Quick Overview
- 1#1: SimpleTexting - User-friendly bulk SMS platform for marketing campaigns, customer notifications, and lead generation with automation and analytics.
- 2#2: EZ Texting - Comprehensive SMS marketing solution offering list building, scheduling, and MMS for business promotions with a free trial.
- 3#3: Textedly - Easy SMS marketing tool for sending bulk texts, managing contacts, and tracking results with free trial access.
- 4#4: SlickText - Mobile marketing platform specializing in SMS keywords, drip campaigns, and segmentation for customer engagement.
- 5#5: DialMyCalls - Bulk text and voice broadcasting service with a free starter account for emergency alerts and marketing messages.
- 6#6: Sakari - Modern SMS and MMS marketing platform for teams with contact management and automation features.
- 7#7: TextMagic - Online business SMS service for marketing, reminders, and two-way messaging with free credits on signup.
- 8#8: Twilio - Cloud communications API for building scalable SMS marketing applications with free starter credits.
- 9#9: ClickSend - Multi-channel messaging platform supporting SMS marketing with free test credits and global delivery.
- 10#10: Plivo - CPaaS platform for SMS and voice with developer tools and free trial credits for campaigns.
Tools were selected based on a focus on core features like automation, analytics, and multi-channel support, paired with user-friendly design, reliability, and clear value, ensuring they meet diverse business requirements effectively.
Comparison Table
When looking to leverage SMS marketing, choosing the right tool is key to success—this comparison table explores top free options like SimpleTexting, EZ Texting, Textedly, SlickText, DialMyCalls, and more, providing a clear overview of their offerings. Readers will discover key features, unique strengths, and practical differences to help select the best fit for their marketing goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | SimpleTexting User-friendly bulk SMS platform for marketing campaigns, customer notifications, and lead generation with automation and analytics. | specialized | 9.2/10 | 9.6/10 | 9.4/10 | 8.5/10 |
| 2 | EZ Texting Comprehensive SMS marketing solution offering list building, scheduling, and MMS for business promotions with a free trial. | specialized | 8.7/10 | 9.3/10 | 9.1/10 | 7.8/10 |
| 3 | Textedly Easy SMS marketing tool for sending bulk texts, managing contacts, and tracking results with free trial access. | specialized | 7.8/10 | 8.2/10 | 9.0/10 | 6.5/10 |
| 4 | SlickText Mobile marketing platform specializing in SMS keywords, drip campaigns, and segmentation for customer engagement. | specialized | 8.1/10 | 9.2/10 | 8.7/10 | 6.5/10 |
| 5 | DialMyCalls Bulk text and voice broadcasting service with a free starter account for emergency alerts and marketing messages. | specialized | 7.2/10 | 7.8/10 | 8.5/10 | 6.5/10 |
| 6 | Sakari Modern SMS and MMS marketing platform for teams with contact management and automation features. | specialized | 7.6/10 | 8.2/10 | 8.5/10 | 6.8/10 |
| 7 | TextMagic Online business SMS service for marketing, reminders, and two-way messaging with free credits on signup. | specialized | 7.2/10 | 7.8/10 | 8.5/10 | 6.5/10 |
| 8 | Twilio Cloud communications API for building scalable SMS marketing applications with free starter credits. | enterprise | 7.2/10 | 9.1/10 | 4.8/10 | 6.5/10 |
| 9 | ClickSend Multi-channel messaging platform supporting SMS marketing with free test credits and global delivery. | specialized | 7.1/10 | 8.4/10 | 7.8/10 | 5.2/10 |
| 10 | Plivo CPaaS platform for SMS and voice with developer tools and free trial credits for campaigns. | enterprise | 6.2/10 | 7.1/10 | 4.8/10 | 4.5/10 |
User-friendly bulk SMS platform for marketing campaigns, customer notifications, and lead generation with automation and analytics.
Comprehensive SMS marketing solution offering list building, scheduling, and MMS for business promotions with a free trial.
Easy SMS marketing tool for sending bulk texts, managing contacts, and tracking results with free trial access.
