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Top 10 Best Funnel Builder Software of 2026

Discover the top 10 funnel builder software to streamline sales funnels—compare features, find the best fit, optimize conversions. Start now!

Sarah Mitchell

Sarah Mitchell

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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High-converting sales funnels are critical for modern businesses aiming to attract audiences, drive conversions, and grow revenue. With a wide array of tools available, choosing the right funnel builder is key to success—and we’ve compiled the top 10 solutions to help you identify the best fit for your unique needs, leveraging the diverse strengths highlighted in this review.

Quick Overview

  1. 1#1: ClickFunnels - All-in-one platform for building high-converting sales funnels, landing pages, and membership sites with integrated payments.
  2. 2#2: GoHighLevel - Comprehensive white-label sales funnel builder with CRM, email marketing, SMS, and agency management tools.
  3. 3#3: Kartra - All-in-one marketing suite for creating funnels, hosting videos, sending emails, and processing payments seamlessly.
  4. 4#4: Groove.cm - Free lifetime access to funnel builder, website creator, CRM, and email marketing for online businesses.
  5. 5#5: Systeme.io - Affordable all-in-one tool for building automated sales funnels, email campaigns, and online courses.
  6. 6#6: Builderall - Digital marketing platform with drag-and-drop funnel builder, email autoresponders, and live chat features.
  7. 7#7: Leadpages - High-conversion landing page and funnel builder with A/B testing and lead generation templates.
  8. 8#8: Unbounce - AI-powered landing page builder optimized for PPC traffic and conversion-focused marketing funnels.
  9. 9#9: Instapage - Enterprise-grade post-click optimization platform for building and personalizing high-performing funnels.
  10. 10#10: Simvoly - Drag-and-drop website and funnel builder with e-commerce, blogging, and CRM integration for small businesses.

These tools were selected and ranked based on features, usability, performance quality, and overall value, ensuring they deliver actionable benefits for building and optimizing effective marketing funnels.

Comparison Table

Funnel builder software is essential for modern online businesses, simplifying the creation of high-converting sales funnels. This comparison table explores top tools like ClickFunnels, GoHighLevel, Kartra, Groove.cm, Systeme.io, and more, equipping readers to identify the best fit for their specific goals and budget.

All-in-one platform for building high-converting sales funnels, landing pages, and membership sites with integrated payments.

Features
9.6/10
Ease
8.8/10
Value
8.5/10

Comprehensive white-label sales funnel builder with CRM, email marketing, SMS, and agency management tools.

Features
9.2/10
Ease
7.5/10
Value
9.0/10
3Kartra logo9.1/10

All-in-one marketing suite for creating funnels, hosting videos, sending emails, and processing payments seamlessly.

Features
9.5/10
Ease
8.5/10
Value
8.8/10
4Groove.cm logo8.6/10

Free lifetime access to funnel builder, website creator, CRM, and email marketing for online businesses.

Features
9.2/10
Ease
7.8/10
Value
9.5/10
5Systeme.io logo8.7/10

Affordable all-in-one tool for building automated sales funnels, email campaigns, and online courses.

Features
8.5/10
Ease
9.2/10
Value
9.5/10
6Builderall logo7.6/10

Digital marketing platform with drag-and-drop funnel builder, email autoresponders, and live chat features.

Features
8.1/10
Ease
6.7/10
Value
8.7/10
7Leadpages logo8.1/10

High-conversion landing page and funnel builder with A/B testing and lead generation templates.

Features
7.7/10
Ease
9.3/10
Value
8.2/10
8Unbounce logo8.4/10

AI-powered landing page builder optimized for PPC traffic and conversion-focused marketing funnels.

Features
8.8/10
Ease
9.0/10
Value
7.6/10
9Instapage logo8.2/10

Enterprise-grade post-click optimization platform for building and personalizing high-performing funnels.

Features
9.0/10
Ease
8.0/10
Value
7.0/10
10Simvoly logo7.6/10

Drag-and-drop website and funnel builder with e-commerce, blogging, and CRM integration for small businesses.

Features
7.4/10
Ease
8.4/10
Value
8.1/10
1
ClickFunnels logo

ClickFunnels

specialized

All-in-one platform for building high-converting sales funnels, landing pages, and membership sites with integrated payments.

Overall Rating9.4/10
Features
9.6/10
Ease of Use
8.8/10
Value
8.5/10
Standout Feature

Proven funnel templates crafted from real-world high-converting campaigns by marketing experts like Russell Brunson

ClickFunnels is an all-in-one sales funnel platform that enables users to build high-converting landing pages, sales pages, opt-in forms, upsell pages, and membership sites without coding expertise. It provides drag-and-drop editing, A/B testing, email marketing integration, and analytics to optimize conversions. Designed primarily for online marketers, it streamlines the entire customer journey from lead generation to backend sales.

