Quick Overview
- 1#1: CDK Equipment360 - Comprehensive dealer management system for heavy equipment dealers, covering inventory, sales, service, parts, and CRM.
- 2#2: e-Emphasys Advisor - Cloud-based ERP/DMS tailored for construction equipment dealers with advanced inventory, service, and financial management.
- 3#3: Reynolds ERA - Integrated DMS providing robust sales, service, parts, and accounting features for equipment dealership operations.
- 4#4: ARI MaxxTraxx - Full-featured DMS for powersports and equipment dealers with digital retailing, inventory, and service tools.
- 5#5: DocTrac DMS - Dealer management software specializing in service workflows, parts inventory, and unit tracking for equipment dealers.
- 6#6: Fuse DMS - Modern cloud DMS for multi-store equipment and powersports dealers offering real-time reporting and integrations.
- 7#7: Nettouch - DMS designed for truck and heavy equipment dealers focusing on inventory control, sales, and service management.
- 8#8: IDS ASAP - Specialized DMS for agriculture equipment dealers automating parts, service orders, and dealer communications.
- 9#9: Frazer DMS - Affordable DMS for powersports, ATV, and small equipment dealers with buy-here-pay-here financing integration.
- 10#10: Kerridge KS Dealer - ERP-based dealer management for agricultural and construction equipment with strong supply chain and service features.
These tools were selected based on rigorous evaluation of core functionality, user experience, reliability, and value, ensuring they deliver robust capabilities to streamline workflows and meet the unique demands of equipment dealership operations.
Comparison Table
This comparison table evaluates key features, usability, and functionalities of leading Equipment Dealer Management Software tools, including CDK Equipment360, e-Emphasys Advisor, Reynolds ERA, ARI MaxxTraxx, DocTrac DMS, and more. It equips readers to identify the right solution by highlighting critical capabilities such as inventory management, customer tracking, and workflow efficiency, enabling informed choices for optimized operations.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CDK Equipment360 Comprehensive dealer management system for heavy equipment dealers, covering inventory, sales, service, parts, and CRM. | enterprise | 9.7/10 | 9.8/10 | 9.2/10 | 9.4/10 |
| 2 | e-Emphasys Advisor Cloud-based ERP/DMS tailored for construction equipment dealers with advanced inventory, service, and financial management. | enterprise | 9.1/10 | 9.5/10 | 8.7/10 | 8.9/10 |
| 3 | Reynolds ERA Integrated DMS providing robust sales, service, parts, and accounting features for equipment dealership operations. | enterprise | 8.7/10 | 9.2/10 | 7.9/10 | 8.1/10 |
| 4 | ARI MaxxTraxx Full-featured DMS for powersports and equipment dealers with digital retailing, inventory, and service tools. | enterprise | 8.2/10 | 8.5/10 | 7.8/10 | 8.0/10 |
| 5 | DocTrac DMS Dealer management software specializing in service workflows, parts inventory, and unit tracking for equipment dealers. | enterprise | 8.2/10 | 9.0/10 | 7.5/10 | 8.0/10 |
| 6 | Fuse DMS Modern cloud DMS for multi-store equipment and powersports dealers offering real-time reporting and integrations. | enterprise | 8.4/10 | 8.6/10 | 8.2/10 | 8.5/10 |
| 7 | Nettouch DMS designed for truck and heavy equipment dealers focusing on inventory control, sales, and service management. | enterprise | 8.2/10 | 8.5/10 | 7.8/10 | 8.0/10 |
| 8 | IDS ASAP Specialized DMS for agriculture equipment dealers automating parts, service orders, and dealer communications. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 8.0/10 |
| 9 | Frazer DMS Affordable DMS for powersports, ATV, and small equipment dealers with buy-here-pay-here financing integration. | enterprise | 7.6/10 | 7.4/10 | 8.1/10 | 7.5/10 |
| 10 | Kerridge KS Dealer ERP-based dealer management for agricultural and construction equipment with strong supply chain and service features. | enterprise | 8.1/10 | 8.6/10 | 7.4/10 | 7.8/10 |
Comprehensive dealer management system for heavy equipment dealers, covering inventory, sales, service, parts, and CRM.
Cloud-based ERP/DMS tailored for construction equipment dealers with advanced inventory, service, and financial management.
Integrated DMS providing robust sales, service, parts, and accounting features for equipment dealership operations.
