Quick Overview
- 1#1: RetailNext - Provides comprehensive in-store analytics including foot traffic counting, dwell time, and conversion optimization for retailers.
- 2#2: FootfallCam - Offers highly accurate 3D stereo vision people counting and advanced footfall analytics for retail and public spaces.
- 3#3: Sensormatic - Delivers enterprise-grade traffic intelligence, people counting, and loss prevention solutions using AI-powered sensors.
- 4#4: Dor - AI-driven people counting and queue management system that provides real-time occupancy and flow insights.
- 5#5: Density - Privacy-first occupancy sensors for anonymous foot traffic counting and space utilization analytics.
- 6#6: V-Count - Stereo vision technology for precise people counting, demographics, and retail performance analytics.
- 7#7: Traf-Sys - Infrared and video-based people counters providing foot traffic data and custom reporting for various industries.
- 8#8: Countwise - Video analytics platform focused on accurate people counting and heatmapping for retail environments.
- 9#9: Axis People Counter - Edge-based people counting application for Axis cameras offering traffic analytics and zone monitoring.
- 10#10: Verkada - Cloud-managed video security with built-in people analytics and foot traffic insights.
Tools were chosen based on a blend of feature depth (including counting accuracy, real-time reporting, and versatility), quality (such as sensor reliability and data security), usability, and value, ensuring alignment with diverse business needs from small retailers to enterprise-scale operations.
Comparison Table
This comparison table breaks down top foot traffic software options, including RetailNext, FootfallCam, Sensormatic, Dor, Density, and more, to help readers understand each tool's strengths, pricing, and ideal use cases.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | RetailNext Provides comprehensive in-store analytics including foot traffic counting, dwell time, and conversion optimization for retailers. | enterprise | 9.5/10 | 9.8/10 | 8.4/10 | 9.1/10 |
| 2 | FootfallCam Offers highly accurate 3D stereo vision people counting and advanced footfall analytics for retail and public spaces. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.9/10 |
| 3 | Sensormatic Delivers enterprise-grade traffic intelligence, people counting, and loss prevention solutions using AI-powered sensors. | enterprise | 8.7/10 | 9.2/10 | 8.1/10 | 7.9/10 |
| 4 | Dor AI-driven people counting and queue management system that provides real-time occupancy and flow insights. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.8/10 |
| 5 | Density Privacy-first occupancy sensors for anonymous foot traffic counting and space utilization analytics. | specialized | 8.1/10 | 8.7/10 | 7.9/10 | 7.4/10 |
| 6 | V-Count Stereo vision technology for precise people counting, demographics, and retail performance analytics. | specialized | 8.5/10 | 9.2/10 | 8.0/10 | 8.1/10 |
| 7 | Traf-Sys Infrared and video-based people counters providing foot traffic data and custom reporting for various industries. | specialized | 7.8/10 | 8.2/10 | 7.5/10 | 7.0/10 |
| 8 | Countwise Video analytics platform focused on accurate people counting and heatmapping for retail environments. | specialized | 8.4/10 | 9.1/10 | 8.2/10 | 7.6/10 |
| 9 | Axis People Counter Edge-based people counting application for Axis cameras offering traffic analytics and zone monitoring. | specialized | 8.2/10 | 8.7/10 | 7.4/10 | 7.6/10 |
| 10 | Verkada Cloud-managed video security with built-in people analytics and foot traffic insights. | enterprise | 7.8/10 | 8.2/10 | 8.7/10 | 6.9/10 |
Provides comprehensive in-store analytics including foot traffic counting, dwell time, and conversion optimization for retailers.
Offers highly accurate 3D stereo vision people counting and advanced footfall analytics for retail and public spaces.
Delivers enterprise-grade traffic intelligence, people counting, and loss prevention solutions using AI-powered sensors.
AI-driven people counting and queue management system that provides real-time occupancy and flow insights.
Privacy-first occupancy sensors for anonymous foot traffic counting and space utilization analytics.
Stereo vision technology for precise people counting, demographics, and retail performance analytics.
Infrared and video-based people counters providing foot traffic data and custom reporting for various industries.
Video analytics platform focused on accurate people counting and heatmapping for retail environments.
Edge-based people counting application for Axis cameras offering traffic analytics and zone monitoring.
Cloud-managed video security with built-in people analytics and foot traffic insights.
