Quick Overview
- 1#1: Meta Business Suite - Official platform for managing Facebook pages and ads with built-in analytics, insights, and customizable reporting.
- 2#2: Hootsuite - Comprehensive social media management tool offering advanced Facebook performance reports, scheduling, and ROI tracking.
- 3#3: Sprout Social - Provides detailed Facebook analytics including engagement metrics, audience demographics, and cross-channel reporting.
- 4#4: Agorapulse - Social media platform with automated, customizable Facebook reports for pages, ads, and team collaboration.
- 5#5: Quintly - Customizable analytics platform delivering tailored Facebook KPIs, benchmarks, and white-label reports.
- 6#6: Whatagraph - Visual data reporting tool that automates stunning dashboards from Facebook Ads and Page metrics.
- 7#7: Databox - Drag-and-drop dashboard builder integrating live Facebook data for real-time performance reporting.
- 8#8: AgencyAnalytics - White-label reporting platform with embeddable Facebook ad widgets and client-ready dashboards.
- 9#9: Swydo - Automated reporting software focused on Facebook Ads data visualization and scheduled PDF exports.
- 10#10: Social Report - White-label social media reporting tool with Facebook metrics, scheduling, and branded client reports.
We prioritized tools based on feature richness (e.g., analytics depth, customization), platform stability, user experience, and overall value, ensuring a comprehensive list that caters to diverse needs, from small businesses to agencies.
Comparison Table
This comparison table examines popular Facebook reporting software tools such as Meta Business Suite, Hootsuite, Sprout Social, Agorapulse, and Quintly, guiding readers to understand how each platform's features, analytics, and usability can support their Facebook marketing needs. It breaks down key functionalities, ease of use, and performance insights, helping users identify the right tool for tracking engagement, managing campaigns, and optimizing results.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Meta Business Suite Official platform for managing Facebook pages and ads with built-in analytics, insights, and customizable reporting. | enterprise | 9.4/10 | 9.6/10 | 8.7/10 | 9.8/10 |
| 2 | Hootsuite Comprehensive social media management tool offering advanced Facebook performance reports, scheduling, and ROI tracking. | enterprise | 8.4/10 | 9.0/10 | 7.8/10 | 7.9/10 |
| 3 | Sprout Social Provides detailed Facebook analytics including engagement metrics, audience demographics, and cross-channel reporting. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 7.9/10 |
| 4 | Agorapulse Social media platform with automated, customizable Facebook reports for pages, ads, and team collaboration. | specialized | 8.8/10 | 9.2/10 | 9.0/10 | 8.3/10 |
| 5 | Quintly Customizable analytics platform delivering tailored Facebook KPIs, benchmarks, and white-label reports. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 6 | Whatagraph Visual data reporting tool that automates stunning dashboards from Facebook Ads and Page metrics. | specialized | 8.1/10 | 8.7/10 | 7.6/10 | 7.5/10 |
| 7 | Databox Drag-and-drop dashboard builder integrating live Facebook data for real-time performance reporting. | specialized | 8.1/10 | 8.5/10 | 9.0/10 | 7.5/10 |
| 8 | AgencyAnalytics White-label reporting platform with embeddable Facebook ad widgets and client-ready dashboards. | enterprise | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 9 | Swydo Automated reporting software focused on Facebook Ads data visualization and scheduled PDF exports. | specialized | 8.1/10 | 8.3/10 | 8.7/10 | 7.6/10 |
| 10 | Social Report White-label social media reporting tool with Facebook metrics, scheduling, and branded client reports. | specialized | 7.6/10 | 7.8/10 | 8.1/10 | 7.2/10 |
Official platform for managing Facebook pages and ads with built-in analytics, insights, and customizable reporting.
Comprehensive social media management tool offering advanced Facebook performance reports, scheduling, and ROI tracking.
Provides detailed Facebook analytics including engagement metrics, audience demographics, and cross-channel reporting.
Social media platform with automated, customizable Facebook reports for pages, ads, and team collaboration.
Customizable analytics platform delivering tailored Facebook KPIs, benchmarks, and white-label reports.
Visual data reporting tool that automates stunning dashboards from Facebook Ads and Page metrics.
