Quick Overview
- 1#1: Bloomerang - User-friendly donor management CRM designed for nonprofits to track gifts, engage supporters, and grow fundraising efforts effortlessly.
- 2#2: DonorPerfect - Comprehensive fundraising CRM with donor tracking, online giving, events, and reporting for mid-sized nonprofits.
- 3#3: Blackbaud Raiser's Edge NXT - Enterprise-grade fundraising CRM offering advanced donor management, prospecting, and analytics for large organizations.
- 4#4: Salesforce Nonprofit Cloud - Scalable CRM platform customized for nonprofits with fundraising, program management, and volunteer tracking capabilities.
- 5#5: NeonCRM - All-in-one nonprofit CRM for donor management, online fundraising, events, and membership tracking.
- 6#6: Virtuous CRM - AI-powered fundraising CRM that automates donor engagement, personalization, and revenue growth for nonprofits.
- 7#7: Classy - Online fundraising platform with CRM features for peer-to-peer campaigns, events, and donor stewardship.
- 8#8: Givebutter - Free all-in-one fundraising platform with CRM tools for donations, events, auctions, and donor management.
- 9#9: Kindful - Simple donor database CRM focused on fundraising automation, reporting, and integrations for small nonprofits.
- 10#10: Little Green Light - Affordable cloud-based donor management CRM with gift tracking, acknowledgments, and basic reporting features.
Tools were selected based on core features (donor management, automation, engagement), usability, reliability, and value, ensuring they cater to diverse needs from small projects to large organizations
Comparison Table
Fundraising CRM software is essential for nonprofits to manage donor relationships and streamline efforts. This comparison table evaluates tools like Bloomerang, DonorPerfect, Blackbaud Raiser's Edge NXT, Salesforce Nonprofit Cloud, NeonCRM, and others, helping readers assess key features, pricing, and integrations. By analyzing these platforms, users can identify the best fit to enhance their fundraising success.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Bloomerang User-friendly donor management CRM designed for nonprofits to track gifts, engage supporters, and grow fundraising efforts effortlessly. | specialized | 9.6/10 | 9.4/10 | 9.8/10 | 9.2/10 |
| 2 | DonorPerfect Comprehensive fundraising CRM with donor tracking, online giving, events, and reporting for mid-sized nonprofits. | specialized | 9.1/10 | 9.4/10 | 8.6/10 | 8.5/10 |
| 3 | Blackbaud Raiser's Edge NXT Enterprise-grade fundraising CRM offering advanced donor management, prospecting, and analytics for large organizations. | enterprise | 8.8/10 | 9.4/10 | 7.6/10 | 8.1/10 |
| 4 | Salesforce Nonprofit Cloud Scalable CRM platform customized for nonprofits with fundraising, program management, and volunteer tracking capabilities. | enterprise | 8.4/10 | 9.3/10 | 6.9/10 | 7.7/10 |
| 5 | NeonCRM All-in-one nonprofit CRM for donor management, online fundraising, events, and membership tracking. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 8.3/10 |
| 6 | Virtuous CRM AI-powered fundraising CRM that automates donor engagement, personalization, and revenue growth for nonprofits. | specialized | 8.3/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 7 | Classy Online fundraising platform with CRM features for peer-to-peer campaigns, events, and donor stewardship. | specialized | 8.6/10 | 9.2/10 | 8.1/10 | 7.8/10 |
| 8 | Givebutter Free all-in-one fundraising platform with CRM tools for donations, events, auctions, and donor management. | specialized | 8.6/10 | 8.7/10 | 9.2/10 | 9.5/10 |
| 9 | Kindful Simple donor database CRM focused on fundraising automation, reporting, and integrations for small nonprofits. | specialized | 8.1/10 | 7.9/10 | 8.7/10 | 8.0/10 |
| 10 | Little Green Light Affordable cloud-based donor management CRM with gift tracking, acknowledgments, and basic reporting features. | specialized | 8.1/10 | 7.7/10 | 9.2/10 | 8.5/10 |
User-friendly donor management CRM designed for nonprofits to track gifts, engage supporters, and grow fundraising efforts effortlessly.
Comprehensive fundraising CRM with donor tracking, online giving, events, and reporting for mid-sized nonprofits.
Enterprise-grade fundraising CRM offering advanced donor management, prospecting, and analytics for large organizations.