RetailNext
enterpriseProvides comprehensive in-store analytics including foot traffic counting, dwell time, and conversion optimization for retailers.
Patented anonymized stereo vision sensors for ultra-accurate people counting without facial recognition or privacy concerns
RetailNext is a premier foot traffic analytics platform specializing in people counting, shopper behavior analysis, and store performance optimization for retailers. Using advanced camera-based sensors and AI-driven algorithms, it delivers 99% accurate traffic data, heatmaps, dwell times, queue analytics, and conversion insights. The cloud-based dashboard enables real-time monitoring and forecasting, integrating with POS systems for comprehensive ROI tracking across single stores or enterprise chains.
Pros
- Exceptional 99%+ accuracy in people counting via patented stereo vision technology
- Comprehensive analytics including heatmaps, queues, and predictive staffing
- Seamless integrations with POS, CRM, and BI tools for full retail intelligence
Cons
- High upfront hardware and installation costs
- Enterprise pricing requires custom quotes and may be prohibitive for small retailers
- Advanced features have a learning curve despite intuitive dashboard
Best For
Large retail chains and multi-location businesses needing precise, scalable foot traffic analytics to optimize operations and boost sales.
Pricing
Custom enterprise pricing upon request; typically $500-$2,000+ per location/month plus one-time hardware/installation fees.
FootfallCam
specializedOffers highly accurate 3D stereo vision people counting and advanced footfall analytics for retail and public spaces.
Patented 3D binocular stereo vision for overhead counting that accurately handles direction, multi-level flows, and group separation without privacy-invasive facial recognition.
FootfallCam is an AI-driven foot traffic analytics platform that deploys specialized overhead cameras to deliver precise people counting, real-time occupancy monitoring, and behavioral insights in retail, transit, and public spaces. It offers a cloud-based dashboard with heatmaps, dwell time analysis, queue management, and demographic breakdowns to help businesses optimize layouts and operations. The system supports multi-site deployments and integrates with POS, BI tools, and access control for comprehensive data-driven decisions.
Pros
- Exceptional counting accuracy (up to 99%) with 3D stereo vision distinguishing adults, children, and groups
- Rich analytics suite including heatmaps, dwell time, and queue metrics
- Scalable for enterprises with robust multi-location management and API integrations
Cons
- Requires proprietary hardware installation, limiting pure software flexibility
- Advanced features have a moderate learning curve for non-technical users
- Pricing can escalate for large deployments with custom hardware needs
Best For
Mid-to-large retail chains, malls, and transit hubs needing highly accurate, scalable footfall data for operational optimization.
Pricing
Hardware counters start at ~$400-$1,000 per unit; software subscriptions from $30-$100/month per camera, with enterprise plans custom-quoted based on volume.
Sensormatic
enterpriseDelivers enterprise-grade traffic intelligence, people counting, and loss prevention solutions using AI-powered sensors.
Stereo vision sensors providing 99%+ accuracy in people counting, even in high-traffic or poor-lighting conditions
Sensormatic offers enterprise-grade foot traffic solutions through its Sensormatic IQ platform, utilizing advanced overhead sensors and AI-driven analytics to deliver precise people counting, traffic pattern analysis, and occupancy insights for retail environments. The software provides real-time dashboards, heatmaps, queue management, and integration with POS systems to optimize store operations and customer flow. It excels in large-scale deployments, helping retailers measure footfall, conversion rates, and dwell times to drive data-informed decisions.
Pros
- Highly accurate people counting (up to 99% with stereo vision sensors)
- Comprehensive AI analytics including heatmaps and queue intelligence
- Scalable for multi-store enterprise retail chains with robust integrations
Cons
- High upfront hardware and subscription costs
- Complex initial setup requiring professional installation
- Less flexible for small businesses due to enterprise focus
Best For
Large retail chains and enterprises seeking precise, scalable foot traffic analytics with hardware-backed accuracy.
Pricing
Custom enterprise pricing; hardware sensors start at several thousand per unit plus monthly SaaS subscriptions (quotes required, often $10K+ annually per location).
Dor
specializedAI-driven people counting and queue management system that provides real-time occupancy and flow insights.
