Quick Overview
- 1#1: Mindbody - All-in-one platform for fitness studios and gyms managing bookings, payments, memberships, and client CRM.
- 2#2: Zen Planner - Gym and martial arts management software with robust CRM, billing, and member engagement tools.
- 3#3: Glofox - Fitness studio software for class scheduling, payments, automated marketing, and client retention.
- 4#4: Virtuagym - Complete gym management solution with CRM, workout apps, online booking, and member communication.
- 5#5: ClubReady - Cloud-based CRM and management for fitness clubs, handling memberships, leads, and sales pipelines.
- 6#6: RhinoFit - Affordable gym software with CRM features for tracking clients, attendance, and payments.
- 7#7: Vagaro - Scheduling and CRM platform for fitness classes, personal training, and wellness services.
- 8#8: GymMaster - Gym management system with CRM, access control, billing, and member portal features.
- 9#9: Trainerize - Personal training CRM app for client tracking, workouts, nutrition plans, and habit coaching.
- 10#10: My PT Hub - Personal trainer software with CRM, custom workouts, progress tracking, and client communication.
These tools were selected based on their ability to combine robust features (including booking, payments, and client tracking), user-friendly design, and strong value proposition, ensuring they deliver long-term utility and adaptability for fitness professionals.
Comparison Table
Fitness CRM software is essential for managing gym operations, and selecting the right platform can significantly impact success. This comparison table explores top tools like Mindbody, Zen Planner, Glofox, Virtuagym, ClubReady, and more, detailing their key features and capabilities. Readers will learn to identify the software that best aligns with their business goals, ensuring efficient client management and growth.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Mindbody All-in-one platform for fitness studios and gyms managing bookings, payments, memberships, and client CRM. | enterprise | 9.2/10 | 9.5/10 | 7.8/10 | 8.5/10 |
| 2 | Zen Planner Gym and martial arts management software with robust CRM, billing, and member engagement tools. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.3/10 |
| 3 | Glofox Fitness studio software for class scheduling, payments, automated marketing, and client retention. | specialized | 8.7/10 | 8.8/10 | 9.1/10 | 8.2/10 |
| 4 | Virtuagym Complete gym management solution with CRM, workout apps, online booking, and member communication. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 5 | ClubReady Cloud-based CRM and management for fitness clubs, handling memberships, leads, and sales pipelines. | enterprise | 8.6/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 6 | RhinoFit Affordable gym software with CRM features for tracking clients, attendance, and payments. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 8.7/10 |
| 7 | Vagaro Scheduling and CRM platform for fitness classes, personal training, and wellness services. | specialized | 7.8/10 | 8.0/10 | 8.5/10 | 7.5/10 |
| 8 | GymMaster Gym management system with CRM, access control, billing, and member portal features. | specialized | 8.2/10 | 8.5/10 | 7.9/10 | 8.0/10 |
| 9 | Trainerize Personal training CRM app for client tracking, workouts, nutrition plans, and habit coaching. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 10 | My PT Hub Personal trainer software with CRM, custom workouts, progress tracking, and client communication. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 8.1/10 |
All-in-one platform for fitness studios and gyms managing bookings, payments, memberships, and client CRM.
Gym and martial arts management software with robust CRM, billing, and member engagement tools.
Fitness studio software for class scheduling, payments, automated marketing, and client retention.
Complete gym management solution with CRM, workout apps, online booking, and member communication.
Cloud-based CRM and management for fitness clubs, handling memberships, leads, and sales pipelines.
Affordable gym software with CRM features for tracking clients, attendance, and payments.
Scheduling and CRM platform for fitness classes, personal training, and wellness services.
Gym management system with CRM, access control, billing, and member portal features.
Personal training CRM app for client tracking, workouts, nutrition plans, and habit coaching.
Personal trainer software with CRM, custom workouts, progress tracking, and client communication.
Mindbody
enterpriseAll-in-one platform for fitness studios and gyms managing bookings, payments, memberships, and client CRM.
The Mindbody Marketplace, offering over 9,000 third-party apps and services for seamless customization and expansion.
Mindbody is a comprehensive cloud-based platform designed for fitness, wellness, and beauty businesses, offering robust CRM capabilities including client management, automated marketing, retention tracking, and personalized communication. It integrates scheduling, online booking, payments, and reporting to streamline operations and enhance member engagement. As a top-tier fitness CRM solution, it excels in handling large client databases and driving loyalty through data-driven insights.
Pros
- All-in-one CRM with scheduling, marketing automation, and analytics tailored for fitness businesses
- Extensive app marketplace with thousands of integrations for customization
- Powerful client retention tools like automated emails, check-ins, and loyalty programs
Cons
- Steep learning curve and complex interface for beginners
- Premium pricing that may overwhelm small studios
- Customer support response times can be inconsistent
Best For
Established fitness studios, gyms, and multi-location wellness chains seeking scalable CRM with advanced marketing and booking integration.
Pricing
Starts at $139/month for Essentials plan (billed annually), with Pro at $229/month and custom Enterprise pricing for larger operations.
Zen Planner
specializedGym and martial arts management software with robust CRM, billing, and member engagement tools.
