Quick Overview
- 1#1: Mindbody - All-in-one management platform for gyms and fitness studios offering CRM, scheduling, payments, and marketing tools.
- 2#2: Vagaro - Cloud-based booking and CRM software for gyms, studios, and wellness businesses with client management and automated marketing.
- 3#3: Zen Planner - Gym and martial arts management software providing CRM, billing, attendance tracking, and member engagement features.
- 4#4: Glofox - Fitness CRM and management app for gyms with class scheduling, member retention tools, and integrated payments.
- 5#5: Virtuagym - Comprehensive gym software for CRM, workout tracking, online booking, and personalized client communication.
- 6#6: PerfectGym - Enterprise-level CRM platform for gyms and chains with membership management, analytics, and mobile apps.
- 7#7: RhinoFit - Affordable gym CRM software featuring check-ins, payments, waivers, and member database management.
- 8#8: GymMaster - Cloud gym management system with CRM, automated billing, access control, and reporting for fitness centers.
- 9#9: Kicksite - Martial arts and gym CRM software offering member profiles, billing, events, and marketing automation.
- 10#10: ClubReady - Fitness club management CRM with sales tracking, scheduling, and integrated point-of-sale for gyms.
We ranked these tools based on feature breadth (including CRM, scheduling, and payments), user experience, performance reliability, and overall value, ensuring they cater to diverse business sizes and operational needs.
Comparison Table
Gym CRM software simplifies managing bookings, client relationships, and business metrics, making it a cornerstone for modern fitness operations. This comparison table explores key tools like Mindbody, Vagaro, Zen Planner, Glofox, and Virtuagym, examining their features, pricing, and integrations. Readers will discover insights to choose software that fits their gym’s size, services, and long-term needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Mindbody All-in-one management platform for gyms and fitness studios offering CRM, scheduling, payments, and marketing tools. | enterprise | 9.4/10 | 9.8/10 | 7.9/10 | 8.6/10 |
| 2 | Vagaro Cloud-based booking and CRM software for gyms, studios, and wellness businesses with client management and automated marketing. | specialized | 8.7/10 | 9.0/10 | 8.5/10 | 8.2/10 |
| 3 | Zen Planner Gym and martial arts management software providing CRM, billing, attendance tracking, and member engagement features. | specialized | 8.7/10 | 9.1/10 | 8.4/10 | 8.0/10 |
| 4 | Glofox Fitness CRM and management app for gyms with class scheduling, member retention tools, and integrated payments. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 7.8/10 |
| 5 | Virtuagym Comprehensive gym software for CRM, workout tracking, online booking, and personalized client communication. | specialized | 8.3/10 | 8.6/10 | 8.2/10 | 7.9/10 |
| 6 | PerfectGym Enterprise-level CRM platform for gyms and chains with membership management, analytics, and mobile apps. | enterprise | 8.6/10 | 9.1/10 | 8.0/10 | 8.2/10 |
| 7 | RhinoFit Affordable gym CRM software featuring check-ins, payments, waivers, and member database management. | specialized | 8.1/10 | 8.4/10 | 8.2/10 | 7.7/10 |
| 8 | GymMaster Cloud gym management system with CRM, automated billing, access control, and reporting for fitness centers. | specialized | 8.4/10 | 8.7/10 | 8.1/10 | 8.0/10 |
| 9 | Kicksite Martial arts and gym CRM software offering member profiles, billing, events, and marketing automation. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 7.8/10 |
| 10 | ClubReady Fitness club management CRM with sales tracking, scheduling, and integrated point-of-sale for gyms. | specialized | 7.8/10 | 8.3/10 | 7.1/10 | 7.4/10 |
All-in-one management platform for gyms and fitness studios offering CRM, scheduling, payments, and marketing tools.
Cloud-based booking and CRM software for gyms, studios, and wellness businesses with client management and automated marketing.
Gym and martial arts management software providing CRM, billing, attendance tracking, and member engagement features.
Fitness CRM and management app for gyms with class scheduling, member retention tools, and integrated payments.
Comprehensive gym software for CRM, workout tracking, online booking, and personalized client communication.
