Quick Overview
- 1#1: Badger Maps - Optimizes routes, tracks visits, and integrates with CRMs to boost field sales productivity.
- 2#2: Spotio - Provides real-time location tracking, lead capture, and analytics for door-to-door field sales teams.
- 3#3: SalesRabbit - Offers mobile canvassing tools, sales tracking, and team performance management for field reps.
- 4#4: Map My Customers - Simplifies territory mapping, route planning, and activity logging for outside sales professionals.
- 5#5: Repsly - Enables field sales execution with photo capture, surveys, and real-time reporting dashboards.
- 6#6: Vymo - AI-driven platform for field sales engagement, task automation, and performance insights.
- 7#7: FieldPromax - Cloud CRM for field sales with route optimization, attendance tracking, and secondary sales management.
- 8#8: Route4Me - Dynamic route optimization software that tracks and optimizes field sales and delivery routes.
- 9#9: OptimoRoute - Automates scheduling, routing, and GPS tracking for efficient field sales operations.
- 10#10: Geopogo - Tracks field sales reps' locations, visits, and activities with lead management features.
We ranked these tools based on core functionality (e.g., route optimization, real-time tracking), user experience, feature depth, and long-term value, ensuring they deliver measurable benefits for field sales teams.
Comparison Table
Field sales teams rely on specialized software to optimize route planning, customer tracking, and task management, and this comparison table examines leading tools like Badger Maps, Spotio, SalesRabbit, Map My Customers, Repsly, and more. Readers will gain insights into key features, usability, and ideal use cases to identify the best fit for their team’s workflows.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Badger Maps Optimizes routes, tracks visits, and integrates with CRMs to boost field sales productivity. | specialized | 9.6/10 | 9.8/10 | 9.3/10 | 9.1/10 |
| 2 | Spotio Provides real-time location tracking, lead capture, and analytics for door-to-door field sales teams. | specialized | 9.2/10 | 9.5/10 | 8.8/10 | 8.5/10 |
| 3 | SalesRabbit Offers mobile canvassing tools, sales tracking, and team performance management for field reps. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Map My Customers Simplifies territory mapping, route planning, and activity logging for outside sales professionals. | specialized | 8.7/10 | 9.2/10 | 9.1/10 | 8.4/10 |
| 5 | Repsly Enables field sales execution with photo capture, surveys, and real-time reporting dashboards. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 6 | Vymo AI-driven platform for field sales engagement, task automation, and performance insights. | enterprise | 8.6/10 | 9.1/10 | 8.7/10 | 8.0/10 |
| 7 | FieldPromax Cloud CRM for field sales with route optimization, attendance tracking, and secondary sales management. | specialized | 7.9/10 | 8.3/10 | 7.7/10 | 8.1/10 |
| 8 | Route4Me Dynamic route optimization software that tracks and optimizes field sales and delivery routes. | specialized | 8.2/10 | 9.1/10 | 7.4/10 | 8.3/10 |
| 9 | OptimoRoute Automates scheduling, routing, and GPS tracking for efficient field sales operations. | specialized | 7.8/10 | 8.5/10 | 7.2/10 | 7.5/10 |
| 10 | Geopogo Tracks field sales reps' locations, visits, and activities with lead management features. | specialized | 7.8/10 | 8.1/10 | 8.4/10 | 7.4/10 |
Optimizes routes, tracks visits, and integrates with CRMs to boost field sales productivity.
Provides real-time location tracking, lead capture, and analytics for door-to-door field sales teams.
Offers mobile canvassing tools, sales tracking, and team performance management for field reps.
Simplifies territory mapping, route planning, and activity logging for outside sales professionals.
Enables field sales execution with photo capture, surveys, and real-time reporting dashboards.
AI-driven platform for field sales engagement, task automation, and performance insights.
Cloud CRM for field sales with route optimization, attendance tracking, and secondary sales management.
Dynamic route optimization software that tracks and optimizes field sales and delivery routes.
Automates scheduling, routing, and GPS tracking for efficient field sales operations.
Tracks field sales reps' locations, visits, and activities with lead management features.
