Quick Overview
- 1#1: OptinMonster - Creates high-converting exit-intent popups with A/B testing, integrations, and behavior triggers to capture leads and prevent bounces.
- 2#2: Privy - Delivers exit-intent popups alongside email and SMS tools optimized for ecommerce cart recovery and subscriber growth.
- 3#3: Justuno - Uses AI-driven personalization for smart exit-intent popups that dynamically engage visitors before they leave.
- 4#4: Wisepops - Designs gamified exit-intent popups like spin wheels and scratch cards to boost engagement and conversions.
- 5#5: OptiMonk - Offers onsite personalization with exit-intent popups focused on recovering abandoning shoppers and growing email lists.
- 6#6: Picreel - Specializes in full-screen exit-intent overlays for desktop and mobile to maximize conversions from leaving visitors.
- 7#7: Poptin - Builds AI-powered, no-code exit-intent popups with drag-and-drop editor for lead capture across all devices.
- 8#8: Sumo - Provides simple exit-intent popups and list-building tools with a generous free plan for small sites.
- 9#9: PopupSmart - Enables no-code creation of exit-intent popups with advanced targeting and analytics for any website.
- 10#10: ExitBee - Triggers full-screen exit-intent popups with discounts and coupons to retain visitors on the brink of leaving.
We ranked tools based on conversion impact, feature depth (including targeting, integrations, and personalization), ease of use (via no-code interfaces and drag-and-drop design), and overall value, ensuring a balanced showcase of top performers.
Comparison Table
Exit intent popups are essential for capturing audience attention as visitors prepare to leave, and selecting the right software can boost conversion rates. This comparison table evaluates top tools like OptinMonster, Privy, Justuno, Wisepops, and OptiMonk, highlighting key features, pricing, and usability to help you find the best fit for your needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | OptinMonster Creates high-converting exit-intent popups with A/B testing, integrations, and behavior triggers to capture leads and prevent bounces. | specialized | 9.6/10 | 9.8/10 | 9.4/10 | 9.2/10 |
| 2 | Privy Delivers exit-intent popups alongside email and SMS tools optimized for ecommerce cart recovery and subscriber growth. | specialized | 9.1/10 | 9.4/10 | 8.9/10 | 8.7/10 |
| 3 | Justuno Uses AI-driven personalization for smart exit-intent popups that dynamically engage visitors before they leave. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | Wisepops Designs gamified exit-intent popups like spin wheels and scratch cards to boost engagement and conversions. | specialized | 8.8/10 | 9.2/10 | 9.5/10 | 8.3/10 |
| 5 | OptiMonk Offers onsite personalization with exit-intent popups focused on recovering abandoning shoppers and growing email lists. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 6 | Picreel Specializes in full-screen exit-intent overlays for desktop and mobile to maximize conversions from leaving visitors. | specialized | 8.1/10 | 8.3/10 | 8.7/10 | 7.6/10 |
| 7 | Poptin Builds AI-powered, no-code exit-intent popups with drag-and-drop editor for lead capture across all devices. | specialized | 8.1/10 | 8.4/10 | 9.1/10 | 7.9/10 |
| 8 | Sumo Provides simple exit-intent popups and list-building tools with a generous free plan for small sites. | specialized | 8.1/10 | 8.2/10 | 9.2/10 | 8.7/10 |
| 9 | PopupSmart Enables no-code creation of exit-intent popups with advanced targeting and analytics for any website. | specialized | 8.2/10 | 8.4/10 | 9.1/10 | 8.3/10 |
| 10 | ExitBee Triggers full-screen exit-intent popups with discounts and coupons to retain visitors on the brink of leaving. | specialized | 7.6/10 | 7.4/10 | 8.5/10 | 8.0/10 |
Creates high-converting exit-intent popups with A/B testing, integrations, and behavior triggers to capture leads and prevent bounces.
Delivers exit-intent popups alongside email and SMS tools optimized for ecommerce cart recovery and subscriber growth.
Uses AI-driven personalization for smart exit-intent popups that dynamically engage visitors before they leave.
Designs gamified exit-intent popups like spin wheels and scratch cards to boost engagement and conversions.
Offers onsite personalization with exit-intent popups focused on recovering abandoning shoppers and growing email lists.
Specializes in full-screen exit-intent overlays for desktop and mobile to maximize conversions from leaving visitors.
