Quick Overview
- 1#1: Repsly - Retail execution platform that enables field marketing teams to plan, execute, and measure in-store promotions and merchandising activities.
- 2#2: Spotio - Field sales and marketing software that streamlines lead generation, routing, and activity tracking for outside teams.
- 3#3: Badger Maps - Route optimization and territory management tool designed to help field sales and marketing reps visit more locations efficiently.
- 4#4: Pepperi - B2B digital sales platform for field teams to manage catalogs, orders, promotions, and customer interactions on mobile devices.
- 5#5: SalesRabbit - Field sales management software focused on canvassing, lead tracking, and performance analytics for marketing campaigns.
- 6#6: Vymo - Field sales engagement platform that automates workflows, provides real-time insights, and boosts productivity for field marketers.
- 7#7: ReachOut - All-in-one field team management solution for scheduling, GPS tracking, task automation, and performance reporting.
- 8#8: FieldPro - Mobile-first field marketing app for conducting surveys, audits, promotions, and capturing real-time data from the field.
- 9#9: Map My Customers - Territory mapping and route planning software that helps field marketing teams optimize visits and manage accounts effectively.
- 10#10: Geopogo - Location-based gamification platform that motivates field marketing teams through challenges, leaderboards, and real-time tracking.
We ranked these tools by evaluating feature efficacy, user-friendliness, scalability, and real-world performance, ensuring they deliver consistent value by addressing key pain points like route inefficiency, engagement gaps, and data visibility.
Comparison Table
This comparison table features leading field marketing software tools, such as Repsly, Spotio, Badger Maps, Pepperi, SalesRabbit, and more, to help readers navigate options tailored to their operational needs. By highlighting key features, integration strengths, and real-world use cases, it simplifies the process of identifying software that enhances field sales and marketing effectiveness.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Repsly Retail execution platform that enables field marketing teams to plan, execute, and measure in-store promotions and merchandising activities. | specialized | 9.6/10 | 9.8/10 | 9.4/10 | 9.2/10 |
| 2 | Spotio Field sales and marketing software that streamlines lead generation, routing, and activity tracking for outside teams. | specialized | 9.1/10 | 9.4/10 | 8.9/10 | 8.7/10 |
| 3 | Badger Maps Route optimization and territory management tool designed to help field sales and marketing reps visit more locations efficiently. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 4 | Pepperi B2B digital sales platform for field teams to manage catalogs, orders, promotions, and customer interactions on mobile devices. | enterprise | 8.7/10 | 9.2/10 | 8.1/10 | 8.4/10 |
| 5 | SalesRabbit Field sales management software focused on canvassing, lead tracking, and performance analytics for marketing campaigns. | specialized | 8.1/10 | 8.7/10 | 8.2/10 | 7.4/10 |
| 6 | Vymo Field sales engagement platform that automates workflows, provides real-time insights, and boosts productivity for field marketers. | enterprise | 8.1/10 | 8.4/10 | 7.9/10 | 7.7/10 |
| 7 | ReachOut All-in-one field team management solution for scheduling, GPS tracking, task automation, and performance reporting. | specialized | 7.4/10 | 7.2/10 | 8.3/10 | 7.0/10 |
| 8 | FieldPro Mobile-first field marketing app for conducting surveys, audits, promotions, and capturing real-time data from the field. | specialized | 8.0/10 | 8.4/10 | 8.1/10 | 7.6/10 |
| 9 | Map My Customers Territory mapping and route planning software that helps field marketing teams optimize visits and manage accounts effectively. | specialized | 8.4/10 | 9.1/10 | 8.6/10 | 8.0/10 |
| 10 | Geopogo Location-based gamification platform that motivates field marketing teams through challenges, leaderboards, and real-time tracking. | other | 7.8/10 | 8.2/10 | 7.5/10 | 7.4/10 |
Retail execution platform that enables field marketing teams to plan, execute, and measure in-store promotions and merchandising activities.
Field sales and marketing software that streamlines lead generation, routing, and activity tracking for outside teams.
Route optimization and territory management tool designed to help field sales and marketing reps visit more locations efficiently.
B2B digital sales platform for field teams to manage catalogs, orders, promotions, and customer interactions on mobile devices.