Badger Maps
specializedOptimizes routes, tracks visits, and integrates with CRMs to boost field sales productivity.
AI-powered Smart Scheduler that optimizes multi-stop routes in seconds, considering real-time traffic, sales potential, and rep expertise
Badger Maps is a leading field sales tracking and route optimization software tailored for outside sales representatives, enabling efficient daily route planning to minimize drive time and maximize customer visits. It integrates seamlessly with major CRMs like Salesforce and HubSpot, allowing real-time check-ins, activity logging, and performance analytics directly from mobile devices. The platform also supports territory management, customer data visualization, and live GPS tracking to boost field productivity.
Pros
- Exceptional AI-driven route optimization that saves hours weekly by factoring in traffic, skills, and priorities
- Robust CRM integrations and real-time check-ins for seamless data sync and activity tracking
- Intuitive mobile-first interface with powerful territory mapping and analytics tools
Cons
- Higher pricing may deter very small teams or startups
- Limited advanced reporting compared to full enterprise suites
- Occasional dependency on mobile data connectivity for optimal performance
Best For
Outside sales teams and route-based field reps who prioritize time-saving optimization and mobile CRM access.
Pricing
Starts at $58/user/month (billed annually) for Basic, $79 for Pro, with Enterprise custom pricing.
Spotio
specializedProvides real-time location tracking, lead capture, and analytics for door-to-door field sales teams.
Interactive heatmaps that visualize canvassed territories and lead density in real-time
Spotio is a robust field sales tracking platform tailored for door-to-door, canvassing, and outside sales teams, providing real-time GPS tracking, route optimization, and lead management tools. It enables sales reps to capture leads on the go via mobile apps, visualize territories with interactive heatmaps, and track performance metrics to boost efficiency and close rates. The software integrates seamlessly with CRMs like Salesforce and HubSpot, offering analytics dashboards for managers to monitor team activities and forecast sales.
Pros
- Advanced AI-powered route optimization that saves time and reduces fuel costs
- Real-time heatmaps and territory visualization for effective canvassing
- Strong CRM integrations and detailed performance analytics
Cons
- Higher pricing may deter small teams
- Steeper learning curve for advanced features
- Some users report occasional mobile app performance issues
Best For
Field sales teams in canvassing-intensive industries like solar, roofing, pest control, and home services needing precise tracking and routing.
Pricing
Tiered plans start at $49/user/month (Essentials), $69/user/month (Pro), and custom Enterprise pricing (billed annually with minimums).
SalesRabbit
specializedOffers mobile canvassing tools, sales tracking, and team performance management for field reps.
Canvassing Mode with interactive heatmaps and automated lead pinning for visualizing and optimizing door knocks
SalesRabbit is a mobile-first field sales tracking platform tailored for door-to-door and canvassing teams, enabling real-time GPS tracking of reps, route optimization, and lead capture on the go. It offers customizable forms, territory management, and performance analytics to boost field productivity. Primarily used in industries like solar, telecom, pest control, and insurance, it helps managers verify activities and forecast sales accurately.
Pros
- Powerful canvassing tools with heatmaps and pin-drop lead capture
- Real-time GPS tracking and route optimization for efficient field coverage
- Robust analytics and customizable reporting for sales performance insights
Cons
- Pricing escalates quickly for advanced features and larger teams
- Limited native integrations beyond major CRMs like Salesforce
- Occasional mobile app glitches reported in low-connectivity areas
Best For
Door-to-door sales teams in high-mobility industries needing precise rep tracking and canvassing optimization.
Pricing
Starts at $29/user/month (Essentials), $49/user/month (Pro), with Enterprise custom pricing; annual discounts available.
Map My Customers
specializedSimplifies territory mapping, route planning, and activity logging for outside sales professionals.
Dynamic heat maps that score and prioritize leads based on custom criteria like revenue potential and visit history
Map My Customers is a sales mapping and territory management platform tailored for field sales teams, enabling visualization of customer locations on interactive maps, optimized route planning, and performance tracking. It helps reps plan daily routes, prioritize high-potential leads via heat maps, and managers balance territories to maximize coverage. The software integrates with CRMs like Salesforce and HubSpot, offering a mobile app for real-time check-ins and activity logging.
