Quick Overview
- 1#1: Odoo - Comprehensive open-source business management suite including CRM, eCommerce, accounting, and inventory apps.
- 2#2: Matomo - Privacy-focused open-source web analytics platform for tracking and reporting website visitor data.
- 3#3: ERPNext - Full-stack open-source ERP system for managing manufacturing, sales, HR, and accounting processes.
- 4#4: Dolibarr - Modular open-source ERP and CRM covering invoicing, projects, HR, and third-party integrations.
- 5#5: SuiteCRM - Robust open-source CRM for sales automation, marketing campaigns, and customer service management.
- 6#6: Mautic - Open-source marketing automation platform for email marketing, lead scoring, and campaign tracking.
- 7#7: EspoCRM - Flexible open-source CRM with customizable entities for sales pipelines and team collaboration.
- 8#8: Invoice Ninja - Self-hosted open-source invoicing app for creating, sending, and managing client bills and payments.
- 9#9: Akaunting - Free open-source accounting software for invoicing, expense tracking, and financial reporting.
- 10#10: OpenProject - Open-source project management tool for agile and classic planning, Gantt charts, and team collaboration.
Ranked based on a blend of functionality, customization potential, ease of use, and overall value, ensuring they meet the evolving needs of modern businesses while delivering reliable, high-quality performance.
Comparison Table
Discover a comprehensive guide to free white label software, including Odoo, Matomo, ERPNext, Dolibarr, SuiteCRM, and more. This comparison table outlines key features, integration flexibility, and practical use cases to help readers identify the best option for their brand needs. By comparing tools directly, you’ll gain clarity on which solution aligns with your requirements without upfront investment.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Odoo Comprehensive open-source business management suite including CRM, eCommerce, accounting, and inventory apps. | enterprise | 9.6/10 | 9.8/10 | 8.4/10 | 10/10 |
| 2 | Matomo Privacy-focused open-source web analytics platform for tracking and reporting website visitor data. | specialized | 9.2/10 | 9.5/10 | 7.8/10 | 10/10 |
| 3 | ERPNext Full-stack open-source ERP system for managing manufacturing, sales, HR, and accounting processes. | enterprise | 8.4/10 | 9.2/10 | 6.8/10 | 9.8/10 |
| 4 | Dolibarr Modular open-source ERP and CRM covering invoicing, projects, HR, and third-party integrations. | enterprise | 8.2/10 | 8.7/10 | 6.9/10 | 9.8/10 |
| 5 | SuiteCRM Robust open-source CRM for sales automation, marketing campaigns, and customer service management. | enterprise | 8.2/10 | 8.8/10 | 6.9/10 | 9.5/10 |
| 6 | Mautic Open-source marketing automation platform for email marketing, lead scoring, and campaign tracking. | specialized | 8.2/10 | 9.0/10 | 6.5/10 | 9.5/10 |
| 7 | EspoCRM Flexible open-source CRM with customizable entities for sales pipelines and team collaboration. | enterprise | 8.1/10 | 8.3/10 | 7.4/10 | 9.7/10 |
| 8 | Invoice Ninja Self-hosted open-source invoicing app for creating, sending, and managing client bills and payments. | specialized | 8.4/10 | 9.1/10 | 7.6/10 | 9.5/10 |
| 9 | Akaunting Free open-source accounting software for invoicing, expense tracking, and financial reporting. | specialized | 8.2/10 | 8.5/10 | 7.4/10 | 9.6/10 |
| 10 | OpenProject Open-source project management tool for agile and classic planning, Gantt charts, and team collaboration. | enterprise | 8.2/10 | 8.5/10 | 7.4/10 | 9.6/10 |
Comprehensive open-source business management suite including CRM, eCommerce, accounting, and inventory apps.
Privacy-focused open-source web analytics platform for tracking and reporting website visitor data.
Full-stack open-source ERP system for managing manufacturing, sales, HR, and accounting processes.
Modular open-source ERP and CRM covering invoicing, projects, HR, and third-party integrations.
Robust open-source CRM for sales automation, marketing campaigns, and customer service management.