Enterprise-level CRM platform for gyms and chains with membership management, analytics, and mobile apps.
Affordable gym CRM software featuring check-ins, payments, waivers, and member database management.
Cloud gym management system with CRM, automated billing, access control, and reporting for fitness centers.
Martial arts and gym CRM software offering member profiles, billing, events, and marketing automation.
Fitness club management CRM with sales tracking, scheduling, and integrated point-of-sale for gyms.
Mindbody
enterpriseAll-in-one management platform for gyms and fitness studios offering CRM, scheduling, payments, and marketing tools.
Mindbody Network integration, connecting gyms to millions of external consumers for direct bookings and client acquisition
Mindbody is a comprehensive business management platform tailored for gyms and fitness studios, with robust CRM capabilities for managing client relationships, memberships, and retention. It enables detailed client profiling, automated marketing campaigns, email/SMS communications, and analytics to track engagement and churn. Beyond CRM, it integrates class scheduling, online booking, payments, and reporting to support full gym operations seamlessly.
Pros
- Extensive CRM tools including client segmentation, automated workflows, and retention analytics
- Seamless integration with booking, payments, and POS for unified gym management
- Powerful reporting dashboards and customizable marketing automation
Cons
- Steep learning curve due to feature depth and customization options
- Higher pricing that scales quickly with business size and add-ons
- Customer support can be slow for non-enterprise users
Best For
Large gyms, multi-location fitness chains, or studios needing enterprise-grade CRM with operational tools.
Pricing
Tiered plans start at $129/month (Starter) for basic CRM and booking, up to $429+/month (Ultimate) with advanced features; custom enterprise pricing available.
Vagaro
specializedCloud-based booking and CRM software for gyms, studios, and wellness businesses with client management and automated marketing.
Integrated marketplace that allows gyms to attract new clients through Vagaro's discovery platform and automated lead generation.
Vagaro is an all-in-one scheduling, booking, and management platform tailored for fitness studios, gyms, and wellness businesses, offering robust CRM tools for client management, memberships, and class scheduling. It streamlines operations with features like online booking, automated payments, attendance tracking, marketing automation, and reporting dashboards. Gym owners benefit from tools to handle memberships, sell class packs, manage waivers, and nurture client relationships to drive retention and revenue.
Pros
- Intuitive online booking and class scheduling with real-time availability
- Comprehensive CRM with automated marketing, reminders, and client communication
- Strong mobile apps for staff check-ins and client self-service
Cons
- Pricing tiers escalate quickly for larger gyms with high transaction volumes
- Limited advanced analytics compared to gym-specific competitors
- Transaction fees can add up without a custom processing plan
Best For
Small to mid-sized gyms, boutique fitness studios, and personal training businesses needing an user-friendly all-in-one CRM for bookings and client management.
Pricing
Starts at $30/month (Basic) per location, with tiers up to $269/month (Ultimate); plus ~2.75% + $0.30 payment processing fees.
Zen Planner
specializedGym and martial arts management software providing CRM, billing, attendance tracking, and member engagement features.
Belt ranking and curriculum tracking system designed specifically for martial arts studios
Zen Planner is an all-in-one management platform tailored for gyms, martial arts schools, and fitness studios, streamlining operations with member management, automated billing, and class scheduling. It provides tools for online registration, attendance tracking via mobile app, marketing automation, and reporting dashboards. The software excels in handling recurring payments and member retention strategies, making it a robust CRM solution for fitness businesses.
Pros
- Automated billing and payment processing with multiple gateways
- Mobile app for seamless check-ins and member self-service
- Strong reporting and analytics for business insights
Cons
- Pricing scales quickly with member count, expensive for small gyms
- Learning curve for advanced customization and setup
- Fewer third-party integrations than some competitors
Best For
Mid-sized martial arts schools and boutique gyms needing comprehensive billing and scheduling with martial arts-specific tools.
Pricing
Starts at $149/month for up to 100 members, with tiered plans (Growth, Elite) scaling to $500+/month based on active members; custom enterprise pricing available.
