Quick Overview
- 1#1: ClickFunnels - Drag-and-drop builder for creating high-converting sales funnels, landing pages, and membership sites.
- 2#2: GoHighLevel - All-in-one CRM and marketing platform with advanced funnel building for agencies and businesses.
- 3#3: Kartra - Comprehensive platform for building funnels, handling emails, payments, and video hosting.
- 4#4: Groove.cm - Free lifetime access to funnel builder, website creator, and e-commerce tools.
- 5#5: Systeme.io - Affordable all-in-one tool for sales funnels, email marketing, and online courses.
- 6#6: Builderall - Digital marketing suite with funnel builder, email automation, and pixel-perfect pages.
- 7#7: Leadpages - Landing page and popup builder designed for lead generation funnels.
- 8#8: Unbounce - AI-optimized landing page builder for creating and A/B testing funnel pages.
- 9#9: Instapage - Enterprise-grade platform for building personalized post-click landing pages and funnels.
- 10#10: OptimizePress - WordPress plugin for designing sales funnels, checkouts, and membership sites.
We ranked these tools based on key factors like feature robustness (including drag-and-drop interfaces, automation, and integrations), user experience, technical quality, and overall value, ensuring they deliver exceptional performance for both beginners and experienced users.
Comparison Table
Funnel building software simplifies creating effective sales and marketing funnels, and selecting the right tool requires aligning with your specific goals. This comparison table features top options like ClickFunnels, GoHighLevel, Kartra, Groove.cm, Systeme.io, and more, breaking down key capabilities and practical fit. Readers will gain clarity on distinguishing features, pricing models, and ideal use cases to choose their best tool.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ClickFunnels Drag-and-drop builder for creating high-converting sales funnels, landing pages, and membership sites. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.3/10 |
| 2 | GoHighLevel All-in-one CRM and marketing platform with advanced funnel building for agencies and businesses. | enterprise | 9.1/10 | 9.5/10 | 8.2/10 | 9.0/10 |
| 3 | Kartra Comprehensive platform for building funnels, handling emails, payments, and video hosting. | specialized | 8.6/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 4 | Groove.cm Free lifetime access to funnel builder, website creator, and e-commerce tools. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.9/10 |
| 5 | Systeme.io Affordable all-in-one tool for sales funnels, email marketing, and online courses. | specialized | 8.2/10 | 7.9/10 | 8.7/10 | 9.2/10 |
| 6 | Builderall Digital marketing suite with funnel builder, email automation, and pixel-perfect pages. | specialized | 7.6/10 | 8.1/10 | 6.8/10 | 8.9/10 |
| 7 | Leadpages Landing page and popup builder designed for lead generation funnels. | specialized | 8.1/10 | 8.0/10 | 9.2/10 | 7.6/10 |
| 8 | Unbounce AI-optimized landing page builder for creating and A/B testing funnel pages. | specialized | 8.3/10 | 8.7/10 | 8.1/10 | 7.8/10 |
| 9 | Instapage Enterprise-grade platform for building personalized post-click landing pages and funnels. | enterprise | 8.2/10 | 9.0/10 | 8.0/10 | 7.0/10 |
| 10 | OptimizePress WordPress plugin for designing sales funnels, checkouts, and membership sites. | other | 7.8/10 | 7.5/10 | 7.7/10 | 9.0/10 |
Drag-and-drop builder for creating high-converting sales funnels, landing pages, and membership sites.
All-in-one CRM and marketing platform with advanced funnel building for agencies and businesses.
Comprehensive platform for building funnels, handling emails, payments, and video hosting.
Free lifetime access to funnel builder, website creator, and e-commerce tools.
Affordable all-in-one tool for sales funnels, email marketing, and online courses.
Digital marketing suite with funnel builder, email automation, and pixel-perfect pages.
Landing page and popup builder designed for lead generation funnels.
AI-optimized landing page builder for creating and A/B testing funnel pages.
Enterprise-grade platform for building personalized post-click landing pages and funnels.
WordPress plugin for designing sales funnels, checkouts, and membership sites.
ClickFunnels
specializedDrag-and-drop builder for creating high-converting sales funnels, landing pages, and membership sites.