Field sales management software focused on canvassing, lead tracking, and performance analytics for marketing campaigns.
Field sales engagement platform that automates workflows, provides real-time insights, and boosts productivity for field marketers.
All-in-one field team management solution for scheduling, GPS tracking, task automation, and performance reporting.
Mobile-first field marketing app for conducting surveys, audits, promotions, and capturing real-time data from the field.
Territory mapping and route planning software that helps field marketing teams optimize visits and manage accounts effectively.
Location-based gamification platform that motivates field marketing teams through challenges, leaderboards, and real-time tracking.
Repsly
specializedRetail execution platform that enables field marketing teams to plan, execute, and measure in-store promotions and merchandising activities.
AI-powered photo analysis for automated planogram compliance, shelf share measurement, and proof-of-performance validation
Repsly is a comprehensive field execution platform tailored for field marketing, sales, and merchandising teams, enabling efficient management of in-store activities like audits, promotions, and compliance checks. It features a mobile-first app for reps to capture photos, complete digital forms, track GPS locations, and place orders in real-time, even offline. Managers benefit from centralized dashboards, advanced analytics, and automated reporting to optimize routes, measure performance, and ensure brand standards. As a top-ranked solution, it drives data-driven decisions across retail and CPG industries.
Pros
- Robust mobile app with offline capabilities and instant sync
- Real-time GPS tracking, route optimization, and photo verification
- Advanced analytics, custom forms, and AI-powered image recognition
Cons
- Quote-based pricing can be premium for smaller teams
- Steep initial setup for highly customized workflows
- Some advanced integrations require enterprise plans
Best For
Mid-to-large field marketing teams in CPG, retail, and beverage industries needing end-to-end execution management and compliance tracking.
Pricing
Custom quote-based pricing with tiers (Essentials, Professional, Enterprise); typically starts at $35/user/month, scaling with users, features, and add-ons.
Spotio
specializedField sales and marketing software that streamlines lead generation, routing, and activity tracking for outside teams.
Smart Maps with real-time heatmaps and 'strike-through' canvassing for visual progress tracking of visited locations
Spotio is a leading field sales and marketing platform tailored for door-to-door canvassing, territory management, and lead generation in field teams. It offers real-time GPS tracking, optimized routing, and mobile tools for capturing leads, verifying visits, and analyzing performance on the go. With seamless CRM integrations and heatmap visualizations, Spotio helps teams boost efficiency and close more deals in industries like solar, telecom, and home services.
Pros
- Advanced route optimization and territory mapping with heatmaps
- Real-time GPS tracking and activity verification for accountability
- Strong CRM integrations including Salesforce and HubSpot
Cons
- Pricing can be steep for small teams without volume discounts
- Advanced analytics may have a learning curve
- Mobile app occasionally experiences connectivity issues in low-signal areas
Best For
Field marketing and sales teams conducting door-to-door canvassing in competitive industries needing precise tracking and optimization.
Pricing
Custom pricing starting around $59/user/month for Basic, $89/user/month for Pro, and Enterprise plans with advanced features; annual contracts offer discounts.
Badger Maps
specializedRoute optimization and territory management tool designed to help field sales and marketing reps visit more locations efficiently.
AI-powered 'Magic Routes' that automatically optimize daily schedules based on priorities, traffic, and appointments
Badger Maps is a mobile-first route planning and optimization platform tailored for field sales and marketing teams, enabling users to visualize territories, optimize multi-stop routes, and track daily activities. It integrates seamlessly with CRMs like Salesforce and HubSpot, allowing automatic lead import and check-ins with photos and notes. The tool emphasizes real-time navigation with live traffic data, helping field marketers maximize visits and efficiency while minimizing travel time.
Pros
- Superior route optimization with AI-driven multi-stop planning and live traffic integration
- Strong CRM sync and mobile check-in tools for real-time field activity tracking
- Comprehensive territory mapping and lead visualization on interactive maps
Cons
- Reporting and analytics are basic compared to enterprise-level competitors
- Pricing scales per user, which can add up for larger teams
- Limited customization for non-sales workflows like event marketing
Best For
Field marketing teams and outside sales reps focused on route efficiency, territory management, and CRM-integrated visit tracking.