Pros
- Superior mapping and route optimization with traffic-aware planning
- Intuitive interface and quick setup for non-technical users
- Strong mobile app for field reps with offline capabilities
Cons
- Limited advanced analytics and reporting compared to enterprise tools
- No built-in CRM, relies on integrations
- Higher pricing tiers required for full territory management features
Best For
SMB field sales teams needing straightforward route planning and territory visualization without heavy customization.
Pricing
Starts at $29/user/month (Basic, billed annually), $49/user/month (Pro), Enterprise custom; 14-day free trial.
Repsly
specializedEnables field sales execution with photo capture, surveys, and real-time reporting dashboards.
GPS-enabled retail execution with photo verification and automated compliance scoring
Repsly is a mobile-first field sales tracking platform designed for sales reps and managers to optimize routes, track visits, capture shelf data, and manage orders in real-time. It excels in retail execution for industries like CPG, beverages, and pharma, offering tools for inventory audits, surveys, photo reporting, and compliance checks. The software integrates with CRM systems and provides robust analytics to improve field productivity and sales performance.
Pros
- Powerful retail execution tools including photo capture and shelf compliance tracking
- Offline mobile app functionality for reliable field use
- Strong route optimization and real-time reporting dashboards
Cons
- Pricing can be steep for smaller teams without custom negotiation
- Steeper learning curve for advanced features
- Limited native integrations compared to larger competitors
Best For
Mid-sized field sales teams in CPG or retail-focused industries needing robust visit tracking and execution management.
Pricing
Starts at $29/user/month for basic plans, with Pro at $59/user/month and custom Enterprise pricing available upon request.
Vymo
enterpriseAI-driven platform for field sales engagement, task automation, and performance insights.
AI-powered AutoTrack that automatically logs all sales activities from multiple sources without manual input
Vymo is a mobile-first sales engagement platform tailored for field sales teams, offering real-time activity tracking, AI-powered insights, and automation to boost rep productivity. It auto-captures sales interactions from calendars, emails, calls, and location data, eliminating manual logging while providing managers with live visibility and compliance tools. The software includes next-best-action recommendations, gamification, and analytics to optimize field operations in industries like banking and automotive.
Pros
- AI-driven auto-capture of activities reduces manual entry
- Real-time GPS tracking and geo-fencing for precise visit logging
- Robust compliance and coaching tools for enterprise teams
Cons
- Custom pricing can be expensive for SMBs
- Initial setup and integrations require IT involvement
- Advanced reporting lacks deep customization options
Best For
Enterprise field sales teams in regulated industries like finance and insurance needing automated tracking and compliance.
Pricing
Quote-based enterprise pricing, typically starting at $50-100 per user per month depending on features and scale.
FieldPromax
specializedCloud CRM for field sales with route optimization, attendance tracking, and secondary sales management.
AI-driven intelligent route planner that automatically optimizes field rep routes based on location, traffic, and priorities
FieldPromax is a cloud-based field force management software tailored for tracking and optimizing field sales teams in real-time. It provides GPS location tracking, geo-fenced attendance, task assignment, route optimization, sales order management, and detailed reporting via a mobile app for field staff. The platform enables managers to monitor productivity, reduce travel time, and generate analytics to drive sales performance in industries like FMCG and pharmaceuticals.
Pros
- Real-time GPS tracking with geo-fencing for accurate attendance and visit verification
- AI-powered route optimization to minimize travel time and fuel costs
- Comprehensive reporting and analytics for sales performance insights
Cons
- User interface feels somewhat dated and less intuitive compared to modern competitors
- Limited integrations with popular CRM or accounting tools
- Advanced features have a steeper learning curve for new users
Best For
Small to mid-sized businesses in FMCG, pharma, or distribution needing affordable field sales tracking and route management.
Pricing
Starts at $1.99/user/month for basic plans, with Pro at $3.99/user/month and custom Enterprise pricing.
