Quick Overview
- 1#1: Wealthbox - A modern, intuitive CRM designed specifically for financial advisors to manage client relationships, tasks, and workflows seamlessly.
- 2#2: Redtail CRM - Comprehensive CRM platform for financial professionals offering robust contact management, compliance tools, and integrations with custodians.
- 3#3: Salesforce Financial Services Cloud - Enterprise-grade CRM tailored for financial services with advanced client data management, AI insights, and regulatory compliance features.
- 4#4: Practifi - Salesforce-native CRM built for wealth managers and advisors to streamline client onboarding, servicing, and reporting.
- 5#5: Advyzon - All-in-one platform combining CRM, portfolio management, billing, and reporting for independent advisors.
- 6#6: AdvisorEngine - Digital office solution with integrated CRM for advisors to handle client interactions, planning, and performance reporting.
- 7#7: Orion Advisor Technology - Integrated portfolio accounting and CRM platform providing advisors with client reporting, rebalancing, and relationship management tools.
- 8#8: SS&C Black Diamond - Wealth management platform with CRM capabilities for performance reporting, client portals, and household management.
- 9#9: Envestnet Tamarac - CRM and trading platform for RIAs offering client relationship management integrated with portfolio tools and compliance.
- 10#10: Altruist - Modern custodian platform with built-in CRM for independent advisors to manage accounts, trading, and client communications efficiently.
We ranked these tools based on key attributes: robust feature sets (including contact management, compliance, and reporting), user experience (intuitive design, ease of implementation), reliability (data security, integration stability), and overall value (return on investment for advisor practices).
Comparison Table
Selecting the right CRM software is vital for financial advisors looking to enhance client relationships and operational efficiency. This comparison table explores key tools including Wealthbox, Redtail CRM, Salesforce Financial Services Cloud, Practifi, Advyzon, and more, highlighting features, usability, and how they align with diverse practice needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Wealthbox A modern, intuitive CRM designed specifically for financial advisors to manage client relationships, tasks, and workflows seamlessly. | specialized | 9.4/10 | 9.6/10 | 9.2/10 | 8.9/10 |
| 2 | Redtail CRM Comprehensive CRM platform for financial professionals offering robust contact management, compliance tools, and integrations with custodians. | specialized | 9.2/10 | 9.4/10 | 8.7/10 | 9.6/10 |
| 3 | Salesforce Financial Services Cloud Enterprise-grade CRM tailored for financial services with advanced client data management, AI insights, and regulatory compliance features. | enterprise | 8.8/10 | 9.4/10 | 7.6/10 | 8.0/10 |
| 4 | Practifi Salesforce-native CRM built for wealth managers and advisors to streamline client onboarding, servicing, and reporting. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 5 | Advyzon All-in-one platform combining CRM, portfolio management, billing, and reporting for independent advisors. | enterprise | 8.4/10 | 8.7/10 | 8.0/10 | 8.2/10 |
| 6 | AdvisorEngine Digital office solution with integrated CRM for advisors to handle client interactions, planning, and performance reporting. | enterprise | 8.4/10 | 9.1/10 | 8.2/10 | 7.8/10 |
| 7 | Orion Advisor Technology Integrated portfolio accounting and CRM platform providing advisors with client reporting, rebalancing, and relationship management tools. | enterprise | 8.1/10 | 8.7/10 | 7.6/10 | 7.5/10 |
| 8 | SS&C Black Diamond Wealth management platform with CRM capabilities for performance reporting, client portals, and household management. | enterprise | 8.4/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 9 | Envestnet Tamarac CRM and trading platform for RIAs offering client relationship management integrated with portfolio tools and compliance. | enterprise | 8.2/10 | 9.1/10 | 7.0/10 | 7.8/10 |
| 10 | Altruist Modern custodian platform with built-in CRM for independent advisors to manage accounts, trading, and client communications efficiently. | specialized | 8.4/10 | 8.7/10 | 9.2/10 | 8.5/10 |
A modern, intuitive CRM designed specifically for financial advisors to manage client relationships, tasks, and workflows seamlessly.
Comprehensive CRM platform for financial professionals offering robust contact management, compliance tools, and integrations with custodians.