Zero-hardware computer vision that retrofits any existing CCTV feed for instant foot traffic tracking
Dor.ai is an AI-powered foot traffic analytics platform that leverages computer vision on existing CCTV cameras to count visitors, track occupancy, detect queues, and analyze dwell times in real-time. It delivers actionable insights for retail stores, events, and public spaces without requiring additional hardware. The tool provides customizable dashboards, heatmaps, and alerts to optimize customer flow and space utilization.
Pros
- Hardware-free setup using existing cameras
- Real-time alerts for queues and occupancy
- Comprehensive analytics including demographics and heatmaps
Cons
- Dependent on camera quality and coverage
- Pricing scales quickly for multi-site deployments
- Limited integrations with some POS systems
Best For
Retailers and venue managers with CCTV infrastructure seeking plug-and-play AI foot traffic insights.
Pricing
Custom pricing starting at $99 per camera/month, with enterprise plans for multi-location setups.
Density
specializedPrivacy-first occupancy sensors for anonymous foot traffic counting and space utilization analytics.
Camera-free sensor fusion technology for 99% accurate, fully anonymous people counting
Density (density.io) is a privacy-first foot traffic analytics platform that uses advanced infrared sensor hardware to deliver real-time, accurate people counting and occupancy insights without cameras, WiFi tracking, or personal data collection. It provides businesses with detailed metrics on traffic patterns, peak hours, dwell times, and space utilization to optimize operations in retail, offices, healthcare, and public venues. The platform integrates with access control systems, dashboards, and APIs for seamless data-driven decision-making and compliance with safety regulations.
Pros
- Exceptionally accurate (99%+) people counting with no privacy risks due to camera-free sensors
- Real-time occupancy alerts and robust analytics for multi-location scalability
- Strong integrations with building management and third-party tools
Cons
- Requires physical sensor installation, often needing professional setup
- High upfront hardware costs make it less accessible for small businesses
- Limited to aggregate data without demographic or behavioral video insights
Best For
Mid-to-large enterprises in retail, offices, or public spaces needing precise, privacy-compliant foot traffic and occupancy monitoring.
Pricing
Quote-based enterprise pricing; typically $400-800 per sensor upfront plus $20-50/month per sensor SaaS fee, scaled by location count.
V-Count
specializedStereo vision technology for precise people counting, demographics, and retail performance analytics.
3D Stereo Vision for 99% accurate counting even in high-traffic, complex environments
V-Count is an AI-driven people counting platform using 3D stereo vision cameras to provide highly accurate foot traffic data for retail, transportation, and public spaces. It offers real-time analytics including visitor counts, dwell times, heatmaps, queue management, and conversion rates without storing images for privacy compliance. The cloud-based dashboard supports multi-site management and integrations with POS and CMS systems.
Pros
- 99% accuracy with 3D stereo vision technology
- Strong privacy features (no facial recognition or image storage)
- Comprehensive analytics including heatmaps and queue detection
Cons
- Hardware installation required for counters
- Custom pricing lacks transparency
- Steeper learning curve for advanced analytics setup
Best For
Mid-to-large retail chains and venues needing precise, scalable foot traffic analytics with privacy compliance.
Pricing
Custom enterprise pricing; hardware counters from ~$500/unit plus SaaS subscription starting at $100+/month per site (contact for quote).
Traf-Sys
specializedInfrared and video-based people counters providing foot traffic data and custom reporting for various industries.
3D stereo vision sensors enabling precise directional counting, people tracking, and multi-zone analysis without privacy issues from cameras.
Traf-Sys is a people counting and foot traffic analytics platform that uses advanced sensors like overhead infrared and 3D stereo vision to accurately track entries, exits, dwell times, and queue lengths in real-time. The cloud-based dashboard provides detailed reports, heatmaps, and conversion metrics to help businesses optimize staffing, layouts, and marketing. It's widely used in retail, transportation, healthcare, and public venues for data-driven decision-making.
Pros
- High accuracy up to 99% with various sensor technologies
- Comprehensive analytics including heatmaps and POS integrations
- Scalable for single stores to large chains
Cons
- Significant upfront hardware and installation costs
- Requires professional setup for optimal performance
- Dashboard can feel cluttered for basic users
Best For
Mid-to-large retailers and venue managers needing precise footfall data and advanced analytics for operational improvements.
Pricing
Hardware sensors start at $500-$2,000 per unit plus installation; software subscriptions from $99/month per location, scaling with features and volume.