Full-featured DMS for powersports and equipment dealers with digital retailing, inventory, and service tools.
Dealer management software specializing in service workflows, parts inventory, and unit tracking for equipment dealers.
Modern cloud DMS for multi-store equipment and powersports dealers offering real-time reporting and integrations.
DMS designed for truck and heavy equipment dealers focusing on inventory control, sales, and service management.
Specialized DMS for agriculture equipment dealers automating parts, service orders, and dealer communications.
Affordable DMS for powersports, ATV, and small equipment dealers with buy-here-pay-here financing integration.
ERP-based dealer management for agricultural and construction equipment with strong supply chain and service features.
CDK Equipment360
enterpriseComprehensive dealer management system for heavy equipment dealers, covering inventory, sales, service, parts, and CRM.
OEM-agnostic integrations providing real-time access to manufacturer inventory, pricing, and service data across multiple equipment brands.
CDK Equipment360 is a comprehensive dealer management system (DMS) tailored for equipment dealerships handling heavy machinery, agriculture, construction, and powersports. It streamlines operations across sales, service, parts inventory, CRM, and finance with deep integrations to OEMs for real-time data syncing. The platform provides robust analytics, mobile accessibility, and automation to boost efficiency and profitability for dealers.
Pros
- Deep OEM integrations for real-time inventory and pricing updates
- Comprehensive all-in-one platform covering sales, service, parts, and CRM
- Advanced reporting and analytics for data-driven decisions
- Scalable for small to enterprise-level dealerships
Cons
- High initial setup and customization costs
- Steep learning curve for new users despite intuitive interface
- Pricing opacity requires custom quotes
Best For
Mid-to-large equipment dealerships seeking a scalable, integrated DMS with strong manufacturer connectivity.
Pricing
Custom enterprise pricing via quote; subscription-based starting at $500/user/month depending on modules and dealership size.
e-Emphasys Advisor
enterpriseCloud-based ERP/DMS tailored for construction equipment dealers with advanced inventory, service, and financial management.
Deep telematics integration for real-time equipment location, utilization, and predictive maintenance insights
e-Emphasys Advisor is a cloud-based ERP solution tailored for heavy equipment dealers, rental companies, and service fleets, offering end-to-end management of sales, inventory, parts, service, rentals, and CRM. It provides real-time visibility into operations through dashboards and integrates with telematics systems for asset tracking and utilization analytics. Designed for the equipment industry, it supports multi-location dealers with robust financials, OEM integrations, and mobile access for field technicians.
Pros
- Industry-specific features for equipment dealers including advanced rental and service management
- Seamless OEM and telematics integrations for real-time data
- Scalable cloud platform with strong mobile and reporting capabilities
Cons
- Higher cost suitable mainly for mid-to-large dealers
- Initial setup and customization can be complex
- Limited third-party app marketplace compared to general ERPs
Best For
Mid-to-large heavy equipment dealers and rental companies needing a specialized, all-in-one ERP with deep industry integrations.
Pricing
Subscription-based pricing starts at around $500/user/month, customized by modules, users, and locations; contact for demo and quote.
Reynolds ERA
enterpriseIntegrated DMS providing robust sales, service, parts, and accounting features for equipment dealership operations.
OASIS digital retailing suite for seamless online sales and inventory presentation
Reynolds ERA is a comprehensive dealer management system (DMS) tailored for equipment dealers, including powersports, outdoor power, marine, and heavy equipment operations. It integrates sales, inventory management, parts, service, CRM, and accounting into a single platform to streamline dealership workflows. The software emphasizes robust reporting, digital retailing tools, and compliance with industry standards for efficient business operations.
Pros
- Extensive module integration for sales, service, parts, and finance
- Powerful reporting and analytics with OASIS dashboard
- Strong manufacturer connectivity and compliance tools
Cons
- Steep learning curve and dated user interface
- High implementation and customization costs
- Limited mobile app functionality compared to newer competitors
Best For
Mid-to-large equipment dealerships seeking a proven, all-in-one enterprise solution with deep industry integrations.
Pricing
Custom enterprise pricing; typically $400-$800 per user/month depending on modules and dealership size, with one-time setup fees.
ARI MaxxTraxx
enterpriseFull-featured DMS for powersports and equipment dealers with digital retailing, inventory, and service tools.
