Quick Overview
- 1#1: Cvent - Comprehensive event management platform with robust CRM for attendee data, registrations, and personalized marketing.
- 2#2: Bizzabo - All-in-one event experience platform featuring CRM tools for lead capture, attendee engagement, and post-event analytics.
- 3#3: Whova - Event app with advanced CRM capabilities for networking, attendee profiles, and personalized recommendations.
- 4#4: Swoogo - Event registration and marketing platform with built-in CRM for managing contacts, automations, and reporting.
- 5#5: EventMobi - Mobile-first event platform with CRM features for attendee management, matchmaking, and data insights.
- 6#6: vFairs - Virtual and hybrid event platform offering CRM integration for lead generation and attendee tracking.
- 7#7: SpotMe - Enterprise-grade event app with CRM tools for personalized attendee experiences and data synchronization.
- 8#8: Brella - Event networking platform with CRM-focused features for matchmaking, lead capture, and relationship building.
- 9#9: Planning Pod - All-in-one event planning software with CRM for client management, vendor coordination, and contact databases.
- 10#10: Tripleseat - Venue sales and event management tool with CRM for booking leads, client relationships, and reporting.
We ranked these tools by evaluating core features, technical excellence, user experience, and value, ensuring they cater to diverse needs—from enterprise scalability to intimate event management.
Comparison Table
This comparison table evaluates leading event CRM software tools including Cvent, Bizzabo, Whova, Swoogo, EventMobi, and more, analyzing key features, integration capabilities, and user experiences to help readers understand each platform's strengths and ideal uses. By comparing registration functionality, attendee engagement tools, and post-event analytics, the table equips event planners with clear insights to select a tool that aligns with their specific goals and audience needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Cvent Comprehensive event management platform with robust CRM for attendee data, registrations, and personalized marketing. | enterprise | 9.5/10 | 9.8/10 | 8.4/10 | 9.0/10 |
| 2 | Bizzabo All-in-one event experience platform featuring CRM tools for lead capture, attendee engagement, and post-event analytics. | enterprise | 9.2/10 | 9.5/10 | 8.7/10 | 8.4/10 |
| 3 | Whova Event app with advanced CRM capabilities for networking, attendee profiles, and personalized recommendations. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 4 | Swoogo Event registration and marketing platform with built-in CRM for managing contacts, automations, and reporting. | specialized | 8.6/10 | 8.8/10 | 9.2/10 | 8.0/10 |
| 5 | EventMobi Mobile-first event platform with CRM features for attendee management, matchmaking, and data insights. | specialized | 8.4/10 | 8.7/10 | 8.1/10 | 7.9/10 |
| 6 | vFairs Virtual and hybrid event platform offering CRM integration for lead generation and attendee tracking. | specialized | 8.3/10 | 8.8/10 | 8.1/10 | 7.8/10 |
| 7 | SpotMe Enterprise-grade event app with CRM tools for personalized attendee experiences and data synchronization. | enterprise | 8.2/10 | 9.1/10 | 7.8/10 | 7.4/10 |
| 8 | Brella Event networking platform with CRM-focused features for matchmaking, lead capture, and relationship building. | specialized | 8.4/10 | 9.2/10 | 8.1/10 | 7.6/10 |
| 9 | Planning Pod All-in-one event planning software with CRM for client management, vendor coordination, and contact databases. | specialized | 8.1/10 | 8.7/10 | 7.4/10 | 8.0/10 |
| 10 | Tripleseat Venue sales and event management tool with CRM for booking leads, client relationships, and reporting. | specialized | 8.4/10 | 9.1/10 | 7.6/10 | 7.9/10 |
Comprehensive event management platform with robust CRM for attendee data, registrations, and personalized marketing.
All-in-one event experience platform featuring CRM tools for lead capture, attendee engagement, and post-event analytics.
Event app with advanced CRM capabilities for networking, attendee profiles, and personalized recommendations.
Event registration and marketing platform with built-in CRM for managing contacts, automations, and reporting.
Mobile-first event platform with CRM features for attendee management, matchmaking, and data insights.
Virtual and hybrid event platform offering CRM integration for lead generation and attendee tracking.
Enterprise-grade event app with CRM tools for personalized attendee experiences and data synchronization.