Enterprise-grade CRM tailored for financial services with advanced client data management, AI insights, and regulatory compliance features.
Salesforce-native CRM built for wealth managers and advisors to streamline client onboarding, servicing, and reporting.
All-in-one platform combining CRM, portfolio management, billing, and reporting for independent advisors.
Digital office solution with integrated CRM for advisors to handle client interactions, planning, and performance reporting.
Integrated portfolio accounting and CRM platform providing advisors with client reporting, rebalancing, and relationship management tools.
Wealth management platform with CRM capabilities for performance reporting, client portals, and household management.
CRM and trading platform for RIAs offering client relationship management integrated with portfolio tools and compliance.
Modern custodian platform with built-in CRM for independent advisors to manage accounts, trading, and client communications efficiently.
Wealthbox
specializedA modern, intuitive CRM designed specifically for financial advisors to manage client relationships, tasks, and workflows seamlessly.
Advisor-specific Smart Views and automated compliance workflows that adapt to financial regulations
Wealthbox is a cloud-based CRM platform specifically designed for financial advisors and wealth managers to streamline client relationship management. It offers tools for tracking interactions, managing pipelines, automating tasks, and ensuring regulatory compliance. With seamless integrations to popular financial software like Morningstar, RightCapital, and eMoney, it centralizes data to help advisors focus on growing their business.
Pros
- Intuitive interface with customizable dashboards and SmartLists for efficient client segmentation
- Extensive integrations with 50+ financial tools tailored for advisors
- Strong mobile app and activity feed for on-the-go relationship management
Cons
- Higher pricing compared to general-purpose CRMs
- Reporting features require third-party integrations for advanced analytics
- Steeper learning curve for complex custom workflows
Best For
Financial advisors and wealth management firms needing a specialized CRM for client lifecycle management and compliance.
Pricing
Starter at $35/user/month, Pro at $55/user/month (billed annually); Enterprise custom pricing.
Redtail CRM
specializedComprehensive CRM platform for financial professionals offering robust contact management, compliance tools, and integrations with custodians.
Extensive pre-built integrations with 30+ custodians, TAMPs, and planning software for seamless data sync
Redtail CRM is a cloud-based customer relationship management platform specifically designed for financial advisors, offering comprehensive tools for client data management, task automation, email tracking, and workflow optimization. It excels in compliance features like document archiving and activity logging, ensuring regulatory adherence for RIAs and broker-dealers. With seamless integrations to over 30 custodians (e.g., Schwab, Fidelity) and financial planning software, it streamlines operations and supports practice growth without usage limits on contacts or storage.
Pros
- Deep integrations with financial custodians and planning tools
- Strong compliance and document management capabilities
- Affordable pricing with unlimited contacts and storage
Cons
- User interface feels somewhat dated compared to modern CRMs
- Advanced reporting requires custom workarounds
- Initial setup and customization have a learning curve
Best For
Independent financial advisors and small to mid-sized firms seeking a compliance-focused CRM with robust industry integrations at a competitive price.
Pricing
Starts at $99/user/month (billed annually); volume discounts for teams; CRM+ upgrade available for advanced features.
Salesforce Financial Services Cloud
enterpriseEnterprise-grade CRM tailored for financial services with advanced client data management, AI insights, and regulatory compliance features.
Household 360° View for unified mapping of client relationships, assets, and goals across households.
Salesforce Financial Services Cloud is a robust CRM platform tailored for financial services firms, enabling financial advisors to manage client relationships, track assets under management, and handle compliance requirements seamlessly. It features householding capabilities to group clients by family or advisory relationships, goal-based financial planning tools, and AI-driven insights for personalized advice. Built on the Salesforce core, it supports extensive customization, integrations, and scalability for large enterprises.
Pros
- Tailored financial services features like householding and goal planning
- Strong compliance, reporting, and regulatory tools
- Highly scalable with deep Salesforce ecosystem integrations
Cons
- Steep learning curve and complex implementation
- High cost with significant customization expenses
- Overkill for small firms due to enterprise focus
Best For
Large financial advisory firms and wealth managers managing complex, high-net-worth client households.
