Top 10 Best Event Tracking Software of 2026

Mixpanel is a premier product analytics platform specializing in event tracking for web and mobile applications. It enables teams to capture granular user interactions, build custom funnels, retention curves, and user paths to understand behavior deeply. With real-time insights, cohort analysis, and A/B testing integration, it empowers data-driven product decisions. Its scalable architecture supports high-volume tracking for growing apps.

Amplitude is a premier product analytics platform specializing in event tracking for web and mobile applications, enabling teams to capture, analyze, and visualize user behaviors at scale. It provides tools for building funnels, paths, retention curves, and behavioral cohorts to uncover insights into user engagement, conversion, and churn. With AI-powered features and experimentation capabilities, Amplitude empowers product teams to make data-driven decisions for optimizing user experiences.

Heap (heap.io) is a leading event tracking platform that automatically captures every user interaction, including clicks, form submissions, page views, and custom events, across web and mobile apps without requiring manual code instrumentation. This autocapture functionality enables retroactive analysis, allowing teams to define events and segments after data collection for flexible behavioral insights. It excels in funnel analysis, user journey mapping, and integrations with tools like Slack, Segment, and BI platforms, making it ideal for product-led growth.

Google Analytics, particularly its GA4 version, is a comprehensive web and app analytics platform renowned for its robust event tracking capabilities. It enables users to monitor user interactions like clicks, scrolls, form submissions, video plays, and custom events with detailed parameters for deeper insights. Integrated with Google Tag Manager, it offers real-time reporting, audience segmentation, and advanced funnel analysis to optimize user experiences across digital properties.

Segment is a leading customer data platform (CDP) that specializes in event tracking by providing a single JavaScript API to collect behavioral data from websites, mobile apps, servers, and cloud functions. It routes this data to over 350 integrations, including analytics, advertising, and data warehouses, while handling identity resolution and schema enforcement through its Protocols feature. This makes it a powerful hub for unifying customer data across complex tech stacks without requiring code changes for each destination.

PostHog is an open-source product analytics platform specializing in event tracking, enabling teams to capture user interactions via autocapture or custom events without code in many cases. It provides powerful visualizations like funnels, retention cohorts, paths, and heatmaps, all processed in real-time without data sampling. Beyond tracking, it integrates session replays, feature flags, and A/B testing into a unified, privacy-focused suite for product teams.

RudderStack is an open-source customer data infrastructure platform designed for collecting, routing, and activating event data from websites, mobile apps, and servers to over 150 destinations including data warehouses, analytics tools, and marketing platforms. It emphasizes a warehouse-first approach, treating the data warehouse as the single source of truth for customer data while supporting real-time event streaming and reverse ETL. With strong privacy controls like server-side tracking, it helps teams maintain compliance and data ownership without vendor lock-in.

Snowplow is an open-source behavioral data platform that collects raw, granular event data from websites, mobile apps, and servers without sampling or aggregation. It processes events through customizable pipelines and loads them into data warehouses like Snowflake or BigQuery for advanced modeling and analysis. This enables full data ownership, privacy compliance, and integration with modern data stacks for enterprise-scale tracking.

Matomo is an open-source web analytics platform that excels in event tracking by allowing users to monitor custom user interactions, clicks, form submissions, and conversions across websites and apps. It provides a flexible JavaScript tracking API, Tag Manager for managing events without third-party dependencies, and supports real-time reporting with privacy-focused features like cookieless tracking. Ideal for those seeking an alternative to Google Analytics, it emphasizes full data ownership and GDPR compliance through self-hosting.

FullStory is a comprehensive digital experience analytics platform that automatically captures every user interaction on websites and mobile apps, including clicks, scrolls, and form inputs, for robust event tracking. It enables teams to define custom events, search and filter sessions, create funnels, and visualize user behavior through heatmaps and rage click detection. Beyond basic event logging, it provides session replays for deep contextual analysis, making it ideal for understanding user frustration and drop-offs.