Quick Overview
- 1#1: ClickFunnels - All-in-one platform for building high-converting sales funnels, landing pages, and membership sites with integrated payments.
- 2#2: GoHighLevel - Comprehensive white-label sales funnel builder with CRM, email marketing, SMS, and agency management tools.
- 3#3: Kartra - All-in-one marketing suite for creating funnels, hosting videos, sending emails, and processing payments seamlessly.
- 4#4: Groove.cm - Free lifetime access to funnel builder, website creator, CRM, and email marketing for online businesses.
- 5#5: Systeme.io - Affordable all-in-one tool for building automated sales funnels, email campaigns, and online courses.
- 6#6: Builderall - Digital marketing platform with drag-and-drop funnel builder, email autoresponders, and live chat features.
- 7#7: Leadpages - High-conversion landing page and funnel builder with A/B testing and lead generation templates.
- 8#8: Unbounce - AI-powered landing page builder optimized for PPC traffic and conversion-focused marketing funnels.
- 9#9: Instapage - Enterprise-grade post-click optimization platform for building and personalizing high-performing funnels.
- 10#10: Simvoly - Drag-and-drop website and funnel builder with e-commerce, blogging, and CRM integration for small businesses.
These tools were selected and ranked based on features, usability, performance quality, and overall value, ensuring they deliver actionable benefits for building and optimizing effective marketing funnels.
Comparison Table
Funnel builder software is essential for modern online businesses, simplifying the creation of high-converting sales funnels. This comparison table explores top tools like ClickFunnels, GoHighLevel, Kartra, Groove.cm, Systeme.io, and more, equipping readers to identify the best fit for their specific goals and budget.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ClickFunnels All-in-one platform for building high-converting sales funnels, landing pages, and membership sites with integrated payments. | specialized | 9.4/10 | 9.6/10 | 8.8/10 | 8.5/10 |
| 2 | GoHighLevel Comprehensive white-label sales funnel builder with CRM, email marketing, SMS, and agency management tools. | enterprise | 8.7/10 | 9.2/10 | 7.5/10 | 9.0/10 |
| 3 | Kartra All-in-one marketing suite for creating funnels, hosting videos, sending emails, and processing payments seamlessly. | enterprise | 9.1/10 | 9.5/10 | 8.5/10 | 8.8/10 |
| 4 | Groove.cm Free lifetime access to funnel builder, website creator, CRM, and email marketing for online businesses. | specialized | 8.6/10 | 9.2/10 | 7.8/10 | 9.5/10 |
| 5 | Systeme.io Affordable all-in-one tool for building automated sales funnels, email campaigns, and online courses. | other | 8.7/10 | 8.5/10 | 9.2/10 | 9.5/10 |
| 6 | Builderall Digital marketing platform with drag-and-drop funnel builder, email autoresponders, and live chat features. | specialized | 7.6/10 | 8.1/10 | 6.7/10 | 8.7/10 |
| 7 | Leadpages High-conversion landing page and funnel builder with A/B testing and lead generation templates. | specialized | 8.1/10 | 7.7/10 | 9.3/10 | 8.2/10 |
| 8 | Unbounce AI-powered landing page builder optimized for PPC traffic and conversion-focused marketing funnels. | specialized | 8.4/10 | 8.8/10 | 9.0/10 | 7.6/10 |
| 9 | Instapage Enterprise-grade post-click optimization platform for building and personalizing high-performing funnels. | enterprise | 8.2/10 | 9.0/10 | 8.0/10 | 7.0/10 |
| 10 | Simvoly Drag-and-drop website and funnel builder with e-commerce, blogging, and CRM integration for small businesses. | other | 7.6/10 | 7.4/10 | 8.4/10 | 8.1/10 |
All-in-one platform for building high-converting sales funnels, landing pages, and membership sites with integrated payments.
Comprehensive white-label sales funnel builder with CRM, email marketing, SMS, and agency management tools.
All-in-one marketing suite for creating funnels, hosting videos, sending emails, and processing payments seamlessly.
Free lifetime access to funnel builder, website creator, CRM, and email marketing for online businesses.
Affordable all-in-one tool for building automated sales funnels, email campaigns, and online courses.
Digital marketing platform with drag-and-drop funnel builder, email autoresponders, and live chat features.
High-conversion landing page and funnel builder with A/B testing and lead generation templates.
