Quick Overview
- 1#1: Qualtrics - Enterprise-grade experience management platform for collecting, analyzing, and acting on feedback across all touchpoints.
- 2#2: Medallia - AI-powered customer experience management solution that captures real-time feedback and drives actionable insights.
- 3#3: SurveyMonkey - User-friendly survey platform for creating, distributing, and analyzing feedback from customers and teams.
- 4#4: Hotjar - Website feedback tool combining surveys, heatmaps, and session recordings to understand user behavior.
- 5#5: Typeform - Engaging, conversational forms and surveys designed to maximize response rates and gather rich feedback.
- 6#6: Delighted - Simple NPS and customer satisfaction survey tool for quick feedback collection and sentiment analysis.
- 7#7: Canny - Product feedback management platform with public boards, voting, and roadmaps to prioritize features.
- 8#8: UserVoice - Customer feedback and support platform for idea forums, voting, and integrating feedback into workflows.
- 9#9: Productboard - Product management tool that centralizes user feedback to build and prioritize roadmaps effectively.
- 10#10: Alchemer - Advanced survey and feedback platform with robust analytics, automation, and customization options.
These tools were chosen based on features, performance, user-friendliness, and value, ensuring they cater to diverse needs, whether for large organizations or small teams, and deliver measurable results.
Comparison Table
This comparison table explores top feedback management software, including Qualtrics, Medallia, SurveyMonkey, Hotjar, Typeform, and more, to guide readers in choosing the right tool. It outlines key features, usability, and practical applications, helping identify which solutions best fit specific feedback needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Qualtrics Enterprise-grade experience management platform for collecting, analyzing, and acting on feedback across all touchpoints. | enterprise | 9.4/10 | 9.8/10 | 8.2/10 | 8.5/10 |
| 2 | Medallia AI-powered customer experience management solution that captures real-time feedback and drives actionable insights. | enterprise | 9.2/10 | 9.6/10 | 7.9/10 | 8.4/10 |
| 3 | SurveyMonkey User-friendly survey platform for creating, distributing, and analyzing feedback from customers and teams. | specialized | 8.7/10 | 8.9/10 | 9.3/10 | 8.1/10 |
| 4 | Hotjar Website feedback tool combining surveys, heatmaps, and session recordings to understand user behavior. | specialized | 8.5/10 | 8.2/10 | 9.2/10 | 8.0/10 |
| 5 | Typeform Engaging, conversational forms and surveys designed to maximize response rates and gather rich feedback. | specialized | 8.4/10 | 8.2/10 | 9.5/10 | 7.9/10 |
| 6 | Delighted Simple NPS and customer satisfaction survey tool for quick feedback collection and sentiment analysis. | specialized | 8.4/10 | 8.1/10 | 9.6/10 | 7.9/10 |
| 7 | Canny Product feedback management platform with public boards, voting, and roadmaps to prioritize features. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 8.0/10 |
| 8 | UserVoice Customer feedback and support platform for idea forums, voting, and integrating feedback into workflows. | specialized | 8.1/10 | 8.7/10 | 7.6/10 | 7.5/10 |
| 9 | Productboard Product management tool that centralizes user feedback to build and prioritize roadmaps effectively. | enterprise | 8.7/10 | 9.4/10 | 8.0/10 | 8.1/10 |
| 10 | Alchemer Advanced survey and feedback platform with robust analytics, automation, and customization options. | specialized | 8.7/10 | 9.1/10 | 8.2/10 | 8.4/10 |
Enterprise-grade experience management platform for collecting, analyzing, and acting on feedback across all touchpoints.
AI-powered customer experience management solution that captures real-time feedback and drives actionable insights.
User-friendly survey platform for creating, distributing, and analyzing feedback from customers and teams.
Website feedback tool combining surveys, heatmaps, and session recordings to understand user behavior.
Engaging, conversational forms and surveys designed to maximize response rates and gather rich feedback.
Simple NPS and customer satisfaction survey tool for quick feedback collection and sentiment analysis.
Product feedback management platform with public boards, voting, and roadmaps to prioritize features.
Customer feedback and support platform for idea forums, voting, and integrating feedback into workflows.
