Quick Overview
- 1#1: Income Access - Provides comprehensive affiliate tracking, reporting, and management solutions tailored for iGaming operators.
- 2#2: PartnerMatrix - Offers a full-cycle affiliate marketing platform designed specifically for online casinos and sportsbooks.
- 3#3: Affilka - Delivers innovative affiliate management software with multi-language support for igaming businesses.
- 4#4: Scaleo - High-performance affiliate tracking software with real-time analytics for gambling affiliate programs.
- 5#5: Affise - Enterprise performance marketing platform handling complex affiliate campaigns in the igaming sector.
- 6#6: Everflow - Partnership management platform with advanced automation for gaming and gambling affiliates.
- 7#7: Trackier - Scalable affiliate tracking and fraud prevention tool suited for high-volume igaming traffic.
- 8#8: RedTrack - Cookieless server-side tracking platform optimized for gambling affiliate marketing.
- 9#9: Voluum - All-in-one affiliate link tracker with automation and optimization for performance marketers.
- 10#10: BeMob - Cloud-based tracker providing detailed analytics and traffic distribution for affiliates.
Tools were evaluated based on comprehensive features (tracking precision, reporting depth, automation), reliability and security, user-friendliness, and value-for-money, ensuring the rankings reflect both innovation and practical utility for igaming professionals.
Comparison Table
Gambling affiliate marketing software is vital for optimizing campaign performance, and this comparison table explores tools including Income Access, PartnerMatrix, Affilka, Scaleo, Affise, and additional platforms. Readers will discover critical details on features, integration, and tracking to select the right solution for their affiliate marketing goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Income Access Provides comprehensive affiliate tracking, reporting, and management solutions tailored for iGaming operators. | specialized | 9.7/10 | 9.8/10 | 8.5/10 | 9.2/10 |
| 2 | PartnerMatrix Offers a full-cycle affiliate marketing platform designed specifically for online casinos and sportsbooks. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 9.0/10 |
| 3 | Affilka Delivers innovative affiliate management software with multi-language support for igaming businesses. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.4/10 |
| 4 | Scaleo High-performance affiliate tracking software with real-time analytics for gambling affiliate programs. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.5/10 |
| 5 | Affise Enterprise performance marketing platform handling complex affiliate campaigns in the igaming sector. | enterprise | 8.6/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 6 | Everflow Partnership management platform with advanced automation for gaming and gambling affiliates. | enterprise | 8.2/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 7 | Trackier Scalable affiliate tracking and fraud prevention tool suited for high-volume igaming traffic. | enterprise | 8.2/10 | 8.5/10 | 7.8/10 | 8.0/10 |
| 8 | RedTrack Cookieless server-side tracking platform optimized for gambling affiliate marketing. | specialized | 8.7/10 | 9.2/10 | 7.9/10 | 8.4/10 |
| 9 | Voluum All-in-one affiliate link tracker with automation and optimization for performance marketers. | enterprise | 8.6/10 | 9.1/10 | 7.9/10 | 8.2/10 |
| 10 | BeMob Cloud-based tracker providing detailed analytics and traffic distribution for affiliates. | other | 8.2/10 | 8.5/10 | 7.8/10 | 9.1/10 |
Provides comprehensive affiliate tracking, reporting, and management solutions tailored for iGaming operators.
Offers a full-cycle affiliate marketing platform designed specifically for online casinos and sportsbooks.
Delivers innovative affiliate management software with multi-language support for igaming businesses.
High-performance affiliate tracking software with real-time analytics for gambling affiliate programs.
Enterprise performance marketing platform handling complex affiliate campaigns in the igaming sector.
Partnership management platform with advanced automation for gaming and gambling affiliates.
Scalable affiliate tracking and fraud prevention tool suited for high-volume igaming traffic.
Cookieless server-side tracking platform optimized for gambling affiliate marketing.
All-in-one affiliate link tracker with automation and optimization for performance marketers.
Cloud-based tracker providing detailed analytics and traffic distribution for affiliates.
Income Access
specializedProvides comprehensive affiliate tracking, reporting, and management solutions tailored for iGaming operators.
Neuron3 tracking technology, which uniquely handles complex iGaming-specific events like deposit bonuses, free spins, and tiered commissions in real-time.