Event networking platform with CRM-focused features for matchmaking, lead capture, and relationship building.
All-in-one event planning software with CRM for client management, vendor coordination, and contact databases.
Venue sales and event management tool with CRM for booking leads, client relationships, and reporting.
Cvent
enterpriseComprehensive event management platform with robust CRM for attendee data, registrations, and personalized marketing.
Attendee Hub with AI-driven personalization and real-time lead scoring across multiple events
Cvent is a leading all-in-one event management platform with powerful CRM capabilities tailored for events, enabling seamless management of registrations, attendee data, marketing automation, and post-event follow-ups. It supports virtual, hybrid, and in-person events with tools for lead capture, segmentation, and personalized engagement. Designed for scalability, it integrates deeply with sales CRMs like Salesforce and offers robust analytics to drive ROI from events.
Pros
- Comprehensive end-to-end event CRM from planning to post-event nurturing
- Enterprise-grade scalability with unlimited events and attendees
- Deep integrations with major CRMs and marketing tools like Salesforce and Marketo
Cons
- Steep learning curve for advanced features
- High cost unsuitable for small events or budgets
- Customization requires support team assistance
Best For
Large enterprises, agencies, and corporations hosting high-volume, complex events requiring robust CRM integration and analytics.
Pricing
Custom quote-based pricing; typically starts at $10,000+ annually for mid-tier plans, scaling to enterprise levels with per-event or per-registrant fees.
Bizzabo
enterpriseAll-in-one event experience platform featuring CRM tools for lead capture, attendee engagement, and post-event analytics.
AI-driven matchmaking and networking that creates personalized attendee connections in real-time
Bizzabo is an all-in-one event experience platform that combines event management, marketing, and CRM functionalities to streamline the entire event lifecycle from planning to post-event analysis. It excels in attendee engagement through features like personalized agendas, AI-driven matchmaking, and seamless lead capture. As a dedicated event CRM, it centralizes attendee data, enables targeted communications, and integrates with sales tools for superior lead nurturing and ROI measurement.
Pros
- Comprehensive end-to-end event management with native CRM
- Advanced analytics and AI-powered personalization for attendee engagement
- Seamless integrations with major CRM and marketing tools like Salesforce and HubSpot
Cons
- Premium pricing may be prohibitive for small events or budgets
- Steeper learning curve for advanced customization options
- Occasional performance lags during peak event traffic
Best For
Mid-to-large enterprises and event marketers seeking a scalable, data-driven platform for high-volume corporate events and conferences.
Pricing
Custom enterprise pricing starting at around $10,000 annually, scaled by event volume and features; no public tiers.
Whova
specializedEvent app with advanced CRM capabilities for networking, attendee profiles, and personalized recommendations.
AI-powered Networking Matchmaker that intelligently pairs attendees based on profiles, interests, and goals for superior event connections
Whova is an all-in-one event management platform functioning as an Event CRM solution, handling attendee registration, data management, engagement, and post-event follow-ups through its intuitive mobile app. It provides tools for personalized agendas, AI-driven networking matchmaking, lead capture, exhibitor interactions, and detailed analytics to optimize the full event lifecycle. Designed for in-person, virtual, and hybrid events, Whova excels in fostering meaningful connections and streamlining CRM workflows for organizers.
Pros
- Powerful AI matchmaking and networking tools that boost attendee engagement
- Comprehensive analytics and lead capture for effective CRM integration
- User-friendly mobile app with seamless check-in and personalized experiences
Cons
- Pricing scales quickly for large events, potentially reducing value for smaller organizers
- Advanced customization requires technical setup and can have a learning curve
- Primarily event-focused, lacking depth in general-purpose CRM functionalities
Best For
Mid-to-large event organizers hosting conferences, trade shows, or corporate gatherings who need robust attendee CRM and engagement features.
Pricing
Per-registrant pricing starting at ~$1.99/attendee for basic plans, with premium tiers up to $5+/attendee and custom enterprise quotes.
Swoogo
specializedEvent registration and marketing platform with built-in CRM for managing contacts, automations, and reporting.