Pros

  • Extensive library of proven, high-converting funnel templates
  • Built-in A/B testing, order bumps, and upsell capabilities
  • Seamless integrations with email services, payment processors, and CRM tools

Cons

  • Higher pricing can be steep for beginners or small businesses
  • Steeper learning curve for advanced customizations
  • Limited design flexibility compared to full-code platforms

Best For

Digital marketers, coaches, course creators, and e-commerce businesses seeking an all-in-one tool to build and scale sales funnels.

Pricing

Starter plan at $97/mo (3 funnels, 10k visitors), Platinum at $297/mo (unlimited funnels, visitors), Two Comma Club at $497/mo; annual billing offers 2 months free.

Visit ClickFunnelsclickfunnels.com
2
GoHighLevel logo

GoHighLevel

enterprise

Comprehensive white-label sales funnel builder with CRM, email marketing, SMS, and agency management tools.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
7.5/10
Value
9.0/10
Standout Feature

White-label SaaS mode for agencies to resell the full platform under their brand

GoHighLevel is a comprehensive all-in-one marketing platform tailored for digital agencies and marketers, featuring a drag-and-drop funnel builder for creating sales funnels, landing pages, and websites. It integrates CRM, email/SMS marketing, appointment scheduling, and automation workflows into a single dashboard. The platform stands out with white-label capabilities, allowing agencies to brand and resell it as their own SaaS product.

Pros

  • All-in-one platform eliminates need for multiple tools
  • White-label reselling for agency scalability
  • Advanced automation and 1000+ integrations

Cons

  • Steep learning curve due to feature depth
  • Cluttered interface can overwhelm beginners
  • Support quality varies by plan tier

Best For

Digital marketing agencies managing multiple client funnels who want white-label reselling and automation.

Pricing

Starter at $97/mo (1 sub-account), Unlimited at $297/mo (unlimited sub-accounts), Pro at $497/mo (SaaS mode for reselling).

Visit GoHighLevelgohighlevel.com
3
Kartra logo

Kartra

enterprise

All-in-one marketing suite for creating funnels, hosting videos, sending emails, and processing payments seamlessly.

Overall Rating9.1/10
Features
9.5/10
Ease of Use
8.5/10
Value
8.8/10
Standout Feature

Behavior Rules engine that automates actions based on user interactions across funnels

Kartra is an all-in-one marketing platform designed for online entrepreneurs, offering a robust drag-and-drop funnel builder to create landing pages, sales funnels, checkouts, and membership sites. It integrates seamlessly with built-in email marketing, CRM, automation, video hosting, and analytics, allowing users to manage entire customer journeys without multiple tools. Ideal for scaling businesses, Kartra emphasizes behavioral triggers and ready-made campaigns to optimize conversions.

Pros

  • All-in-one platform eliminates need for multiple tools
  • Powerful behavioral automation and tagging system
  • Built-in video hosting and membership management

Cons

  • Steep learning curve for advanced features
  • Higher pricing for larger contact lists
  • Interface can feel overwhelming for absolute beginners

Best For

Digital marketers, course creators, and agencies needing an integrated funnel builder with marketing automation.

Pricing

Starts at $119/month (annual) for Starter (2,500 contacts), up to $499/month for Platinum (100,000+ contacts); 30-day money-back guarantee.

Visit Kartrakartra.com
4
Groove.cm logo

Groove.cm

specialized

Free lifetime access to funnel builder, website creator, CRM, and email marketing for online businesses.

Overall Rating8.6/10
Features
9.2/10
Ease of Use
7.8/10
Value
9.5/10
Standout Feature

Native integration of funnel builder with e-commerce, CRM, and affiliate tools in a single ecosystem

Groove.cm is an all-in-one digital marketing platform centered around its GroovePages funnel builder, enabling users to create high-converting sales funnels, landing pages, and full websites using a drag-and-drop interface. It integrates natively with GrooveSell for e-commerce, GrooveMail for email automation, and GrooveAffiliate for partner programs, streamlining the entire marketing workflow. Ideal for online businesses, it offers extensive templates and customization options to optimize conversions without needing multiple tools.

Pros

  • Comprehensive all-in-one suite reduces need for multiple subscriptions
  • Generous free plan with core funnel-building capabilities
  • Thousands of pre-built, high-converting templates

Cons

  • Steep learning curve for beginners due to feature depth
  • Limited third-party integrations compared to competitors
  • Occasional performance issues like slow page loads

Best For

Online entrepreneurs and small businesses wanting a cost-effective, integrated platform for building and managing sales funnels alongside email and affiliate marketing.