Open-source marketing automation platform for email marketing, lead scoring, and campaign tracking.
Flexible open-source CRM with customizable entities for sales pipelines and team collaboration.
Self-hosted open-source invoicing app for creating, sending, and managing client bills and payments.
Free open-source accounting software for invoicing, expense tracking, and financial reporting.
Open-source project management tool for agile and classic planning, Gantt charts, and team collaboration.
Odoo
enterpriseComprehensive open-source business management suite including CRM, eCommerce, accounting, and inventory apps.
100% open-source codebase enabling unrestricted white-labeling, theme customization, and source modifications without vendor lock-in
Odoo is a modular, open-source ERP and business management platform with apps for CRM, sales, inventory, accounting, eCommerce, HR, and more, enabling comprehensive business operations in one system. The free Community Edition allows full self-hosting and white-labeling, where users can remove all Odoo branding, customize themes, logos, and even modify the source code to rebrand it as their own software. This makes it a top choice for resellers, agencies, and businesses seeking a scalable, no-cost solution to offer under their brand without licensing fees.
Pros
- Completely free Community Edition with unlimited users and full source code access for white-labeling
- Extensive modular app ecosystem covering all business needs, with 30,000+ community apps
- Highly customizable UI, themes, and backend for seamless rebranding as your own product
Cons
- Self-hosting and advanced customizations require technical expertise
- Some premium features and mobile apps exclusive to paid Enterprise edition
- Initial setup and module configuration can have a learning curve
Best For
Agencies, SaaS resellers, and SMBs wanting a free, fully customizable ERP suite to white-label and offer to clients.
Pricing
Free Community Edition (self-hosted); Enterprise starts at $24.90/user/month per app bundle with hosting and support.
Matomo
specializedPrivacy-focused open-source web analytics platform for tracking and reporting website visitor data.
100% white-label rebranding with complete removal of Matomo branding and logos
Matomo is a free, open-source web analytics platform that provides comprehensive tracking of website visitors, events, and conversions with full data ownership. As a self-hosted solution, it allows complete white-labeling, enabling users to rebrand it entirely as their own tool without any Matomo logos or references. It offers advanced features like real-time reporting, heatmaps, session recordings, and GDPR-compliant privacy tools, serving as a privacy-focused alternative to Google Analytics.
Pros
- Completely free and open-source core with unlimited usage
- Full white-labeling for custom branding and client deployments
- Extensive analytics features including heatmaps and A/B testing
Cons
- Requires self-hosting and server management skills
- Initial setup can be technical for non-developers
- High-traffic sites need performance optimization
Best For
Privacy-focused agencies and businesses needing a fully customizable, self-hosted analytics platform for white-label client services.
Pricing
Free self-hosted version; paid cloud hosting from $19/month; premium plugins and support available.
ERPNext
enterpriseFull-stack open-source ERP system for managing manufacturing, sales, HR, and accounting processes.
Full GPLv3 open-source license enabling unrestricted white-labeling, customization, and commercial resale without royalties.
ERPNext is a fully open-source ERP platform that provides comprehensive business management tools including accounting, inventory, CRM, HR, project management, manufacturing, and more. It is built on the Frappe framework, enabling extensive customization and white-labeling to rebrand it as your own software solution. As a free, self-hosted system under GPLv3, it allows unlimited modifications without licensing fees, making it ideal for resellers or agencies creating branded ERP offerings.
Pros
- Completely free and open-source with no licensing restrictions for white-labeling
- Extensive modular features covering nearly all business functions
- Highly customizable UI, themes, and domains for seamless rebranding
Cons
- Steep learning curve and complex initial setup requiring technical expertise
- Community-driven support rather than dedicated enterprise helpdesk
- Outdated UI in some areas compared to modern SaaS alternatives
Best For
Developers, agencies, or SMBs seeking a robust, no-cost ERP base to white-label and customize for their clients.
Pricing
100% free open-source core; optional paid cloud hosting starts at $10/user/month via Frappe Cloud.