Income Access is a premier affiliate marketing platform tailored for the iGaming and gambling industry, providing comprehensive tools for tracking referrals, managing commissions, and optimizing affiliate programs. It excels in handling complex attribution models like revenue share, CPA, and hybrids, with real-time reporting and fraud detection. Backed by Flutter Entertainment, it supports global operators with multi-currency, multi-language capabilities and seamless integrations for casinos, sportsbooks, and lotteries.
Pros
- Advanced tracking engine (Neuron3) for precise gambling funnel attribution including bonuses and free bets
- Robust compliance and anti-fraud tools tailored for regulated iGaming markets
- Extensive customization and API integrations with top gambling platforms
Cons
- Enterprise-level pricing inaccessible for small affiliates or startups
- Steep learning curve for full customization without dedicated support
- Limited public demos; requires sales contact for full access
Best For
Large-scale online gambling operators needing a scalable, compliant affiliate platform to drive player acquisition.
Pricing
Custom enterprise pricing starting at $10,000+/month based on traffic volume, features, and customizations; contact for quote.
PartnerMatrix
specializedOffers a full-cycle affiliate marketing platform designed specifically for online casinos and sportsbooks.
Integrated bonus and promo engine that syncs directly with affiliate tracking for gambling-specific campaigns
PartnerMatrix is a specialized affiliate marketing software tailored for the iGaming and gambling industry, offering comprehensive tools for managing affiliate programs in online casinos, sportsbooks, and betting platforms. It provides real-time tracking, advanced analytics, customizable dashboards, and seamless integrations with major gambling CMS and payment systems. The platform emphasizes compliance, fraud prevention, and player retention features like bonus engines, making it a powerhouse for scaling affiliate networks.
Pros
- Industry-specific features for iGaming like bonus engines and gambling compliance tools
- Real-time reporting and multi-currency support for global affiliates
- Scalable white-label solutions with strong API integrations
Cons
- Steeper learning curve due to extensive customization options
- Pricing scales quickly for large programs, less ideal for startups
- Primarily focused on gambling, limiting versatility for other verticals
Best For
Established iGaming operators and gambling brands needing a robust, compliant platform to manage high-volume affiliate programs.
Pricing
Custom plans starting from €1,000/month based on affiliates and revenue, with revenue-share models available; Enterprise options negotiable.
Affilka
specializedDelivers innovative affiliate management software with multi-language support for igaming businesses.
Real-time sub-affiliate management with unlimited hierarchical levels
Affilka by SOFTSWISS is a comprehensive affiliate management platform tailored for the iGaming and gambling industry, enabling operators to track referrals, manage commissions, and optimize affiliate programs efficiently. It offers real-time reporting, automated payments, and advanced analytics to drive player acquisition and retention. With seamless integrations into casino and sportsbook platforms, it supports scalable growth for online gambling businesses.
Pros
- Advanced real-time tracking and multi-source attribution
- Flexible commission models including hybrid and revenue share
- Strong anti-fraud tools and compliance features for igaming
Cons
- Pricing is custom and opaque without a demo
- Optimal performance within SOFTSWISS ecosystem
- Steeper learning curve for non-technical users
Best For
iGaming operators seeking a robust, integrated affiliate solution for managing large-scale gambling affiliate networks.
Pricing
Custom enterprise pricing starting from €10,000+ annually; contact sales for tailored quotes based on volume and features.
Scaleo
specializedHigh-performance affiliate tracking software with real-time analytics for gambling affiliate programs.
SmartLinks for automated, real-time traffic distribution and optimization across offers
Scaleo is a robust affiliate tracking platform tailored for performance marketing in high-volume verticals like gambling and iGaming, offering real-time conversion tracking, multi-touch attribution, and automated campaign management. It supports CPA, CPL, and revenue share models common in gambling affiliates, with features like SmartLinks for traffic optimization and API integrations for seamless data flow. The platform excels in scalability for large networks, providing white-label options and detailed analytics to drive ROI in competitive markets.
