Quick Overview
- 1#1: Hotjar - Visualizes user behavior on websites through click heatmaps, scroll maps, session recordings, and feedback surveys.
- 2#2: Microsoft Clarity - Provides free heatmaps, session replays, and rage click detection to analyze website user interactions.
- 3#3: Crazy Egg - Generates click heatmaps, scrollmaps, and confetti reports to optimize website design and conversions.
- 4#4: Mouseflow - Offers heatmaps, session recordings, form analytics, and funnel visualization for deeper website insights.
- 5#5: Lucky Orange - Combines heatmaps, session recordings, live chat, and dynamic surveys to improve website performance.
- 6#6: FullStory - Captures every user interaction with automatic heatmaps, session replay, and frustration signal detection.
- 7#7: Contentsquare - Delivers AI-driven heatmaps, journey analysis, and session replay for enterprise-scale website optimization.
- 8#8: Heap - Provides retroactive heatmaps and autocapture analytics without manual event tagging.
- 9#9: Matomo - Open-source analytics platform with heatmap and session recording plugins for privacy-focused tracking.
- 10#10: Ptengine - Creates real-time heatmaps and scrollmaps with lightweight tracking for quick website insights.
Tools were selected based on feature robustness, usability, reliability, and value, ensuring a balanced mix that serves diverse needs, from casual users to complex business requirements.
Comparison Table
Heat map software helps visualize user interactions, making it critical for optimizing digital experiences. This comparison table features top tools like Hotjar, Microsoft Clarity, Crazy Egg, Mouseflow, Lucky Orange, and more, outlining key attributes to guide informed tool selection.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Hotjar Visualizes user behavior on websites through click heatmaps, scroll maps, session recordings, and feedback surveys. | specialized | 9.3/10 | 9.6/10 | 9.2/10 | 8.7/10 |
| 2 | Microsoft Clarity Provides free heatmaps, session replays, and rage click detection to analyze website user interactions. | specialized | 9.1/10 | 9.2/10 | 9.5/10 | 10/10 |
| 3 | Crazy Egg Generates click heatmaps, scrollmaps, and confetti reports to optimize website design and conversions. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Mouseflow Offers heatmaps, session recordings, form analytics, and funnel visualization for deeper website insights. | specialized | 8.4/10 | 8.8/10 | 8.5/10 | 7.9/10 |
| 5 | Lucky Orange Combines heatmaps, session recordings, live chat, and dynamic surveys to improve website performance. | specialized | 8.7/10 | 9.0/10 | 9.2/10 | 8.0/10 |
| 6 | FullStory Captures every user interaction with automatic heatmaps, session replay, and frustration signal detection. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 7.1/10 |
| 7 | Contentsquare Delivers AI-driven heatmaps, journey analysis, and session replay for enterprise-scale website optimization. | enterprise | 8.6/10 | 9.3/10 | 7.4/10 | 7.7/10 |
| 8 | Heap Provides retroactive heatmaps and autocapture analytics without manual event tagging. | enterprise | 8.2/10 | 9.0/10 | 7.8/10 | 7.2/10 |
| 9 | Matomo Open-source analytics platform with heatmap and session recording plugins for privacy-focused tracking. | other | 7.6/10 | 7.8/10 | 6.5/10 | 8.5/10 |
| 10 | Ptengine Creates real-time heatmaps and scrollmaps with lightweight tracking for quick website insights. | specialized | 8.0/10 | 8.2/10 | 9.1/10 | 7.8/10 |
Visualizes user behavior on websites through click heatmaps, scroll maps, session recordings, and feedback surveys.
Provides free heatmaps, session replays, and rage click detection to analyze website user interactions.
Generates click heatmaps, scrollmaps, and confetti reports to optimize website design and conversions.
Offers heatmaps, session recordings, form analytics, and funnel visualization for deeper website insights.
Combines heatmaps, session recordings, live chat, and dynamic surveys to improve website performance.
Captures every user interaction with automatic heatmaps, session replay, and frustration signal detection.
Delivers AI-driven heatmaps, journey analysis, and session replay for enterprise-scale website optimization.
