Quick Overview
- 1#1: HubSpot CRM - Free CRM for capturing, tracking, and nurturing leads with email integration and deal pipelines.
- 2#2: Zoho CRM - Free edition CRM for lead management, scoring, automation, and multi-channel tracking.
- 3#3: Bitrix24 - Free unlimited user CRM with lead capture, kanban boards, and telephony integration.
- 4#4: Freshsales - Free CRM with AI-powered lead scoring, email tracking, and visual sales pipelines.
- 5#5: EngageBay - All-in-one free CRM for lead management, marketing automation, and landing pages.
- 6#6: Capsule CRM - Simple free CRM for up to 250 contacts with lead tracking and task management.
- 7#7: Agile CRM - Free for up to 10 users with lead scoring, marketing automation, and telephony.
- 8#8: Bigin by Zoho CRM - Lightweight free CRM designed for small businesses to manage leads and pipelines.
- 9#9: Vtiger CRM - Open-source free CRM for lead capture, nurturing, and sales automation.
- 10#10: SuiteCRM - 100% free open-source CRM for comprehensive lead management and workflow automation.
We ranked these tools based on core functionality, usability, scalability, and value, prioritizing those that deliver comprehensive lead management features, seamless integrations, and consistent performance across diverse business needs.
Comparison Table
Explore a comparison of top free lead management tools, including HubSpot CRM, Zoho CRM, Bitrix24, Freshsales, EngageBay, and more. This table helps readers understand key features, usability, and suitability for various workflows, enabling informed tool selection.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | HubSpot CRM Free CRM for capturing, tracking, and nurturing leads with email integration and deal pipelines. | enterprise | 9.7/10 | 9.5/10 | 9.6/10 | 10/10 |
| 2 | Zoho CRM Free edition CRM for lead management, scoring, automation, and multi-channel tracking. | enterprise | 8.7/10 | 8.2/10 | 9.1/10 | 9.8/10 |
| 3 | Bitrix24 Free unlimited user CRM with lead capture, kanban boards, and telephony integration. | enterprise | 8.2/10 | 8.8/10 | 6.5/10 | 9.5/10 |
| 4 | Freshsales Free CRM with AI-powered lead scoring, email tracking, and visual sales pipelines. | enterprise | 8.1/10 | 7.6/10 | 9.2/10 | 9.5/10 |
| 5 | EngageBay All-in-one free CRM for lead management, marketing automation, and landing pages. | enterprise | 8.2/10 | 8.0/10 | 8.7/10 | 9.5/10 |
| 6 | Capsule CRM Simple free CRM for up to 250 contacts with lead tracking and task management. | enterprise | 7.6/10 | 7.2/10 | 9.1/10 | 8.4/10 |
| 7 | Agile CRM Free for up to 10 users with lead scoring, marketing automation, and telephony. | enterprise | 7.6/10 | 7.8/10 | 8.2/10 | 9.1/10 |
| 8 | Bigin by Zoho CRM Lightweight free CRM designed for small businesses to manage leads and pipelines. | enterprise | 8.2/10 | 7.8/10 | 9.2/10 | 9.5/10 |
| 9 | Vtiger CRM Open-source free CRM for lead capture, nurturing, and sales automation. | other | 7.3/10 | 8.1/10 | 6.2/10 | 9.4/10 |
| 10 | SuiteCRM 100% free open-source CRM for comprehensive lead management and workflow automation. | other | 8.1/10 | 8.7/10 | 6.4/10 | 9.6/10 |
Free CRM for capturing, tracking, and nurturing leads with email integration and deal pipelines.
Free edition CRM for lead management, scoring, automation, and multi-channel tracking.
Free unlimited user CRM with lead capture, kanban boards, and telephony integration.
Free CRM with AI-powered lead scoring, email tracking, and visual sales pipelines.
All-in-one free CRM for lead management, marketing automation, and landing pages.
Simple free CRM for up to 250 contacts with lead tracking and task management.
Free for up to 10 users with lead scoring, marketing automation, and telephony.
Lightweight free CRM designed for small businesses to manage leads and pipelines.
Open-source free CRM for lead capture, nurturing, and sales automation.
100% free open-source CRM for comprehensive lead management and workflow automation.
HubSpot CRM
enterpriseFree CRM for capturing, tracking, and nurturing leads with email integration and deal pipelines.
Smart CRM lists that automatically segment and score leads based on behavior and interactions
HubSpot CRM is a robust, completely free customer relationship management platform tailored for lead management, offering tools to capture, track, and nurture leads through customizable pipelines, email tracking, and contact segmentation. It provides seamless integration with forms, live chat, and meeting schedulers to streamline sales workflows without any cost for core features. Designed for scalability, it supports unlimited users and contacts (with fair use limits), making it ideal for businesses starting out or scaling up. Its intuitive dashboard and reporting capabilities enable data-driven decisions effortlessly.
Pros
- Completely free with unlimited users and contacts
- Powerful lead capture tools like forms, chatbots, and email sequences
- Excellent integrations and mobile app for on-the-go management
Cons
- Advanced automation and reporting locked behind paid plans
- Email send limits (2,000/month) on free tier
- Occasional upselling prompts within the interface
Best For
Small businesses, startups, and sales teams needing a scalable, no-cost solution for lead tracking and pipeline management.
