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Consumer Retail

Top 10 Best Gift Card Management Software of 2026

Discover the top 10 gift card management software solutions. Streamline tracking, redemption, and more for your business. Explore now!

Alexander Schmidt

Alexander Schmidt

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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Gift card management software is essential for businesses to optimize operations, enhance customer loyalty, and drive sustainable revenue through gift card programs. With a range of tools—from retail-focused solutions to global enterprise platforms—the right software can streamline issuance, redemption, and data tracking, making this guide your key to identifying the best fit.

Quick Overview

  1. 1#1: Givex - Delivers comprehensive gift card and loyalty management with issuance, activation, redemption, and POS integration for retailers.
  2. 2#2: Rise.ai - Converts abandoned carts, refunds, and loyalty rewards into fully branded digital gift cards for e-commerce stores.
  3. 3#3: Gift Up! - Enables businesses to sell and manage customizable digital gift cards with seamless online and in-store redemption.
  4. 4#4: GiftFly - Provides an easy platform for creating, distributing, and tracking branded digital gift cards for small businesses.
  5. 5#5: PassKit - Manages digital gift cards compatible with Apple Wallet, Google Pay, and other wallets with marketing automation.
  6. 6#6: Tremendous - API-first platform for sending, tracking, and managing global gift cards and prepaid incentives programmatically.
  7. 7#7: Giftbit - Automates gift card delivery, fraud prevention, and reporting via flexible APIs for rewards programs.
  8. 8#8: Tango Card - Offers API-driven gift card fulfillment from 1,500+ brands with catalog management and analytics.
  9. 9#9: Blackhawk Network - Provides enterprise-grade gift card issuance, distribution, and data analytics across multiple channels.
  10. 10#10: InComm Payments - Manages full lifecycle of gift cards and prepaid products with global processing and customization options.

Tools were chosen based on their comprehensive features, reliability, user-friendliness, and value, ensuring they cater to diverse needs including e-commerce, small business, and large-scale enterprise operations.

Comparison Table

Gift card management software is a critical component of modern customer engagement, empowering businesses to simplify gifting programs and boost loyalty. This comparison table explores top tools like Givex, Rise.ai, Gift Up!, GiftFly, PassKit, and more, detailing their key features, pricing structures, and ideal use cases to help readers identify the right solution for their needs.

1Givex logo9.5/10

Delivers comprehensive gift card and loyalty management with issuance, activation, redemption, and POS integration for retailers.

Features
9.8/10
Ease
8.7/10
Value
9.2/10
2Rise.ai logo9.2/10

Converts abandoned carts, refunds, and loyalty rewards into fully branded digital gift cards for e-commerce stores.

Features
9.5/10
Ease
9.3/10
Value
8.9/10
3Gift Up! logo8.7/10

Enables businesses to sell and manage customizable digital gift cards with seamless online and in-store redemption.

Features
8.4/10
Ease
9.6/10
Value
9.2/10
4GiftFly logo8.7/10

Provides an easy platform for creating, distributing, and tracking branded digital gift cards for small businesses.

Features
9.0/10
Ease
8.5/10
Value
9.2/10
5PassKit logo8.1/10

Manages digital gift cards compatible with Apple Wallet, Google Pay, and other wallets with marketing automation.

Features
8.7/10
Ease
7.6/10
Value
7.9/10
6Tremendous logo8.4/10

API-first platform for sending, tracking, and managing global gift cards and prepaid incentives programmatically.

Features
9.2/10
Ease
8.3/10
Value
7.9/10
7Giftbit logo8.7/10

Automates gift card delivery, fraud prevention, and reporting via flexible APIs for rewards programs.

Features
9.2/10
Ease
8.0/10
Value
8.5/10
8Tango Card logo8.2/10

Offers API-driven gift card fulfillment from 1,500+ brands with catalog management and analytics.

Features
9.1/10
Ease
7.6/10
Value
7.9/10

Provides enterprise-grade gift card issuance, distribution, and data analytics across multiple channels.

Features
9.2/10
Ease
8.0/10
Value
8.4/10

Manages full lifecycle of gift cards and prepaid products with global processing and customization options.

Features
8.5/10
Ease
7.0/10
Value
7.5/10
1
Givex logo

Givex

enterprise

Delivers comprehensive gift card and loyalty management with issuance, activation, redemption, and POS integration for retailers.