Builds AI-powered, no-code exit-intent popups with drag-and-drop editor for lead capture across all devices.
Provides simple exit-intent popups and list-building tools with a generous free plan for small sites.
Enables no-code creation of exit-intent popups with advanced targeting and analytics for any website.
Triggers full-screen exit-intent popups with discounts and coupons to retain visitors on the brink of leaving.
OptinMonster
specializedCreates high-converting exit-intent popups with A/B testing, integrations, and behavior triggers to capture leads and prevent bounces.
Exit-Intent® with behavioral DNA profiling for hyper-personalized, context-aware popups that adapt to user behavior across sessions
OptinMonster is a leading lead generation platform renowned for its precise Exit-Intent® technology, which detects when visitors are about to leave a webpage and displays targeted popups to capture emails and boost conversions. It offers a drag-and-drop campaign builder supporting various formats like popups, slide-ins, floating bars, and inline forms, with triggers based on exit intent, scroll depth, time on page, and more. The tool integrates seamlessly with major email services, CRMs, and platforms like WordPress, Shopify, and WooCommerce, providing A/B testing, analytics, and personalization options to maximize results.
Pros
- Highly accurate Exit-Intent® detection minimizes false positives and maximizes capture rates
- Intuitive drag-and-drop builder with 50+ templates and advanced targeting rules
- Robust integrations, A/B testing, and detailed analytics for data-driven optimization
Cons
- Higher-tier plans required for multi-site use and advanced features
- Steeper learning curve for complex personalization setups
- No free plan, though 14-day money-back guarantee available
Best For
Business owners and marketers with high-traffic websites seeking to aggressively grow email lists through sophisticated exit-intent campaigns.
Pricing
Starts at $9/month (Basic, billed annually) for single site, $29/month (Plus) for 3 sites, $49/month (Pro) for 10 sites, with Enterprise custom pricing.
Privy
specializedDelivers exit-intent popups alongside email and SMS tools optimized for ecommerce cart recovery and subscriber growth.
Machine learning-powered popup optimization that dynamically adjusts timing and content for maximum conversions
Privy is a powerful e-commerce growth platform specializing in exit-intent popups to capture emails, SMS opt-ins, and drive conversions before visitors leave. It offers customizable popup designs, advanced triggers like exit-intent, scroll depth, and inactivity, with A/B testing and analytics for optimization. Integrated seamlessly with Shopify, BigCommerce, and other platforms, Privy helps merchants build lists and recover abandoned carts effectively.
Pros
- Highly customizable exit-intent popups with gamification like spin wheels
- Advanced targeting, A/B testing, and machine learning optimization
- Seamless integrations with major e-commerce platforms and multi-channel support (email/SMS)
Cons
- Pricing scales quickly with list size and features
- Steeper learning curve for advanced automations
- Free plan has limitations on campaigns and contacts
Best For
E-commerce businesses focused on scaling email/SMS lists and recovering lost sales through intelligent popups.
Pricing
Free plan for basics; Starter at $15/mo (500 contacts), Growth $45/mo (5k contacts), Pro $125+/mo, with custom Enterprise options.
Justuno
specializedUses AI-driven personalization for smart exit-intent popups that dynamically engage visitors before they leave.
AI-Powered Visitor Intent engine that dynamically personalizes exit popups based on real-time user behavior and segmentation
Justuno is an advanced on-site personalization platform that excels in exit-intent popups, using AI and behavioral data to detect and engage visitors about to leave a site. It enables highly customizable popup campaigns with dynamic content, A/B testing, and segmentation for e-commerce optimization. The tool integrates seamlessly with major platforms like Shopify and BigCommerce, helping reduce cart abandonment and increase conversions through personalized messaging.
Pros
- Powerful AI-driven personalization and visitor intent targeting
- Robust A/B testing and analytics for optimizing popup performance
- Deep integrations with e-commerce platforms and CRMs
Cons
- Higher pricing tiers may not suit small businesses or low-traffic sites
- Steeper learning curve for advanced customization features
- Limited standalone focus purely on popups; more of a full-suite tool
Best For
Mid-to-large e-commerce businesses seeking sophisticated, data-driven exit-intent strategies integrated with broader personalization efforts.
Pricing
Starts at $99/month for Starter plan (up to 50k pageviews), with Growth ($295/mo), Professional ($595/mo), and custom Enterprise tiers based on traffic and features.