Mobile marketing platform specializing in SMS keywords, drip campaigns, and segmentation for customer engagement.
Bulk text and voice broadcasting service with a free starter account for emergency alerts and marketing messages.
Modern SMS and MMS marketing platform for teams with contact management and automation features.
Online business SMS service for marketing, reminders, and two-way messaging with free credits on signup.
Cloud communications API for building scalable SMS marketing applications with free starter credits.
Multi-channel messaging platform supporting SMS marketing with free test credits and global delivery.
CPaaS platform for SMS and voice with developer tools and free trial credits for campaigns.
SimpleTexting
specializedUser-friendly bulk SMS platform for marketing campaigns, customer notifications, and lead generation with automation and analytics.
Advanced automation workflows for personalized drip campaigns and triggered responses based on subscriber behavior and keywords.
SimpleTexting is a comprehensive SMS marketing platform that empowers businesses to send bulk SMS and MMS campaigns, automate customer communications, and build subscriber lists through keywords, QR codes, and web forms. It offers robust segmentation, A/B testing, detailed analytics, and integrations with CRM tools like HubSpot and Zapier for seamless workflows. While it provides a 14-day free trial, it's not a perpetually free service, making it ideal for testing professional-grade SMS marketing before committing to paid plans.
Pros
- Highly reliable message delivery and compliance tools (TCPA/A2P 10DLC)
- Intuitive dashboard with drag-and-drop automation builder
- Excellent analytics and reporting for campaign optimization
Cons
- Not truly free beyond the trial period
- Costs can add up for high-volume senders
- Limited customization in free trial
Best For
Small to medium businesses wanting professional SMS marketing with easy setup and scalability, especially those testing via free trial before scaling.
Pricing
14-day free trial with no credit card required; paid plans start at $39/month (500 credits), scaling to $5,000+/month for enterprise, plus pay-as-you-go credits.
EZ Texting
specializedComprehensive SMS marketing solution offering list building, scheduling, and MMS for business promotions with a free trial.
Built-in QR code generator and landing pages for effortless opt-in list building
EZ Texting is a comprehensive SMS marketing platform that enables businesses to send bulk text messages, MMS campaigns, and automated notifications to engage customers effectively. It includes features like contact segmentation, A/B testing, QR code generation for list building, and integrations with tools like Zapier and Shopify. While it offers a 14-day free trial, it's primarily a paid service optimized for marketing teams seeking reliable SMS deliverability and compliance tools.
Pros
- Intuitive dashboard and mobile app for easy campaign management
- Robust automation, segmentation, and MMS support
- High deliverability and strong compliance features (TCPA/A2P)
Cons
- No perpetual free plan, only a 14-day trial
- Credit-based pricing can become costly for high-volume users
- Limited advanced analytics in entry-level plans
Best For
Small to medium-sized businesses needing a user-friendly SMS marketing tool for promotions and customer engagement after trialing it for free.
Pricing
14-day free trial; plans start at $19/month (500 credits), $29/month (1,000 credits), scaling to enterprise with pay-as-you-go options.
Textedly
specializedEasy SMS marketing tool for sending bulk texts, managing contacts, and tracking results with free trial access.
Text-to-Landline capability, allowing texts to be delivered as voice calls to non-mobile numbers
Textedly is an SMS marketing platform that enables businesses to send bulk SMS and MMS messages, manage contact lists, and automate campaigns for customer engagement. It includes features like two-way messaging, scheduling, QR code campaigns, and detailed analytics to track performance. While it offers a 14-day free trial with full access, it does not provide a perpetual free plan, positioning it more as a trial-based entry into paid SMS marketing.
Pros
- Intuitive dashboard and mobile app for easy campaign management
- High deliverability rates and compliance tools like A2P 10DLC
- Robust integrations with CRMs, e-commerce platforms, and Zapier
Cons
- No ongoing free plan beyond the 14-day trial
- Credit-based pricing that can become expensive at scale
- Limited contact storage and advanced segmentation on entry-level plans
Best For
Small businesses or marketers wanting to trial professional SMS marketing tools before scaling to paid volumes.