Product management tool that centralizes user feedback to build and prioritize roadmaps effectively.
Advanced survey and feedback platform with robust analytics, automation, and customization options.
Qualtrics
enterpriseEnterprise-grade experience management platform for collecting, analyzing, and acting on feedback across all touchpoints.
Qualtrics iQ: AI engine that automatically detects drivers of experience, predicts churn, and suggests actions from feedback data.
Qualtrics is a leading experience management (XM) platform renowned for its feedback management capabilities, enabling organizations to design advanced surveys, collect multi-channel feedback, and derive actionable insights. It supports customer experience (CX), employee experience (EX), and product experience (PX) management through powerful analytics and automation. With AI-driven tools like Qualtrics iQ, it transforms raw feedback into strategic recommendations, helping businesses close the loop on customer and employee sentiment.
Pros
- Advanced survey logic, piping, and multi-channel distribution
- AI-powered analytics (iQ) for predictive insights and recommendations
- Enterprise-grade scalability and 1000+ integrations
Cons
- Steep learning curve for complex features
- High cost unsuitable for small businesses
- Custom pricing lacks transparency
Best For
Large enterprises and organizations requiring scalable, AI-enhanced feedback management across CX, EX, and PX.
Pricing
Custom quote-based pricing; entry-level plans start around $1,500/user/year, scaling with usage and features.
Medallia
enterpriseAI-powered customer experience management solution that captures real-time feedback and drives actionable insights.
AI-driven Experience Orchestration, which automates personalized customer journeys based on real-time feedback signals
Medallia is an enterprise-grade experience management platform specializing in feedback management, capturing customer, employee, and product feedback across channels like surveys, social media, reviews, and direct interactions. It leverages AI-driven analytics to process unstructured data, identify trends, and deliver actionable insights through real-time dashboards and alerts. The platform closes the feedback loop by enabling targeted follow-ups and integrating with CRM systems to drive improvements in customer experience.
Pros
- Advanced AI-powered text and speech analytics for deep insights from unstructured feedback
- Multi-channel feedback collection with seamless integrations to CRM and other enterprise tools
- Real-time alerting and action management to close the feedback loop effectively
Cons
- High enterprise-level pricing that may not suit SMBs
- Steep learning curve and complex setup requiring dedicated resources
- Customization can be overwhelming without expert support
Best For
Large enterprises with complex, multi-channel feedback needs that require scalable AI analytics and enterprise integrations.
Pricing
Custom quote-based pricing for enterprises, typically starting at $50,000+ annually depending on users, channels, and features.
SurveyMonkey
specializedUser-friendly survey platform for creating, distributing, and analyzing feedback from customers and teams.
AI-powered survey analysis that automatically detects themes and sentiments from open-ended responses
SurveyMonkey is a versatile online survey platform designed for creating, distributing, and analyzing feedback from customers, employees, and audiences through customizable surveys and forms. It supports a wide range of question types, logic branching, and multilingual capabilities to gather targeted responses efficiently. Advanced analytics, including AI-powered insights and real-time dashboards, help users identify trends and actionable feedback intelligence.
Pros
- Intuitive drag-and-drop builder for quick survey creation
- Robust analytics with AI theme detection and custom dashboards
- Extensive integrations with CRM, email, and collaboration tools
Cons
- Key advanced features like unlimited questions require higher plans
- Pricing scales quickly for teams with response volume limits on basic tiers
- Less specialized for complex CX journeys compared to enterprise feedback suites
Best For
Marketing teams and mid-sized businesses needing an accessible tool for customer surveys, NPS tracking, and basic feedback analysis.
Pricing
Free basic plan; paid plans start at $25/user/month (annual billing) for Standard, up to $99/user/month for Premier, with Enterprise custom pricing.
Hotjar
specializedWebsite feedback tool combining surveys, heatmaps, and session recordings to understand user behavior.
Incoming Feedback widget that captures contextual user comments with automatic rage-click and frustration signal detection
Hotjar is a user experience analytics platform that excels in feedback management through on-site surveys, polls, and incoming feedback widgets, allowing teams to capture direct user sentiments. It combines qualitative feedback with behavioral data via heatmaps and session recordings to provide context on user frustrations and drop-offs. This integrated approach helps businesses optimize websites and products based on actionable insights from real visitors.