Dolibarr
enterpriseModular open-source ERP and CRM covering invoicing, projects, HR, and third-party integrations.
Extreme modularity with hundreds of pluggable modules, enabling a lightweight install that scales to full ERP without bloat.
Dolibarr is a free, open-source ERP and CRM software suite tailored for small and medium-sized businesses, offering modular tools for invoicing, sales, purchases, inventory, HR, projects, and more in a single web application. It runs on standard LAMP stacks and supports multi-company and multi-language setups. As a white-label solution, its fully GPL-licensed source code allows complete rebranding, theme customization, and module extensions without any licensing costs.
Pros
- Completely free and open-source under GPL license
- Highly modular with over 100 extensions for tailored functionality
- Strong white-label potential via full code access and theme customization
Cons
- Outdated, functional UI that feels clunky compared to modern SaaS
- Requires technical setup on self-hosted servers (PHP/MySQL)
- Deep white-labeling demands developer skills for branding removal
Best For
Developers or small teams seeking a no-cost, highly customizable ERP/CRM base to rebrand and deploy for clients.
Pricing
100% free core software; optional paid third-party modules (~€50+) and hosting services.
SuiteCRM
enterpriseRobust open-source CRM for sales automation, marketing campaigns, and customer service management.
Unrestricted open-source licensing enabling unlimited white-label instances and custom branding
SuiteCRM is a free, open-source CRM platform forked from SugarCRM, providing comprehensive tools for sales, marketing, customer service, and project management. It supports full white-labeling, allowing users to completely rebrand and customize it as their own software solution without licensing restrictions. With modules for leads, contacts, opportunities, and reporting, it's a robust alternative to paid CRMs for self-hosted deployments.
Pros
- Completely free and open-source with no usage limits
- Highly customizable for full white-label rebranding
- Extensive CRM features including automation and reporting
Cons
- Requires technical expertise for self-hosting and maintenance
- Dated user interface compared to modern SaaS CRMs
- Relies on community support rather than official helpdesk
Best For
Agencies or developers seeking a free, customizable CRM to white-label and resell or use internally without ongoing licensing costs.
Pricing
Free open-source core; optional paid add-ons, themes, or hosting services available.
Mautic
specializedOpen-source marketing automation platform for email marketing, lead scoring, and campaign tracking.
Unrestricted white-labeling with full source code access for complete rebranding
Mautic is a free, open-source marketing automation platform that enables email marketing, lead management, landing pages, forms, and campaign automation. Fully self-hosted, it provides complete data ownership and privacy control. Its open-source nature allows for extensive customization and complete white-labeling, letting users rebrand it as their own software without restrictions.
Pros
- Completely free and open-source with no licensing fees
- Comprehensive marketing automation features including emails, tracking, and segmentation
- Full white-labeling capabilities for rebranding as your own product
Cons
- Requires technical setup and server management (PHP, MySQL)
- Steep learning curve for beginners without developer support
- Performance optimization needed for high-volume usage
Best For
Technical teams or agencies seeking a customizable, self-hosted marketing automation tool they can fully white-label and own.
Pricing
Free (open-source, self-hosted); optional paid cloud hosting or enterprise support via partners.
EspoCRM
enterpriseFlexible open-source CRM with customizable entities for sales pipelines and team collaboration.
Built-in layout and theme manager for code-free white-label rebranding
EspoCRM is a free, open-source CRM platform designed for self-hosting, offering comprehensive tools for managing contacts, leads, opportunities, tasks, and sales pipelines. It stands out as a white-label solution with full customization options, including theme editing, logo replacement, and layout modifications to rebrand it entirely as your own software. Its modular architecture supports extensions for added functionality like invoicing and project management, making it a versatile choice for businesses seeking control without licensing costs.
Pros
- Completely free open-source core with no usage limits
- Extensive white-label customization including themes and layouts
- Self-hosted for full data ownership and scalability
Cons
- Requires technical setup on a server (PHP/MySQL)
- Community edition lacks some enterprise features (paid add-ons needed)
- Steeper learning curve for advanced customizations
Best For
Developers, agencies, and SMBs wanting a free, fully rebrandable CRM to host and offer as their own branded solution.