Built-in CRM that seamlessly tracks and nurtures attendee relationships across the full event lifecycle
Swoogo is an all-in-one event management platform designed as a robust Event CRM solution, handling everything from attendee registration and ticketing to marketing automation and post-event analytics. It centralizes attendee data in a built-in CRM, enabling personalized communications and long-term relationship management across multiple events. With customizable event pages, virtual/hybrid support, and detailed reporting, it's tailored for professional event organizers seeking efficiency.
Pros
- Comprehensive all-in-one platform combining CRM, registration, and marketing tools
- Intuitive drag-and-drop interface for quick event setup
- Strong attendee data management and segmentation for personalized engagement
Cons
- Pricing is quote-based and can be costly for small or infrequent events
- Limited native integrations with some third-party tools
- Advanced customization requires some learning curve
Best For
Mid-sized event planners, associations, and marketers managing recurring or multi-event calendars who need integrated CRM functionality.
Pricing
Custom quote-based pricing starting around $500/month or per-event fees (e.g., $5-10 per registration), scaling with volume and features.
EventMobi
specializedMobile-first event platform with CRM features for attendee management, matchmaking, and data insights.
Pulse dashboard for real-time attendee insights and automated lead nurturing
EventMobi is an all-in-one event management platform with strong CRM capabilities designed for managing attendee data, lead generation, and post-event nurturing throughout the event lifecycle. It excels in capturing leads via mobile apps, integrating with major CRMs like Salesforce and HubSpot, and providing actionable analytics on attendee behavior. Ideal for hybrid and in-person events, it streamlines registration, engagement tracking, and follow-up campaigns to convert leads into customers.
Pros
- Robust lead capture and management through mobile apps with offline support
- Seamless integrations with Salesforce, HubSpot, and Marketo for CRM syncing
- Comprehensive analytics and reporting for attendee engagement and ROI tracking
Cons
- Pricing is quote-based and can be expensive for small or infrequent events
- Advanced customization requires technical expertise or support
- Steeper learning curve for non-event professionals using CRM features
Best For
Mid-to-large event organizers and marketing teams needing integrated CRM for lead management in hybrid or in-person events.
Pricing
Quote-based pricing starting around $5,000/year for basic plans, scaling with event volume and features; no public tiers.
vFairs
specializedVirtual and hybrid event platform offering CRM integration for lead generation and attendee tracking.
Immersive 3D virtual expo halls with AI matchmaking for targeted networking and lead generation
vFairs is a virtual and hybrid event platform with integrated CRM capabilities designed for managing attendee data, lead capture, and post-event nurturing specifically for online events. It provides tools for registration, engagement tracking via booths and sessions, and seamless data export to external CRMs like Salesforce and HubSpot. Ideal for trade shows and conferences, it emphasizes analytics to convert event interactions into sales opportunities.
Pros
- Advanced lead capture with badge scanning and chat analytics
- Strong integrations with major CRMs for data syncing
- Comprehensive event analytics for attendee behavior insights
Cons
- Pricing is custom and can be steep for small events
- More optimized for virtual/hybrid than pure in-person CRM needs
- Learning curve for advanced customization and reporting
Best For
Mid-to-large organizations hosting virtual trade shows and conferences that require robust event-specific lead management and CRM integration.
Pricing
Custom quotes based on event scale; typically starts at $5,000 per event or annual subscriptions from $10,000+.
SpotMe
enterpriseEnterprise-grade event app with CRM tools for personalized attendee experiences and data synchronization.
AI-powered hyper-personalized matchmaking that connects attendees based on real-time behavior and profiles within the event app
SpotMe is a comprehensive event engagement platform designed for creating immersive mobile apps for in-person, virtual, and hybrid events. It functions as an Event CRM by capturing attendee data, facilitating lead generation through interactive tools like networking and polls, and providing analytics for post-event nurturing. The platform integrates deeply with major CRMs like Salesforce and HubSpot, enabling seamless data sync and lead scoring based on real-time interactions.
Pros
- Advanced AI-driven networking and matchmaking for personalized attendee experiences
- Robust integrations with enterprise CRMs for effortless lead export and tracking
- Comprehensive analytics and engagement metrics tailored to event-specific CRM needs
Cons
- Enterprise-level pricing makes it less accessible for small or infrequent events
- Customization requires technical expertise and can involve a learning curve
- Primarily event-focused, lacking broader CRM functionalities for non-event use cases
Best For
Large enterprise event organizers managing high-volume conferences who need sophisticated attendee engagement and CRM integration.