Drag-and-drop dashboard builder integrating live Facebook data for real-time performance reporting.
White-label reporting platform with embeddable Facebook ad widgets and client-ready dashboards.
Automated reporting software focused on Facebook Ads data visualization and scheduled PDF exports.
White-label social media reporting tool with Facebook metrics, scheduling, and branded client reports.
Meta Business Suite
enterpriseOfficial platform for managing Facebook pages and ads with built-in analytics, insights, and customizable reporting.
Unified Insights dashboard providing seamless, real-time cross-platform reporting for Facebook Pages, Instagram, and Ads in one view
Meta Business Suite is the official all-in-one platform from Meta for managing and reporting on Facebook Pages, Instagram accounts, and ad campaigns. It provides comprehensive reporting tools including page insights, audience demographics, post performance metrics, and detailed ad analytics with real-time data. Users can generate custom reports, track ROI, and export data for deeper analysis, making it essential for Facebook-centric businesses.
Pros
- Native integration with Facebook and Instagram for accurate, real-time reporting
- Extensive metrics covering organic reach, engagement, and ad performance
- Free to use with no subscription fees beyond ad spend
Cons
- Limited advanced customization compared to third-party tools
- Interface can feel overwhelming for beginners due to feature depth
- Reporting heavily tied to Meta ecosystem, less flexible for multi-platform needs
Best For
Facebook and Instagram-focused businesses needing robust, native reporting for pages, posts, and ads without third-party dependencies.
Pricing
Free core platform; costs tied only to ad spend via Facebook Ads Manager.
Hootsuite
enterpriseComprehensive social media management tool offering advanced Facebook performance reports, scheduling, and ROI tracking.
Streams for real-time customizable monitoring of Facebook performance metrics and mentions in a single dashboard
Hootsuite is a comprehensive social media management platform that enables users to schedule posts, monitor conversations, and generate detailed reports across platforms including Facebook. For Facebook reporting, it provides customizable dashboards tracking key metrics like reach, engagement, impressions, and audience demographics, with options to create scheduled PDF exports and compare performance over time. It integrates seamlessly with Facebook Business Manager for accurate data pulls and supports team collaboration on reports.
Pros
- Unified analytics dashboard aggregating Facebook metrics with other platforms
- Customizable reports with scheduling and export options
- Real-time monitoring and historical data trends for Facebook Pages and Groups
Cons
- Steep learning curve for advanced reporting features
- Higher pricing tiers required for unlimited reports and teams
- Less specialized depth in Facebook-specific analytics than native tools
Best For
Mid-sized to enterprise teams handling multiple social channels who require integrated Facebook reporting with scheduling and monitoring.
Pricing
Professional plan at $99/user/month (10 social accounts, basic reports); Team at $249/user/month (advanced reports); Enterprise custom.
Sprout Social
enterpriseProvides detailed Facebook analytics including engagement metrics, audience demographics, and cross-channel reporting.
Custom report builder with automated scheduling and branded PDF exports directly from Facebook Insights data
Sprout Social is a comprehensive social media management platform with robust Facebook reporting features, including detailed analytics on post performance, audience engagement, demographics, and reach. It enables users to build custom reports, interactive dashboards, and automated PDF exports tailored to Facebook Pages and ad insights. The tool integrates seamlessly with Facebook's native Insights for accurate, real-time data visualization and cross-channel comparisons.
Pros
- Deep Facebook-specific metrics like engagement rates, audience growth, and content performance
- Customizable report builder with branded templates and scheduled delivery
- Interactive dashboards for real-time monitoring and historical trends
Cons
- Premium pricing may not suit small businesses or basic reporting needs
- Steeper learning curve for advanced customization options
- Reporting is bundled within broader social management, not standalone
Best For
Mid-to-large marketing teams managing multiple Facebook Pages who need integrated reporting with publishing and engagement tools.
Pricing
Starts at $249/user/month (Standard, billed annually); Professional at $399, Advanced at $499, with enterprise custom pricing.
Agorapulse
specializedSocial media platform with automated, customizable Facebook reports for pages, ads, and team collaboration.