Scalable CRM platform customized for nonprofits with fundraising, program management, and volunteer tracking capabilities.
All-in-one nonprofit CRM for donor management, online fundraising, events, and membership tracking.
AI-powered fundraising CRM that automates donor engagement, personalization, and revenue growth for nonprofits.
Online fundraising platform with CRM features for peer-to-peer campaigns, events, and donor stewardship.
Free all-in-one fundraising platform with CRM tools for donations, events, auctions, and donor management.
Simple donor database CRM focused on fundraising automation, reporting, and integrations for small nonprofits.
Affordable cloud-based donor management CRM with gift tracking, acknowledgments, and basic reporting features.
Bloomerang
specializedUser-friendly donor management CRM designed for nonprofits to track gifts, engage supporters, and grow fundraising efforts effortlessly.
Engagement Meter, which automatically scores donors based on interactions to guide personalized stewardship and boost retention rates.
Bloomerang is a cloud-based donor management CRM tailored for nonprofits, enabling seamless tracking of donor relationships, gifts, and interactions to boost fundraising efficiency. It offers tools for online donation forms, email campaigns, reporting, and donor retention analytics, all designed to help organizations cultivate long-term supporter loyalty. With unlimited users and strong integrations like QuickBooks and payment processors, it's built for collaborative nonprofit teams.
Pros
- Exceptionally intuitive interface with drag-and-drop customization and minimal training required
- Robust donor retention tools including Engagement Meter and lifetime value tracking
- Outstanding customer support with live chat, dedicated onboarding, and a vast resource library
Cons
- Pricing scales quickly with contact volume, which can strain very small nonprofits
- Limited advanced automation and workflow features compared to enterprise CRMs
- Reporting is strong but lacks deep customization for complex data exports
Best For
Small to mid-sized nonprofits prioritizing donor stewardship and retention over complex enterprise-scale operations.
Pricing
Starts at $119/month (billed annually) for up to 500 contacts, $159 for 1,250 contacts, and scales up; unlimited users, no setup fees.
DonorPerfect
specializedComprehensive fundraising CRM with donor tracking, online giving, events, and reporting for mid-sized nonprofits.
Fundraising Intelligence module with predictive analytics and donor scoring for optimized solicitation strategies
DonorPerfect is a robust fundraising CRM software tailored for nonprofits, enabling comprehensive donor management, gift tracking, and campaign automation. It supports online fundraising, event management, reporting, and integrations with tools like QuickBooks and payment processors. With over 35 years of experience, it scales from small organizations to large enterprises, focusing on relationship-building and revenue growth.
Pros
- Powerful donor database with advanced segmentation and tracking
- Extensive reporting and analytics for data-driven decisions
- Seamless integrations with 100+ apps including email and accounting tools
Cons
- Steep learning curve for complex customizations
- Pricing can be high for very small nonprofits
- Mobile app lacks some desktop functionality
Best For
Mid-sized nonprofits seeking a scalable, feature-rich CRM for donor retention and major gift cultivation.
Pricing
Quote-based pricing starting at around $100/month for basic plans, scaling with users and features to enterprise levels.
Blackbaud Raiser's Edge NXT
enterpriseEnterprise-grade fundraising CRM offering advanced donor management, prospecting, and analytics for large organizations.
Constituent 360 view, delivering a holistic, interactive profile of donors including biographies, interactions, and giving history
Blackbaud Raiser's Edge NXT is a cloud-based CRM platform tailored for nonprofit fundraising, offering robust donor management, relationship tracking, and campaign automation. It provides a comprehensive 360-degree view of constituents, enabling personalized engagement strategies and efficient gift processing. The software excels in reporting, analytics, and integrations with tools like Blackbaud Financial Edge NXT for streamlined operations.
Pros
- Comprehensive donor database with advanced segmentation and relationship mapping
- Powerful reporting and analytics for data-driven fundraising decisions
- Seamless integrations with payment processors, email tools, and other Blackbaud products
Cons
- High implementation costs and steep learning curve requiring extensive training
- Pricing is expensive, often prohibitive for small nonprofits
- Occasional performance lags with large datasets despite cloud infrastructure
Best For
Mid-to-large nonprofits with complex fundraising operations needing scalable donor management and analytics.
Pricing
Custom quote-based pricing, typically starting at $10,000+ annually for mid-sized organizations, plus implementation fees.
