through intuitive visual data overlays. Beyond heatmaps, it integrates session recordings, surveys, and funnels for comprehensive UX insights, making it a go-to tool for web optimization.
Pros
- Multiple heatmap types including click, scroll, move, and engagement (rage clicks/u-turns)
- Seamless one-script installation with automatic page-by-page heatmaps
- Strong integrations with tools like Google Analytics and HubSpot
Cons
- Data retention limits on lower plans (e.g., 365 days on free tier)
- Pricing scales quickly for high-traffic sites with session-based billing
- Advanced filtering and custom events require Business plan or higher
Best For
UX designers, product managers, and e-commerce site owners seeking visual, actionable insights into user interactions without complex setup.
Pricing
Free plan with basic features; Plus starts at $39/mo (500 daily sessions), Business at $99/mo (2,000 sessions), Scale custom pricing.
Microsoft Clarity
specializedOffers free heatmaps, session replays, and rage clicks detection to analyze user interactions on websites.
AI-powered frustration detection combined with unlimited session replays
Microsoft Clarity is a free web analytics tool that delivers advanced heatmaps for clicks, scrolls, and mouse movements, alongside session recordings to visualize real user interactions. It automatically identifies usability pain points like rage clicks, dead clicks, and frustration signals using AI-powered insights. Designed for website owners, it helps optimize user experience without any cost barriers.
Pros
- Completely free with unlimited heatmaps and session recordings
- AI-driven insights like rage clicks and dead clicks
- Simple one-line script installation
Cons
- Limited data retention (e.g., 30 days for some recordings)
- Web-only focus, no native mobile app support
- Dashboard can overwhelm users new to analytics
Best For
Website owners and developers seeking free, in-depth behavioral heatmaps and session analysis without budget constraints.
Pricing
Entirely free with no paid plans or usage limits.
Crazy Egg
specializedGenerates click heatmaps, scrollmaps, and confetti reports to uncover user behavior patterns for site improvements.
Confetti reports that overlay clicks colored by traffic source, device, or referrer for segmented insights
Crazy Egg is a comprehensive website analytics and optimization platform specializing in heatmaps, scrollmaps, and session recordings to visualize user interactions on web pages. It reveals where visitors click, how far they scroll, and their exact movements, helping users identify friction points and optimize conversions. The tool also integrates A/B testing and surveys for actionable insights into user behavior.
Pros
- Highly detailed heatmaps including click, scroll, and confetti reports segmented by user sources
- Intuitive session recordings for replaying real user sessions
- Seamless integration with A/B testing for quick optimization experiments
Cons
- Pricing scales steeply with pageviews, making it expensive for high-traffic sites
- Heatmaps take time to generate (not real-time)
- Limited advanced filtering and custom reporting compared to enterprise tools
Best For
Small to medium-sized businesses and marketers focused on conversion rate optimization through visual user behavior analysis.
Pricing
Starts at $29/month (Basic: 30k pageviews) up to $249/month (Pro: 1M pageviews); Enterprise custom.
Mouseflow
specializedDelivers heatmaps, session recordings, and funnel analytics to gain insights into website visitor journeys.
Frustration and aggression detection in session replays, automatically highlighting user pain points
Mouseflow is a robust behavior analytics platform that excels in heat mapping, offering click, scroll, movement, and attention heatmaps to visualize user interactions on websites. It combines these visualizations with session replays, form analytics, funnel tracking, and error monitoring to provide deep insights into visitor behavior. Ideal for conversion optimization, it helps businesses identify pain points and improve user experience through data-driven decisions.
Pros
- Diverse heatmap types including attention and movement maps for comprehensive visualization
- High-fidelity session replays with frustration detection for pinpointing user issues
- Powerful segmentation and filtering options for targeted analysis
Cons
- Pricing scales rapidly with session volume, becoming costly for high-traffic sites
- Occasional delays in data processing and replay loading for large datasets
- Advanced features have a moderate learning curve for non-expert users
Best For
Mid-sized e-commerce sites and marketing teams focused on conversion rate optimization through detailed behavioral insights.
