Quick Overview
- 1#1: Qualtrics - Advanced experience management platform for collecting, analyzing, and acting on guest feedback in hospitality.
- 2#2: Medallia - AI-driven customer experience platform delivering real-time guest insights and actionable feedback for hotels.
- 3#3: TrustYou - Hospitality-focused reputation management tool with automated guest surveys and review aggregation.
- 4#4: GuestRevu - Automated guest feedback and review collection platform tailored for hotels and hospitality.
- 5#5: ReviewPro - Guest experience platform offering surveys, reputation monitoring, and analytics for hospitality brands.
- 6#6: Revinate - Hospitality CRM with integrated guest surveys, marketing automation, and personalization features.
- 7#7: Guestmeter - Simple, automated survey tool for hotels and rentals to collect reviews and feedback post-stay.
- 8#8: Delighted - Effortless NPS and CSAT surveys for quick guest satisfaction feedback via SMS and email.
- 9#9: SurveyMonkey - Versatile survey tool for creating customizable guest feedback forms with robust analytics.
- 10#10: Typeform - Interactive, conversational survey builder for engaging guest experience questionnaires.
Tools were ranked based on features like feedback collection capabilities, real-time analytics, and ease of use, combined with overall value to ensure they meet the diverse needs of hospitality businesses.
Comparison Table
Explore critical insights into Guest Survey Software with our comparison table, showcasing tools like Qualtrics, Medallia, TrustYou, GuestRevu, ReviewPro, and additional options. This guide outlines key features, usability, and practicality to help readers determine the ideal solution for their requirements.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Qualtrics Advanced experience management platform for collecting, analyzing, and acting on guest feedback in hospitality. | enterprise | 9.6/10 | 9.8/10 | 8.4/10 | 9.1/10 |
| 2 | Medallia AI-driven customer experience platform delivering real-time guest insights and actionable feedback for hotels. | enterprise | 9.1/10 | 9.6/10 | 8.2/10 | 8.5/10 |
| 3 | TrustYou Hospitality-focused reputation management tool with automated guest surveys and review aggregation. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 7.8/10 |
| 4 | GuestRevu Automated guest feedback and review collection platform tailored for hotels and hospitality. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 8.0/10 |
| 5 | ReviewPro Guest experience platform offering surveys, reputation monitoring, and analytics for hospitality brands. | specialized | 8.3/10 | 8.7/10 | 7.9/10 | 7.8/10 |
| 6 | Revinate Hospitality CRM with integrated guest surveys, marketing automation, and personalization features. | enterprise | 8.2/10 | 9.0/10 | 7.5/10 | 7.8/10 |
| 7 | Guestmeter Simple, automated survey tool for hotels and rentals to collect reviews and feedback post-stay. | specialized | 8.4/10 | 8.6/10 | 9.0/10 | 8.1/10 |
| 8 | Delighted Effortless NPS and CSAT surveys for quick guest satisfaction feedback via SMS and email. | other | 8.4/10 | 7.9/10 | 9.6/10 | 8.0/10 |
| 9 | SurveyMonkey Versatile survey tool for creating customizable guest feedback forms with robust analytics. | other | 8.1/10 | 8.4/10 | 9.2/10 | 7.3/10 |
| 10 | Typeform Interactive, conversational survey builder for engaging guest experience questionnaires. | other | 8.2/10 | 8.0/10 | 9.4/10 | 7.5/10 |
Advanced experience management platform for collecting, analyzing, and acting on guest feedback in hospitality.
AI-driven customer experience platform delivering real-time guest insights and actionable feedback for hotels.
Hospitality-focused reputation management tool with automated guest surveys and review aggregation.
Automated guest feedback and review collection platform tailored for hotels and hospitality.
Guest experience platform offering surveys, reputation monitoring, and analytics for hospitality brands.
Hospitality CRM with integrated guest surveys, marketing automation, and personalization features.
Simple, automated survey tool for hotels and rentals to collect reviews and feedback post-stay.