Pricing
Starts at $59/user/month (billed annually) for Pro plan; Enterprise custom pricing available.
Pepperi
enterpriseB2B digital sales platform for field teams to manage catalogs, orders, promotions, and customer interactions on mobile devices.
Dynamic trade promotion engine that automates planning, execution, tracking, and settlement with real-time ROI analytics
Pepperi is a mobile-first B2B commerce and field sales automation platform designed to empower field marketing and sales teams with tools for order capture, trade promotions, and customer engagement. It offers virtual product catalogs, real-time inventory and pricing visibility, and promotion management to streamline field operations for distributors and manufacturers. The platform integrates seamlessly with ERP and CRM systems, enabling efficient execution of field marketing strategies like in-store promotions and demos.
Pros
- Powerful mobile app with offline capabilities for field reps
- Advanced trade promotion management and pricing engines
- Strong integrations with ERP/CRM like SAP and Salesforce
Cons
- Complex setup and admin interface requires training
- Custom pricing can be expensive for smaller teams
- Less emphasis on event management compared to pure field marketing tools
Best For
Mid-market B2B distributors and manufacturers with field sales teams focused on trade promotions and in-field order fulfillment.
Pricing
Custom quote-based pricing, typically starting at $50-100/user/month for core features, with enterprise plans scaling by volume and add-ons.
SalesRabbit
specializedField sales management software focused on canvassing, lead tracking, and performance analytics for marketing campaigns.
Knockout Canvass with AI-driven route planning and duplicate prevention for hyper-efficient door-to-door prospecting
SalesRabbit is a mobile-first field sales and marketing platform tailored for door-to-door canvassing and field teams in industries like solar, pest control, and telecom. It offers tools for lead capture, route optimization, real-time GPS tracking, knockout lists to avoid duplicates, and performance analytics. The software streamlines field operations, boosts rep productivity, and integrates with CRMs like Salesforce for seamless data flow.
Pros
- Powerful mobile app for on-the-go lead management and canvassing
- Real-time GPS tracking and route optimization for efficient field work
- Gamification and leaderboards to motivate sales teams
Cons
- Pricing can be steep for small teams or startups
- Reporting and analytics lack depth compared to enterprise competitors
- Occasional glitches in mobile app reported by users
Best For
Door-to-door field sales and marketing teams in high-volume canvassing industries needing mobile optimization and team tracking.
Pricing
Starts at $29/user/month (billed annually) for Essentials, $59/user/month for Pro, $99/user/month for Elite; custom enterprise pricing available.
Vymo
enterpriseField sales engagement platform that automates workflows, provides real-time insights, and boosts productivity for field marketers.
AI-powered Next Best Action engine that dynamically guides field teams on optimal activities and engagements
Vymo is a mobile-first field engagement platform primarily designed for sales teams but adaptable for field marketing activities like events, demos, and promotions. It automates visit planning, captures real-time data via intuitive mobile apps, and leverages AI for next-best-action recommendations. The software integrates deeply with CRMs to ensure seamless data flow and compliance in regulated industries.
Pros
- Mobile-first design excels for on-the-go field data capture
- AI-driven insights and next-best-action recommendations
- Robust CRM integrations and compliance tools for regulated sectors
Cons
- More sales-focused than pure field marketing tools
- Enterprise pricing can be steep for smaller teams
- Customization and setup may require vendor support
Best For
Large enterprises with field-heavy marketing teams in industries like pharma or financial services needing mobile engagement and AI guidance.
Pricing
Custom quote-based pricing, typically $50-100+ per user/month for enterprise plans.
ReachOut
specializedAll-in-one field team management solution for scheduling, GPS tracking, task automation, and performance reporting.
AI Hyper-Personalization Engine that generates unique, context-aware messages for each prospect at scale
ReachOut.ai is a sales engagement platform designed to automate personalized outreach across email, LinkedIn, and calls, making it suitable for field marketing teams to nurture leads post-events. It leverages AI for hyper-personalized sequences and provides engagement analytics to track interactions. While strong in remote follow-up, it lacks native tools for on-site event management or lead capture.