Pricing
Custom enterprise pricing, typically starting at $10,000+ per event or $50,000+ annual subscriptions based on scale and features.
Brella
specializedEvent networking platform with CRM-focused features for matchmaking, lead capture, and relationship building.
AI-powered matchmaking engine that intelligently pairs attendees based on profiles, goals, and behaviors for superior connection quality
Brella is an AI-powered event engagement platform designed primarily for networking and matchmaking at conferences, trade shows, and corporate events. As an Event CRM solution, it manages attendee profiles, facilitates personalized connections through intelligent algorithms, and integrates seamlessly with CRMs like Salesforce, HubSpot, and Marketo. It also provides lead capture, custom agendas, analytics, and post-event follow-up tools to drive meaningful interactions and ROI.
Pros
- Exceptional AI-driven matchmaking for high-quality networking
- Strong CRM integrations for seamless data sync and lead nurturing
- Robust mobile app with real-time engagement tools
Cons
- Pricing can be steep for smaller events
- Less emphasis on full event logistics like registration or ticketing
- Customization options are somewhat limited compared to broader platforms
Best For
Mid-to-large conference organizers prioritizing attendee networking and lead generation over comprehensive event management.
Pricing
Custom enterprise pricing based on event scale; typically starts at $5,000+ per event or subscription tiers from $10,000/year.
Planning Pod
specializedAll-in-one event planning software with CRM for client management, vendor coordination, and contact databases.
Dynamic client portals for real-time collaboration, approvals, and document sharing
Planning Pod is a comprehensive all-in-one event management platform with robust CRM capabilities tailored for event planners and agencies. It centralizes client management, vendor sourcing, venue bookings, budgeting, scheduling, and task automation in a single dashboard. Additional tools like email marketing, online registration, invoicing, and reporting make it a versatile solution for streamlining the full event lifecycle.
Pros
- All-in-one platform reduces need for multiple tools
- Highly customizable workflows and templates
- Strong vendor and venue management directories
Cons
- Steep learning curve for new users due to extensive features
- User interface feels somewhat dated and cluttered
- Limited advanced mobile app functionality
Best For
Mid-sized event planning agencies and production companies needing an integrated CRM with project management tools.
Pricing
Starts at $59/user/month (Essentials), $99/user/month (Professional), with Enterprise custom pricing; annual discounts available.
Tripleseat
specializedVenue sales and event management tool with CRM for booking leads, client relationships, and reporting.
Tripleseat Discovery, a built-in lead generation marketplace connecting venues with event planners
Tripleseat is a specialized CRM and event management platform tailored for hospitality venues, hotels, and catering businesses. It handles the full event lifecycle, from lead generation and RFP responses to proposal creation, contract management, BEO generation, and post-event invoicing. The software excels in streamlining sales processes with calendar syncing, guest counts, and integrations with PMS, POS, and accounting systems.
Pros
- Robust event sales pipeline with automated proposals and e-signatures
- Strong integrations with hospitality tools like Delphi, Toast, and QuickBooks
- Comprehensive reporting for revenue forecasting and performance analytics
Cons
- Steep learning curve for non-technical users
- Pricing can be expensive for smaller venues
- Limited flexibility in UI customization
Best For
Mid-to-large hospitality venues and catering companies managing high-volume event bookings and sales teams.
Pricing
Custom pricing starting at around $400/month based on venue size, events processed, and modules; often includes per-event fees.
Conclusion
The top 10 event CRM software options vary in focus, but all deliver tools to manage attendee data, engagement, and client relationships effectively. Leading the pack is Cvent, a comprehensive platform that excels in attendee management and personalized marketing, setting a high bar for all-in-one event success. Strong alternatives include Bizzabo, which shines in end-to-end experience and analytics, and Whova, known for networking and tailored recommendations, making them ideal for specific event needs.
To unlock seamless event organization and enhanced attendee experiences, consider starting with Cvent—its robust features cater to a wide range of needs, making it a standout choice for elevating your next event.
Tools Reviewed
All tools were independently evaluated for this comparison