Effortless NPS and CSAT surveys for quick guest satisfaction feedback via SMS and email.
Versatile survey tool for creating customizable guest feedback forms with robust analytics.
Interactive, conversational survey builder for engaging guest experience questionnaires.
Qualtrics
enterpriseAdvanced experience management platform for collecting, analyzing, and acting on guest feedback in hospitality.
Stats iQ: Automated statistical analysis that delivers advanced insights without requiring statistical expertise
Qualtrics is a leading enterprise-grade experience management (XM) platform specializing in advanced survey creation, distribution, and analysis, making it ideal for guest survey software in hospitality, events, and customer-facing industries. It enables the design of highly customized surveys with logic branching, multimedia support, and multi-channel distribution via web, email, SMS, or in-person kiosks. The platform's robust analytics, including AI-driven insights and real-time dashboards, help businesses turn guest feedback into actionable improvements. With seamless integrations to CRMs like Salesforce and operational tools, Qualtrics delivers comprehensive guest experience intelligence at scale.
Pros
- Exceptional customization and advanced logic for complex guest surveys
- Powerful AI analytics and predictive intelligence for actionable insights
- Seamless multi-channel distribution and enterprise integrations
Cons
- Steep learning curve for non-expert users
- High enterprise-level pricing not suited for small businesses
- Overkill for simple, low-volume guest feedback needs
Best For
Large hospitality chains, event organizers, and enterprises needing scalable, analytics-driven guest feedback solutions.
Pricing
Custom quote-based pricing, typically starting at $5,000+ annually for basic plans, scaling to tens of thousands for full enterprise features based on volume and modules.
Medallia
enterpriseAI-driven customer experience platform delivering real-time guest insights and actionable feedback for hotels.
AI-Orchestrated Experiences that enable real-time journey management and proactive interventions based on guest feedback
Medallia is an enterprise-grade experience management platform designed to capture guest feedback across multiple channels including surveys, social media, and direct interactions. It leverages AI-powered analytics to process unstructured data, identify trends, and deliver actionable insights for improving customer experiences. The platform enables real-time alerting, personalized follow-ups, and integration with operational systems to close the feedback loop effectively.
Pros
- Advanced AI-driven text analytics and sentiment analysis for deep insights
- Omnichannel feedback collection with seamless integrations
- Real-time alerts and action orchestration for operational improvements
Cons
- High cost suitable only for large enterprises
- Steep learning curve and complex initial setup
- Overkill for small businesses with basic survey needs
Best For
Large enterprises in hospitality, retail, and customer service sectors requiring comprehensive, AI-enhanced guest feedback analysis and action.
Pricing
Custom enterprise pricing; typically starts at $50,000+ annually depending on scale and features—contact sales for quote.
TrustYou
specializedHospitality-focused reputation management tool with automated guest surveys and review aggregation.
TrustScore: Aggregates reviews from 200+ sources into a single, verified quality score with transparent methodology.
TrustYou is a comprehensive guest feedback and reputation management platform tailored for the hospitality industry, enabling hotels to collect post-stay surveys via email, SMS, QR codes, and in-app methods. It leverages AI for sentiment analysis, actionable insights, and benchmarking against competitors. The software also automates review distribution to major OTAs like Google, TripAdvisor, and Booking.com, helping properties enhance their online reputation and guest satisfaction.
Pros
- Multi-channel survey delivery for high response rates
- AI-powered sentiment analysis and industry benchmarking
- Seamless integrations with PMS systems and OTAs
Cons
- Pricing can be prohibitive for small properties
- Advanced analytics require some training
- Primarily optimized for hospitality, less flexible for other sectors
Best For
Mid-to-large hotels and hospitality chains focused on real-time guest feedback and reputation management.
Pricing
Custom pricing based on property size and features; typically starts at €500-€1,000/month for mid-sized hotels.
GuestRevu
specializedAutomated guest feedback and review collection platform tailored for hotels and hospitality.