Overall Rating9.5/10
Features
9.8/10
Ease of Use
8.7/10
Value
9.2/10
Standout Feature

VIOsecure technology for real-time, token-based fraud prevention across all gift card transactions

Givex is a comprehensive gift card management platform designed for retailers, restaurants, and enterprises to issue, track, redeem, and analyze gift cards across physical, digital, mobile, and e-commerce channels. It integrates seamlessly with POS systems, loyalty programs, and payment gateways, providing real-time balance inquiries, automated reissuance, and multi-currency support. Advanced fraud detection, reporting dashboards, and scalability make it ideal for high-volume operations worldwide.

Pros

  • Robust multi-channel support (in-store, online, mobile)
  • Advanced AI-driven fraud prevention and security
  • Scalable analytics and reporting for enterprise insights

Cons

  • High cost suitable mainly for mid-to-large businesses
  • Initial setup and integration can be complex
  • Limited public transparency on pricing tiers

Best For

Large retailers, restaurant chains, and enterprises needing scalable, secure gift card programs with global reach.

Pricing

Custom enterprise pricing based on volume, features, and integrations; contact sales for personalized quote (typically starts in the thousands per month).

Visit Givexgivex.com
2
Rise.ai logo

Rise.ai

specialized

Converts abandoned carts, refunds, and loyalty rewards into fully branded digital gift cards for e-commerce stores.

Overall Rating9.2/10
Features
9.5/10
Ease of Use
9.3/10
Value
8.9/10
Standout Feature

Omnichannel redemption that works seamlessly online, in-store via POS, and via universal links without extra hardware.

Rise.ai is a powerful no-code platform designed for creating, selling, and managing digital gift cards, enabling businesses to launch branded programs quickly. It supports multi-channel distribution across websites, social media, email, and POS systems, with features for automated reminders, fraud prevention, and real-time balance tracking. The software provides detailed analytics to optimize redemption rates and drive repeat revenue, making it a robust solution for gift card management.

Pros

  • Intuitive no-code builder for custom branded gift cards
  • Seamless integrations with Shopify, WooCommerce, Klaviyo, and major POS systems
  • Advanced analytics and automation for higher redemptions

Cons

  • Pricing scales with card volume, potentially costly for low-volume users
  • Limited physical card printing options (digital-focused)
  • Some advanced customizations locked behind enterprise plans

Best For

Mid-sized e-commerce and retail businesses looking to scale gift card programs for revenue growth and customer loyalty.

Pricing

Pay-as-you-go model starting at $0.015 per active card/month plus 1-2% transaction fees; custom tiers from $99/month for higher volumes.

3
Gift Up! logo

Gift Up!

specialized

Enables businesses to sell and manage customizable digital gift cards with seamless online and in-store redemption.

Overall Rating8.7/10
Features
8.4/10
Ease of Use
9.6/10
Value
9.2/10
Standout Feature

Frictionless embeddable gift card widgets that blend perfectly with any website design

Gift Up! is a digital gift card platform designed for e-commerce businesses to sell, manage, and redeem customizable e-gift cards directly on their websites. It provides embeddable widgets that integrate seamlessly with platforms like Shopify, Squarespace, WordPress, and WooCommerce, allowing for branded gift card experiences without coding. The software handles everything from creation and sales tracking to automated redemptions and reporting, focusing on simplicity for online stores.

Pros

  • No monthly fees—pay only per gift card sold (3.49% + $0.30)
  • Seamless, no-code embeds for native-looking gift cards on any site
  • Mobile-optimized designs with extensive customization options

Cons

  • Limited to digital gift cards only—no physical card support
  • Transaction fees can accumulate for high-volume sellers
  • Basic reporting lacks advanced analytics for enterprises

Best For

Small to medium e-commerce businesses seeking an easy, low-commitment way to add digital gift cards to their online stores.

Pricing

Transaction-based: 3.49% + $0.30 per gift card sold; no setup or monthly fees.

Visit Gift Up!giftup.com
4
GiftFly logo

GiftFly

specialized

Provides an easy platform for creating, distributing, and tracking branded digital gift cards for small businesses.

Overall Rating8.7/10
Features
9.0/10
Ease of Use
8.5/10
Value
9.2/10
Standout Feature

Pay-per-redemption pricing model that shifts all financial risk away from the merchant

GiftFly is a digital gift card platform tailored for restaurants and hospitality businesses, enabling seamless creation, distribution, and redemption of e-gift cards. It stands out with a no-upfront-cost model where merchants pay commissions only upon redemption, reducing financial risk. The software integrates with major POS systems like Toast and Square, provides marketing automation tools, and delivers detailed analytics for tracking performance and customer behavior.