Countwise
specializedVideo analytics platform focused on accurate people counting and heatmapping for retail environments.
AI-powered overhead sensors achieving 99.9% accuracy in complex environments, including bi-directional counting and demographic segmentation
Countwise is an AI-powered people counting solution that deploys advanced overhead cameras to deliver precise foot traffic analytics, occupancy monitoring, and queue management for retail, transportation, and public venues. The platform provides real-time data visualization through a cloud-based dashboard, enabling businesses to optimize staffing, layout, and customer flow. It integrates with POS systems and offers detailed reports on dwell time, conversion rates, and peak hours.
Pros
- 99%+ accuracy in people counting, even distinguishing direction, adults, and children
- Plug-and-play hardware installation with minimal wiring
- Comprehensive real-time analytics including heatmaps and queue detection
Cons
- Requires upfront hardware purchase, adding to initial costs
- Pricing is quote-based and can be premium for multi-location setups
- Dashboard interface may feel overwhelming for non-technical users
Best For
Mid-to-large retailers and venues needing highly accurate, scalable foot traffic insights with minimal setup hassle.
Pricing
Sensors priced from $299 each; monthly SaaS subscriptions $20-$100 per location based on features and volume; custom enterprise quotes.
Axis People Counter
specializedEdge-based people counting application for Axis cameras offering traffic analytics and zone monitoring.
Stereoscopic 3D people counting that excels in accuracy and handles occlusions in dense crowds
Axis People Counter is an AI-driven solution integrated into Axis cameras that uses stereoscopic vision to accurately count people entering and exiting venues in real-time. It delivers foot traffic analytics, occupancy insights, and queue management data while ensuring privacy by processing data on-device without storing images. Designed for seamless deployment in retail, public spaces, and transportation hubs, it minimizes false counts even in crowded or challenging environments.
Pros
- Exceptional accuracy up to 99% using 3D stereoscopic technology
- Privacy-focused with on-device processing and no video storage
- Robust analytics including dwell time, occupancy, and heatmaps
Cons
- Requires Axis-compatible camera hardware, limiting flexibility
- High upfront costs for hardware and professional installation
- Setup and configuration can be complex for non-technical users
Best For
Retailers and venue managers needing precise, hardware-integrated foot traffic counting in high-traffic areas without privacy risks.
Pricing
Perpetual licenses or subscriptions starting at ~$150-300 per camera annually, plus Axis hardware costs ($500+ per unit).
Verkada
enterpriseCloud-managed video security with built-in people analytics and foot traffic insights.
AI-powered people analytics embedded directly in security cameras, eliminating need for extra sensors
Verkada is a cloud-managed security platform featuring high-definition cameras with built-in AI analytics for foot traffic monitoring, including accurate people counting, occupancy trends, dwell times, and heatmaps. It provides real-time insights into visitor volumes and movement patterns across retail, office, or hospitality spaces without requiring separate sensors. The system integrates seamlessly with access control and other security features for comprehensive site management.
Pros
- High-accuracy AI people counting and heatmaps from existing cameras
- Cloud-based dashboard for easy remote access and scalability
- Integrated with full security suite for multi-purpose use
Cons
- Requires purchase of proprietary Verkada hardware (high upfront cost)
- Foot traffic analytics are secondary to core security focus
- Limited customization for advanced retail-specific metrics
Best For
Retailers and businesses needing combined video security and basic foot traffic insights in a plug-and-play cloud system.
Pricing
Hardware from $399/camera + $199-$399 annual cloud subscription per device; analytics included in Command plan ($300+/year/device).
Conclusion
The top foot traffic software tools represent leading solutions for businesses seeking to optimize in-store performance, with RetailNext setting the standard for comprehensive analytics that span foot traffic counting, dwell time, and conversion optimization. FootfallCam stands out for its highly accurate 3D stereo vision, ideal for precise people counting and space utilization, while Sensormatic delivers enterprise-grade traffic intelligence with AI-powered sensors, merging analytics with loss prevention. Each tool caters to unique needs, ensuring there’s a standout option for every retail or public space requirement.
Ready to unlock deeper insights into your customer flow? Begin exploring RetailNext to harness its robust capabilities and turn foot traffic data into actionable growth strategies for your business.
Tools Reviewed
All tools were independently evaluated for this comparison