Provides retroactive heatmaps and autocapture analytics without manual event tagging.
Open-source analytics platform with heatmap and session recording plugins for privacy-focused tracking.
Creates real-time heatmaps and scrollmaps with lightweight tracking for quick website insights.
Hotjar
specializedVisualizes user behavior on websites through click heatmaps, scroll maps, session recordings, and feedback surveys.
Confident Heatmaps that filter data by device, browser, and UTMs for precise, actionable insights
Hotjar is a leading user behavior analytics platform specializing in heatmaps that visualize clicks, mouse movements, and scrolls to reveal how visitors interact with websites. It combines heatmaps with session recordings, surveys, and feedback tools to provide actionable insights for UX optimization and conversion improvement. Trusted by over 1 million sites, it helps teams identify pain points and enhance user experience without requiring technical expertise.
Pros
- Highly detailed heatmaps including click, move, and scroll visualizations with rage click detection
- Intuitive dashboard and one-click installation via script snippet
- Strong integration with tools like Google Analytics, WordPress, and Shopify
Cons
- Free plan limited to 35 daily sessions with basic filtering
- Higher traffic sites may require expensive Scale plans starting at $195/month
- Data retention periods shorten on lower tiers
Best For
Digital marketers, UX designers, and e-commerce owners optimizing websites through visual user behavior insights.
Pricing
Free forever plan (35 daily sessions); Plus from $39/mo (100 sessions), Business from $99/mo (500 sessions), Scale from $195/mo (billed annually).
Microsoft Clarity
specializedProvides free heatmaps, session replays, and rage click detection to analyze website user interactions.
Synced session replays that allow drilling down from heatmaps into exact user sessions
Microsoft Clarity is a free behavioral analytics tool that generates heatmaps for clicks, scrolls, and user attention on websites, helping identify friction points and optimize user experience. It combines heatmaps with session recordings and rage click detection to provide deep insights into visitor behavior. Installation is straightforward via a single JavaScript snippet, making it accessible for any website owner.
Pros
- Completely free with unlimited data collection and no usage caps
- Comprehensive heatmaps including clicks, scrolls, dead clicks, and attention maps
- Seamless integration of session replays for contextual user behavior analysis
Cons
- Limited advanced segmentation and filtering compared to paid tools
- Basic data export options (CSV/PDF only)
- No support for mobile apps or non-web environments
Best For
Website owners, developers, and marketers needing a powerful, no-cost heatmap solution for web user experience optimization.
Pricing
Entirely free with all features included, no paid tiers.
Crazy Egg
specializedGenerates click heatmaps, scrollmaps, and confetti reports to optimize website design and conversions.
Confetti reports that color-code clicks by referral source or segment for unique multi-dimensional insights
Crazy Egg is a web analytics platform focused on visual tools like heatmaps to uncover user behavior on websites. It offers click heatmaps, scroll heatmaps, confetti reports (segmented by traffic source), and session recordings to pinpoint where visitors click, scroll, and engage. This helps marketers and site owners optimize layouts, boost conversions, and reduce bounce rates through data-driven insights overlaid directly on page snapshots.
Pros
- Highly detailed heatmaps including click, scroll, and attention overlays
- Session recordings for qualitative user behavior analysis
- Confetti reports for traffic source segmentation
Cons
- Pricing scales quickly with higher pageview limits
- Snapshot-based data collection, not real-time
- Fewer integrations than enterprise-level competitors
Best For
Small to mid-sized businesses and e-commerce marketers focused on conversion rate optimization via visual analytics.
Pricing
Starts at $29/month (annual billing) for Basic (30k pageviews), up to $249/month for Pro (500k pageviews); Enterprise custom.
Mouseflow
specializedOffers heatmaps, session recordings, form analytics, and funnel visualization for deeper website insights.
Zone Analytics for creating custom heatmap zones to measure engagement in specific page areas
Mouseflow is a behavioral analytics tool specializing in heatmaps, session replays, and user interaction tracking for websites. It generates click, scroll, move, and attention heatmaps to reveal user engagement patterns, dead clicks, and scroll depth. The platform also offers form analytics, funnel tracking, and error detection to optimize user experience and conversions.
