Quick Overview
- 1#1: Productboard - Centralizes customer feedback, insights, and requests to align product roadmaps with user needs.
- 2#2: Canny - Provides public feedback boards where users vote on and discuss product features.
- 3#3: Aha! - Manages product roadmaps with an integrated ideas portal for collecting and prioritizing feedback.
- 4#4: UserVoice - Captures and organizes customer feedback through forums, surveys, and analytics.
- 5#5: Hotjar - Collects on-site user feedback via polls, surveys, and session recordings alongside behavior analytics.
- 6#6: Qualtrics - Enterprise-grade platform for designing, distributing, and analyzing feedback surveys at scale.
- 7#7: Savio - Automatically aggregates and analyzes customer feedback from various sources for feature prioritization.
- 8#8: Userpilot - Enables in-app feedback collection, user segmentation, and product adoption insights.
- 9#9: Survicate - Targets website, app, and email feedback surveys with real-time analytics.
- 10#10: Delighted - Delivers simple NPS, CES, and CSAT surveys for quick customer sentiment feedback.
Tools were selected based on comprehensive evaluation of feature richness (from collection to prioritization), usability, reliability, and value, prioritizing solutions that balance depth with accessibility for diverse teams.
Comparison Table
Feedback software is vital for translating user insights into product improvements, and selecting the right tool requires understanding features and fit. This comparison table explores top options like Productboard, Canny, Aha!, UserVoice, Hotjar, and more, helping readers identify tools that align with their goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Productboard Centralizes customer feedback, insights, and requests to align product roadmaps with user needs. | enterprise | 9.7/10 | 9.9/10 | 8.9/10 | 9.2/10 |
| 2 | Canny Provides public feedback boards where users vote on and discuss product features. | specialized | 9.3/10 | 9.6/10 | 9.1/10 | 8.7/10 |
| 3 | Aha! Manages product roadmaps with an integrated ideas portal for collecting and prioritizing feedback. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 4 | UserVoice Captures and organizes customer feedback through forums, surveys, and analytics. | enterprise | 8.3/10 | 8.7/10 | 7.8/10 | 7.9/10 |
| 5 | Hotjar Collects on-site user feedback via polls, surveys, and session recordings alongside behavior analytics. | specialized | 8.7/10 | 9.2/10 | 9.5/10 | 8.0/10 |
| 6 | Qualtrics Enterprise-grade platform for designing, distributing, and analyzing feedback surveys at scale. | enterprise | 8.7/10 | 9.4/10 | 7.2/10 | 7.8/10 |
| 7 | Savio Automatically aggregates and analyzes customer feedback from various sources for feature prioritization. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 8 | Userpilot Enables in-app feedback collection, user segmentation, and product adoption insights. | specialized | 8.1/10 | 8.2/10 | 9.1/10 | 7.5/10 |
| 9 | Survicate Targets website, app, and email feedback surveys with real-time analytics. | specialized | 8.5/10 | 8.7/10 | 9.1/10 | 8.2/10 |
| 10 | Delighted Delivers simple NPS, CES, and CSAT surveys for quick customer sentiment feedback. | specialized | 8.3/10 | 7.8/10 | 9.5/10 | 8.0/10 |
Centralizes customer feedback, insights, and requests to align product roadmaps with user needs.
Provides public feedback boards where users vote on and discuss product features.
Manages product roadmaps with an integrated ideas portal for collecting and prioritizing feedback.
Captures and organizes customer feedback through forums, surveys, and analytics.
Collects on-site user feedback via polls, surveys, and session recordings alongside behavior analytics.
Enterprise-grade platform for designing, distributing, and analyzing feedback surveys at scale.
Automatically aggregates and analyzes customer feedback from various sources for feature prioritization.
Enables in-app feedback collection, user segmentation, and product adoption insights.
Targets website, app, and email feedback surveys with real-time analytics.
Delivers simple NPS, CES, and CSAT surveys for quick customer sentiment feedback.
Productboard
enterpriseCentralizes customer feedback, insights, and requests to align product roadmaps with user needs.