Pros
- Simple one-line code snippet for quick setup
- Combines feedback tools with visual behavior analytics like heatmaps
- Real-time polls and surveys for immediate user input
Cons
- Limited advanced feedback workflows and integrations compared to dedicated tools
- Storage and data retention limits on lower plans
- Pricing scales quickly for high-traffic sites
Best For
Small to mid-sized teams optimizing websites through combined feedback and user behavior insights.
Pricing
Free plan available; Plus starts at $39/month (annual), Business at $99/month, Scale at $213/month, with enterprise custom pricing.
Typeform
specializedEngaging, conversational forms and surveys designed to maximize response rates and gather rich feedback.
Conversational, one-question-at-a-time format that mimics natural dialogue to dramatically improve completion rates
Typeform is a versatile form and survey builder that excels in creating engaging, conversational feedback experiences through interactive designs. It enables users to craft mobile-optimized forms with logic jumps, multimedia elements, and seamless integrations to collect customer insights, employee feedback, and market research data. While strong in acquisition and presentation, it pairs with analytics tools for deeper feedback management workflows.
Pros
- Highly engaging conversational interface boosts response rates and data quality
- Intuitive drag-and-drop builder with logic branching and multimedia support
- Extensive integrations with CRMs, analytics, and automation tools like Zapier
Cons
- Limited built-in advanced analytics for feedback segmentation and trends
- Pricing scales quickly for high-volume or enterprise use
- Less suited for complex multi-stage feedback workflows compared to dedicated platforms
Best For
Marketing teams, product managers, and small-to-mid-sized businesses seeking visually appealing, high-engagement surveys for customer and user feedback.
Pricing
Free plan available; paid tiers start at $25/user/month (Basic), $50/user/month (Plus), up to $83/user/month (Business) billed annually.
Delighted
specializedSimple NPS and customer satisfaction survey tool for quick feedback collection and sentiment analysis.
Messaging-style surveys that mimic personal texts or emails for dramatically higher response rates
Delighted is a user-friendly feedback management platform specializing in NPS, CSAT, and CES surveys delivered via email, SMS, web intercepts, kiosks, and Slack. It offers real-time dashboards, automated alerts, and seamless integrations with tools like HubSpot, Zendesk, and Slack to help teams act on customer feedback quickly. Designed for simplicity, it focuses on high response rates through beautiful, mobile-optimized survey designs that feel more like personal messages than traditional forms.
Pros
- Exceptionally intuitive setup and interface requiring minimal training
- High response rates from visually appealing, non-intrusive surveys
- Real-time alerts and integrations for immediate action on feedback
Cons
- Response-based pricing can become costly for high-volume users
- Limited advanced analytics and custom reporting compared to enterprise tools
- Fewer options for complex survey logic or deep segmentation
Best For
Small to mid-sized businesses seeking simple, effective feedback collection with high engagement and quick insights.
Pricing
Starts at $224/month (billed annually) for 500 responses, with tiers up to Enterprise; pay-per-response model beyond limits.
Canny
specializedProduct feedback management platform with public boards, voting, and roadmaps to prioritize features.
Interactive public roadmaps with real-time voting and status updates that build user trust and excitement around product evolution
Canny is a customer feedback management platform that centralizes feature requests, bug reports, and user suggestions from multiple channels like email, Slack, Intercom, and Zendesk. It enables teams to prioritize feedback through upvoting, comments, and segmentation, while maintaining transparent public roadmaps and changelogs to keep users engaged. Product managers use it to turn raw feedback into actionable roadmaps, fostering customer loyalty and informed development decisions.
Pros
- Robust public roadmaps and upvoting system for transparent prioritization
- Seamless integrations with 50+ tools like Slack, HubSpot, and Jira
- Advanced segmentation and analytics for targeted feedback insights
Cons
- Pricing scales quickly for larger teams or multiple boards
- Limited customization options for UI and workflows
- Reporting features lack depth compared to enterprise alternatives
Best For
Growing SaaS and product teams that need to collect, prioritize, and publicly share customer feedback to align development with user demands.