White-label automated PDF reports that can be scheduled weekly/monthly and delivered directly to clients via email
Agorapulse is a robust social media management platform with strong Facebook reporting capabilities, offering detailed analytics on page performance, post engagement, audience demographics, and competitor benchmarks. It allows users to build custom dashboards and generate automated PDF reports with white-label branding for professional sharing. Ideal for agencies and teams handling multiple Facebook Pages alongside other networks, it integrates seamlessly with Facebook Insights for real-time data.
Pros
- Highly customizable report builder with drag-and-drop interface
- Automated report scheduling and email delivery
- Unified analytics across Facebook Pages, Groups, and other platforms
Cons
- Pricing scales quickly for larger teams or more profiles
- Less depth in Facebook Ads reporting compared to specialized tools
- Steeper learning curve for advanced customization
Best For
Social media managers and agencies overseeing multiple Facebook Pages who require automated, branded reporting integrated with broader social management.
Pricing
Starts at $69/user/month (billed annually) for Pro plan supporting 10 profiles; Advanced at $109/user/month; 14-day free trial, no free tier for full features.
Quintly
specializedCustomizable analytics platform delivering tailored Facebook KPIs, benchmarks, and white-label reports.
Industry-leading benchmarking library for peer performance comparisons
Quintly is a robust social media analytics and reporting platform that provides in-depth insights for Facebook Pages, Groups, and Ads, along with support for over 80 channels. It enables users to build customizable dashboards, generate automated white-label reports, and access real-time metrics like reach, engagement, impressions, and ROI. The tool stands out with its extensive benchmarking library, allowing comparisons against industry peers and historical data for performance optimization.
Pros
- Highly customizable dashboards and report templates
- Comprehensive benchmarking against competitors and industries
- White-label reporting with automation and scheduling
Cons
- Pricing can be steep for small teams or individuals
- Steeper learning curve for advanced customizations
- Limited native integrations beyond social platforms
Best For
Marketing agencies and mid-to-large brands requiring multi-channel Facebook reporting with benchmarking.
Pricing
Custom quote-based pricing starting around $315/month for basic plans; scales to enterprise levels with add-ons.
Whatagraph
specializedVisual data reporting tool that automates stunning dashboards from Facebook Ads and Page metrics.
Drag-and-drop report builder with automated data blending from Facebook and 50+ other sources
Whatagraph is a powerful data visualization and reporting platform that integrates seamlessly with Facebook Ads Manager to automate the creation of stunning, customizable reports and dashboards. It excels at blending Facebook data with other marketing sources like Google Analytics for comprehensive insights. Users can schedule automated report delivery with white-label branding, making it efficient for client-facing reporting.
Pros
- Highly customizable visualizations and templates for Facebook metrics
- Strong multi-source data integration including Facebook Ads
- Automated scheduling and white-label client reports
Cons
- Steep learning curve for advanced customizations
- Pricing can be high for small teams
- Limited depth in raw Facebook Ads data manipulation compared to native tools
Best For
Marketing agencies and teams handling multiple Facebook ad accounts who need automated, visually appealing client reports.
Pricing
Plans start at $89/month (Explorer) up to $639/month (Enterprise), billed annually; custom pricing available.
Databox
specializedDrag-and-drop dashboard builder integrating live Facebook data for real-time performance reporting.
Universal Metrics Library with pre-built Facebook KPIs that auto-populate across customizable Databoards for instant insights.
Databox is a no-code business intelligence platform that integrates seamlessly with Facebook Ads, Pages, and Insights to pull key metrics like reach, engagement, clicks, and conversions into customizable, real-time dashboards. It enables users to blend Facebook data with over 100 other sources for a unified view of performance, set benchmarks, goals, and alerts. Marketers can share interactive dashboards or export automated PDF reports, making it suitable for multi-channel reporting with a focus on Facebook.
Pros
- Seamless integration with Facebook Ads and Pages for real-time metric tracking
- Drag-and-drop dashboard builder with mobile app support
- Automated reporting, alerts, and multi-source data blending
Cons
- Less depth in Facebook-specific advanced analytics compared to native tools
- Pricing scales quickly for teams needing more databoard limits
- Initial setup can feel overwhelming for Facebook-only users
Best For
Marketing teams and agencies managing Facebook alongside other platforms who need centralized, visual reporting dashboards.