InsightML AI engine that automatically clusters feedback, detects trends, and suggests priorities to accelerate insight-to-action workflows
Productboard is a leading product management platform that centralizes customer feedback from multiple sources like email, Slack, Zendesk, and surveys into a single hub for easy organization and analysis. It enables teams to prioritize feedback using data-driven scoring models based on impact, effort, and strategic alignment, turning insights into actionable roadmaps. With AI-powered features like InsightML, it automates categorization, sentiment analysis, and prioritization to streamline product decisions. Overall, it's designed for product-led teams to close the loop with customers efficiently.
Pros
- Seamless aggregation of feedback from 50+ integrations
- Advanced prioritization with customizable scoring and AI insights
- Dynamic roadmaps that link feedback directly to development workflows
- Robust customer portal for transparent feature voting and updates
Cons
- Steep learning curve for complex setups and advanced features
- Pricing scales quickly for larger teams or enterprise needs
- Limited customization in reporting compared to some analytics tools
Best For
Scaling SaaS product teams and PMs who need to systematically capture, prioritize, and roadmap customer feedback at enterprise scale.
Pricing
Essentials starts at $20/user/month (billed annually), Pro at $60/user/month, and custom Enterprise pricing; 14-day free trial available, no free plan.
Canny
specializedProvides public feedback boards where users vote on and discuss product features.
Interactive public roadmaps where customers can vote on and discuss feature requests, turning feedback into prioritized action
Canny is a comprehensive feedback management platform that helps product teams collect, organize, prioritize, and act on customer feedback through public roadmaps and voting systems. It enables users to submit feature requests, upvote ideas, and track progress via customizable boards and changelogs. The tool integrates with popular apps like Slack, Intercom, and Zendesk, streamlining workflows and fostering transparency with customers.
Pros
- Highly customizable public roadmaps with user voting for transparent prioritization
- Seamless integrations with support tools like Intercom and Slack
- Beautiful changelogs and customer portals to keep users informed
Cons
- Pricing scales quickly for larger teams or high-volume usage
- Free plan has significant limitations on votes and features
- Advanced analytics and segmentation require higher-tier plans
Best For
SaaS product managers and growing teams seeking to transparently manage and prioritize customer-driven feature requests.
Pricing
Free plan (limited to 25 votes/month); paid plans start at $79/month (Basic), $299/month (Professional), $799/month (Business), and custom Enterprise pricing.
Aha!
enterpriseManages product roadmaps with an integrated ideas portal for collecting and prioritizing feedback.
Dynamic idea portals that automatically feed ranked feedback into customizable roadmaps with scoring matrices
Aha! (aha.io) is a comprehensive product roadmap and feedback management platform designed for product teams to capture, prioritize, and act on customer ideas. It features customizable public idea portals where users submit feedback, vote, and comment, with seamless integration into scoring frameworks and roadmaps. The tool excels at turning raw feedback into prioritized features, supporting strategic planning with visualizations and reporting.
Pros
- Powerful idea portals with voting, commenting, and ranking
- Seamless integration of feedback into roadmaps and prioritization
- Extensive customization and integrations with tools like Jira and Slack
Cons
- Steep learning curve for new users
- High pricing that may not suit small teams
- Overly complex for basic feedback collection needs
Best For
Product managers at mid-to-large SaaS companies needing to link customer feedback directly to strategic roadmaps.
Pricing
Starts at $59/user/month (billed annually) for Premium plan; Enterprise at $99/user/month with advanced features.
UserVoice
enterpriseCaptures and organizes customer feedback through forums, surveys, and analytics.
Public idea forums with built-in voting that automatically surfaces top user-requested features
UserVoice is a comprehensive customer feedback management platform designed to help product teams collect, prioritize, and act on user suggestions through public idea forums. Customers can submit ideas, vote on them, comment, and track status updates, while admins gain insights via analytics and reporting tools. It integrates with support systems like Zendesk and Jira to centralize feedback into the product development process.
Pros
- Powerful voting and prioritization system for democratic feature ranking
- Detailed analytics and reporting for feedback trends
- Strong integrations with CRM, support, and dev tools
Cons
- High pricing unsuitable for small teams or startups
- Steep learning curve for advanced customization
- Interface feels dated compared to modern alternatives
Best For
Mid-sized to enterprise companies needing robust, public-facing feedback forums to crowdsource and prioritize product ideas.