Pricing
14-day free trial; paid plans start at $24/month (500 credits), up to $1,000+/month for 100,000+ credits, with pay-as-you-go options.
SlickText
specializedMobile marketing platform specializing in SMS keywords, drip campaigns, and segmentation for customer engagement.
Keyword-based text-to-join opt-ins with automated drip campaigns
SlickText is a robust SMS marketing platform that enables businesses to send targeted text campaigns, manage subscriber lists, and automate messaging workflows. It supports MMS, A/B testing, segmentation, keywords for opt-ins, and integrations with e-commerce tools like Shopify. While it offers a 14-day free trial, it lacks a permanent free tier, making it more suited for paid professional use than truly free SMS marketing.
Pros
- Powerful automation and segmentation for personalized campaigns
- High deliverability and detailed analytics
- User-friendly interface with quick setup
Cons
- No ongoing free plan, only a limited trial
- Costs add up quickly for high-volume users
- Fewer free resources compared to dedicated free tools
Best For
Growing businesses testing professional SMS marketing via trial before committing to paid plans.
Pricing
14-day free trial; paid plans start at $29/month for 500 messages, scaling with volume or pay-as-you-go.
DialMyCalls
specializedBulk text and voice broadcasting service with a free starter account for emergency alerts and marketing messages.
Seamless integration of voice broadcasting with SMS for higher engagement rates
DialMyCalls is a mass communication platform that enables users to send bulk SMS messages, automated voice calls, and email campaigns to large contact lists. It provides tools for contact management, message personalization, scheduling, and delivery tracking, making it suitable for alerts, promotions, and notifications. The free plan offers limited credits for testing, with scalable paid options for higher volume.
Pros
- Multi-channel support (SMS, voice calls, email)
- Intuitive dashboard for quick campaign setup
- Real-time reporting and delivery analytics
Cons
- Free plan severely limited to 25 credits/month
- Lacks advanced automation and segmentation
- Credit-based pricing escalates quickly for volume
Best For
Small businesses or nonprofits needing simple, occasional SMS blasts on a tight budget.
Pricing
Free plan (25 credits/month); pay-as-you-go from $6.99/250 credits; monthly subscriptions from $29 for 1,500 credits.
Sakari
specializedModern SMS and MMS marketing platform for teams with contact management and automation features.
High deliverability with built-in TCPA compliance and automation workflows
Sakari (sakari.io) is an SMS marketing platform that allows businesses to send bulk SMS and MMS messages, automate campaigns, and manage two-way conversations for marketing, sales, and support. It includes features like contact segmentation, scheduling, templates, and integrations with tools such as Shopify, HubSpot, and Zapier. The platform emphasizes high deliverability and compliance with regulations like TCPA. While it offers a 14-day free trial, it lacks a perpetual free plan, positioning it as a paid solution with scalable messaging credits.
Pros
- Intuitive interface with quick setup
- Reliable message delivery and two-way messaging
- Robust integrations with e-commerce and CRM tools
Cons
- No ongoing free plan, only a 14-day trial
- Per-message pricing can become expensive at scale
- Limited advanced analytics in lower tiers
Best For
Small to medium businesses needing simple, reliable SMS marketing with easy integrations.
Pricing
14-day free trial; monthly plans start at $16 for 500 credits (pay-as-you-go from $0.015/message).
TextMagic
specializedOnline business SMS service for marketing, reminders, and two-way messaging with free credits on signup.
Dedicated long virtual numbers for true two-way SMS conversations in multiple countries
TextMagic is an SMS gateway and marketing platform that allows businesses to send bulk SMS messages, voice broadcasts, and notifications globally via web, app, or API. It supports two-way conversations, contact management, and integrations with CRM tools like Zapier and HubSpot. While it offers a free account with 10 test credits, ongoing use requires purchasing credits on a pay-as-you-go basis or subscription plans, making it more of a trial-based service than fully free.
Pros
- Reliable global delivery to 200+ countries
- User-friendly web dashboard and mobile app
- Strong API and third-party integrations
Cons
- No unlimited free tier beyond 10 test credits
- Per-message costs can add up for high-volume use
- Limited built-in analytics compared to premium competitors
Best For
Small businesses or developers needing a straightforward SMS gateway with a free trial for occasional marketing or alerts.