Glofox
specializedFitness CRM and management app for gyms with class scheduling, member retention tools, and integrated payments.
Fully branded member mobile app for seamless bookings, payments, and personalized experiences
Glofox is a comprehensive cloud-based management platform tailored for gyms, fitness studios, and boutique fitness businesses, offering tools for class scheduling, member management, online bookings, and automated payments. It includes CRM functionalities like customer profiles, attendance tracking, retention analytics, and marketing automation via email and SMS campaigns. The software also provides branded mobile apps for both members and staff to enhance engagement and streamline operations.
Pros
- Robust all-in-one solution with strong class booking and membership management
- Branded mobile apps for members and staff improve user engagement
- Advanced marketing automation and reporting tools for retention
Cons
- Pricing can be steep for small gyms or startups
- Some advanced customizations require higher tiers or add-ons
- Customer support response times vary based on user reviews
Best For
Mid-sized fitness studios and gyms needing scalable CRM, booking, and member engagement tools.
Pricing
Starts at ~$150/month for basic plans (up to 100 check-ins), scales to $300+/month for growth tiers; custom enterprise pricing available after demo.
Virtuagym
specializedComprehensive gym software for CRM, workout tracking, online booking, and personalized client communication.
Dual branded mobile apps enabling direct trainer-client communication, workout tracking, and in-app bookings
VirtuaGym is an all-in-one gym management platform with robust CRM capabilities designed for fitness businesses like gyms, studios, and personal trainers. It streamlines member management through lead capture, automated email/SMS marketing, retention analytics, and personalized communication tools. The software integrates scheduling, billing, and a branded member app to enhance customer engagement and loyalty.
Pros
- Comprehensive CRM automation for leads and retention
- Branded mobile apps for members and staff
- Strong integrations with payment and booking systems
Cons
- Higher pricing tiers for advanced CRM features
- Customization options can feel limited
- Steeper learning curve for non-tech-savvy users
Best For
Mid-sized gyms and multi-location fitness studios seeking integrated CRM with member engagement tools.
Pricing
Starts at $129/month for basic plans; scales to $299+/month for Pro/Premium with full CRM features; custom enterprise pricing available.
PerfectGym
enterpriseEnterprise-level CRM platform for gyms and chains with membership management, analytics, and mobile apps.
Integrated Business Intelligence suite with predictive analytics for retention and revenue forecasting
PerfectGym is a comprehensive cloud-based management platform tailored for fitness clubs, gyms, and multi-location chains, offering end-to-end CRM, membership management, automated billing, and access control. It includes marketing automation, a branded mobile app for members and staff, virtual training tools, and advanced analytics to boost retention and revenue. Designed for scalability, it supports operations from single sites to international networks with integrations for payments, wearables, and POS systems.
Pros
- All-in-one platform with deep CRM, operations, and marketing tools
- Highly scalable for multi-location gyms and chains
- Robust mobile app ecosystem and virtual training capabilities
Cons
- Higher cost structure unsuitable for very small gyms
- Steeper learning curve and complex initial setup
- Pricing lacks transparency; requires sales quote
Best For
Medium to large gym chains and fitness operators needing scalable, enterprise-grade CRM and management software.
Pricing
Custom quote-based pricing scaling with club size, members, and features; typically starts around €1-2 per member/month for mid-sized facilities.
RhinoFit
specializedAffordable gym CRM software featuring check-ins, payments, waivers, and member database management.
Advanced self-service kiosk with facial recognition and RFID support for frictionless member access
RhinoFit is a cloud-based gym management software tailored for fitness centers, personal trainers, and multi-location gyms, offering comprehensive tools for membership management, automated billing, and class scheduling. It features a self-service kiosk for check-ins, online booking, and detailed reporting to track attendance and revenue. The platform emphasizes ease of setup and scalability, making it suitable for streamlining daily operations while supporting business growth.
Pros
- Robust automated billing with payment retries and Stripe integration
- Intuitive kiosk system for quick member check-ins and attendance tracking
- Scalable for multi-location gyms with solid reporting tools
Cons
- Limited advanced marketing automation compared to top competitors
- No native mobile app for members, relying on web access
- Pricing escalates quickly for larger member bases or multiple sites
Best For
Small to medium-sized gyms and fitness studios seeking reliable core CRM functions like billing and check-ins without needing enterprise-level marketing features.