Advanced martial arts-specific tools like automated belt promotions and student testing workflows
Zen Planner is an all-in-one management platform tailored for gyms, martial arts studios, and fitness centers, offering robust CRM functionalities like member management, automated billing, and class scheduling. It enables seamless online registrations, attendance tracking via kiosks or apps, and integrated marketing tools to boost retention and acquisition. With features like belt progression tracking for martial arts and detailed reporting, it helps owners streamline operations and grow their business.
Pros
- Comprehensive billing and payment automation with multiple gateways
- Specialized tools for martial arts like belt tracking and testing management
- Integrated website builder and marketing automation for member engagement
Cons
- Higher pricing tiers for larger studios can add up quickly
- Steeper learning curve for advanced customization
- Mobile app is functional but lacks some desktop features
Best For
Ideal for martial arts schools and mid-sized gyms seeking an integrated CRM with specialized fitness management tools.
Pricing
Starts at $129/month for up to 100 active members; scales to $300+/month for larger studios with custom enterprise options.
Glofox
specializedFitness studio software for class scheduling, payments, automated marketing, and client retention.
The branded Glofox mobile app, providing a seamless, white-labeled experience for client bookings, check-ins, and community features.
Glofox is an all-in-one fitness management platform tailored for gyms, boutique studios, and fitness businesses, offering robust CRM tools to manage client relationships, memberships, and retention. It enables seamless class scheduling, online bookings, automated marketing via email and SMS, payment processing, and detailed analytics for business insights. With a focus on user-friendly mobile apps for both clients and staff, Glofox helps streamline operations and boost member engagement.
Pros
- Intuitive mobile apps for clients and staff enhance booking and engagement
- Powerful marketing automation and CRM tools for retention and lead nurturing
- Comprehensive reporting and analytics for data-driven decisions
Cons
- Pricing can be steep for very small studios or startups
- Limited advanced customization options compared to enterprise solutions
- Customer support response times can vary
Best For
Boutique fitness studios and gyms seeking an intuitive, mobile-first CRM with strong marketing automation.
Pricing
Starts at $139/month for up to 100 active clients, with tiered plans scaling to $500+/month based on client volume; custom enterprise pricing available.
Virtuagym
specializedComplete gym management solution with CRM, workout apps, online booking, and member communication.
Fully branded member app with workout tracking, challenges, nutrition logging, and in-app payments
Virtuagym is a comprehensive fitness management platform with strong CRM capabilities tailored for gyms, personal trainers, and studios. It streamlines client acquisition, retention, and engagement through automated marketing, lead tracking, personalized communications, and membership management. The software integrates scheduling, billing, and a branded mobile app to foster long-term member loyalty.
Pros
- Robust automation for marketing and retention
- Highly customizable branded member app
- Seamless integration of CRM with gym operations
Cons
- Higher pricing for smaller businesses
- Steep learning curve for advanced customizations
- Limited third-party integrations compared to top CRMs
Best For
Mid-sized gyms and fitness studios seeking an all-in-one CRM with strong member engagement tools.
Pricing
Starts at $129/month for Pro plan (up to 100 members), scales to $399+/month for Premium with unlimited members; custom enterprise quotes available.
ClubReady
enterpriseCloud-based CRM and management for fitness clubs, handling memberships, leads, and sales pipelines.
Sophisticated automated billing and collections engine that recovers lost revenue through dunning and payment plans
ClubReady is a comprehensive gym management and CRM software designed specifically for fitness clubs, gyms, and multi-location fitness businesses, offering tools for membership management, automated billing, class and personal training scheduling, point-of-sale, and marketing automation. It integrates seamlessly with access control systems, fitness equipment, and payment processors to streamline operations and enhance member engagement through a branded mobile app. The platform provides detailed analytics and reporting to help owners optimize revenue and retention.
Pros
- All-in-one platform covering CRM, billing, scheduling, and POS
- Robust integrations with door access, kiosks, and payment gateways
- Advanced reporting and analytics for business insights
Cons
- Custom pricing can be expensive for small gyms
- Steep learning curve due to extensive features
- Customer support response times vary
Best For
Mid-sized to large fitness clubs and multi-location chains needing scalable management and CRM capabilities.
Pricing
Custom quotes based on members and locations; typically $150-$500/month base plus $1-3 per member.
RhinoFit
specializedAffordable gym software with CRM features for tracking clients, attendance, and payments.
Hardware access control integration for automated door locks and lighting tied to memberships
RhinoFit is a cloud-based gym management and CRM software tailored for fitness businesses, including gyms, personal trainers, and studios. It handles member onboarding, automated billing, class scheduling, check-in kiosks, and access control via hardware integrations. The platform also offers reporting, online waivers, and a member mobile app for seamless operations.
Pros
- Affordable pricing with no long-term contracts
- Strong hardware integrations for doors, lights, and kiosks
- Responsive customer support and free onboarding
Cons
- Reporting dashboard lacks advanced customization
- Mobile app for members has occasional glitches
- Limited third-party app integrations compared to competitors
Best For
Small to medium-sized gyms and fitness studios seeking an all-in-one, cost-effective CRM without complex setup.