Pricing
Custom quote-based pricing, typically starting at $999/month for standard plans with higher tiers for enterprises; free trial available.
Hotjar
specializedCollects on-site user feedback via polls, surveys, and session recordings alongside behavior analytics.
Visual heatmaps and session recordings that automatically highlight user frustration signals like rage clicks and dead clicks
Hotjar is a comprehensive user feedback and behavior analytics platform that enables websites to collect insights through surveys, polls, heatmaps, session recordings, and incoming feedback widgets. It helps teams understand user interactions, pain points, and preferences by combining qualitative feedback with visual data on clicks, scrolls, and navigation. Ideal for optimizing user experience, Hotjar's tools are installed via a simple script and provide actionable data without requiring advanced technical skills.
Pros
- Intuitive setup with a single tracking code and drag-and-drop survey builder
- Rich feedback tools including on-site polls, NPS surveys, and visual heatmaps
- Strong integrations with tools like Google Analytics, Slack, and HubSpot
Cons
- Pricing tiers based on daily sessions can become costly for high-traffic sites
- Limited data retention and storage on entry-level plans
- Advanced segmentation and reporting require higher plans
Best For
UX designers, product managers, and digital marketers at mid-sized websites seeking visual user behavior insights alongside direct feedback collection.
Pricing
Free plan (35 daily sessions); Plus starts at $39/mo (500 sessions), Business at $99/mo (2,000 sessions), with scale and enterprise options.
Qualtrics
enterpriseEnterprise-grade platform for designing, distributing, and analyzing feedback surveys at scale.
Experience iD (XiD), an AI-powered system that unifies and analyzes feedback from all sources for predictive, actionable insights
Qualtrics is a leading experience management (XM) platform specializing in feedback collection through highly customizable surveys, polls, and forms for customer, employee, and market research. It leverages AI-powered analytics, real-time dashboards, and predictive intelligence to turn feedback into actionable insights. The tool supports omnichannel deployment and integrates deeply with CRM, HR, and analytics systems for enterprise-scale operations.
Pros
- Extremely powerful survey builder with advanced logic, API integrations, and multimedia support
- AI-driven analytics including sentiment analysis, stats iQ, and predictive scoring
- Scalable for global enterprises with robust security and compliance features
Cons
- Steep learning curve and complex interface for non-experts
- High cost with custom enterprise pricing that may not suit small businesses
- Overkill features leading to setup time for simpler feedback needs
Best For
Large enterprises and organizations requiring sophisticated, scalable feedback management across multiple channels.
Pricing
Custom enterprise pricing; typically starts at $1,500-$5,000/month for basic plans, scaling significantly based on responses, users, and features.
Savio
specializedAutomatically aggregates and analyzes customer feedback from various sources for feature prioritization.
Signal prioritization engine that automatically weights feedback by revenue potential, user engagement, and segment attributes
Savio is a customer feedback platform tailored for B2B SaaS product teams, enabling the collection and prioritization of feature requests from sources like Slack, Intercom, Zendesk, and email. It uses intelligent signals such as customer revenue, usage data, and request volume to rank feedback by true impact, helping teams build customer-led roadmaps. The tool integrates with Jira, Productboard, and Linear for seamless workflow execution and provides visibility into trends via boards and reports.
Pros
- Powerful signal-based prioritization that accounts for customer value and engagement
- Robust integrations with support, chat, and product management tools
- Intuitive boards for visualizing feedback trends and roadmaps
Cons
- Pricing can be steep for small teams or startups
- Advanced segmentation and custom signals require a learning curve
- Reporting customization is somewhat limited compared to enterprise alternatives
Best For
Product managers and founders at scaling B2B SaaS companies who need to prioritize high-impact feedback from paying customers.
Pricing
Starter at $49/month (up to 5 users), Growth at $199/month (unlimited users), Enterprise custom pricing.
Userpilot
specializedEnables in-app feedback collection, user segmentation, and product adoption insights.