Review Express automation that legally boosts positive reviews on major platforms like Google and TripAdvisor
GuestRevu is a hospitality-focused platform that automates post-stay guest surveys via email and SMS to gather real-time feedback and improve service quality. It integrates seamlessly with property management systems (PMS) and review sites like TripAdvisor and Google, enabling automated review invitations and reputation management. The tool provides advanced analytics, multi-language support, and actionable insights to boost guest satisfaction and online ratings.
Pros
- Seamless PMS and OTA integrations for automated workflows
- Multi-channel feedback collection with high response rates
- Powerful analytics and reporting for data-driven decisions
Cons
- Higher pricing tiers less ideal for small properties
- Limited survey template customization options
- Advanced features require some training
Best For
Mid-sized hotels and chains focused on automating guest feedback and online reputation management.
Pricing
Starts at €99/month for basic plans (up to 100 rooms), with Pro and Enterprise tiers scaling by property size and features.
ReviewPro
specializedGuest experience platform offering surveys, reputation monitoring, and analytics for hospitality brands.
REP'U Score: A unique, standardized metric benchmarking reputation across platforms and competitors
ReviewPro is a reputation management platform specialized for the hospitality industry, enabling hotels and restaurants to collect guest feedback via customizable surveys and monitor reviews across 200+ platforms. It provides AI-powered analytics, competitor benchmarking, and automated response tools to improve guest satisfaction and online reputation. The integrated GuestRevu module focuses on post-stay surveys to capture detailed feedback and actionable insights.
Pros
- Aggregates reviews from 200+ sites with real-time monitoring
- Proprietary REP'U Score for standardized benchmarking
- Robust guest survey tools with multilingual support
Cons
- Pricing geared toward larger properties, less ideal for SMBs
- Interface feels somewhat dated compared to newer competitors
- Limited flexibility outside hospitality sector
Best For
Mid-to-large hotel chains and hospitality groups needing comprehensive review management and guest feedback analysis.
Pricing
Custom enterprise pricing per property; typically starts at €500-€1,500/month depending on size and features—contact for quote.
Revinate
enterpriseHospitality CRM with integrated guest surveys, marketing automation, and personalization features.
AI-powered Guest Journey insights that correlate survey feedback with booking history for predictive personalization
Revinate is a hospitality-focused CRM platform with robust guest survey tools designed for hotels to capture post-stay feedback via email and SMS. It automates survey distribution integrated with property management systems (PMS), analyzes responses for Net Promoter Score (NPS) and sentiment, and links insights to reputation management and guest profiles. The software helps properties identify trends, respond to reviews, and drive revenue through targeted follow-ups based on feedback.
Pros
- Seamless PMS and CRM integrations for automated survey triggers and unified guest data
- Advanced analytics including AI-driven sentiment analysis and customizable dashboards
- Multi-channel delivery (email/SMS) with high response rates and action alerts
Cons
- Enterprise pricing can be prohibitive for small or independent hotels
- Steeper learning curve due to comprehensive feature set
- Limited standalone survey customization without full CRM adoption
Best For
Mid-to-large hotel chains or groups needing integrated guest feedback within a broader CRM ecosystem.
Pricing
Custom enterprise pricing based on property count and modules; typically starts at $5,000+ annually per property.
Guestmeter
specializedSimple, automated survey tool for hotels and rentals to collect reviews and feedback post-stay.
Smart review gating that selectively invites verified happy guests to public review sites while handling negatives privately
Guestmeter is a guest feedback and reputation management platform designed for hotels, vacation rentals, and hospitality businesses. It automates post-stay surveys via email or SMS to gather feedback, identify issues early, and direct satisfied guests to review sites like Google, TripAdvisor, and Booking.com. The software provides analytics, response templates, and integrations with property management systems to streamline reputation management.
Pros
- Automated survey distribution and review invitations via email/SMS
- Seamless integrations with PMS like Cloudbeds and Google Review APIs
- User-friendly dashboard with real-time alerts and analytics
Cons
- Advanced reporting lacks depth compared to enterprise tools
- Pricing scales quickly for high-volume properties
- Limited customization for survey templates
Best For
Mid-sized hotels and vacation rental managers seeking simple automation for feedback and reviews.