Pros
- Comprehensive heatmap types including move and attention maps
- Seamless integration of session replays with heatmap data
- Advanced segmentation and filtering for targeted insights
Cons
- Pricing increases rapidly with session volume
- Limited free tier and some features paywalled
- Occasional performance issues on high-traffic sites
Best For
Mid-sized websites and marketers needing detailed behavioral heatmaps combined with session recordings for UX optimization.
Pricing
Starts at $29/month (Basic, 10k sessions), $99/month (Pro, 25k), $249/month (Business, 100k), Enterprise custom.
Lucky Orange
specializedCombines heatmaps, session recordings, live chat, and dynamic surveys to improve website performance.
Dynamic Heatmaps that update in real-time, allowing instant visualization of live user behavior without manual refreshes
Lucky Orange is a user behavior analytics platform that excels in heatmaps, offering click, move, scroll, rage click, and dead click visualizations to reveal how visitors interact with websites. It combines heatmaps with session recordings, pop-up surveys, form analytics, and conversion funnels for a holistic view of user experience. Ideal for optimizing site performance, it provides real-time insights without requiring coding expertise.
Pros
- Multiple heatmap types including rage clicks and dead clicks for deeper insights
- Seamless integration with session recordings for contextual analysis
- Quick setup with a single JavaScript snippet and intuitive dashboard
Cons
- Pricing scales with monthly sessions, becoming expensive for high-traffic sites
- Limited data retention on lower plans (e.g., 3 months on starter tiers)
- Fewer advanced customization options compared to enterprise heatmap specialists
Best For
Small to medium-sized businesses and e-commerce sites needing an all-in-one tool for heatmap-driven optimizations without complex setups.
Pricing
Free plan for up to 3,000 sessions/month; paid plans start at $19/month (annual billing) for 25,000 sessions, scaling to $549+/month for 500,000+ sessions, plus enterprise options.
FullStory
enterpriseCaptures every user interaction with automatic heatmaps, session replay, and frustration signal detection.
Pixel-perfect session replay that layers directly onto heatmaps for immediate context on user frustrations
FullStory is a robust digital experience analytics platform that provides heatmaps alongside session replays, funnel analysis, and error tracking to uncover user behavior on websites and apps. It captures every click, scroll, and interaction in pixel-perfect detail, generating dynamic heatmaps for clicks, attention, and scrolls. While powerful for enterprise-level insights, it's more than just heatmaps, offering comprehensive behavioral analytics.
Pros
- Exceptional integration of heatmaps with session replays for contextual insights
- Advanced filtering and segmentation for precise heatmap analysis
- Real-time data capture and rage/dead click detection
Cons
- High cost makes it less viable for small teams or basic heatmap needs
- Steep learning curve due to extensive features
- Privacy and data storage concerns from full session recording
Best For
Enterprise product, UX, and support teams needing deep, actionable user behavior insights beyond standard heatmaps.
Pricing
Custom enterprise pricing; starts around $200-$500/month for small sites, scales significantly with monthly sessions and features.
Contentsquare
enterpriseDelivers AI-driven heatmaps, journey analysis, and session replay for enterprise-scale website optimization.
AI-driven frustration signals that automatically highlight user pain points in heatmaps and sessions
Contentsquare is an enterprise-grade digital experience analytics platform that excels in heatmaps for visualizing user clicks, scrolls, and mouse movements on websites and mobile apps. It combines heatmaps with session replays, funnel analysis, and AI-driven insights to identify user friction and optimize digital journeys. While powerful for large-scale deployments, it extends far beyond basic heatmap functionality into comprehensive behavior analytics.
Pros
- Advanced AI-powered insights and frustration detection
- Scalable for high-traffic enterprise sites
- Integrates heatmaps with session replays and journey analytics
Cons
- Steep learning curve for non-experts
- High enterprise-level pricing
- Overkill and complex for small businesses or simple heatmap needs
Best For
Large enterprises and e-commerce teams needing deep, AI-enhanced user behavior analysis integrated with heatmaps.