Wisepops
specializedDesigns gamified exit-intent popups like spin wheels and scratch cards to boost engagement and conversions.
Gamified popups like interactive Wheel of Fortune for superior engagement and conversion rates
Wisepops is a powerful popup builder designed primarily for e-commerce sites, specializing in exit-intent popups to capture abandoning visitors and boost conversions. It offers a drag-and-drop editor with customizable templates for coupons, email sign-ups, notifications, and gamified elements like spin-the-wheel. The tool includes A/B testing, detailed analytics, and seamless integrations with platforms like Shopify, Klaviyo, and WordPress to help grow email lists and recover lost sales.
Pros
- Intuitive no-code drag-and-drop editor with 100+ templates
- Advanced triggers including exit-intent, scroll, and time-based
- Strong A/B testing, analytics, and e-commerce integrations
Cons
- Pricing scales quickly with high traffic volumes
- Limited advanced segmentation compared to enterprise tools
- Primarily popup-focused, lacking full-page builders
Best For
E-commerce stores and marketers seeking quick, high-converting exit-intent popups to reduce cart abandonment and build email lists.
Pricing
Starts at $49/month (up to 10k visitors), scales to $299+/month for higher traffic; 14-day free trial, no free plan.
OptiMonk
specializedOffers onsite personalization with exit-intent popups focused on recovering abandoning shoppers and growing email lists.
Smart A/B testing engine that automatically optimizes popup variations based on visitor behavior
OptiMonk is a powerful on-site optimization platform specializing in exit-intent popups and other conversion-focused campaigns to reduce cart abandonment and capture leads. It provides a drag-and-drop editor for creating customizable popups, banners, and notifications with advanced behavioral targeting like exit-intent, scroll depth, and time on page. The tool integrates seamlessly with major e-commerce platforms and includes A/B testing and analytics for optimizing performance.
Pros
- Extensive library of customizable popup templates
- Advanced targeting rules including exit-intent and geo-location
- Built-in A/B testing and detailed analytics dashboard
Cons
- Pricing scales quickly with traffic volume
- Steeper learning curve for advanced personalization features
- Limited customization in lower-tier plans
Best For
Mid-sized e-commerce stores seeking robust exit-intent popups with behavioral targeting and A/B testing to boost conversions.
Pricing
Starts at $39/month (billed annually) for Essential plan (10k monthly visitors), up to $399+/month for higher tiers; 14-day free trial available.
Picreel
specializedSpecializes in full-screen exit-intent overlays for desktop and mobile to maximize conversions from leaving visitors.
Patented exit-intent technology that delivers 100% coverage across all devices and browsers with zero false positives
Picreel is an exit-intent popup platform that helps websites capture abandoning visitors with targeted overlays, messengers, and full-screen popups to recover sales and leads. It specializes in e-commerce with features like cart abandonment recovery, spin-to-win wheels, and countdown timers. The tool offers A/B testing, advanced segmentation, real-time analytics, and integrations with email services like Mailchimp and Klaviyo. No coding is required, thanks to its drag-and-drop editor for quick setup across all devices.
Pros
- Intuitive drag-and-drop editor for fast campaign creation
- Robust A/B testing and analytics for optimization
- Device-agnostic exit-intent detection with high accuracy
Cons
- Higher pricing tiers needed for advanced features
- Limited templates compared to some competitors
- Customer support response can vary
Best For
E-commerce businesses and marketers focused on recovering cart abandonments and boosting conversions from exiting visitors.
Pricing
Growth plan at $39/month (billed annually), Pro at $79/month, Advanced at $159/month; 14-day free trial with no credit card required.
Poptin
specializedBuilds AI-powered, no-code exit-intent popups with drag-and-drop editor for lead capture across all devices.
Universal pixel-based installation that works on any website, including those with aggressive caching or builders like Elementor
Poptin is a no-code popup builder focused on exit-intent technology to capture leads and reduce bounce rates by displaying targeted popups when users attempt to leave a webpage. It offers a drag-and-drop editor with hundreds of customizable templates, advanced triggers like exit-intent, scroll, and inactivity, plus A/B testing and analytics. The tool integrates with major platforms including WordPress, Shopify, Wix, and email services like Mailchimp, making it suitable for enhancing on-site conversions.