Pricing
Starts at $59/month for up to 5 properties (Basic), $119/month for Pro with more features, custom enterprise plans available.
Delighted
otherEffortless NPS and CSAT surveys for quick guest satisfaction feedback via SMS and email.
One-click microsurveys that deliver industry-leading response rates above 50% via SMS and web
Delighted is a streamlined customer feedback platform focused on NPS, CSAT, and CES surveys, ideal for capturing guest experiences via email, SMS, web intercepts, and kiosks. It emphasizes microsurveys—short, one-question formats designed for maximum response rates and minimal user friction. The tool provides real-time analytics, customizable themes, and integrations with CRM systems like Salesforce and Zendesk to help businesses act on guest feedback swiftly.
Pros
- Extremely quick setup with one-click survey deployment
- High response rates from mobile-first, delightful survey designs
- Intuitive dashboards for real-time insights and trends
Cons
- Primarily limited to single-question surveys, lacking multi-page depth
- Pricing scales quickly with response volume
- Fewer advanced customization and logic branching options
Best For
Hospitality brands and event hosts needing fast, frictionless post-interaction guest feedback.
Pricing
Starts at $224/month for 500 responses (Growth plan), with higher tiers up to Enterprise; pay-per-response option at $0.49/response.
SurveyMonkey
otherVersatile survey tool for creating customizable guest feedback forms with robust analytics.
AI-powered Survey Genie for automated survey creation and optimization tailored to guest feedback needs
SurveyMonkey is a leading online survey platform that allows users to create professional surveys with shareable links, embeds, or QR codes for easy guest access without requiring logins. It offers a wide array of question types, templates, and logic features to collect feedback efficiently from customers, events, or public sources. The tool provides real-time analytics and reporting to help businesses act on guest insights quickly.
Pros
- Intuitive drag-and-drop survey builder
- Robust question logic and branching for engaging guest experiences
- Comprehensive analytics and export options
Cons
- Free plan has significant limitations on responses and features
- Higher-tier plans are pricey for small-scale use
- Limited kiosk or offline mode for true guest-facing hardware
Best For
Businesses and event organizers seeking a reliable, web-based tool for quick guest feedback collection via links or embeds.
Pricing
Free Basic plan; paid plans start at $39/user/month (Standard, billed annually) up to $119/user/month (Premier).
Typeform
otherInteractive, conversational survey builder for engaging guest experience questionnaires.
One-question-at-a-time conversational format that significantly improves user engagement and survey completion
Typeform is an online form and survey builder renowned for its conversational, one-question-at-a-time interface that makes surveys feel like engaging chats rather than traditional questionnaires. It excels in creating visually stunning, mobile-optimized forms with logic jumps, custom branding, and integrations for data collection. For guest survey software, it's particularly effective for hospitality, events, and customer feedback, driving higher completion rates through interactive experiences.
Pros
- Conversational interface boosts response rates and engagement
- Beautiful, customizable templates with logic branching
- Strong integrations with CRM, email, and analytics tools
Cons
- Pricing escalates quickly for advanced features and higher volumes
- Limited advanced reporting and analytics in lower tiers
- Less suited for highly complex, multi-page traditional surveys
Best For
Hospitality businesses and event organizers wanting visually appealing, interactive guest feedback surveys with high completion rates.
Pricing
Free limited plan; paid starts at $25/month (Basic), $50/month (Plus), up to custom Enterprise pricing.
Conclusion
The top tools deliver powerful ways to gather and use guest feedback, with Qualtrics leading as the best overall for its advanced experience management. Medallia impresses with AI-driven real-time insights, and TrustYou excels in reputation management, making these three standout options. Each tool suits different needs, ensuring businesses can find the right solution to boost satisfaction.
Begin enhancing your guest interactions by trying Qualtrics, or explore Medallia or TrustYou for specialized capabilities that fit your unique goals.
Tools Reviewed
All tools were independently evaluated for this comparison