Pricing
Enterprise subscription starting at $400+ per user per month, plus hefty implementation and customization fees often $100K+.
Practifi
specializedSalesforce-native CRM built for wealth managers and advisors to streamline client onboarding, servicing, and reporting.
Native Salesforce Financial Services Cloud extensions with automated compliance workflows and household-centric client views
Practifi is a Salesforce-native CRM platform tailored for financial advisors and wealth management firms, offering end-to-end client lifecycle management, compliance tools, and workflow automation. It provides specialized features like household roll-ups, portfolio tracking, and regulatory reporting to streamline advisory operations. Designed for scalability, it integrates deeply with the Salesforce ecosystem for customization and data security.
Pros
- Deeply integrated compliance and regulatory tools tailored for financial services
- Highly customizable workflows and reporting via Salesforce foundation
- Scalable client management with household and portfolio views
Cons
- Steep learning curve due to Salesforce complexity
- Higher cost structure unsuitable for solo advisors
- Implementation requires expertise and time
Best For
Mid-sized financial advisory firms and wealth managers seeking a robust, compliance-heavy CRM with enterprise scalability.
Pricing
Custom quote-based pricing; typically $150-$300 per user per month, plus Salesforce licensing fees.
Advyzon
enterpriseAll-in-one platform combining CRM, portfolio management, billing, and reporting for independent advisors.
Automated householding and multi-custodian account aggregation directly within the CRM
Advyzon is an all-in-one wealth management platform tailored for financial advisors, integrating CRM, portfolio accounting, performance reporting, billing, and a secure client portal into a unified cloud-based system. It streamlines advisor workflows by enabling client data aggregation across multiple custodians, automated householding, and compliant document management. The platform also includes mobile apps for advisors and clients, facilitating on-the-go access to accounts and communications.
Pros
- Comprehensive all-in-one solution eliminates need for multiple tools
- Strong reporting, billing, and householding capabilities
- Robust client portal with e-signatures and mobile access
Cons
- Higher pricing may deter solo advisors or small firms
- Steeper learning curve for advanced features
- Fewer third-party integrations than pure CRM specialists
Best For
Mid-sized RIAs and advisory firms seeking an integrated CRM with built-in operations and reporting tools.
Pricing
Starts at ~$120/user/month for basic plans, $250+/user/month for premium features; custom enterprise pricing available.
AdvisorEngine
enterpriseDigital office solution with integrated CRM for advisors to handle client interactions, planning, and performance reporting.
Advanced householding that automatically links related accounts and family members for holistic client views
AdvisorEngine is a cloud-based CRM and wealth management platform designed specifically for financial advisors and RIAs. It combines client relationship management, portfolio performance reporting, householding, task automation, and compliance tools into a unified digital office. The software supports seamless integrations with major custodians like Schwab, Fidelity, and Pershing, enabling efficient data syncing and client onboarding.
Pros
- Comprehensive all-in-one platform with strong portfolio reporting and householding
- Robust integrations with custodians and third-party tools
- Mobile app and client portal for enhanced accessibility and engagement
Cons
- Pricing can be steep for smaller firms
- Initial setup and customization require significant time
- Limited flexibility for highly bespoke workflows
Best For
Mid-sized RIAs and advisory firms seeking an integrated CRM-portfolio management solution with strong custodian connectivity.
Pricing
Custom pricing based on AUM or users; typically $10,000–$50,000+ annually.
Orion Advisor Technology
enterpriseIntegrated portfolio accounting and CRM platform providing advisors with client reporting, rebalancing, and relationship management tools.
Unified householding and data aggregation from 20+ custodians in a single, real-time dashboard.
Orion Advisor Technology is a comprehensive wealth management platform that integrates CRM functionality with portfolio accounting, performance reporting, trading, and billing tools for financial advisors. It centralizes client data, householding multiple accounts across custodians into a unified view, enabling efficient relationship management and client communication. The CRM module supports task management, document storage, and workflow automation, all tightly integrated with real-time portfolio insights.