Behavioral segmentation for hyper-personalized, contextual in-app feedback triggers
Userpilot is a product adoption platform with built-in feedback tools, enabling in-app surveys, NPS, CSAT, and custom feedback widgets to capture user insights seamlessly within the product experience. It leverages user segmentation and behavioral triggers to collect contextual feedback, helping teams iterate quickly on features and onboarding. While not a dedicated feedback management tool, it excels at integrating feedback collection with engagement flows and analytics for SaaS products.
Pros
- No-code visual builder for quick survey deployment
- Advanced user segmentation for targeted feedback
- Real-time analytics and integrations with Slack/Intercom
Cons
- Lacks robust roadmap, voting, or public feedback portals
- Pricing is premium compared to pure feedback tools
- Feedback features feel secondary to onboarding focus
Best For
SaaS product teams seeking integrated in-app feedback alongside user onboarding and engagement.
Pricing
Starts at $249/month (billed annually) for Growth plan (5k MAU); higher tiers and custom Enterprise pricing available.
Survicate
specializedTargets website, app, and email feedback surveys with real-time analytics.
Advanced behavioral targeting that triggers surveys based on specific user actions, pages visited, or CRM segments
Survicate is a versatile customer feedback platform that allows businesses to create and deploy surveys across websites, mobile apps, email, and Slack to gather insights like NPS, CSAT, and CES scores. It features advanced targeting rules based on user behavior, page views, and CRM data for precise feedback collection. The platform offers real-time dashboards, automated workflows, and extensive integrations with tools like HubSpot, Intercom, and Google Analytics for actionable results.
Pros
- Intuitive drag-and-drop survey builder with no coding required
- Robust targeting and personalization options for relevant feedback
- Seamless integrations with 100+ tools including CRMs and Slack
Cons
- Advanced analytics and unlimited responses locked behind higher tiers
- Pricing can escalate quickly for scaling teams
- Limited customization in survey themes on basic plans
Best For
Mid-sized businesses and marketing teams seeking easy-to-deploy, multi-channel surveys with strong targeting capabilities.
Pricing
Free plan (limited to 100 responses/month); Pro starts at $89/month (annual billing) for 1,000 responses; Business at $239/month; Enterprise custom.
Delighted
specializedDelivers simple NPS, CES, and CSAT surveys for quick customer sentiment feedback.
One-click emoji-based NPS surveys that achieve industry-leading response rates through minimalist, delightful design
Delighted is a customer feedback platform focused on collecting Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) metrics through simple, high-engagement surveys. It supports delivery via email, SMS, web links, Slack, and kiosks, with automated follow-ups, real-time dashboards, and integrations with tools like Zendesk and HubSpot. The emphasis is on creating 'delightful' experiences that boost response rates while providing actionable insights for customer experience improvement.
Pros
- Exceptionally simple setup and intuitive interface for quick survey launches
- High response rates thanks to mobile-optimized, visually appealing one-click surveys
- Strong integrations with CRM, helpdesk, and messaging tools like Slack
Cons
- Limited advanced analytics and reporting compared to enterprise-grade tools
- Pricing scales with response volume, which can become costly for high-volume users
- Fewer survey question types and customization options than more versatile platforms
Best For
Small to mid-sized businesses seeking straightforward, high-engagement NPS and feedback collection without complex setup.
Pricing
Free plan for up to 250 responses/month; paid plans start at $224/month for 750 responses, with additional responses at $0.49 each and enterprise custom pricing.
Conclusion
The reviewed feedback tools cater to diverse needs, from feature prioritization to on-site insights. Topping the list, Productboard excels at centralizing customer feedback and aligning roadmaps with user needs, making it a standout for seamless integration. Close competitors Canny and Aha! offer strong alternatives: Canny for public input and collaborative voting, Aha! for integrated roadmap and feedback management, each suited to specific workflows.
Ready to turn customer insights into impact? Start with Productboard—its robust platform simplifies feedback centralization and roadmap alignment, helping you build products your users love. Don't miss the chance to streamline your feedback process and drive better outcomes.
Tools Reviewed
All tools were independently evaluated for this comparison