Pros

  • Pay-only-on-redemption model eliminates upfront costs and inventory risk
  • Strong POS integrations (e.g., Toast, Square) for effortless redemption tracking
  • Robust analytics and automated marketing campaigns to drive repeat sales

Cons

  • Primarily optimized for hospitality, limiting appeal for other retail sectors
  • Custom pricing lacks transparency without a quote
  • Setup requires POS compatibility, which may add initial configuration time

Best For

Restaurants, bars, and hospitality venues seeking a low-risk digital gift card solution with strong POS integration.

Pricing

No setup or monthly fees; commission-based (typically 5-10% per redemption) with volume discounts available via custom quotes.

Visit GiftFlygiftfly.com
5
PassKit logo

PassKit

specialized

Manages digital gift cards compatible with Apple Wallet, Google Pay, and other wallets with marketing automation.

Overall Rating8.1/10
Features
8.7/10
Ease of Use
7.6/10
Value
7.9/10
Standout Feature

Multi-wallet support with unlimited dynamic updates and geo-triggered push notifications

PassKit is a specialized platform for creating, distributing, and managing digital passes, including gift cards, optimized for mobile wallets like Apple Wallet, Google Wallet, and Samsung Wallet. It enables businesses to issue virtual gift cards, handle balance updates, facilitate redemptions via QR codes or NFC, and deliver personalized notifications to boost engagement. The software provides APIs for integration with e-commerce and POS systems, along with detailed analytics on pass performance and customer interactions.

Pros

  • Seamless integration with major mobile wallets for digital gift card delivery
  • Real-time pass updates and push notifications for dynamic balance management
  • Comprehensive analytics and personalization tools to track redemptions and engagement

Cons

  • Limited native support for physical gift cards or traditional POS hardware
  • Pricing scales quickly with high-volume pass issuance
  • Steeper learning curve for custom API integrations and advanced features

Best For

Retailers and e-commerce brands seeking to modernize gift card programs with mobile-first digital wallet experiences.

Pricing

Freemium plan for up to 100 passes; paid tiers start at $49/month (Starter), up to $499+/month (Enterprise), with pay-per-pass options from $0.10/pass.

Visit PassKitpasskit.com
6
Tremendous logo

Tremendous

specialized

API-first platform for sending, tracking, and managing global gift cards and prepaid incentives programmatically.

Overall Rating8.4/10
Features
9.2/10
Ease of Use
8.3/10
Value
7.9/10
Standout Feature

Global catalog of 2,000+ instant-delivery gift cards across 200+ countries

Tremendous is a comprehensive rewards platform that enables businesses to send digital gift cards, prepaid Visa cards, charitable donations, and cash incentives globally via API, bulk uploads, or simple links. It excels in automating gift card distribution for employee recognition, customer loyalty programs, surveys, and sales incentives, supporting over 2,000 brands in 200+ countries. The platform emphasizes scalability, fraud prevention, and seamless integrations with tools like Zapier and Salesforce.

Pros

  • Vast selection of 2,000+ gift card brands with global coverage
  • Powerful API for automation and easy integrations
  • Instant delivery and strong fraud detection

Cons

  • Transaction fees accumulate for high-volume users
  • Limited design customization for reward pages
  • Support response times can vary for non-enterprise plans

Best For

Mid-to-large businesses managing international reward programs with high-volume gift card distribution needs.

Pricing

Pay-as-you-go with no monthly fees; 3-6% service fee per reward (lower for volume), free for basic testing.

Visit Tremendoustremendous.com
7
Giftbit logo

Giftbit

specialized

Automates gift card delivery, fraud prevention, and reporting via flexible APIs for rewards programs.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
8.0/10
Value
8.5/10
Standout Feature

Fully programmable API for instant, customized digital card issuance at scale

Giftbit is an API-first platform designed for businesses to programmatically issue, manage, and track digital gift cards, prepaid Visa/Mastercard, and rewards. It supports over 2,000 gift card brands and enables seamless integration into apps, CRMs, and marketing tools for automated distribution. With robust analytics, fraud detection, and compliance features, it's tailored for high-volume rewards, incentives, and loyalty programs.

Pros

  • Extensive API for custom integrations and automation
  • Supports 2,000+ brands including Visa/MC virtual cards
  • Advanced fraud prevention and detailed analytics

Cons

  • Steep learning curve for non-developers due to API focus
  • Custom pricing lacks transparency upfront
  • Limited support for physical gift cards

Best For

Mid-to-large businesses with technical teams needing scalable, automated digital gift card programs.

Pricing

Pay-per-use model starting at ~$0.50-$2 per card issued (volume-based); custom enterprise quotes, no monthly fees.