Pricing
Free trial with 10 credits; pay-as-you-go from $0.049/SMS; subscriptions starting at $29/month for 500 credits.
Twilio
enterpriseCloud communications API for building scalable SMS marketing applications with free starter credits.
Programmable SMS APIs with webhooks for real-time, two-way messaging and custom automation workflows
Twilio is a cloud communications platform offering programmable APIs for SMS, voice, and messaging, enabling developers to build custom SMS marketing campaigns with features like bulk sending, personalization, and two-way interactions. It supports high-volume messaging with global reach and detailed analytics for tracking campaign performance. While it provides a free trial with initial credits, it's primarily a pay-as-you-go service rather than a perpetually free tool, making it suitable for scalable but technically oriented SMS marketing needs.
Pros
- Highly scalable for large-volume SMS campaigns
- Excellent global delivery rates and compliance tools
- Deep integrations with CRMs, apps, and custom code
Cons
- Requires programming knowledge, not beginner-friendly
- No ongoing free tier; costs accumulate quickly per message
- Steep learning curve for non-developers
Best For
Developers and tech-savvy businesses needing customizable, high-volume SMS marketing automation.
Pricing
Free trial with $15.50 credit; pay-as-you-go at ~$0.0079 per US SMS outbound, plus carrier fees.
ClickSend
specializedMulti-channel messaging platform supporting SMS marketing with free test credits and global delivery.
Seamless multi-channel integration (SMS, email, voice) in a single dashboard
ClickSend is a multi-channel communication platform specializing in SMS, MMS, email, voice, and print mail for businesses worldwide. It provides a free account with limited credits (typically 10 SMS) for testing bulk SMS marketing campaigns, automations, and integrations. While powerful for scaling marketing efforts, its free tier is restrictive, making it best suited for initial trials rather than ongoing free use.
Pros
- Global SMS coverage with high deliverability
- Robust API and automation tools for marketing workflows
- Multi-channel support beyond just SMS
Cons
- Extremely limited free credits (e.g., 10 SMS)
- Pay-per-use model gets expensive for volume marketing
- Dashboard can feel overwhelming for beginners
Best For
Small businesses or developers prototyping SMS campaigns before committing to paid volume.
Pricing
Free signup with ~10 SMS credits; pay-as-you-go from $0.0075/SMS, plus monthly plans from $39/month for more features and credits.
Plivo
enterpriseCPaaS platform for SMS and voice with developer tools and free trial credits for campaigns.
Powerful, developer-friendly REST API with support for MMS and two-way SMS
Plivo is a cloud-based communications platform offering APIs for SMS, voice, and other channels, enabling developers to build custom messaging applications. It supports programmable SMS for bulk sending and two-way communication but lacks built-in marketing tools like contact management, templates, or campaign analytics. While a free sandbox is available for testing, production SMS marketing requires pay-as-you-go pricing, limiting its fit as a truly free solution.
Pros
- Reliable global SMS delivery with high throughput
- Flexible API for custom integrations
- Free sandbox for development and testing
Cons
- No perpetual free tier for production use
- Requires coding skills; not user-friendly for non-developers
- Missing native marketing features like segmentation or A/B testing
Best For
Developers or tech-savvy businesses building custom SMS marketing into their own apps.
Pricing
Pay-as-you-go (e.g., $0.0055 per US SMS outbound); free sandbox with limited credits for testing.
Conclusion
The reviewed tools span a range of features, from automation and analytics to multi-channel support, offering solutions for diverse marketing needs. At the top, SimpleTexting leads with its user-friendly design, while EZ Texting and Textedly stand out as strong alternatives, each excelling in specific areas like list building or trial access. All provide valuable options for effective SMS marketing.
Try SimpleTexting today to leverage its intuitive tools for enhancing campaigns, notifications, and customer engagement—your go-to choice for impactful SMS marketing.
Tools Reviewed
All tools were independently evaluated for this comparison