Pricing
Free plan for basic use; paid plans start at $72/user/month (Starter, billed annually) up to custom Enterprise pricing.
AgencyAnalytics
enterpriseWhite-label reporting platform with embeddable Facebook ad widgets and client-ready dashboards.
White-label client dashboards with embeddable, real-time Facebook performance widgets
AgencyAnalytics is a comprehensive marketing reporting platform that integrates with Facebook Ads and Pages to track key metrics like impressions, clicks, CTR, ROAS, and engagement. It enables agencies to build customizable dashboards, generate white-labeled PDF reports, and automate delivery to clients. The tool consolidates Facebook data alongside 70+ other sources for holistic performance overviews.
Pros
- Strong Facebook Ads and organic insights integration with customizable widgets
- White-label automated reports and client portals for professional delivery
- Multi-channel aggregation reduces need for multiple tools
Cons
- Pricing scales quickly for agencies with many clients
- Advanced custom metrics require some setup time
- Less specialized depth in Facebook-specific analytics than dedicated tools
Best For
Digital agencies managing Facebook campaigns for multiple clients who need branded, automated multi-platform reports.
Pricing
Starts at $79/mo (Solo, 1 user, 5 reports), $159/mo (Lead), $299/mo (Partner), custom Enterprise; annual discounts available.
Swydo
specializedAutomated reporting software focused on Facebook Ads data visualization and scheduled PDF exports.
Cross-platform data blending that merges Facebook Ads metrics with Google Analytics and other sources into unified, client-ready dashboards
Swydo is a versatile reporting platform designed for digital marketers and agencies, specializing in automated, white-label reports and dashboards from Facebook Ads and other platforms like Google Ads and Analytics. It connects directly to Facebook Ads Manager to pull metrics such as spend, impressions, clicks, conversions, and ROAS, enabling customizable visualizations and scheduled deliveries. Ideal for streamlining client reporting, it supports multi-client management without deep data analysis tools.
Pros
- Seamless integration with Facebook Ads for automated data pulls
- Drag-and-drop report builder with white-label branding
- Multi-platform dashboards combining Facebook with other sources
Cons
- Limited advanced Facebook-specific analytics like audience insights
- Pricing scales quickly with report volume and clients
- Customization can require initial setup time
Best For
Digital agencies and marketers handling multiple client Facebook campaigns who need automated, branded reports across platforms.
Pricing
Starts at $59/month (Reporter plan) for basic reports; higher tiers like Automator ($99/month) and Agency (custom) add automation and advanced features; billed annually.
Social Report
specializedWhite-label social media reporting tool with Facebook metrics, scheduling, and branded client reports.
White-label automated report scheduling for client-ready PDFs delivered via email
Social Report is a social media analytics and reporting tool that connects to Facebook and other platforms to pull key metrics like reach, engagement, impressions, and follower growth. It allows users to build customizable dashboards and automated PDF reports, with scheduling and white-label options for professional delivery. Primarily aimed at agencies and marketers, it simplifies multi-account reporting without needing deep technical expertise.
Pros
- Automated scheduling and delivery of white-label reports
- Supports multiple Facebook pages and clients in one dashboard
- Straightforward data import from Facebook Insights
Cons
- Limited advanced Facebook-specific analytics like audience demographics
- User interface appears dated compared to modern competitors
- Pricing scales quickly for agencies with many accounts
Best For
Social media agencies and small teams managing multiple Facebook pages who prioritize easy report automation over deep analytics.
Pricing
Starts at $39/month (Solo, 3 reports), $99/month (Pro, 20 reports), up to $249/month (Agency, unlimited); 14-day free trial, annual discounts available.
Conclusion
The reviewed tools offer robust options for managing and analyzing Facebook performance, with the top three standing out for their versatility and depth. Meta Business Suite leads as the top choice, leveraging its official status to integrate analytics directly into page and ad management. Hootsuite and Sprout Social follow closely, with Hootsuite excelling in comprehensive social media oversight and Sprout Social providing detailed audience and cross-channel insights.
Take your Facebook reporting and management to the next level—start with Meta Business Suite, the official platform trusted by millions, to streamline your workflows and unlock actionable insights.
Tools Reviewed
All tools were independently evaluated for this comparison