Top 10 Best Free Marketing Automation Software of 2026

HubSpot Marketing Hub is a leading inbound marketing platform with a powerful free tier that provides essential marketing automation tools including CRM, email marketing, forms, landing pages, and live chat. It enables businesses to attract, engage, and delight customers through automated workflows and personalized content without upfront costs. The free plan supports up to 1 million contacts and 2,000 email sends per month, making it highly scalable for small teams.

Brevo (formerly Sendinblue) is an all-in-one marketing automation platform offering email marketing, SMS, transactional emails, automation workflows, CRM, live chat, and landing pages. Its free plan allows up to 300 emails per day with unlimited contacts, enabling small teams to automate customer journeys and manage leads without upfront costs. The platform scales seamlessly to paid tiers for growing needs, with a user-friendly interface that supports multi-channel campaigns.

Mailchimp is an all-in-one marketing platform focused on email marketing, audience segmentation, and automation workflows, enabling users to design campaigns, build landing pages, and nurture leads. Its free plan supports up to 500 contacts and 1,000 monthly email sends, making it accessible for beginners with drag-and-drop tools and pre-built templates. While scalable to paid tiers, the free version offers essential automation like welcome series and basic triggers, ideal for small-scale operations.

Mautic is a robust open-source marketing automation platform that empowers users to manage contacts, create email campaigns, build landing pages, and automate workflows entirely for free. It supports lead scoring, segmentation, A/B testing, and integrations with CRMs, social media, and e-commerce tools, making it suitable for complex marketing strategies. As a self-hosted solution, it offers complete data ownership and scalability without vendor lock-in.

EngageBay is an all-in-one CRM platform with a robust free marketing automation suite, enabling email campaigns, landing pages, forms, SMS marketing, and basic lead nurturing workflows. It integrates marketing, sales, and customer service tools into a single dashboard, making it suitable for small teams managing end-to-end customer journeys. The free plan supports up to 250 contacts and 1,000 emails per month, offering a comprehensive starting point without initial costs.

MailerLite is a user-friendly email marketing platform that provides automation workflows, drag-and-drop campaign builders, landing pages, and signup forms. Its free plan supports up to 1,000 subscribers and 12,000 emails per month, enabling small-scale automation like welcome series and abandoned cart triggers. With high deliverability rates and an intuitive interface, it's designed for beginners and growing businesses to manage marketing without coding expertise.

Sender (sender.net) is a multichannel marketing automation platform focused on email, SMS, and web push notifications, offering a highly generous free plan for up to 2,500 subscribers and 15,000 emails per month. It provides a drag-and-drop email builder, audience segmentation, A/B testing, and visual workflow automation for creating personalized customer journeys. This makes it accessible for beginners while delivering professional-grade features without initial costs.

Omnisend is an e-commerce-focused marketing automation platform that enables businesses to send emails, SMS, push notifications, and automations to drive sales and customer engagement. Its free plan offers core features like email campaigns, signup forms, list segmentation, and basic pre-built workflows for up to 250 contacts and 500 emails per month. Designed for seamless integration with platforms such as Shopify, BigCommerce, and WooCommerce, it simplifies omnichannel marketing for online stores.

Benchmark Email is a user-friendly email marketing platform that provides automation capabilities like drip campaigns, autoresponders, and audience segmentation for streamlined marketing workflows. It features a drag-and-drop editor, hundreds of templates, A/B testing, and basic analytics to help users create and send targeted campaigns. The free plan supports up to 250 contacts and 3,500 emails per month, ideal for beginners testing marketing automation without upfront costs.

Zoho Campaigns is a robust email marketing and automation platform designed for businesses to create, send, and track email campaigns efficiently. It includes features like drag-and-drop editors, workflow automation, A/B testing, and detailed analytics to nurture leads and engage customers. As part of the Zoho ecosystem, it seamlessly integrates with other Zoho apps like CRM, enhancing marketing efforts without additional costs.