AI-powered landing page builder optimized for PPC traffic and conversion-focused marketing funnels.
Enterprise-grade post-click optimization platform for building and personalizing high-performing funnels.
Drag-and-drop website and funnel builder with e-commerce, blogging, and CRM integration for small businesses.
ClickFunnels
specializedAll-in-one platform for building high-converting sales funnels, landing pages, and membership sites with integrated payments.
Proven funnel templates crafted from real-world high-converting campaigns by marketing experts like Russell Brunson
ClickFunnels is an all-in-one sales funnel platform that enables users to build high-converting landing pages, sales pages, opt-in forms, upsell pages, and membership sites without coding expertise. It provides drag-and-drop editing, A/B testing, email marketing integration, and analytics to optimize conversions. Designed primarily for online marketers, it streamlines the entire customer journey from lead generation to backend sales.
Pros
- Extensive library of proven, high-converting funnel templates
- Built-in A/B testing, order bumps, and upsell capabilities
- Seamless integrations with email services, payment processors, and CRM tools
Cons
- Higher pricing can be steep for beginners or small businesses
- Steeper learning curve for advanced customizations
- Limited design flexibility compared to full-code platforms
Best For
Digital marketers, coaches, course creators, and e-commerce businesses seeking an all-in-one tool to build and scale sales funnels.
Pricing
Starter plan at $97/mo (3 funnels, 10k visitors), Platinum at $297/mo (unlimited funnels, visitors), Two Comma Club at $497/mo; annual billing offers 2 months free.
GoHighLevel
enterpriseComprehensive white-label sales funnel builder with CRM, email marketing, SMS, and agency management tools.
White-label SaaS mode for agencies to resell the full platform under their brand
GoHighLevel is a comprehensive all-in-one marketing platform tailored for digital agencies and marketers, featuring a drag-and-drop funnel builder for creating sales funnels, landing pages, and websites. It integrates CRM, email/SMS marketing, appointment scheduling, and automation workflows into a single dashboard. The platform stands out with white-label capabilities, allowing agencies to brand and resell it as their own SaaS product.
Pros
- All-in-one platform eliminates need for multiple tools
- White-label reselling for agency scalability
- Advanced automation and 1000+ integrations
Cons
- Steep learning curve due to feature depth
- Cluttered interface can overwhelm beginners
- Support quality varies by plan tier
Best For
Digital marketing agencies managing multiple client funnels who want white-label reselling and automation.
Pricing
Starter at $97/mo (1 sub-account), Unlimited at $297/mo (unlimited sub-accounts), Pro at $497/mo (SaaS mode for reselling).
Kartra
enterpriseAll-in-one marketing suite for creating funnels, hosting videos, sending emails, and processing payments seamlessly.
Behavior Rules engine that automates actions based on user interactions across funnels
Kartra is an all-in-one marketing platform designed for online entrepreneurs, offering a robust drag-and-drop funnel builder to create landing pages, sales funnels, checkouts, and membership sites. It integrates seamlessly with built-in email marketing, CRM, automation, video hosting, and analytics, allowing users to manage entire customer journeys without multiple tools. Ideal for scaling businesses, Kartra emphasizes behavioral triggers and ready-made campaigns to optimize conversions.
Pros
- All-in-one platform eliminates need for multiple tools
- Powerful behavioral automation and tagging system
- Built-in video hosting and membership management
Cons
- Steep learning curve for advanced features
- Higher pricing for larger contact lists
- Interface can feel overwhelming for absolute beginners
Best For
Digital marketers, course creators, and agencies needing an integrated funnel builder with marketing automation.
Pricing
Starts at $119/month (annual) for Starter (2,500 contacts), up to $499/month for Platinum (100,000+ contacts); 30-day money-back guarantee.
Groove.cm
specializedFree lifetime access to funnel builder, website creator, CRM, and email marketing for online businesses.
Native integration of funnel builder with e-commerce, CRM, and affiliate tools in a single ecosystem
Groove.cm is an all-in-one digital marketing platform centered around its GroovePages funnel builder, enabling users to create high-converting sales funnels, landing pages, and full websites using a drag-and-drop interface. It integrates natively with GrooveSell for e-commerce, GrooveMail for email automation, and GrooveAffiliate for partner programs, streamlining the entire marketing workflow. Ideal for online businesses, it offers extensive templates and customization options to optimize conversions without needing multiple tools.