Salesforce Nonprofit Cloud
enterpriseScalable CRM platform customized for nonprofits with fundraising, program management, and volunteer tracking capabilities.
Einstein AI for predictive donor scoring and personalized fundraising recommendations
Salesforce Nonprofit Cloud is a robust, cloud-based CRM platform tailored for nonprofits, excelling in fundraising through donor management, campaign tracking, and gift processing. It integrates seamlessly with the broader Salesforce ecosystem, enabling advanced constituent engagement, volunteer coordination, and program impact measurement. With AI-driven insights via Einstein and extensive customization, it supports scaling from mid-sized to enterprise-level organizations.
Pros
- Highly customizable with low-code tools and AppExchange integrations
- Powerful analytics, reporting, and AI for donor insights and predictions
- Scalable for complex fundraising campaigns and multi-channel engagement
Cons
- Steep learning curve and lengthy implementation requiring expertise
- High cost, especially for smaller nonprofits without discounts
- Overkill for basic needs with potential feature bloat
Best For
Mid-to-large nonprofits with complex fundraising operations, dedicated IT staff, and budgets for enterprise CRM customization.
Pricing
Custom nonprofit pricing starts at ~$36/user/month (with 10 free licenses via Nonprofit Success Pack add-ons); Enterprise editions $100+/user/month, often bundled with implementation fees.
NeonCRM
specializedAll-in-one nonprofit CRM for donor management, online fundraising, events, and membership tracking.
Built-in, highly customizable online donation forms and fundraising pages that integrate seamlessly without third-party tools.
NeonCRM is a cloud-based CRM platform tailored for nonprofits, providing comprehensive tools for donor management, online fundraising, event registration, and membership tracking. It enables organizations to create customizable donation forms, manage recurring gifts, track pledges, and segment donors for targeted outreach. The software also offers robust reporting and analytics to measure fundraising ROI and engagement metrics.
Pros
- Strong donor management and segmentation tools
- Integrated online fundraising forms and peer-to-peer capabilities
- Affordable pricing for small to mid-sized nonprofits
- Solid reporting and automation features
Cons
- Pricing scales quickly with contact volume and transactions
- Customization options can feel limited
- Customer support response times vary
- Interface appears somewhat dated compared to modern competitors
Best For
Small to mid-sized nonprofits seeking an all-in-one fundraising and donor management solution without needing extensive technical expertise.
Pricing
Starts at $99/month for up to 1,000 contacts (Essentials plan); higher tiers from $149/month scale based on contacts, transactions, and features like events or memberships.
Virtuous CRM
specializedAI-powered fundraising CRM that automates donor engagement, personalization, and revenue growth for nonprofits.
Virtuous AI for real-time donor propensity scoring and personalized engagement recommendations
Virtuous CRM is a cloud-based fundraising platform tailored for nonprofits and faith-based organizations, emphasizing donor management, engagement, and revenue growth. It uses AI-driven insights to predict donor behavior, automate personalized communications, and streamline workflows across email, events, and online giving. The software integrates seamlessly with payment processors, marketing tools, and accounting systems to centralize fundraising efforts.
Pros
- AI-powered donor insights and predictive analytics for better retention
- Robust automation for multi-channel campaigns and workflows
- Strong integrations with giving platforms and reporting tools
Cons
- Higher pricing suitable mainly for mid-sized orgs
- Steep learning curve for advanced AI and customization features
- Limited transparency on pricing without a demo
Best For
Mid-to-large nonprofits focused on data-driven donor stewardship and scaling fundraising operations.
Pricing
Custom quote-based pricing, typically starting at $400-$600/month for starter plans, scaling with donor volume and features.
Classy
specializedOnline fundraising platform with CRM features for peer-to-peer campaigns, events, and donor stewardship.
Classy Pages: An intuitive drag-and-drop builder for creating mobile-optimized, visually stunning fundraising landing pages that boost conversion rates.
Classy is a comprehensive fundraising platform and CRM tailored for nonprofits, enabling the creation of customizable online campaigns, peer-to-peer fundraisers, events, and auctions. It provides donor management tools to track relationships, segment audiences, and automate personalized communications. With robust reporting and integrations, Classy helps organizations maximize online revenue and engagement while streamlining operations.