Pricing

Free plan available; paid tiers: Silver ($99/mo), Gold ($199/mo), Platinum ($299/mo), with annual discounts and legacy lifetime options.

5
Systeme.io logo

Systeme.io

other

Affordable all-in-one tool for building automated sales funnels, email campaigns, and online courses.

Overall Rating8.7/10
Features
8.5/10
Ease of Use
9.2/10
Value
9.5/10
Standout Feature

Comprehensive all-in-one ecosystem combining funnels, email marketing, courses, and affiliates in one platform

Systeme.io is an all-in-one marketing platform designed for online entrepreneurs, enabling users to build sales funnels, email automation sequences, landing pages, online courses, membership sites, webinars, and affiliate programs from a single dashboard. Its drag-and-drop builder simplifies creating high-converting funnels without coding knowledge, while automation tools handle lead nurturing and sales processes. AI med at solopreneurs and small businesses, it stands out for consolidating multiple marketing tools into an affordable solution.

Pros

  • Generous free plan with core funnel-building features
  • Intuitive drag-and-drop editor accessible to beginners
  • All-in-one integration reduces need for multiple tools

Cons

  • Limited advanced customization and template variety
  • Some features feel basic compared to premium competitors
  • Customer support lacks live chat on lower plans

Best For

Solopreneurs and small online businesses seeking an affordable, user-friendly all-in-one funnel builder to launch and scale without complex setups.

Pricing

Free plan available; paid tiers: Startup ($27/mo), Webinar ($47/mo), Unlimited ($97/mo)—billed annually for discounts.

6
Builderall logo

Builderall

specialized

Digital marketing platform with drag-and-drop funnel builder, email autoresponders, and live chat features.

Overall Rating7.6/10
Features
8.1/10
Ease of Use
6.7/10
Value
8.7/10
Standout Feature

Integrated MailingBoss autoresponder for seamless email capture and automation directly within funnels

Builderall is an all-in-one digital marketing platform featuring a drag-and-drop funnel builder that enables users to create sales funnels, landing pages, and checkout sequences without coding expertise. It integrates seamlessly with its own email autoresponder (MailingBoss), hosting, pixel tracking, and automation tools for a unified marketing workflow. While versatile for beginners to intermediates, it offers hundreds of templates and A/B testing but can feel bloated due to the extensive feature set.

Pros

  • Comprehensive all-in-one suite reduces need for multiple tools
  • Affordable pricing with unlimited funnels and traffic
  • Extensive library of responsive templates and A/B testing

Cons

  • Steep learning curve due to overwhelming interface
  • Clunky editor compared to specialized funnel builders
  • Mixed customer support and occasional platform glitches

Best For

Small business owners and solopreneurs seeking a budget-friendly all-in-one platform for building funnels alongside email marketing and hosting.

Pricing

Starts at $49.90/month (Essentials plan promotional), with core plans at $69.90-$149/month for advanced features; annual discounts available.

Visit Builderallbuilderall.com
7
Leadpages logo

Leadpages

specialized

High-conversion landing page and funnel builder with A/B testing and lead generation templates.

Overall Rating8.1/10
Features
7.7/10
Ease of Use
9.3/10
Value
8.2/10
Standout Feature

Professionally designed, A/B tested templates proven to boost conversions

Leadpages is a user-friendly landing page and funnel builder designed primarily for lead generation and conversion optimization. It offers drag-and-drop editing, hundreds of mobile-responsive templates, popups, alert bars, and basic checkout functionality to create simple sales funnels. While not as robust for complex multi-step funnels as dedicated platforms, it excels in quick deployment of high-converting pages with A/B testing and integrations.

Pros

  • Intuitive drag-and-drop builder with no coding required
  • Extensive library of conversion-optimized templates
  • Strong integrations with email tools like Mailchimp and ActiveCampaign

Cons

  • Limited support for complex, multi-step funnels
  • Advanced features like unlimited visitors require higher plans
  • Customization can feel restrictive for advanced users

Best For

Solo entrepreneurs and small marketing teams needing fast, high-converting landing pages and basic funnels.

Pricing

Starts at $49/month (billed annually) for Standard plan (50 sites, 250 visitors/site); Pro at $79/month (unlimited sites/visitors); Advanced at $99/month (adds session replay).

Visit Leadpagesleadpages.com
8
Unbounce logo

Unbounce

specialized

AI-powered landing page builder optimized for PPC traffic and conversion-focused marketing funnels.

Overall Rating8.4/10
Features
8.8/10
Ease of Use
9.0/10
Value
7.6/10
Standout Feature

Smart Traffic: AI automatically routes visitors to the highest-converting page variant based on their profile and behavior.