Pricing
Free forever for core CRM features; paid Marketing/Sales Hubs start at $20/user/month.
Zoho CRM
enterpriseFree edition CRM for lead management, scoring, automation, and multi-channel tracking.
Seamless integration with the broader Zoho suite for expanded free functionality like email and docs
Zoho CRM is a comprehensive cloud-based platform designed for managing customer relationships, with a robust free edition focused on lead capture, tracking, and conversion. The free plan supports up to three users with essential features like customizable lead pipelines, contact management, tasks, and basic email integration. It provides a scalable entry point for small businesses to organize leads without upfront costs, while offering seamless mobile access and Zoho ecosystem connectivity.
Pros
- Free forever for up to 3 users with unlimited records
- Intuitive drag-and-drop pipeline and lead assignment rules
- Full mobile app and email integration for on-the-go management
Cons
- Strict 3-user limit with no expansion option in free tier
- Limited customization, reports, and no advanced automation
- No API access or custom fields/modules
Best For
Solo entrepreneurs or micro-teams needing cost-free basic lead tracking and nurturing.
Pricing
Free for up to 3 users; paid plans start at $14/user/month (billed annually).
Bitrix24
enterpriseFree unlimited user CRM with lead capture, kanban boards, and telephony integration.
Unlimited users on the free plan combined with full CRM lead management
Bitrix24 is a comprehensive all-in-one online workspace platform that provides robust free CRM tools for lead management, including lead capture via forms, email integration, and web tracking. It enables users to organize leads into customizable pipelines, automate workflows, and convert them into deals, contacts, and invoices. Beyond leads, it offers built-in collaboration features like tasks, chat, and telephony, making it suitable for small teams seeking an integrated solution without initial costs.
Pros
- Unlimited users on the free plan
- Full-featured CRM with lead pipelines and automation
- Integrated tools for tasks, chat, and telephony
Cons
- Steep learning curve due to cluttered interface
- Limited 5GB storage on free plan
- Advanced features like sales intelligence require paid upgrade
Best For
Small teams or startups needing a free, all-in-one CRM for lead capture, tracking, and basic sales management alongside collaboration tools.
Pricing
Free plan with unlimited users and core CRM; paid plans start at $49/month for 5 users with expanded storage and features.
Freshsales
enterpriseFree CRM with AI-powered lead scoring, email tracking, and visual sales pipelines.
Drag-and-drop visual deal pipelines
Freshsales is a user-friendly CRM from Freshworks focused on sales pipeline management, lead tracking, and customer interactions. Its free plan provides essential lead management tools including unlimited contacts, email integration with tracking, task automation, and a visual drag-and-drop deal pipeline. Ideal for small teams, it also offers a mobile app and basic AI assistance via Freddy to streamline lead nurturing without upfront costs.
Pros
- Intuitive interface with visual sales pipelines
- Unlimited contacts and basic email/call tracking
- Mobile app and Freddy AI for quick insights
Cons
- Limited to 3 users on free plan
- No advanced lead scoring or workflows
- Monthly email sending capped at 1,000
Best For
Solo entrepreneurs or tiny sales teams needing simple, cost-free lead tracking and pipeline visualization.
Pricing
Free forever for up to 3 users; paid plans from $9/user/month (billed annually).
EngageBay
enterpriseAll-in-one free CRM for lead management, marketing automation, and landing pages.
All-in-one free access to CRM, marketing automation, and live chat unified in a single dashboard
EngageBay is an all-in-one CRM platform offering marketing, sales, and service tools with a free forever plan ideal for lead management. It enables lead capture via customizable forms and landing pages, contact segmentation, basic email automation (up to 1,000 emails/month), and pipeline tracking for up to 250 contacts. The unified inbox and live chat integration streamline lead nurturing and communication for small teams.
Pros
- Free forever plan with core CRM and lead capture tools
- Intuitive interface with drag-and-drop builders
- Integrated live chat and email marketing for lead engagement
Cons
- Limited to 250 contacts on free plan
- Email send limits (1,000/month) restrict scaling
- Advanced lead scoring and automation require paid upgrade
Best For
Solopreneurs and micro-businesses handling small lead volumes without budget for premium tools.
Pricing
Free plan for up to 250 contacts; paid plans start at $12.99/user/month (billed annually).
Capsule CRM
enterpriseSimple free CRM for up to 250 contacts with lead tracking and task management.
Forever-free plan with no time limits and unlimited core activities like emails and deals
Capsule CRM is a user-friendly CRM platform focused on contact management, sales pipelines, and task tracking, ideal for small teams handling leads. Its free plan supports up to 250 contacts and 2 users with unlimited emails, tasks, opportunities, and cases, no time limit. It excels in simple lead nurturing through visual pipelines and activity timelines, though advanced features require upgrades.