Pricing
Starts at $39/month (10k sessions), with Growth ($129/50k), Pro ($249/100k), and custom Enterprise plans based on session volume.
Lucky Orange
specializedCombines heatmaps, live chat, polls, and dynamic text replacement to boost conversions and user engagement.
Real-time dynamic heatmaps that detect rage clicks and attention zones, filterable by UTM and device for immediate optimization insights
Lucky Orange is a robust website analytics platform specializing in heatmaps, session recordings, and user behavior optimization tools. It generates click, scroll, movement, and rage click heatmaps to reveal exactly how visitors interact with your site pages. In addition to heatmaps, it includes live chat, surveys, polls, and conversion funnels, providing actionable insights for improving user experience and conversions.
Pros
- Simple one-line script installation for quick setup
- Real-time heatmaps with filtering by device, page, and campaign
- Seamless integration of heatmaps with session recordings and funnels
Cons
- Pricing tiers increase rapidly with session volume
- Limited advanced custom segmentation options
- Data sampling on lower plans can reduce accuracy for high-traffic sites
Best For
Small to mid-sized e-commerce and SaaS businesses seeking an all-in-one tool for heatmaps and user behavior analysis.
Pricing
Starts at $19/month (30k sessions), $49/month (100k), $99/month (500k), up to $499/month (5M); enterprise custom; free trial available.
FullStory
enterpriseEnterprise-grade session replay and heatmaps for deep analysis of digital customer experiences.
Session Replay integration, enabling direct linking from heatmap zones to exact user sessions for pixel-perfect analysis
FullStory is a robust digital experience analytics platform that provides heatmapping as part of its comprehensive suite, including click, scroll, and attention heatmaps derived from 100% uncaptured user sessions. It excels in visualizing user interactions across web and mobile apps, allowing teams to identify hotspots, dead zones, and frustration signals like rage clicks. Beyond basic heatmaps, it integrates seamlessly with session replays and funnel analysis for deeper behavioral insights.
Pros
- 100% session capture ensures accurate, non-sampled heatmaps
- Deep integration with session replays for contextual drill-down
- Advanced segmentation and privacy controls (e.g., PII masking)
Cons
- High pricing scales quickly with session volume
- Overkill and complex for teams needing only basic heatmaps
- Steep learning curve for full feature utilization
Best For
Enterprise teams requiring enterprise-grade heatmaps integrated with full user session analytics and compliance features.
Pricing
Custom pricing based on monthly tracked sessions; free tier up to 1,000 sessions/month, paid plans start around $250/month for 20,000 sessions and scale to enterprise levels.
Contentsquare
enterpriseAI-powered experience analytics platform with advanced heatmaps and journey visualization for enterprises.
AI-powered 'What's the Issue?' feature that automatically detects and prioritizes user pain points directly from heatmap and behavioral data
Contentsquare is a comprehensive digital experience analytics platform that excels in heat mapping by visualizing user interactions such as clicks, taps, scrolls, and mouse movements across websites and apps. It combines traditional heatmaps with advanced features like session replays, rage clicks detection, and zone-based analysis to uncover user behavior patterns and friction points. Powered by AI, it provides actionable insights and recommendations to optimize user journeys and boost conversions.
Pros
- Advanced AI-driven heatmaps with frustration signals like rage clicks and dead zones
- Seamless session replays integrated with heatmap data for deeper insights
- Extensive integrations with tools like Google Analytics, Adobe, and e-commerce platforms
Cons
- Enterprise-level pricing that's prohibitive for SMBs
- Steep learning curve due to feature depth and customization options
- Complex initial setup requiring developer involvement
Best For
Large enterprises and e-commerce sites with high-traffic platforms needing sophisticated behavioral analytics beyond basic heatmaps.
Pricing
Custom enterprise pricing, typically starting at $10,000+ annually based on traffic volume and features; no public tiers.
Heap
enterpriseAutomatic event tracking and retroactive heatmaps for product-led growth and user insights.