Pros
- Intuitive drag-and-drop builder with pre-made templates
- Reliable exit-intent detection across desktop and mobile
- Seamless integrations with CMS and email tools
Cons
- Free plan has branding and limited features
- Advanced analytics and A/B testing require higher tiers
- Customer support response times can vary
Best For
Small businesses and e-commerce sites needing an easy, affordable exit-intent popup tool to capture abandoning visitors without coding expertise.
Pricing
Free plan available (with Poptin branding); paid plans start at $19/month (Starter), $39/month (Pro), and custom Enterprise.
Sumo
specializedProvides simple exit-intent popups and list-building tools with a generous free plan for small sites.
Free forever plan with unlimited exit-intent popups and basic A/B testing
Sumo (sumo.com) is a growth marketing platform featuring robust exit-intent popup tools designed to capture visitor emails and reduce bounce rates. Its List Builder creates customizable exit-intent popups, welcome mats, and scroll boxes with A/B testing and analytics integration. The platform emphasizes ease of use for non-technical users, integrating seamlessly with popular email services like Mailchimp and ConvertKit.
Pros
- Generous free plan with core exit-intent functionality
- One-click installation via script tag
- Built-in A/B testing and conversion tracking
Cons
- Limited advanced customization options
- Fewer popup trigger types than specialized competitors
- Customer support can be slow for free users
Best For
Bloggers and small business owners seeking a simple, cost-effective exit-intent solution to grow email lists.
Pricing
Free plan available; Pro at $39/month (billed annually as $468/year); Enterprise custom pricing.
PopupSmart
specializedEnables no-code creation of exit-intent popups with advanced targeting and analytics for any website.
Smart exit-intent technology with predictive mouse tracking for precise popup timing
PopupSmart is a no-code popup builder platform focused on exit-intent popups designed to capture visitor emails and reduce bounce rates on websites. It features a drag-and-drop editor with pre-built templates, advanced targeting rules like geo-location, device type, and scroll depth, plus A/B testing for optimization. The tool integrates with major email services and CRMs, providing analytics to track conversions and ROI.
Pros
- Intuitive drag-and-drop editor with 100+ templates
- Robust exit-intent and multi-trigger options including gamification like spin-to-win
- Free plan and affordable scaling with solid integrations
Cons
- Free plan limits popups to 2,500 impressions/month
- Analytics lack advanced segmentation compared to top competitors
- Customer support can be slower on lower tiers
Best For
Small to medium-sized e-commerce sites and bloggers seeking an easy, budget-friendly exit-intent tool for lead generation.
Pricing
Free plan (limited); Startup $29/mo (25K impressions), Pro $49/mo (100K), Enterprise custom.
ExitBee
specializedTriggers full-screen exit-intent popups with discounts and coupons to retain visitors on the brink of leaving.
Interactive spin-to-win wheel popups that gamify lead capture for higher conversion rates
ExitBee is an exit-intent popup software that detects user intent to leave a webpage and triggers customizable popups to capture emails, offer discounts, or recover abandoned carts. It provides ready-made templates including gamified options like spin-to-win wheels, full-screen overlays, and messenger-style popups. The tool supports easy integration with platforms like Shopify, WordPress, and email services such as Mailchimp, with built-in analytics for tracking conversions.
Pros
- Plug-and-play setup with no coding required
- Gamified templates like spin-to-win increase engagement
- Affordable plans with solid core functionality
Cons
- Limited advanced A/B testing compared to top competitors
- Fewer integrations with CRMs and analytics tools
- Basic customization options for complex designs
Best For
Small to medium e-commerce stores seeking a straightforward, budget-friendly exit-intent solution without steep learning curves.
Pricing
Free trial available; plans start at $19/month (Starter, up to 10k visitors), $49/month (Pro), $99/month (Enterprise).
Conclusion
Evaluating the top 10 exit intent popup tools reveals OptinMonster as the standout choice, boasting powerful conversion features and a range of integrations. Privy follows closely, excelling in ecommerce with its email and SMS recovery focus, while Justuno impresses with AI-driven personalization for dynamic engagement. Each tool caters to distinct needs, ensuring there’s a strong option for diverse business goals.
Don’t miss out on maximizing conversions—try OptinMonster today to turn leaving visitors into valuable leads or customers.
Tools Reviewed
All tools were independently evaluated for this comparison