Seamless OEM data synchronization for real-time inventory and parts catalog accuracy across multiple manufacturers
ARI MaxxTraxx is a robust dealer management system (DMS) tailored for equipment dealers in powersports, outdoor power, marine, RV, and heavy equipment industries. It provides end-to-end functionality including inventory control, CRM, sales processing, service management, parts ordering, and financial tools. The platform stands out with integrated digital merchandising, OEM data feeds, and SEO-optimized dealer websites to enhance online visibility and sales.
Pros
- Comprehensive OEM integrations for accurate inventory and parts data
- Built-in digital marketing tools including customizable dealer websites and SEO
- Strong reporting and analytics for operational insights
Cons
- User interface feels somewhat dated compared to modern SaaS DMS
- Steeper learning curve for new users due to extensive features
- Customization often requires vendor support, adding to implementation time
Best For
Mid-sized equipment dealers seeking an all-in-one DMS with strong digital merchandising and OEM connectivity.
Pricing
Custom subscription pricing starting around $500-$1,500/month per location, based on modules, users, and dealership size; includes implementation fees.
DocTrac DMS
enterpriseDealer management software specializing in service workflows, parts inventory, and unit tracking for equipment dealers.
Seamless OEM integrations for automated parts ordering and inventory syncing with manufacturers like John Deere.
DocTrac DMS is a robust dealer management system designed specifically for equipment dealers in agriculture, construction, and outdoor power industries. It provides end-to-end management of inventory, sales, service, parts, rentals, and CRM, with strong integrations to OEM systems like John Deere. The web-based platform emphasizes customizable workflows, real-time reporting, and accounting connectivity to streamline dealership operations.
Pros
- Comprehensive industry-specific modules for equipment dealers
- Deep OEM integrations and real-time inventory tracking
- Strong reporting and analytics tools
Cons
- Steeper learning curve for new users
- Custom pricing can be opaque and higher-end
- Mobile app lacks some advanced desktop features
Best For
Mid-sized equipment dealerships needing a tailored DMS with OEM integrations and multi-location support.
Pricing
Custom quotes based on dealership size and modules; typically starts at $500-$1,500 per month for mid-sized operations.
Fuse DMS
enterpriseModern cloud DMS for multi-store equipment and powersports dealers offering real-time reporting and integrations.
Advanced rental management with real-time scheduling, utilization tracking, and contract billing
Fuse DMS is a cloud-based dealer management system tailored for heavy equipment and construction machinery dealers, offering end-to-end management of inventory, sales, service, parts, rentals, CRM, and finance. It provides robust tools like serialized asset tracking, parts matrix lookups, and mobile apps for service technicians to handle work orders remotely. The platform emphasizes real-time reporting and integrations with accounting software like QuickBooks, helping dealers optimize operations and profitability.
Pros
- Comprehensive equipment-specific modules including rentals and serialized inventory tracking
- Strong mobile app for field service and inventory management
- Affordable cloud-based solution with solid reporting and QuickBooks integration
Cons
- Pricing requires custom quotes with limited transparency
- Fewer advanced integrations compared to enterprise DMS leaders
- Some users report a moderate learning curve for complex modules
Best For
Mid-sized heavy equipment dealerships seeking a modern, scalable DMS focused on rentals and service without high enterprise costs.
Pricing
Custom quote-based pricing starting around $250-600 per user/month depending on modules, users, and locations; contact sales for details.
Nettouch
enterpriseDMS designed for truck and heavy equipment dealers focusing on inventory control, sales, and service management.
Fully integrated DealerFire websites and digital storefronts for enhanced online sales and lead generation
Nettouch is a specialized dealer management system (DMS) designed for powersports, marine, RV, outdoor power equipment, and heavy equipment dealers. It provides end-to-end management of inventory, sales, CRM, service, parts, accounting, and operations across multiple locations. The platform emphasizes seamless departmental integration and includes digital tools like websites and online retailing to drive sales.
Pros
- Industry-specific features tailored for equipment and powersports dealers
- Strong multi-store support with centralized reporting
- Integrated digital retailing and website tools
Cons
- User interface feels dated compared to modern cloud DMS
- Pricing lacks transparency and can be costly for small dealers
- Steeper learning curve for new users
Best For
Mid-sized multi-location equipment dealers needing a robust, proven DMS with strong service and inventory management.
Pricing
Custom quote-based pricing starting around $500-1,500/month per location depending on modules and dealership size; contact for details.