Autocapture: Automatically records 100% of user interactions for instant, retroactive heatmap generation without code changes
Heap (heap.io) is a comprehensive product analytics platform that automatically captures every user interaction on websites and mobile apps without requiring manual event tracking. It offers heatmaps, including click, scroll, and attention maps, to visualize user engagement and behavior patterns. Integrated with session replays, funnels, and retention analysis, it enables retroactive insights from historical data.
Pros
- Autocapture technology eliminates manual tagging for instant heatmap and analytics setup
- Scalable for enterprise-level traffic with robust segmentation and retroactive querying
- Seamless integration of heatmaps with funnels, paths, and session replays for deeper insights
Cons
- Enterprise pricing is steep and lacks transparent tiers for smaller teams
- Dashboard can feel overwhelming for users focused solely on heatmaps
- Limited customization in heatmap filtering compared to dedicated tools
Best For
Mid-to-large product teams needing integrated analytics with powerful heatmaps for data-driven optimization.
Pricing
Custom enterprise pricing starting at around $10,000/year; free tier available with limits (1,000 sessions/month).
Smartlook
specializedUser and mobile analytics tool featuring heatmaps, session recordings, and event tracking.
Automatic rage click and dead click heatmaps that link directly to affected user session recordings
Smartlook is a behavioral analytics platform that delivers heatmaps for websites and mobile apps, visualizing user interactions through click, scroll, rage click, dead click, and move heatmaps. It integrates these heatmaps seamlessly with session replays, allowing users to jump from aggregated data to individual user sessions for deeper insights. This makes it a versatile tool for understanding user behavior and identifying UX pain points.
Pros
- Wide variety of heatmap types including rage clicks and dead clicks for behavioral insights
- Direct integration with session replays for contextual analysis
- Easy setup with support for web, iOS, Android, and React Native
Cons
- Pricing scales with session volume, becoming costly for high-traffic sites
- Limited advanced filtering and segmentation options in heatmaps
- No standalone funnel analysis within heatmaps (requires separate tools)
Best For
UX teams and product managers at growing SaaS companies needing integrated heatmaps and session replays.
Pricing
Free plan (3,000 sessions/mo); Power ($55/mo, 15,000 sessions); Pro ($169/mo, 50,000 sessions); Enterprise custom.
Matomo
otherOpen-source web analytics platform with heatmap and session recording plugins for privacy-focused tracking.
Self-hosted deployment with 100% data ownership, ensuring no external tracking or data sharing
Matomo is an open-source, self-hosted web analytics platform that extends into heat mapping via its premium Heatmaps & Session Recordings plugin, visualizing user clicks, scrolls, and interactions on websites. It integrates these heatmaps with comprehensive analytics data for deeper insights into user behavior. Ideal for privacy-focused users, it avoids third-party data sharing while offering customizable tracking.
Pros
- Fully self-hosted for complete data privacy and GDPR compliance
- Seamless integration with robust analytics suite
- Open-source core with extensive customization options
Cons
- Requires technical setup for self-hosting and plugin configuration
- Heatmap features less polished than dedicated tools like Hotjar
- Limited advanced visualizations (e.g., no native rage or dead click detection)
Best For
Privacy-conscious developers and businesses with technical expertise seeking integrated analytics and basic heat mapping without third-party dependencies.
Pricing
Free open-source core; Heatmaps & Session Recordings plugin starts at €199/year for up to 1M pageviews, scaling with usage.
Conclusion
Evaluating the top 10 heat mapping tools reveals Hotjar as the clear leader, combining interactive heatmaps, session recordings, and feedback tools for comprehensive user behavior optimization. Microsoft Clarity and Crazy Egg stand as strong alternatives, with Clarity’s free access and session replay features and Crazy Egg’s innovative click/scrollmaps offering tailored solutions for different needs. Whether prioritizing enterprise-grade tools or cost-effectiveness, this list provides diverse options to enhance website performance.
Take the first step toward better user insights—try Hotjar now to visualize behavior, uncover opportunities, and boost your website’s effectiveness.
Tools Reviewed
All tools were independently evaluated for this comparison