Drag-and-drop builder with thousands of conversion-optimized templates tailored for every funnel type
ClickFunnels is an all-in-one sales funnel platform designed for entrepreneurs and marketers to build high-converting landing pages, sales funnels, opt-in pages, and membership sites without coding expertise. It features a drag-and-drop editor, thousands of proven templates, A/B testing, email automation, and integrations with payment gateways like Stripe and PayPal. The software streamlines the entire customer journey from lead generation to upsells, making it ideal for scaling online businesses.
Pros
- Extensive library of battle-tested funnel templates for quick deployment
- All-in-one ecosystem including email marketing, CRM, and course hosting
- Powerful A/B testing and analytics for optimizing conversions
Cons
- Higher pricing compared to some competitors
- Occasional performance issues with complex funnels
- Learning curve for advanced customizations despite drag-and-drop interface
Best For
Digital marketers, coaches, and e-commerce owners seeking a comprehensive platform to build and scale sales funnels.
Pricing
Starter plan at $97/month (billed annually) or $127/month; Platinum at $297/month (annual) or $397/month; enterprise options available.
GoHighLevel
enterpriseAll-in-one CRM and marketing platform with advanced funnel building for agencies and businesses.
White-label SaaS mode allowing agencies to rebrand and resell the entire platform to clients
GoHighLevel is a comprehensive all-in-one marketing platform tailored for agencies and businesses, featuring a powerful drag-and-drop funnel builder for creating high-converting sales funnels, landing pages, and websites. It integrates seamlessly with CRM, email/SMS marketing, appointment scheduling, and payment processors, enabling end-to-end automation. With hundreds of customizable templates and A/B testing capabilities, it's designed to scale client acquisition and management efficiently.
Pros
- All-in-one platform reduces need for multiple tools
- White-label SaaS mode for agency reselling
- Extensive library of funnel templates and integrations
Cons
- Steep learning curve due to feature overload
- Higher pricing for advanced plans
- Performance can lag with very complex funnels
Best For
Digital marketing agencies and solopreneurs managing multiple client funnels and seeking scalable automation.
Pricing
Starter at $97/month (1 account), Unlimited at $297/month (unlimited sub-accounts), Pro SaaS at $497/month (white-label reselling).
Kartra
specializedComprehensive platform for building funnels, handling emails, payments, and video hosting.
Behavioral automation recipes that dynamically adjust funnel experiences based on real-time user actions and engagement.
Kartra is an all-in-one marketing platform designed for building complete sales funnels, including landing pages, opt-in forms, checkout sequences, upsells, and membership areas. Its drag-and-drop builder allows users to create multi-step funnels with integrated email automation, CRM, video hosting, and behavioral analytics. Ideal for online businesses, it eliminates the need for multiple tools by combining funnel building with affiliate management and helpdesk features.
Pros
- Comprehensive all-in-one platform with seamless integration of funnels, email, and payments
- Advanced behavioral automation and A/B testing for optimizing funnel performance
- Robust checkout system supporting upsells, downsells, and order bumps
Cons
- Steep learning curve due to extensive features overwhelming beginners
- Higher pricing compared to dedicated funnel builders
- Limited customization flexibility in page design versus specialized tools
Best For
Online course creators, coaches, and digital marketers seeking an integrated platform to build and manage entire sales funnels without juggling multiple apps.
Pricing
Starter plan at $119/mo (billed annually), scaling to Platinum at $499/mo, with features like contact limits and advanced automations unlocking at higher tiers.
Groove.cm
specializedFree lifetime access to funnel builder, website creator, and e-commerce tools.
Built-in all-in-one ecosystem combining funnel building with CRM, email, affiliates, and e-commerce without external integrations
Groove.cm is an all-in-one digital marketing platform centered around its GroovePages funnel builder, enabling users to create sales funnels, landing pages, and websites using a drag-and-drop interface with hundreds of templates. It integrates funnel building with e-commerce (GrooveSell), email marketing (GrooveMail), affiliate management, and video hosting for a complete marketing ecosystem. Designed as a cost-effective ClickFunnels alternative, it supports unlimited funnels and pages on higher plans, ideal for scaling online businesses.