Pricing
Starts at $59/month (Solo plan) up to $299/month (Multi-Location), billed annually with a 30-day free trial.
Vagaro
specializedScheduling and CRM platform for fitness classes, personal training, and wellness services.
Vagaro Marketplace, which connects businesses to new clients via an integrated discovery platform.
Vagaro is a cloud-based scheduling and management platform primarily designed for salons, spas, and fitness studios, offering tools for online booking, client management, payments, and marketing. In the fitness CRM space, it supports class scheduling, memberships, waitlists, check-ins, and client retention features to streamline operations for studios and trainers. It integrates POS, reporting, and a mobile app for on-the-go management, making it suitable for service-oriented fitness businesses.
Pros
- User-friendly online booking and class scheduling with waitlists
- Strong client CRM with automated marketing and retention tools
- Mobile app for staff and clients enhances accessibility
Cons
- Pricing scales quickly with add-ons and transaction fees
- Less robust for large gyms compared to fitness-specific platforms
- Some advanced reporting requires higher tiers
Best For
Small to medium fitness studios, yoga/pilates centers, and personal trainers needing integrated booking and basic CRM.
Pricing
Starts at $25/month (Solo) up to $139/month (Teams), plus 2.75% + $0.30 per transaction and add-on fees for premium features.
GymMaster
specializedGym management system with CRM, access control, billing, and member portal features.
Seamless integration with door access systems for automated member entry based on membership status
GymMaster is a comprehensive cloud-based gym management software tailored for fitness centers, studios, and personal trainers. It handles member onboarding, class scheduling, automated billing, attendance tracking, and access control via integrated door locks. The platform also offers reporting tools, online booking portals, and a mobile app for seamless operations.
Pros
- Integrated access control with electronic door locks for secure entry
- Automated billing and membership renewals reduce admin workload
- Real-time reporting and analytics for business insights
Cons
- Pricing scales quickly for larger gyms with many members
- Initial setup and customization can have a learning curve
- Limited third-party integrations compared to top competitors
Best For
Mid-sized gyms and fitness studios needing robust access control and scheduling without extensive IT support.
Pricing
Starts at $99/month for up to 100 active members; custom enterprise plans available, billed annually with add-ons for extras like SMS.
Trainerize
specializedPersonal training CRM app for client tracking, workouts, nutrition plans, and habit coaching.
Advanced habit tracking and compliance gamification that boosts client adherence through streaks and notifications
Trainerize is a robust fitness CRM platform tailored for personal trainers, coaches, and gyms to manage client relationships, deliver customized workout and nutrition plans, and track progress in real-time. It features in-app communication tools like messaging and video calls, habit tracking, group challenges, and seamless integrations with wearables such as Apple Watch and Myzone. The platform also handles scheduling, payments, and compliance reporting, enabling scalable remote coaching.
Pros
- Comprehensive workout builder with templates and progress tracking
- Excellent mobile apps for both trainers and clients
- Strong integrations with fitness devices and payment processors
Cons
- Pricing scales steeply with number of clients
- Reporting and analytics lack depth for larger operations
- Steeper learning curve for advanced customization
Best For
Personal trainers and online coaches managing 5-50 remote clients who prioritize workout delivery and engagement tools.
Pricing
Starts at $20/month (up to 5 clients), $49/month (15 clients), $99/month (50 clients), with custom enterprise plans; monthly or annual billing.
My PT Hub
specializedPersonal trainer software with CRM, custom workouts, progress tracking, and client communication.
White-label client app allowing branded, independent access to workouts, nutrition, habits, and progress tracking without needing the trainer's involvement
My PT Hub is a comprehensive fitness CRM platform tailored for personal trainers, online coaches, and small gyms, enabling client management, workout and nutrition planning, scheduling, and payments all in one place. It features a dedicated client app for independent progress tracking, habit monitoring, and communication, supporting both in-person and remote training sessions. The software emphasizes customization and scalability to help fitness professionals streamline operations and retain clients effectively.
Pros
- Robust workout and nutrition builders with drag-and-drop interface
- Dedicated white-label client app for engagement and tracking
- Integrated payments, scheduling, and CRM tools for business growth
Cons
- Steeper learning curve for beginners due to extensive features
- Pricing scales quickly with client volume
- Limited third-party integrations compared to top competitors
Best For
Independent personal trainers and online coaches handling 10-100 clients who need an all-in-one solution for programming and client management.
Pricing
Starts at $24/month (Basic for up to 5 clients), $62/month (Pro for unlimited clients), with custom Enterprise options; annual discounts available.
Conclusion
The reviewed fitness CRM tools each bring distinct value, addressing varied needs in management, engagement, and growth. Leading the pack, Mindbody emerges as the top choice, offering a seamless all-in-one experience for bookings, payments, and client relationships. Zen Planner and Glofox follow closely, proving exceptional alternatives for those prioritizing robust CRM features or marketing tools.
Take the first step to elevate your fitness business—try Mindbody to unlock efficient operations and stronger client connections.
Tools Reviewed
All tools were independently evaluated for this comparison