Pros
- Intuitive, clean interface with quick setup
- Unlimited tasks, emails, and deals on free plan
- Mobile app and Google Workspace integration
Cons
- Strict 250-contact limit
- Only 2 users allowed
- No custom fields or advanced reporting in free tier
Best For
Solo entrepreneurs or tiny teams needing basic, no-cost lead tracking and pipeline management.
Pricing
Free forever for up to 250 contacts and 2 users; paid plans from $18/user/month (billed annually).
Agile CRM
enterpriseFree for up to 10 users with lead scoring, marketing automation, and telephony.
Built-in 3-way calling with free telephony minutes for direct lead follow-up
Agile CRM is an all-in-one CRM platform that combines lead management, sales automation, marketing tools, and service desk features into a single solution. Its free plan supports up to 10 users and 1,000 contacts, enabling small teams to capture leads via web forms, track deals through customizable pipelines, and automate basic email campaigns. Designed for simplicity, it helps businesses nurture leads without complex setups, though advanced features are gated behind paid tiers.
Pros
- Generous free tier with 10 users and 1,000 contacts
- Integrated sales pipelines, tasks, and basic marketing automation
- Intuitive drag-and-drop interface for quick setup
Cons
- Contact limit of 1,000 restricts scaling
- Limited reporting and analytics in free plan
- No advanced lead scoring or A/B testing without upgrade
Best For
Small startups or solopreneurs managing under 1,000 leads who need an affordable all-in-one CRM for basic lead capture and nurturing.
Pricing
Free forever for up to 10 users/1,000 contacts; paid Starter plan at $9.99/user/month (billed annually) for more contacts and features.
Bigin by Zoho CRM
enterpriseLightweight free CRM designed for small businesses to manage leads and pipelines.
Visual, drag-and-drop sales pipeline for effortless lead stage tracking
Bigin by Zoho CRM is a lightweight, pipeline-focused CRM designed for small businesses and solo entrepreneurs to manage leads, contacts, deals, and tasks without complexity. Its free plan supports up to 500 records, one pipeline, and basic automation like email integration and reminders. It emphasizes visual pipeline management to track lead progression intuitively, making it accessible for users new to CRM software.
Pros
- Generous free plan with 500 records and core lead tracking
- Highly intuitive drag-and-drop pipeline interface
- Seamless mobile app for lead management on the go
Cons
- Limited to one pipeline and basic reporting on free tier
- 500-record cap can constrain growing teams
- Advanced automation and custom fields locked behind paid plans
Best For
Solo entrepreneurs or micro-teams seeking a no-cost, simple tool for basic lead pipeline management.
Pricing
Free plan for up to 500 records; paid plans start at $9/user/month (annual billing).
Vtiger CRM
otherOpen-source free CRM for lead capture, nurturing, and sales automation.
Integrated lead-to-opportunity pipeline with built-in email integration and automation workflows
Vtiger CRM is an open-source customer relationship management platform available as a free community edition, focusing on comprehensive lead management alongside sales, marketing, and support functionalities. It enables users to capture, track, and nurture leads through customizable pipelines, convert them to opportunities, and integrate with email and telephony systems. The self-hosted solution offers flexibility for data control but demands technical setup on a server.
Pros
- Completely free open-source edition with no user limits
- Robust lead tracking, pipeline management, and conversion tools
- Highly customizable fields, workflows, and modules
Cons
- Requires self-hosting and server management expertise
- Outdated user interface compared to modern CRMs
- No official support or mobile app in the free version
Best For
Tech-savvy small businesses or developers seeking a customizable, no-cost CRM for lead management without cloud dependencies.
Pricing
Free open-source self-hosted edition; cloud-hosted plans start at $12/user/month with trials available.
SuiteCRM
other100% free open-source CRM for comprehensive lead management and workflow automation.
100% open-source architecture enabling unlimited customization and data ownership without vendor lock-in
SuiteCRM is a free, open-source CRM platform forked from SugarCRM, designed to manage leads, contacts, accounts, opportunities, and customer relationships comprehensively. It excels in lead management by enabling capture, tracking, qualification, nurturing via campaigns, and seamless conversion to sales opportunities. As a self-hosted solution, it offers full data control and extensive customization for businesses needing robust, no-cost CRM functionality.
Pros
- Fully free and open-source with no licensing fees
- Highly customizable modules for lead capture, tracking, and automation
- Strong integration capabilities and active community support
Cons
- Steep setup and maintenance requiring technical expertise
- Dated interface that feels less modern than competitors
- Limited native mobile support without third-party add-ons
Best For
Small to medium businesses with in-house IT resources looking for a powerful, customizable free CRM focused on lead management.
Pricing
Core software is completely free (open-source); optional paid extensions, hosting, themes, and professional support available.
Conclusion
The top tools reviewed offer versatile solutions for lead management, each with unique strengths. HubSpot CRM emerges as the clear leader, excelling in email integration and user-friendly pipelines. Zoho CRM and Bitrix24 stand as strong alternatives, with Zoho impressing in automation and Bitrix24 standing out for unlimited users and telephony support.
Take the first step toward efficient lead management—try HubSpot CRM today to harness its robust features and streamline your lead nurturing process.
Tools Reviewed
All tools were independently evaluated for this comparison