Pros
- Multichannel outreach (email, LinkedIn, calls) for efficient lead follow-up
- AI-powered personalization for higher engagement rates
- Detailed analytics and reporting on outreach performance
Cons
- No built-in event management or on-site lead capture tools
- Limited customization for field-specific workflows like territory mapping
- Pricing can be steep for smaller field teams without high volume needs
Best For
Field marketing teams focused on automating digital follow-up and nurturing leads generated from in-person events rather than event execution.
Pricing
Starts at $99/user/month (Starter), $149/user/month (Growth), with Enterprise custom pricing; billed annually.
FieldPro
specializedMobile-first field marketing app for conducting surveys, audits, promotions, and capturing real-time data from the field.
AI-powered image recognition that automatically analyzes photos for shelf compliance, stock levels, and planogram adherence without manual input
FieldPro is a mobile-first field marketing platform tailored for consumer goods companies, enabling field teams to execute retail visits, promotions, merchandising, and surveys with real-time data capture via GPS, photos, and checklists. It offers route optimization, task management, and advanced analytics dashboards to monitor performance and compliance across stores. The software emphasizes retail execution, helping brands ensure shelf presence, planogram adherence, and promotional effectiveness.
Pros
- Robust mobile app with offline capabilities and GPS tracking for seamless field execution
- Advanced image recognition for automated compliance and planogram checks
- Customizable reports and real-time dashboards for actionable insights
Cons
- Pricing is quote-based with limited transparency
- Integration options are solid but not as extensive as top competitors
- Admin setup can be complex for non-technical users
Best For
Mid-to-large FMCG brands with distributed field sales and marketing teams focused on retail execution and compliance.
Pricing
Custom enterprise pricing starting around $15-25 per user/month, with tiers based on features, users, and add-ons; contact sales for quotes.
Map My Customers
specializedTerritory mapping and route planning software that helps field marketing teams optimize visits and manage accounts effectively.
Smart territory balancer that automatically optimizes regions by metrics like revenue or headcount
Map My Customers is a sales mapping and territory management platform tailored for field sales and marketing teams, enabling visualization of customer data on interactive maps. It offers route optimization, territory planning, check-in tracking, and performance analytics to boost field efficiency. The tool integrates with CRMs like Salesforce and HubSpot, helping reps prioritize high-value leads and reduce travel time.
Pros
- Powerful interactive mapping with layers and heat maps
- Efficient route planner that saves time and fuel
- Seamless CRM integrations for data sync
Cons
- Limited advanced marketing campaign tools
- Reporting dashboards lack deep customization
- Mobile app functionality is solid but not fully offline
Best For
SMB field sales teams needing simple territory mapping and route optimization without complex enterprise features.
Pricing
Starts at $29/user/month (Basic), $49/user/month (Pro), custom Enterprise pricing.
Geopogo
otherLocation-based gamification platform that motivates field marketing teams through challenges, leaderboards, and real-time tracking.
Hyper-local geofencing for automated notifications and targeted field activations
Geopogo is a location-based field marketing platform designed to optimize field team operations through real-time tracking, route planning, and geofencing. It enables brands to execute hyper-local campaigns, manage tasks, and analyze performance data to improve ROI on field activities. The software integrates location intelligence with gamification and reporting tools for enhanced team productivity.
Pros
- Precise geolocation and geofencing capabilities
- Real-time tracking and route optimization
- Strong analytics for field performance insights
Cons
- Limited native integrations with major CRMs
- Higher pricing for advanced features
- Mobile app can be glitchy in low-signal areas
Best For
Field marketing teams in retail and CPG brands needing location-driven campaign execution and optimization.
Pricing
Starts at $49/user/month (Basic), $99/user/month (Pro), custom enterprise pricing.
Conclusion
The top field marketing tools reviewed deliver powerful solutions, with Repsly leading as the most comprehensive choice for end-to-end in-store promotion management. Spotio follows with its strengths in lead generation and routing, while Badger Maps stands out for efficient route optimization. Each tool addresses distinct needs, but Repsly’s holistic approach makes it the top pick for many. For those seeking tailored options, Spotio and Badger Maps remain strong alternatives.
Take the next step and try Repsly to unlock streamlined, measurable field marketing success—your team’s productivity (and results) will thank you.
Tools Reviewed
All tools were independently evaluated for this comparison