Pricing
Starts at $79/month (Basic, billed annually) for 1 board and up to 50 voters; Team ($249/month), Business ($499/month), and custom Enterprise plans available.
UserVoice
specializedCustomer feedback and support platform for idea forums, voting, and integrating feedback into workflows.
Public idea forums with transparent voting and status updates that foster customer engagement and product roadmap alignment
UserVoice is a comprehensive feedback management platform designed to help businesses collect, prioritize, and act on customer feedback through public idea forums, voting systems, and support integration. It enables users to submit ideas, vote on them, and track progress via roadmaps and analytics dashboards. The tool streamlines the product feedback loop by centralizing suggestions and measuring customer sentiment to inform development decisions.
Pros
- Robust voting and prioritization system for crowdsourcing ideas
- Strong analytics and reporting for feedback insights
- Seamless integrations with CRM, support tools, and development platforms
Cons
- High pricing that may not suit small teams or startups
- Steep learning curve for setup and customization
- Interface feels somewhat dated compared to modern alternatives
Best For
Mid-sized to enterprise SaaS companies and product teams seeking transparent, community-driven feedback prioritization.
Pricing
Custom quote-based pricing starting at around $500/month for basic plans; scales with users, features, and enterprise needs.
Productboard
enterpriseProduct management tool that centralizes user feedback to build and prioritize roadmaps effectively.
Visual prioritization boards with customizable scoring that turn raw feedback into ranked, actionable product insights
Productboard is a comprehensive product management platform designed to help teams collect, organize, prioritize, and act on customer feedback. It aggregates insights from various sources like email, Slack, Intercom, and support tools into a centralized feedback inbox, enabling product managers to visualize and score feature requests. The software connects feedback directly to roadmaps, Jira tickets, and development workflows, ensuring alignment between customer needs and product delivery.
Pros
- Robust feedback aggregation from 50+ integrations
- Intuitive visualization and prioritization tools like scoring matrices
- Strong roadmap sharing and stakeholder alignment features
Cons
- Steep learning curve for complex workflows
- Pricing scales quickly for larger teams
- Some advanced features locked behind higher tiers
Best For
Mid-to-large SaaS product teams needing to centralize and prioritize customer feedback for roadmap planning.
Pricing
Essentials starts at $20/user/month (billed annually), Elite at ~$100/user/month, Enterprise custom; free trial available.
Alchemer
specializedAdvanced survey and feedback platform with robust analytics, automation, and customization options.
AI-powered text and sentiment analysis that automatically categorizes and extracts insights from open-ended responses
Alchemer is a powerful feedback management platform formerly known as SurveyGizmo, designed for creating, distributing, and analyzing surveys, forms, and polls across multiple channels. It excels in gathering customer, employee, and market feedback with advanced logic, branching, and automation features to streamline data collection. The tool offers robust reporting, AI-driven insights, and integrations to transform raw responses into actionable business intelligence.
Pros
- Highly advanced survey logic and conditional branching for dynamic forms
- Comprehensive analytics with AI text analysis and custom dashboards
- Extensive integrations with CRM, marketing, and productivity tools
Cons
- Steeper learning curve for beginners due to feature depth
- Pricing scales quickly for advanced plans, less ideal for small budgets
- Interface feels dated in some areas compared to modern competitors
Best For
Mid-sized businesses and enterprises needing sophisticated, scalable feedback collection and analysis.
Pricing
Starts at $49/user/month (Professional plan), $65/user/month (Full Access), with custom Enterprise pricing.
Conclusion
The reviewed tools offer diverse solutions, from enterprise-grade cross-touchpoint management to simple, user-friendly survey platforms. Top-ranked Qualtrics leads with its comprehensive approach, excelling at collecting, analyzing, and acting on feedback across all touchpoints. Strong alternatives include Medallia, with AI-driven real-time insights, and SurveyMonkey, valued for its accessibility, each meeting distinct needs.
Take the first step to transforming feedback into action—explore Qualtrics today and unlock how effective experience management can elevate your efforts.
Tools Reviewed
All tools were independently evaluated for this comparison