Pros
- Comprehensive all-in-one suite reduces need for multiple subscriptions
- Generous free plan with core funnel-building capabilities
- Thousands of pre-built, high-converting templates
Cons
- Steep learning curve for beginners due to feature depth
- Limited third-party integrations compared to competitors
- Occasional performance issues like slow page loads
Best For
Online entrepreneurs and small businesses wanting a cost-effective, integrated platform for building and managing sales funnels alongside email and affiliate marketing.
Pricing
Free plan available; paid tiers: Silver ($99/mo), Gold ($199/mo), Platinum ($299/mo), with annual discounts and legacy lifetime options.
Systeme.io
otherAffordable all-in-one tool for building automated sales funnels, email campaigns, and online courses.
Comprehensive all-in-one ecosystem combining funnels, email marketing, courses, and affiliates in one platform
Systeme.io is an all-in-one marketing platform designed for online entrepreneurs, enabling users to build sales funnels, email automation sequences, landing pages, online courses, membership sites, webinars, and affiliate programs from a single dashboard. Its drag-and-drop builder simplifies creating high-converting funnels without coding knowledge, while automation tools handle lead nurturing and sales processes. AI med at solopreneurs and small businesses, it stands out for consolidating multiple marketing tools into an affordable solution.
Pros
- Generous free plan with core funnel-building features
- Intuitive drag-and-drop editor accessible to beginners
- All-in-one integration reduces need for multiple tools
Cons
- Limited advanced customization and template variety
- Some features feel basic compared to premium competitors
- Customer support lacks live chat on lower plans
Best For
Solopreneurs and small online businesses seeking an affordable, user-friendly all-in-one funnel builder to launch and scale without complex setups.
Pricing
Free plan available; paid tiers: Startup ($27/mo), Webinar ($47/mo), Unlimited ($97/mo)—billed annually for discounts.
Builderall
specializedDigital marketing platform with drag-and-drop funnel builder, email autoresponders, and live chat features.
Integrated MailingBoss autoresponder for seamless email capture and automation directly within funnels
Builderall is an all-in-one digital marketing platform featuring a drag-and-drop funnel builder that enables users to create sales funnels, landing pages, and checkout sequences without coding expertise. It integrates seamlessly with its own email autoresponder (MailingBoss), hosting, pixel tracking, and automation tools for a unified marketing workflow. While versatile for beginners to intermediates, it offers hundreds of templates and A/B testing but can feel bloated due to the extensive feature set.
Pros
- Comprehensive all-in-one suite reduces need for multiple tools
- Affordable pricing with unlimited funnels and traffic
- Extensive library of responsive templates and A/B testing
Cons
- Steep learning curve due to overwhelming interface
- Clunky editor compared to specialized funnel builders
- Mixed customer support and occasional platform glitches
Best For
Small business owners and solopreneurs seeking a budget-friendly all-in-one platform for building funnels alongside email marketing and hosting.
Pricing
Starts at $49.90/month (Essentials plan promotional), with core plans at $69.90-$149/month for advanced features; annual discounts available.
Leadpages
specializedHigh-conversion landing page and funnel builder with A/B testing and lead generation templates.
Professionally designed, A/B tested templates proven to boost conversions
Leadpages is a user-friendly landing page and funnel builder designed primarily for lead generation and conversion optimization. It offers drag-and-drop editing, hundreds of mobile-responsive templates, popups, alert bars, and basic checkout functionality to create simple sales funnels. While not as robust for complex multi-step funnels as dedicated platforms, it excels in quick deployment of high-converting pages with A/B testing and integrations.
Pros
- Intuitive drag-and-drop builder with no coding required
- Extensive library of conversion-optimized templates
- Strong integrations with email tools like Mailchimp and ActiveCampaign
Cons
- Limited support for complex, multi-step funnels
- Advanced features like unlimited visitors require higher plans
- Customization can feel restrictive for advanced users
Best For
Solo entrepreneurs and small marketing teams needing fast, high-converting landing pages and basic funnels.
Pricing
Starts at $49/month (billed annually) for Standard plan (50 sites, 250 visitors/site); Pro at $79/month (unlimited sites/visitors); Advanced at $99/month (adds session replay).
Unbounce
specializedAI-powered landing page builder optimized for PPC traffic and conversion-focused marketing funnels.
