Top 10 Best Geofencing Marketing Software of 2026

GroundTruth is a premier location intelligence platform that excels in geofencing marketing by leveraging high-accuracy mobile location data from opted-in users to create virtual boundaries for targeted advertising. It enables brands to measure foot traffic attribution, analyze consumer journeys, and optimize campaigns in real-time across digital channels. With privacy-compliant data and advanced POI (Points of Interest) intelligence, it delivers actionable insights for driving store visits and ROI measurement.

Simpli.fi is a powerful programmatic DSP specializing in geofencing and location-based advertising, allowing marketers to target mobile devices entering custom geographic boundaries like stores or events. It supports hyper-local campaigns across display, video, CTV, audio, and DOOH channels with real-time bidding and optimization. The platform integrates rich first-party data for audience building and attribution, driving measurable foot traffic and ROI.

Radar (radar.com) is a powerful location intelligence platform specializing in geofencing for marketing, enabling businesses to create virtual boundaries around physical locations and trigger targeted campaigns, notifications, or ads in real-time. It leverages advanced SDKs for iOS, Android, and web to track user visits with high accuracy while prioritizing privacy through opt-in consent and anonymization. The platform integrates with major marketing tools like Braze, Segment, and Amplitude, making it suitable for personalized, location-based customer engagement.

Bluedot (bluedot.io) is a location intelligence platform designed for geofencing and proximity marketing, enabling businesses to create dynamic virtual boundaries around points of interest for targeted campaigns. It leverages high-accuracy SDKs for iOS and Android to detect user entries and exits in real-time, triggering notifications, offers, or analytics. The platform also provides a vast global POI database and visitor insights to optimize marketing strategies and measure ROI.

Foursquare is a location intelligence platform that provides robust geofencing marketing capabilities through its extensive database of over 100 million points of interest (POIs) and billions of visit signals. It enables marketers to create hyper-local campaigns by targeting users entering virtual boundaries around stores, events, or competitors, with precise attribution of visits to ads. The platform integrates with major DSPs and offers tools like audience segments based on real-world behaviors for personalized marketing.

Reveal Mobile is a location intelligence platform that provides highly accurate, privacy-compliant mobile location data for geofencing marketing campaigns. It enables advertisers to create hyper-targeted audiences based on real-world visits to millions of Points of Interest (POIs) using its proprietary Mobility Platform. The software integrates with DSPs for programmatic activation, attribution, and cross-device targeting, helping measure foot traffic and campaign lift effectively.

Near is a comprehensive location intelligence platform that powers geofencing marketing by harnessing billions of anonymized location data points to create hyper-targeted audiences. It enables marketers to draw virtual geofences around points of interest, stores, or competitor locations to trigger real-time campaigns across mobile, CTV, and digital channels. The platform offers advanced attribution, journey analytics, and privacy-compliant data to optimize performance and measure ROI effectively.

PlotProjects is a mobile-first location marketing platform specializing in geofencing, beacon detection, and proximity-based push notifications for iOS and Android apps. It enables businesses to create virtual boundaries around stores, events, or points of interest to trigger personalized messages, promotions, and in-app experiences when users enter or exit these zones. The platform also offers visit intelligence, analytics, and campaign optimization tools to drive foot traffic and measure ROI effectively.

PlaceIQ is a location intelligence platform that delivers precise consumer visitation data to POIs, enabling marketers to create hyper-targeted geofencing audiences based on actual visits rather than mere proximity. It integrates with DSPs and ad platforms for campaign activation, attribution, and incremental lift measurement in geofencing marketing efforts. The tool excels in providing scalable, high-quality location signals for enterprise-level location-based advertising.

SafeGraph provides high-fidelity location intelligence data, including a comprehensive Points of Interest (POI) database and visitor patterns, enabling marketers to define precise geofences around real-world locations for targeted campaigns. It supports geofencing marketing by offering foot traffic data for audience building, campaign planning, and performance attribution. While not a full ad-serving platform, it integrates with DSPs and CMPs to power data-driven geofencing strategies.