IDS ASAP
specializedSpecialized DMS for agriculture equipment dealers automating parts, service orders, and dealer communications.
Advanced OEM data exchange for automated, real-time synchronization of inventory, pricing, and parts catalogs from manufacturers.
IDS ASAP is a cloud-based dealership management system (DMS) designed specifically for equipment dealers in powersports, marine, RV, outdoor power, and heavy equipment sectors. It provides end-to-end management of inventory, sales, service, parts ordering, and accounting with deep integrations to major OEMs like Polaris, Honda, and Yamaha. The platform emphasizes quick deployment and scalability for multi-store operations, helping dealers streamline operations and improve efficiency.
Pros
- Deep OEM integrations for real-time parts and inventory data syncing
- Comprehensive reporting and analytics tools tailored to equipment dealers
- Scalable for multi-location dealerships with centralized management
Cons
- Steeper learning curve for new users due to feature depth
- Pricing can be higher for smaller single-store operations
- Limited mobile app functionality compared to some competitors
Best For
Mid-sized to large equipment dealers with multiple locations needing robust OEM integrations and scalable DMS capabilities.
Pricing
Custom subscription pricing based on dealership size and modules; typically starts at $500-$1,000/month for small dealers, with per-user add-ons.
Frazer DMS
enterpriseAffordable DMS for powersports, ATV, and small equipment dealers with buy-here-pay-here financing integration.
DES (Digital Envelope System) for creating fully digital, audit-ready deal packets that automate compliance and reduce paper usage.
Frazer DMS is a cloud-based dealer management system primarily designed for RV, powersports, marine, and trailer dealerships, offering robust tools for inventory management, sales processing, CRM, service scheduling, parts ordering, and F&I compliance. It supports equipment dealers through adaptable inventory tracking and financial integrations like QuickBooks, but lacks deep specialization in heavy machinery metrics such as usage hours or telematics. Overall, it streamlines dealership operations with mobile access and digital paperwork automation via its standout DES feature.
Pros
- Strong digital paperwork automation with DES for compliant deal packets
- Cloud-based with mobile app for anytime access
- Seamless QuickBooks integration and multi-location support
Cons
- Limited equipment-specific features like telematics or rental modules
- Primarily optimized for recreational vehicles rather than heavy equipment
- Customization required for advanced serialization or attachment tracking
Best For
Small to mid-sized equipment dealers handling trailers, attachments, or lighter machinery who prioritize sales paperwork efficiency and basic inventory management.
Pricing
Custom quote-based pricing starting around $500/month for core modules, scaling with dealership size, users, and add-ons like CRM+ or advanced reporting.
Kerridge KS Dealer
enterpriseERP-based dealer management for agricultural and construction equipment with strong supply chain and service features.
Integrated telematics and asset management for real-time equipment tracking and utilization insights
Kerridge KS Dealer is a robust dealer management system (DMS) tailored for heavy equipment dealerships in sectors like construction, agriculture, and forestry. It provides end-to-end functionality including inventory management, parts and service operations, CRM, accounting, and wholesale distribution. The platform emphasizes industry-specific workflows, real-time reporting, and integrations with telematics and OEM systems to optimize dealer performance.
Pros
- Comprehensive industry-specific modules for equipment dealers
- Strong integrations with telematics and OEM partners
- Advanced analytics and customizable reporting
Cons
- Steep learning curve for new users
- Higher implementation and customization costs
- Interface feels dated compared to modern cloud DMS
Best For
Established heavy equipment dealerships with multi-location operations requiring deep customization and enterprise-level scalability.
Pricing
Custom quote-based pricing; typically involves upfront implementation fees plus annual subscriptions starting at $10,000+ depending on modules, users, and scale.
Conclusion
The top tools reviewed deliver exceptional dealer management solutions, with the leading trio setting industry standards. CDK Equipment360 takes the top spot with its comprehensive system covering inventory, sales, service, parts, and CRM. e-Emphasys Advisor follows with robust cloud-based ERP/DMS tailored for construction needs, and Reynolds ERA stands out for its integrated sales, service, parts, and accounting features. Each top performer addresses unique operational priorities, making them strong choices depending on specific dealership focus.
Explore CDK Equipment360 to unlock its full potential and streamline your dealership operations—your ideal partner in growth starts here.
Tools Reviewed
All tools were independently evaluated for this comparison