Pros
- All-in-one platform reduces need for multiple tools
- Extensive library of funnel templates and customization options
- Generous free plan with core funnel building capabilities
Cons
- Steep learning curve for advanced features
- Some integrations and elements feel less polished
- Customer support can be slow for free users
Best For
Online entrepreneurs and marketers seeking an affordable, comprehensive funnel builder integrated with marketing automation tools.
Pricing
Free plan with basic features; paid plans start at $99/month (Pro) up to $299/month (All-in-One), with lifetime access promotions occasionally available.
Systeme.io
specializedAffordable all-in-one tool for sales funnels, email marketing, and online courses.
Comprehensive all-in-one ecosystem that bundles funnel building with email automation, course hosting, and affiliate tools in one affordable platform
Systeme.io is an all-in-one marketing platform designed for entrepreneurs and small businesses, offering a drag-and-drop funnel builder to create sales funnels, opt-in pages, checkout pages, and upsell sequences. It integrates email marketing, automation workflows, online courses, webinars, and affiliate management into a single tool, eliminating the need for multiple subscriptions. The platform supports payments via Stripe and PayPal, with built-in hosting for pages and videos.
Pros
- Affordable all-in-one solution combining funnels, email, courses, and payments
- Intuitive drag-and-drop builder with templates suitable for beginners
- Generous free plan with unlimited funnels and contacts
Cons
- Limited advanced customization and design flexibility compared to premium tools
- Basic A/B testing and analytics features
- Occasional performance issues with page loading speeds
Best For
Solopreneurs and small business owners seeking a cost-effective, beginner-friendly all-in-one funnel builder without complex integrations.
Pricing
Free plan available; paid plans start at $27/mo (Startup), $47/mo (Webinar), $97/mo (Unlimited) – billed annually for discounts.
Builderall
specializedDigital marketing suite with funnel builder, email automation, and pixel-perfect pages.
Pixel Perfect drag-and-drop builder with pixel-level design control and seamless integration across 40+ built-in marketing tools
Builderall is an all-in-one digital marketing platform featuring a drag-and-drop funnel builder for creating sales funnels, landing pages, and checkout sequences. It integrates seamlessly with its own email marketing (MailingBoss), hosting, payments, and over 40 other tools, allowing users to manage entire marketing workflows without external software. Ideal for entrepreneurs, it offers responsive templates and A/B testing to optimize conversions.
Pros
- All-in-one suite eliminates need for multiple tools
- Unlimited funnels, pages, and bandwidth on most plans
- Extensive library of funnel templates and integrations
Cons
- Overwhelming interface with too many features
- Steeper learning curve for beginners
- Mixed customer support quality and limited advanced automations
Best For
Small business owners and solopreneurs seeking an affordable, comprehensive platform to build and manage sales funnels alongside other marketing needs.
Pricing
Starts at $49.90/month (Premium plan, billed annually) with unlimited funnels; higher tiers like Marketer ($69.90/month) and Agency ($199/month) for advanced features.
Leadpages
specializedLanding page and popup builder designed for lead generation funnels.
High-converting templates proven on millions of published pages
Leadpages is a specialized landing page and funnel builder that enables users to create high-converting pages, pop-ups, alert bars, and checkout forms without coding. It focuses on lead generation and sales funnels through a drag-and-drop editor with over 200 mobile-responsive templates optimized for conversions. Key capabilities include A/B testing, built-in analytics, and seamless integrations with email marketing tools, payment processors, and CRMs to streamline funnel performance.
Pros
- Intuitive drag-and-drop builder with conversion-optimized templates
- Unlimited pages, visitors, and A/B testing on all plans
- Strong integrations with 100+ tools including email and payments
Cons
- Limited advanced funnel automation compared to full-suite competitors
- No built-in email marketing or membership site features
- Higher pricing tiers required for premium templates and checkouts
Best For
Solo entrepreneurs and small marketing teams seeking quick, high-converting landing pages and simple sales funnels.