Pros
- Drag-and-drop campaign builder creates professional, high-converting pages quickly
- Powerful peer-to-peer fundraising tools with leaderboards and team management
- Deep integrations with CRM systems like Salesforce, email tools, and payment processors
Cons
- Premium pricing makes it less accessible for small nonprofits
- Steep learning curve for advanced customizations and reporting
- Transaction fees can add up for high-volume fundraisers
Best For
Mid-sized to large nonprofits prioritizing sophisticated online fundraising campaigns and donor engagement.
Pricing
Custom enterprise pricing, typically starting at $10,000+ annually plus 3-5% transaction fees based on volume.
Givebutter
specializedFree all-in-one fundraising platform with CRM tools for donations, events, auctions, and donor management.
100% free platform where nonprofits retain all donations via donor-funded tips
Givebutter is an all-in-one fundraising platform tailored for nonprofits, providing CRM capabilities, online donation forms, event ticketing, auctions, raffles, and website builders. It enables organizations to manage donors, track campaigns, and automate communications without platform transaction fees, as it's funded through voluntary donor tips. The tool emphasizes ease of use and scalability for small to mid-sized teams seeking comprehensive fundraising solutions.
Pros
- Completely free platform with nonprofits keeping 100% of donations
- Intuitive drag-and-drop interface and mobile app for easy management
- Robust integrations including Zapier, QuickBooks, and email tools
Cons
- Relies on donor tipping model which may impact donor experience
- Limited advanced reporting and customization compared to enterprise CRMs
- Occasional performance issues with high-volume events
Best For
Small to mid-sized nonprofits needing an affordable, user-friendly all-in-one fundraising CRM without upfront costs.
Pricing
Free forever; no platform fees, funded by optional donor tips (average 3.5%).
Kindful
specializedSimple donor database CRM focused on fundraising automation, reporting, and integrations for small nonprofits.
Integrated donor portal allowing donors to view giving history, update info, and make gifts self-service
Kindful is a cloud-based CRM platform tailored for nonprofits, focusing on donor management, online fundraising, and relationship-building tools. It enables organizations to create customizable donation forms, track recurring gifts, segment donors, and generate insightful reports. With integrations for email marketing, accounting software like QuickBooks, and payment processors, Kindful streamlines fundraising workflows for small to mid-sized teams.
Pros
- Intuitive interface with minimal learning curve
- Robust donor database and segmentation tools
- Seamless online giving forms and recurring donation management
Cons
- Limited advanced customization options
- Reporting lacks depth for complex analytics
- Scalability issues for very large organizations
Best For
Small to mid-sized nonprofits seeking an easy-to-use CRM for donor engagement and straightforward fundraising.
Pricing
Starts at $119/month (billed annually) for Core plan; Professional at $199/month; Enterprise custom pricing.
Little Green Light
specializedAffordable cloud-based donor management CRM with gift tracking, acknowledgments, and basic reporting features.
Smart householding and relationship mapping for intuitive donor-centric views
Little Green Light is a cloud-based CRM designed specifically for small to mid-sized nonprofits, focusing on donor management, fundraising campaigns, and relationship tracking. It offers tools for gift processing, reporting, and segmentation to help organizations nurture donor relationships effectively. With a straightforward interface and key integrations like Mailchimp and QuickBooks, it simplifies nonprofit operations without overwhelming users.
Pros
- Unlimited users included in all plans
- Intuitive, nonprofit-focused interface
- Strong built-in reporting and segmentation tools
Cons
- Limited advanced automation and workflows
- Fewer native integrations compared to enterprise CRMs
- Scalability issues for very large organizations
Best For
Small to mid-sized nonprofits seeking an affordable, user-friendly CRM for donor management and basic fundraising.
Pricing
Starts at $39/month (billed annually) for up to 5,000 constituents; scales to $289/month for 100,000+; unlimited users and free data migration.
Conclusion
The top three fundraising CRMs offer standout value, with Bloomerang leading as the top choice for its user-friendly design that simplifies donor management and engagement. DonorPerfect follows, providing comprehensive tools for mid-sized organizations needing robust tracking and event capabilities, while Blackbaud Raiser's Edge NXT excels as an enterprise solution with advanced analytics. Each of these proves a strong investment, tailored to different needs but all elevating fundraising efforts.
To start maximizing your nonprofit's fundraising potential, begin with Bloomerang—the top-ranked tool that combines ease of use with powerful features. Whether you're a small team or a large organization, exploring Bloomerang first can set your efforts up for success.
Tools Reviewed
All tools were independently evaluated for this comparison