Pros
- Real-time tracking and multi-device attribution ideal for gambling traffic
- Advanced AI-powered fraud detection suited for high-risk iGaming
- White-label platform with customizable reporting dashboards
Cons
- Pricing can be steep for small affiliate programs
- Advanced features locked behind higher tiers
- Initial setup requires technical expertise
Best For
Mid-to-large gambling affiliate networks seeking scalable tracking with strong fraud prevention and automation.
Pricing
Starts at €299/month (Starter), €599/month (Advanced), custom Enterprise pricing based on volume.
Affise
enterpriseEnterprise performance marketing platform handling complex affiliate campaigns in the igaming sector.
SmartLinks technology that dynamically routes traffic to the highest-converting offers in real-time
Affise is a robust performance marketing platform specializing in affiliate tracking, attribution, and management, tailored for high-volume industries like gambling. It provides real-time data processing, advanced automation rules, and SmartLinks for traffic optimization, enabling affiliates and networks to maximize ROI. With strong anti-fraud tools and integrations with gambling-specific payment gateways, it supports compliant and scalable operations in iGaming affiliate marketing.
Pros
- Advanced real-time tracking and multi-touch attribution ideal for gambling traffic
- Powerful automation and SmartLinks for traffic monetization
- Comprehensive anti-fraud suite to combat click fraud common in iGaming
Cons
- Steep learning curve for non-technical users
- Custom quote-based pricing lacks upfront transparency
- Overkill and costly for small-scale gambling affiliates
Best For
Mid-to-large gambling affiliate networks managing high-volume traffic and needing enterprise-grade tracking and fraud prevention.
Pricing
Custom pricing via quote; typically starts at $500+/month for basic plans, scaling to enterprise levels based on volume and features.
Everflow
enterprisePartnership management platform with advanced automation for gaming and gambling affiliates.
SmartLinks technology for dynamic, personalized deep linking that optimizes gambling affiliate traffic attribution across devices and geos
Everflow is a robust partner marketing platform that enables businesses to manage affiliate, influencer, and referral programs with advanced tracking, attribution, and automation features. Tailored for performance marketing, it offers real-time reporting, fraud prevention, and seamless integrations, making it viable for gambling affiliate networks handling high-volume traffic and conversions like deposits and bets. Its scalable architecture supports complex multi-channel campaigns common in the iGaming industry.
Pros
- Advanced real-time tracking and multi-touch attribution ideal for gambling conversions
- Automated payouts and contract management to streamline affiliate operations
- Built-in fraud detection and API integrations for high-stakes iGaming programs
Cons
- Steep learning curve for setup and customization
- Pricing is custom and can be costly for smaller gambling affiliates
- Lacks some niche-specific compliance tools tailored exclusively for gambling regulations
Best For
Enterprise-level gambling operators and large affiliate networks needing scalable tracking and automation for global campaigns.
Pricing
Custom enterprise pricing starting around $1,000/month based on revenue share, tracked volume, and features; contact sales for quotes.
Trackier
enterpriseScalable affiliate tracking and fraud prevention tool suited for high-volume igaming traffic.
Machine learning-powered fraud prevention tailored for high-risk gambling affiliate traffic
Trackier is a versatile affiliate tracking platform designed for performance marketers, offering real-time attribution, commission management, and analytics across multiple channels. In the gambling affiliate space, it supports revenue share, CPA, and hybrid models common in iGaming, with features like sub-affiliate tracking and integration with casino CRMs. It emphasizes fraud prevention and customizable reporting to help operators manage high-volume affiliate networks effectively.
Pros
- Robust real-time tracking and multi-touch attribution
- Flexible commission structures including revshare for gambling
- Built-in fraud detection and compliance tools
Cons
- Steeper learning curve for non-technical users
- Limited pre-built integrations for niche gambling platforms
- Custom pricing lacks transparency
Best For
Mid-sized gambling operators seeking scalable affiliate management with strong tracking but without needing ultra-specialized iGaming features.
Pricing
Custom quote-based pricing; typically starts at $999/month for mid-tier plans, scaling with traffic volume and features.
RedTrack
specializedCookieless server-side tracking platform optimized for gambling affiliate marketing.