Visit Giftbitgiftbit.com
8
Tango Card logo

Tango Card

specialized

Offers API-driven gift card fulfillment from 1,500+ brands with catalog management and analytics.

Overall Rating8.2/10
Features
9.1/10
Ease of Use
7.6/10
Value
7.9/10
Standout Feature

Unified API access to thousands of global gift card brands via a single supplier, simplifying multi-vendor management.

Tango Card is a robust gift card management platform specializing in digital rewards and incentives distribution. It provides access to over 1,500 global gift card brands through a unified API, enabling automated fulfillment for employee recognition, customer loyalty, and survey incentives. The platform includes tools for tracking, reporting, and compliance, making it suitable for enterprise-scale reward programs.

Pros

  • Extensive catalog of 1,500+ gift card brands worldwide
  • Seamless API integration for automated distribution
  • Strong fraud prevention and compliance tools

Cons

  • Transaction-based pricing can be costly for low volumes
  • Requires developer resources for full API customization
  • Limited options for physical gift cards

Best For

Mid-to-large businesses needing scalable, API-driven gift card distribution for rewards and incentives programs.

Pricing

Custom volume-based pricing with per-transaction fees (typically 2-5% + fixed fee); contact sales for quotes, no public tiers.

Visit Tango Cardtangocard.com
9
Blackhawk Network logo

Blackhawk Network

enterprise

Provides enterprise-grade gift card issuance, distribution, and data analytics across multiple channels.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
8.0/10
Value
8.4/10
Standout Feature

Unmatched access to the world's largest portfolio of 1,000+ gift card brands across retail, dining, and entertainment.

Blackhawk Network offers a comprehensive platform for gift card management, enabling businesses to issue, distribute, track, and redeem physical and digital gift cards from an extensive network of over 1,000 brands worldwide. It supports enterprise-level incentive programs, customer loyalty initiatives, and promotional campaigns with advanced analytics, fraud prevention, and seamless integrations with POS systems and e-commerce platforms. The solution is designed for scalability, providing real-time reporting and multi-channel delivery options to optimize redemption rates and ROI.

Pros

  • Vast network of 1,000+ premium brands for diverse gifting options
  • Robust analytics and fraud detection for secure, data-driven management
  • Seamless integrations with enterprise CRM, POS, and e-commerce systems

Cons

  • Enterprise-focused pricing lacks transparency for SMBs
  • Steeper learning curve due to complex customization options
  • Limited self-service tools compared to more user-friendly competitors

Best For

Large enterprises and corporations managing high-volume, multi-brand gift card programs for incentives, loyalty, and promotions.

Pricing

Custom enterprise pricing based on volume and features; typically starts at $10K+ annually with per-transaction fees—contact sales for quotes.

Visit Blackhawk Networkblackhawknetwork.com
10
InComm Payments logo

InComm Payments

enterprise

Manages full lifecycle of gift cards and prepaid products with global processing and customization options.

Overall Rating7.8/10
Features
8.5/10
Ease of Use
7.0/10
Value
7.5/10
Standout Feature

Massive distribution network enabling gift card activation and sales across 500,000+ global retail touchpoints

InComm Payments offers a robust platform for gift card issuance, distribution, and management, catering to retailers and brands with support for physical, digital, and reloadable prepaid cards. It provides end-to-end solutions including POS integration, e-commerce redemption, inventory tracking, and detailed analytics for program performance. The service emphasizes scalability, fraud prevention, and global reach through an extensive partner network.

Pros

  • Extensive global distribution network with over 500,000 retail locations
  • Strong security features and fraud detection for high-volume programs
  • Seamless integration with POS and e-commerce systems

Cons

  • Primarily designed for enterprise-scale users, less ideal for small businesses
  • Setup and customization can be complex and time-consuming
  • Pricing lacks transparency and requires custom quotes

Best For

Large retailers and brands needing scalable, high-volume gift card programs with broad distribution channels.

Pricing

Custom enterprise pricing based on volume, program size, and features; typically requires contacting sales for a quote.

Conclusion

The reviewed gift card management tools each bring distinct value, but Givex emerges as the top choice, offering comprehensive features suited to retailers. Rise.ai excels for e-commerce with its cart and reward conversion, while Gift Up! impresses with customizable digital options for seamless redemption—each a strong alternative for specific needs. In the end, the right fit depends on business goals, though Givex consistently leads in versatility and functionality.

Givex logo
Our Top Pick
Givex

Take your gift card management to the next level—experience Givex today and discover its robust capabilities for your operations.