Pricing
Custom enterprise pricing, typically starting at $10,000+ per month based on traffic and features.
Heap
enterpriseProvides retroactive heatmaps and autocapture analytics without manual event tagging.
Tagless autocapture enabling retroactive heatmap creation from all past user sessions
Heap (heap.io) is a comprehensive product analytics platform that includes robust heatmap features to visualize user clicks, scrolls, and interactions across websites and mobile apps. It stands out with automatic, tagless data capture, enabling retroactive heatmap generation without manual event setup. Ideal for teams seeking heatmaps integrated with session replays, funnels, and advanced segmentation for deeper behavioral insights.
Pros
- Automatic data capture eliminates manual tagging for instant heatmap setup
- Retroactive analysis allows creating heatmaps from historical data
- Seamless integration with session replays and funnels for holistic insights
Cons
- Pricing is custom and expensive, often prohibitive for small teams
- Dashboard can feel overwhelming for heatmap-only users
- Limited customization options compared to dedicated heatmap tools
Best For
Mid-to-large enterprises needing heatmaps within a full product analytics suite.
Pricing
Custom enterprise pricing based on monthly tracked users; typically starts at $3,000+/month with annual contracts.
Matomo
otherOpen-source analytics platform with heatmap and session recording plugins for privacy-focused tracking.
Self-hosted privacy with no data shared to third parties, combined with full analytics integration
Matomo is an open-source, self-hosted web analytics platform that extends its capabilities to heat maps via a premium Heatmaps plugin, enabling visualization of user clicks, scrolls, and session recordings. It helps users understand visitor behavior on websites by generating heatmaps overlaid on actual page layouts and providing detailed session replays. Primarily known for analytics, its heat map features integrate seamlessly for comprehensive insights without relying on third-party trackers.
Pros
- Complete data privacy and self-hosting for full ownership
- Seamless integration with robust analytics suite
- Customizable heatmaps including clicks, scrolls, and sessions
Cons
- Heatmaps require a paid premium plugin starting at €199/year
- Self-hosted setup demands technical knowledge
- Interface less polished than dedicated heat map tools
Best For
Privacy-focused businesses and developers seeking integrated analytics with heat map features on self-hosted platforms.
Pricing
Core platform free and open-source; Heatmaps plugin starts at €199/year (500k pageviews), scales with traffic.
Ptengine
specializedCreates real-time heatmaps and scrollmaps with lightweight tracking for quick website insights.
100% accurate, unsampled heatmaps updated in real-time
Ptengine is a comprehensive website analytics platform focused on user behavior visualization through heatmaps, session replays, and funnel analysis. It offers click heatmaps, scroll heatmaps, attention heatmaps, and form analytics to reveal user interactions and pain points on websites. Designed for quick setup with a single JavaScript snippet, it helps businesses optimize conversions by identifying where visitors drop off or engage most.
Pros
- Effortless one-script installation
- Real-time heatmaps with 100% accuracy (no sampling)
- Integrated session replay and funnel tracking
Cons
- Limited advanced segmentation options
- Reporting customization could be more flexible
- Higher-tier plans needed for large-scale data
Best For
Small to medium-sized businesses and marketers seeking simple, accurate heatmaps and session insights without complex configurations.
Pricing
Free plan (5k sessions/mo); Basic $25/mo (25k sessions), Pro $79/mo (100k sessions), Enterprise custom.
Conclusion
The reviewed tools offer varied solutions to decode user behavior, with Hotjar leading as the top choice thanks to its robust click heatmaps, scroll maps, session recordings, and feedback surveys. Microsoft Clarity and Crazy Egg, however, stand out as strong alternatives—Clarity for free, accessible insights and Crazy Egg for conversion-focused design optimization. Whether for enterprise needs or specific goals, the tools collectively empower better website performance.
Begin with Hotjar to unlock actionable insights and transform how you engage with your users.
Tools Reviewed
All tools were independently evaluated for this comparison