Pricing
Free self-hosted community edition; optional cloud hosting from $15/user/month and paid extensions.
Invoice Ninja
specializedSelf-hosted open-source invoicing app for creating, sending, and managing client bills and payments.
Unlimited self-hosted white-label deployment with complete branding control and no usage limits
Invoice Ninja is an open-source invoicing and billing platform designed for freelancers and small businesses to create, send, and manage professional invoices, quotes, and payments. Its self-hosted version is completely free, allowing full white-labeling so users can rebrand it entirely under their own domain and logo without restrictions. It includes client portals, time tracking, expense management, and integrations with major payment gateways like Stripe and PayPal.
Pros
- Completely free self-hosted version with unlimited clients and invoices
- Fully white-labelable with extensive customization for branding
- Robust invoicing features including recurring billing and payment integrations
Cons
- Requires technical knowledge for self-hosting and server maintenance
- No official enterprise-level support; relies on community forums
- Cloud version has limitations on the free tier, pushing upgrades for advanced needs
Best For
Tech-savvy freelancers or small agencies seeking a cost-free, fully customizable invoicing tool they can brand and host independently.
Pricing
Free open-source self-hosted version; optional cloud plans from $10/month for hosted ease.
Akaunting
specializedFree open-source accounting software for invoicing, expense tracking, and financial reporting.
AGPL open-source license enabling unlimited white-label rebranding and customization without restrictions
Akaunting is a free, open-source accounting software designed for small businesses, freelancers, and agencies to handle invoicing, expenses, banking reconciliation, and financial reporting. It supports self-hosting on your own server, allowing full white-labeling through custom branding, themes, and code modifications under its AGPL license. The modular app ecosystem extends functionality without vendor lock-in, making it highly customizable for resellers.
Pros
- Completely free and open-source with no licensing fees
- Self-hosted for full data ownership and white-label customization
- Modular app store for extensible features like CRM and inventory
Cons
- Requires technical setup and server maintenance
- Community support only; no premium helpdesk in free version
- Interface feels dated compared to modern SaaS alternatives
Best For
Agencies or developers seeking a free, self-hosted accounting solution to white-label and resell to clients without ongoing costs.
Pricing
Free open-source core; self-hosted with optional paid apps from $10/year and hosted plans from $12/month.
OpenProject
enterpriseOpen-source project management tool for agile and classic planning, Gantt charts, and team collaboration.
Seamless white-labeling via open-source code and self-hosting, enabling total rebranding without any vendor attribution.
OpenProject is an open-source project management platform that provides comprehensive tools for task tracking, Gantt charts, agile boards, time tracking, and team collaboration. It supports classic, agile, and hybrid methodologies, making it suitable for various project types. As a self-hosted solution under GPLv3, it enables full white-labeling, allowing users to customize and rebrand it completely without vendor logos or restrictions.
Pros
- Fully free community edition with no usage limits
- Open-source for complete white-label customization and self-hosting
- Extensive features including Gantt, Kanban, wiki, and reporting
Cons
- Requires technical expertise for self-hosting and maintenance
- User interface feels dated and less intuitive than modern alternatives
- Advanced features and premium support locked behind paid Enterprise edition
Best For
Technical teams or organizations needing a free, self-hosted project management tool they can fully rebrand and customize.
Pricing
Free forever community edition (self-hosted); Enterprise on-premises/cloud editions with custom pricing starting around €5.95/user/month.
Conclusion
The top 3 tools highlight exceptional options for different needs: Odoo leads with its comprehensive, all-in-one business management suite, Matomo stands out for privacy-focused web analytics, and ERPNext impresses with its robust ERP capabilities. Together, they demonstrate the versatility of free white label software, ensuring there’s a smart choice for various operational goals.
Ready to elevate your business or online presence? Odoo’s flexibility and integration power make it the ideal starting point—explore its unique features and unlock tailored solutions for your needs.
Tools Reviewed
All tools were independently evaluated for this comparison