Pricing
Starts at $99/month for single location up to 100 members; scales to $299+/month for larger gyms or multi-locations, with custom enterprise pricing.
GymMaster
specializedCloud gym management system with CRM, automated billing, access control, and reporting for fitness centers.
Advanced access control system with biometric kiosks and door locks for secure, automated member check-ins
GymMaster is a cloud-based gym management and CRM software tailored for fitness centers, personal trainers, and multi-location gyms. It handles member onboarding, class scheduling, automated billing, online bookings, and access control via integrated hardware like kiosks and door locks. The platform includes a member mobile app, staff tools, and detailed reporting to optimize gym operations and retention.
Pros
- Robust member management with automated billing and retention tools
- Seamless integration with access control hardware and kiosks
- Comprehensive reporting and mobile app for members and staff
Cons
- Pricing can be steep for small gyms or single trainers
- Steeper learning curve for advanced customizations
- Limited native integrations with some third-party fitness apps
Best For
Medium to large gyms or fitness chains needing strong hardware integrations and CRM capabilities for member engagement.
Pricing
Starts at $99/month for basic single-location plans, scaling to $299+/month for multi-site or enterprise with custom quotes; 30-day free trial available.
Kicksite
specializedMartial arts and gym CRM software offering member profiles, billing, events, and marketing automation.
Advanced belt rank progression and automated testing management system
Kicksite is a cloud-based management platform tailored for martial arts schools, dojos, and fitness studios, offering comprehensive CRM tools for student management, automated billing, and class scheduling. It includes features like attendance tracking, online registration, marketing automation, and progress reporting to help owners streamline operations and retain members. The software stands out with its niche-specific tools for belt promotions and testing, making it ideal for combat sports gyms.
Pros
- Specialized martial arts features like belt tracking and testing management
- Robust automated billing and payment processing
- Integrated marketing tools for lead generation and retention
Cons
- Higher pricing may not suit very small gyms
- Steeper learning curve for advanced features
- Limited third-party integrations compared to general CRM platforms
Best For
Martial arts school owners and dojo operators seeking a specialized all-in-one CRM for student progression and operations.
Pricing
Starts at $129/month for Pro plan (billed annually), scaling to $349/month for Elite with more locations and features; custom enterprise pricing available.
ClubReady
specializedFitness club management CRM with sales tracking, scheduling, and integrated point-of-sale for gyms.
Sophisticated billing engine with automated collections and handling of intricate membership billing structures
ClubReady is a comprehensive gym management and CRM software tailored for fitness clubs, health centers, and multi-location operations. It streamlines membership management, automated billing, class and personal training scheduling, point-of-sale transactions, and access control. The platform also offers mobile apps for members and staff, robust reporting via ReadyStats, and integrations with third-party tools to enhance operational efficiency.
Pros
- Powerful automated billing and collections handling complex scenarios like prorations and family plans
- Comprehensive tools for multi-location gyms including centralized reporting
- Strong member engagement features with mobile apps and online booking
Cons
- Steep learning curve for new users due to extensive features
- Custom pricing can be expensive for smaller gyms
- Customer support response times can be inconsistent
Best For
Medium to large fitness clubs and multi-location chains requiring advanced billing and operational management.
Pricing
Custom pricing starting around $125 per month per location, scaling with number of members and features; additional transaction fees apply.
Conclusion
The reviewed gym CRM tools offer tailored solutions for diverse business needs, with Mindbody leading as the top choice due to its comprehensive all-in-one platform integrating CRM, scheduling, payments, and marketing. Vagaro stands out with its cloud-based simplicity and automated marketing, while Zen Planner excels in member engagement and tracking, making it a strong alternative for specific operational focuses.
Take the first step to elevate your gym management—explore Mindbody today to leverage its robust features for efficient, member-centric operations.
Tools Reviewed
All tools were independently evaluated for this comparison