Cookieless server-side tracking with automated LP cloaking to bypass ad network restrictions in gambling affiliate campaigns
RedTrack is a server-side affiliate tracking platform tailored for performance marketers in high-stakes verticals like gambling, offering cookieless tracking, real-time analytics, and automation to optimize traffic from multiple sources. It excels in handling complex funnels with features like LP cloaking, postback integrations, and fraud detection, making it suitable for affiliates evading ad platform restrictions. The software provides customizable dashboards and API access for seamless scaling in competitive iGaming campaigns.
Pros
- Advanced server-side and cookieless tracking for privacy compliance and accuracy
- Extensive integrations with gambling networks, traffic sources, and ad platforms
- Powerful automation rules and real-time reporting for campaign optimization
Cons
- Steeper learning curve for beginners due to complex setup
- Pricing scales quickly with high traffic volumes
- Limited built-in gambling-specific templates compared to niche tools
Best For
Experienced gambling affiliates managing high-volume, multi-source traffic who need robust tracking and cloaking.
Pricing
Starts at €99/month for 100k tracked events, with tiers up to €999+/month for millions of events; 14-day free trial available.
Voluum
enterpriseAll-in-one affiliate link tracker with automation and optimization for performance marketers.
Traffic Distribution Algorithm (TDA) that intelligently routes traffic based on real-time performance data for unmatched conversion boosting in gambling verticals
Voluum is a robust cloud-based tracking and optimization platform tailored for affiliate marketers, providing real-time traffic tracking, conversion monitoring, and automated campaign management. It supports high-volume campaigns with features like traffic distribution algorithms, cloaking for restricted verticals such as gambling, and integrations with major traffic sources and affiliate networks. Ideal for gambling affiliates, it handles complex funnels, fraud detection, and precise ROI analysis to maximize profits from casino, betting, and iGaming offers.
Pros
- Ultra-fast tracking with dedicated servers optimized for high-volume gambling traffic
- Advanced automation rules and Traffic Distribution Algorithm (TDA) for superior conversion optimization
- Built-in cloaking and anti-fraud tools essential for restricted gambling campaigns
Cons
- Steep learning curve for beginners due to extensive customization options
- Pricing scales quickly with traffic volume, making it costly for small-scale users
- Customer support response times can vary, especially during peak usage
Best For
Experienced gambling affiliate marketers managing large-scale, high-traffic campaigns who require precise tracking, cloaking, and automation.
Pricing
Event-based pricing starts at $99/month for 100K events (Scale plan), scaling to $499+/month for higher volumes; 14-day free trial available.
BeMob
otherCloud-based tracker providing detailed analytics and traffic distribution for affiliates.
Advanced traffic distribution engine with real-time rules for geo/device targeting and A/B testing without slowing down high-volume campaigns
BeMob is a robust tracker tailored for affiliate marketers, providing real-time tracking of clicks, conversions, and events essential for optimizing gambling campaigns. It supports server-side postbacks, traffic distribution rules, and automation to handle high-volume iGaming traffic effectively. With cookieless tracking and fraud detection capabilities, it's well-suited for CPA and CPL models in the gambling niche.
Pros
- Affordable pricing with high scalability for large traffic volumes
- Powerful automation rules and traffic distribution for quick optimizations
- Reliable server-side tracking ideal for mobile gambling traffic
Cons
- Self-hosted setup requires technical knowledge and server management
- UI has a learning curve for non-experienced users
- Fewer native integrations than top-tier enterprise trackers
Best For
Experienced gambling affiliates managing high-volume, international traffic who prioritize cost-effective, customizable tracking solutions.
Pricing
Starts at $49/month (Starter, 10k clicks) up to $499/month (Pro, 500k clicks); Enterprise custom; 20% annual discount; self-hosted VPS option ~$10-50/month extra.
Conclusion
Evaluating the top tools shows Income Access as the leading choice, with comprehensive tracking, reporting, and management solutions tailored for iGaming operators. PartnerMatrix and Affilka stand out as strong alternatives; the former offers a full-cycle platform for casinos and sportsbooks, while the latter provides innovative multi-language support for diverse igaming businesses. Choosing the right tool depends on specific needs, but Income Access proves the most versatile overall.
Take your affiliate marketing to the next level by trying Income Access—its robust features are designed to help you maximize results and grow your iGaming business.
Tools Reviewed
All tools were independently evaluated for this comparison