Pros
- Seamless integration of CRM with portfolio management and reporting
- Robust data aggregation and householding across custodians
- Advanced analytics and customizable client reporting
Cons
- Steep learning curve for full platform mastery
- High cost, especially for smaller firms
- Less flexible CRM customization than standalone specialists
Best For
Mid-to-large RIAs and enterprise advisors needing an integrated CRM-portfolio management ecosystem.
Pricing
Assets-under-management (AUM) based pricing, typically 10-25 basis points with tiered enterprise plans and custom quotes.
SS&C Black Diamond
enterpriseWealth management platform with CRM capabilities for performance reporting, client portals, and household management.
Household-level dynamic performance reporting with drill-down analytics
SS&C Black Diamond is a robust wealth management platform designed for financial advisors, integrating CRM functionality with portfolio management, performance reporting, and client relationship tools. It provides advisors with household-level portfolio views, advanced analytics, and customizable reporting to streamline client interactions and compliance. The software supports scalability for RIAs and family offices, offering mobile access and a client portal for enhanced engagement.
Pros
- Exceptional performance reporting and portfolio analytics at household level
- Integrated CRM with seamless client portal and mobile access
- Scalable for enterprise-level wealth management firms
Cons
- Steep learning curve for new users due to complexity
- High pricing with custom quotes based on AUM
- Implementation can take time with extensive customization needs
Best For
Mid-to-large RIAs and wealth managers handling complex portfolios who need integrated CRM and advanced reporting.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on AUM, users, and modules.
Envestnet Tamarac
enterpriseCRM and trading platform for RIAs offering client relationship management integrated with portfolio tools and compliance.
Advanced, household-level performance reporting with drill-down analytics and multi-custodian aggregation
Envestnet Tamarac is a comprehensive wealth management platform with integrated CRM capabilities designed specifically for financial advisors and RIAs. It combines client relationship management with advanced portfolio reporting, automated rebalancing, trading execution, billing, and performance analytics. The solution excels in providing a unified view of client portfolios across multiple custodians, enabling advisors to deliver sophisticated reporting and manage relationships efficiently.
Pros
- Seamless integration of CRM with portfolio management and reporting
- Highly customizable reports and analytics for client presentations
- Robust custodian connectivity and compliance tools
Cons
- Steep learning curve for new users due to complex interface
- High pricing suitable only for larger firms
- Less intuitive for basic CRM tasks compared to standalone tools
Best For
Mid-to-large RIAs managing substantial AUM that need an all-in-one platform for CRM, reporting, and trading.
Pricing
Custom enterprise pricing, typically $5,000+ per month based on AUM or users, with quotes required.
Altruist
specializedModern custodian platform with built-in CRM for independent advisors to manage accounts, trading, and client communications efficiently.
End-to-end integration of CRM with commission-free custody and automated portfolio tools
Altruist is an all-in-one platform for registered investment advisors (RIAs), integrating CRM capabilities with custodial brokerage, portfolio management, trading, and compliance tools. It enables efficient client onboarding, relationship management, task tracking, and householding in a single modern interface. Advisors benefit from automated workflows that connect client data directly to trading and reporting, reducing operational silos.
Pros
- Seamless integration of CRM with custody, trading, and rebalancing
- Highly intuitive modern UI designed specifically for advisors
- Commission-free trading and low overall costs
Cons
- Best suited for RIAs using Altruist's custody, limiting flexibility
- Fewer third-party app integrations than pure-play CRMs
- Younger platform with some features still maturing
Best For
Independent RIAs seeking a unified platform for client management, operations, and custody without multiple vendors.
Pricing
AUM-based (5-25 bps tiered by size), no platform fees or trading commissions, no asset minimums.
Conclusion
Evaluating the 10 leading CRM tools reveals Wealthbox as the standout choice, excelling in intuitive client relationship management, task handling, and seamless workflow integration. Redtail CRM and Salesforce Financial Services Cloud follow, offering robust compliance, advanced data management, and AI insights—each suited to distinct firm needs. Together, they demonstrate the breadth of options available for advisors aiming to refine their operations.
Take the next step in streamlining your practice by trying Wealthbox, the top-ranked CRM built to simplify client management and boost efficiency for financial advisors.
Tools Reviewed
All tools were independently evaluated for this comparison