Pricing
Starts at $49/mo (Standard, billed monthly; $37/mo annually), Pro at $99/mo ($59 annually), Advanced at $239/mo ($99 annually); 14-day free trial available.
Unbounce
specializedAI-optimized landing page builder for creating and A/B testing funnel pages.
Smart Traffic AI automatically routes visitors to the highest-converting page variant based on real-time data
Unbounce is a landing page builder optimized for conversion rate optimization, enabling users to create, A/B test, and deploy high-performing pages without coding. It supports funnel building through drag-and-drop editors, multi-step funnels via Launchpads, popups, sticky bars, and dynamic content personalization. With robust integrations to CRMs, email tools, and analytics platforms, it's tailored for marketers aiming to boost lead generation and sales.
Pros
- Powerful A/B testing and Smart Traffic AI for optimizing conversions
- Extensive template library and drag-and-drop builder for quick setup
- Seamless integrations with 100+ tools like HubSpot, Google Analytics, and Zapier
Cons
- Pricing is relatively high compared to general-purpose builders
- More focused on landing pages than full-scale funnel sequences
- Advanced features have a moderate learning curve for non-marketers
Best For
Digital marketers and agencies focused on creating and optimizing standalone landing pages or simple sales funnels for lead generation.
Pricing
Starts at $99/month (Build plan, 20K visitors), up to $665/month (Enterprise), with 15% discount on annual billing; pay-as-you-go traffic options available.
Instapage
enterpriseEnterprise-grade platform for building personalized post-click landing pages and funnels.
AdMap® for visualizing and collaboratively optimizing the entire post-click customer journey
Instapage is a specialized landing page builder focused on creating high-converting post-click experiences that integrate into marketing funnels. It excels in A/B testing, dynamic personalization, and collaboration tools, allowing teams to optimize pages directly from ad platforms. While it supports multi-page funnels via integrations, it's primarily designed for standalone or funnel-stage landing pages rather than end-to-end funnel automation.
Pros
- Advanced A/B and multivariate testing with statistical significance
- Dynamic text replacement and personalization for targeted experiences
- AdMap for mapping and optimizing full post-click funnels
Cons
- High pricing may not suit small businesses or beginners
- Limited native templates and tools for complete funnel sequences
- Relies heavily on integrations for CRM and email automation
Best For
Marketers and agencies optimizing high-traffic landing pages within ad-driven funnels.
Pricing
Business plan starts at $199/month (billed annually); Pro at $349/month; Enterprise custom.
OptimizePress
otherWordPress plugin for designing sales funnels, checkouts, and membership sites.
One-click upsell and order bump pages for seamless post-purchase optimization
OptimizePress is a WordPress plugin specializing in building high-converting landing pages, sales funnels, opt-in forms, and membership sites. It offers a visual drag-and-drop builder with over 100 professionally designed templates optimized for marketing funnels. Users can create complete funnels including sales pages, checkouts, upsells, and thank-you pages directly within WordPress, integrating seamlessly with popular email marketing tools.
Pros
- Seamless integration with WordPress sites
- Extensive library of conversion-optimized templates
- Lifetime pricing options provide excellent long-term value
Cons
- Requires an existing WordPress installation
- Builder has a moderate learning curve for beginners
- Limited built-in CRM or automation compared to dedicated funnel platforms
Best For
WordPress website owners and digital marketers seeking affordable, template-driven funnel building without switching platforms.
Pricing
Annual plans from $129 (Essential) to $299 (Suite); lifetime licenses from $495 to $895.
Conclusion
The best funnel building software offers varied tools to fit different needs, with ClickFunnels leading as the top choice—renowned for its drag-and-drop builder and ability to create high-converting sales funnels, landing pages, and membership sites. GoHighLevel and Kartra stand out as strong alternatives: GoHighLevel as an all-in-one CRM and marketing platform tailored for agencies, and Kartra with its comprehensive suite including email handling, payments, and video hosting. Together, they highlight the diversity of options available for building effective funnels.
Ready to build top-performing funnels? Start with ClickFunnels to leverage its intuitive tools and unlock your potential to drive results, whether you’re scaling operations or launching new ventures.
Tools Reviewed
All tools were independently evaluated for this comparison