Route4Me
specializedDynamic route optimization software that tracks and optimizes field sales and delivery routes.
Route optimization engine that handles up to 200,000+ stops with dynamic re-routing based on traffic and priorities
Route4Me is a comprehensive route optimization and tracking platform designed for field sales teams to plan efficient multi-stop routes, monitor reps in real-time via GPS, and capture proof of delivery or visits. It leverages advanced algorithms to minimize travel time and distance across hundreds or thousands of stops, integrating with mobile apps for on-the-go updates. The software also provides analytics for performance insights, making it suitable for sales routing and territory management.
Pros
- Superior multi-stop route optimization for large territories
- Real-time GPS tracking and ETA updates for sales reps
- Robust mobile app with proof-of-visit capture and analytics
Cons
- Steep learning curve for advanced optimization features
- Pricing scales quickly for larger teams
- Limited native CRM integrations compared to sales-specific tools
Best For
Field sales teams with complex routing needs who prioritize optimization and tracking over deep sales CRM functionality.
Pricing
Free plan for up to 10 routes/month; paid plans start at $39.99/user/month (billed annually) for unlimited routes and advanced features.
OptimoRoute
specializedAutomates scheduling, routing, and GPS tracking for efficient field sales operations.
Advanced multi-constraint route optimization engine handling time windows, traffic, and driver preferences in real-time
OptimoRoute is a powerful route optimization and planning platform designed primarily for logistics and field services, but adaptable for field sales teams to plan efficient routes between customer visits. It provides real-time GPS tracking, mobile apps for reps to log arrivals and activities, and analytics for performance monitoring. While strong in routing, it lacks deep sales-specific tools like CRM integrations or lead management.
Pros
- Superior AI-driven route optimization that minimizes travel time and fuel costs
- Real-time GPS tracking and live ETA updates for field reps
- Robust mobile app with proof-of-visit capture and basic reporting
Cons
- Limited native features for sales-specific tracking like CRM sync or visit notes
- Complex setup and learning curve for advanced optimization options
- Pricing scales with stops/vehicles, which can be costly for sales-only use
Best For
Field sales teams in large territories prioritizing route efficiency and basic location tracking over comprehensive sales CRM functionality.
Pricing
Starts at $25/depot/month for Basic; Standard at $45/depot/month; per-stop or enterprise custom pricing available.
Geopogo
specializedTracks field sales reps' locations, visits, and activities with lead management features.
Gamification engine with leaderboards, challenges, and rewards that uniquely drives rep engagement and productivity
Geopogo is a mobile-first field sales tracking platform designed to monitor sales reps' locations and activities in real-time using GPS and geofencing. It enables visit verification with photo uploads, timestamps, and digital signatures, while incorporating gamification elements like leaderboards and challenges to boost team motivation. Managers gain access to route optimization tools, performance analytics, and customizable reports to enhance field sales efficiency.
Pros
- Strong gamification to motivate reps with leaderboards and badges
- Accurate real-time GPS tracking and visit verification
- User-friendly mobile app for iOS and Android
Cons
- Limited native integrations with major CRMs like Salesforce
- Reporting lacks advanced customization options
- Pricing can be steep for very small teams
Best For
Small to mid-sized field sales teams seeking gamified tracking and simple visit verification without enterprise-level complexity.
Pricing
Starts at $29/user/month (Basic), $49/user/month (Pro), with Enterprise custom pricing; annual discounts available.
Conclusion
After evaluating the top field sales tracking tools, Badger Maps emerges as the standout choice, excelling in route optimization, visit tracking, and CRM integration to boost productivity. Spotio impresses with real-time location tracking and analytics, ideal for door-to-door teams, while SalesRabbit offers strong mobile canvassing and performance management features for versatile in-the-field needs. Each tool has unique strengths, but Badger Maps leads as the most comprehensive option.
Begin enhancing your field sales efficiency by trying Badger Maps—experience optimized routes, smarter tracking, and improved results firsthand
Tools Reviewed
All tools were independently evaluated for this comparison