Unbounce is a specialized landing page builder that empowers marketers to create high-converting landing pages, popups, and sticky bars without coding, ideal for optimizing specific stages of sales funnels. It features a drag-and-drop editor, A/B testing, dynamic text replacement, and AI tools like Smart Copy for content generation. While not a full end-to-end funnel platform, it excels at building individual funnel pages that integrate seamlessly with email, CRM, and analytics tools.

Pros

  • Intuitive drag-and-drop builder with mobile-responsive templates
  • Powerful A/B testing and AI-driven optimization like Smart Traffic
  • Seamless integrations with 100+ tools including Google Analytics and HubSpot

Cons

  • Pricing is premium and scales with visitor volume
  • Lacks built-in email marketing or full e-commerce funnel capabilities
  • Advanced features may require a steeper learning curve for beginners

Best For

Marketers and agencies prioritizing conversion-optimized landing pages and multi-variant testing within sales funnels.

Pricing

Starts at $99/month (Launch: 20k visitors, 75 conversions), $149/month (Scale: 75k visitors, unlimited conversions), $399/month (Team), plus custom Enterprise plans.

Visit Unbounceunbounce.com
9
Instapage logo

Instapage

enterprise

Enterprise-grade post-click optimization platform for building and personalizing high-performing funnels.

Overall Rating8.2/10
Features
9.0/10
Ease of Use
8.0/10
Value
7.0/10
Standout Feature

AdMap® for seamlessly mapping ad campaigns to personalized landing pages

Instapage is a specialized landing page builder optimized for creating high-converting post-click experiences in marketing funnels. It features drag-and-drop editing, over 500 templates, and advanced tools like A/B testing, heatmaps, and personalization to boost conversions from paid traffic. While excellent for individual landing pages, it supports funnel building through multi-page workflows and integrations with CRM and email tools, though it lacks native e-commerce or upsell elements found in dedicated funnel builders.

Pros

  • Powerful A/B and multivariate testing at scale
  • Advanced personalization with Dynamic Text Replacement
  • High-quality templates and mobile-responsive designs

Cons

  • High pricing not ideal for solopreneurs or small teams
  • Limited native funnel automation like order bumps or one-click upsells
  • Steeper learning curve for non-marketers

Best For

Digital marketers and agencies running paid ad campaigns who need optimized landing pages to improve funnel conversion rates.

Pricing

Business plan starts at $199/month (billed annually) or $299/monthly; Professional at $349/month annually; Enterprise custom pricing.

Visit Instapageinstapage.com
10
Simvoly logo

Simvoly

other

Drag-and-drop website and funnel builder with e-commerce, blogging, and CRM integration for small businesses.

Overall Rating7.6/10
Features
7.4/10
Ease of Use
8.4/10
Value
8.1/10
Standout Feature

Seamless all-in-one integration of funnel building, full websites, e-commerce, and hosting without needing external tools.

Simvoly is an all-in-one drag-and-drop platform for building websites, landing pages, sales funnels, and online stores. It provides funnel-building tools with pre-made templates for lead capture, sales pages, upsells, downsells, and order forms, integrated with payment gateways and email marketing. Hosting, custom domains, and basic CRM features are included, making it suitable for quick funnel deployment without coding.

Pros

  • Intuitive drag-and-drop editor for fast funnel creation
  • All-in-one platform combines funnels, websites, and e-commerce
  • Affordable pricing with a free plan and included hosting

Cons

  • Limited advanced automation and A/B testing compared to top funnel builders
  • Fewer funnel templates and customization options
  • Customer support can be slow for non-premium users

Best For

Small business owners and solopreneurs needing an affordable, easy-to-use all-in-one tool for simple sales funnels and websites.

Pricing

Free Sandbox plan; Personal $12/mo (annual), Business $24/mo, Pro $39/mo (billed annually).

Visit Simvolysimvoly.com

Conclusion

Evaluating the top 10 funnel builders reveals a mix of specialized and all-in-one solutions, with the top three leading the pack. ClickFunnels stands out as the top choice, offering a comprehensive, integrated platform for sales funnels, landing pages, and payments. GoHighLevel and Kartra follow closely, each with unique strengths—GoHighLevel’s CRM and agency tools suit service-oriented businesses, while Kartra excels in seamless marketing integration. For most, ClickFunnels remains the go-to, but exploring its competitors can uncover better fits if specific needs are prioritized.

ClickFunnels logo
Our Top Pick
ClickFunnels

Ready to build high-performing funnels effortlessly? Start with ClickFunnels—its intuitive platform simplifies the process, letting you launch campaigns quickly and maximize conversions. Don’t wait; give it a try today to see how it can elevate your business.