Smart Traffic: AI automatically routes visitors to the highest-converting page variant based on their profile and behavior.
Unbounce is a specialized landing page builder that empowers marketers to create high-converting landing pages, popups, and sticky bars without coding, ideal for optimizing specific stages of sales funnels. It features a drag-and-drop editor, A/B testing, dynamic text replacement, and AI tools like Smart Copy for content generation. While not a full end-to-end funnel platform, it excels at building individual funnel pages that integrate seamlessly with email, CRM, and analytics tools.
Pros
- Intuitive drag-and-drop builder with mobile-responsive templates
- Powerful A/B testing and AI-driven optimization like Smart Traffic
- Seamless integrations with 100+ tools including Google Analytics and HubSpot
Cons
- Pricing is premium and scales with visitor volume
- Lacks built-in email marketing or full e-commerce funnel capabilities
- Advanced features may require a steeper learning curve for beginners
Best For
Marketers and agencies prioritizing conversion-optimized landing pages and multi-variant testing within sales funnels.
Pricing
Starts at $99/month (Launch: 20k visitors, 75 conversions), $149/month (Scale: 75k visitors, unlimited conversions), $399/month (Team), plus custom Enterprise plans.
Instapage
enterpriseEnterprise-grade post-click optimization platform for building and personalizing high-performing funnels.
AdMap® for seamlessly mapping ad campaigns to personalized landing pages
Instapage is a specialized landing page builder optimized for creating high-converting post-click experiences in marketing funnels. It features drag-and-drop editing, over 500 templates, and advanced tools like A/B testing, heatmaps, and personalization to boost conversions from paid traffic. While excellent for individual landing pages, it supports funnel building through multi-page workflows and integrations with CRM and email tools, though it lacks native e-commerce or upsell elements found in dedicated funnel builders.
Pros
- Powerful A/B and multivariate testing at scale
- Advanced personalization with Dynamic Text Replacement
- High-quality templates and mobile-responsive designs
Cons
- High pricing not ideal for solopreneurs or small teams
- Limited native funnel automation like order bumps or one-click upsells
- Steeper learning curve for non-marketers
Best For
Digital marketers and agencies running paid ad campaigns who need optimized landing pages to improve funnel conversion rates.
Pricing
Business plan starts at $199/month (billed annually) or $299/monthly; Professional at $349/month annually; Enterprise custom pricing.
Simvoly
otherDrag-and-drop website and funnel builder with e-commerce, blogging, and CRM integration for small businesses.
Seamless all-in-one integration of funnel building, full websites, e-commerce, and hosting without needing external tools.
Simvoly is an all-in-one drag-and-drop platform for building websites, landing pages, sales funnels, and online stores. It provides funnel-building tools with pre-made templates for lead capture, sales pages, upsells, downsells, and order forms, integrated with payment gateways and email marketing. Hosting, custom domains, and basic CRM features are included, making it suitable for quick funnel deployment without coding.
Pros
- Intuitive drag-and-drop editor for fast funnel creation
- All-in-one platform combines funnels, websites, and e-commerce
- Affordable pricing with a free plan and included hosting
Cons
- Limited advanced automation and A/B testing compared to top funnel builders
- Fewer funnel templates and customization options
- Customer support can be slow for non-premium users
Best For
Small business owners and solopreneurs needing an affordable, easy-to-use all-in-one tool for simple sales funnels and websites.
Pricing
Free Sandbox plan; Personal $12/mo (annual), Business $24/mo, Pro $39/mo (billed annually).
Conclusion
Evaluating the top 10 funnel builders reveals a mix of specialized and all-in-one solutions, with the top three leading the pack. ClickFunnels stands out as the top choice, offering a comprehensive, integrated platform for sales funnels, landing pages, and payments. GoHighLevel and Kartra follow closely, each with unique strengths—GoHighLevel’s CRM and agency tools suit service-oriented businesses, while Kartra excels in seamless marketing integration. For most, ClickFunnels remains the go-to, but exploring its competitors can uncover better fits if specific needs are prioritized.
Ready to build high-performing funnels effortlessly? Start with ClickFunnels—its intuitive platform simplifies the process, letting you launch campaigns quickly and maximize conversions. Don’t wait; give it a try today to see how it can elevate your business.
Tools Reviewed
All tools were independently evaluated for this comparison
