Quick Overview
- 1#1: Yesware - Provides comprehensive email open, click, and attachment tracking with sales templates and CRM integration for Gmail and Outlook.
- 2#2: Mailtrack - Offers free real-time email tracking with double-check read receipts and link monitoring directly in Gmail.
- 3#3: Mixmax - Delivers email tracking, scheduling, reminders, and interactive templates for enhanced productivity in Gmail.
- 4#4: HubSpot Sales - Integrates free email open and click tracking with CRM, sequences, and meeting scheduling for sales teams.
- 5#5: Boomerang - Tracks email opens and replies with scheduling, reminders, and inbox pause features for Gmail users.
- 6#6: GMass - Enables mass email campaigns with real-time open, click, and bounce tracking powered by Gmail.
- 7#7: Lemlist - Facilitates personalized cold emails with advanced image, link, and A/B testing tracking for outreach.
- 8#8: Woodpecker - Automates cold email sequences with detailed open, click, and reply tracking plus follow-up management.
- 9#9: Reply.io - Powers sales engagement with multi-channel email tracking, AI personalization, and sequence automation.
- 10#10: Klenty - Supports sales cadence automation with email open, click, and engagement tracking across multiple inboxes.
We evaluated tools based on accuracy of tracking metrics, feature richness (including automation, scheduling, and multi-channel support), ease of use (intuitive interfaces and cross-platform compatibility), and overall value (free tiers and cost-effectiveness), ensuring relevance for varied professional needs.
Comparison Table
Email tracking software enhances communication efficiency and engagement, with popular tools including Yesware, Mailtrack, Mixmax, HubSpot Sales, and Boomerang. This comparison table outlines key features, usability, and functionality to help readers identify the best tool for their workflow. Whether for sales, marketing, or small businesses, these solutions offer tailored ways to measure impact and refine outreach.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Yesware Provides comprehensive email open, click, and attachment tracking with sales templates and CRM integration for Gmail and Outlook. | enterprise | 9.4/10 | 9.6/10 | 9.3/10 | 8.9/10 |
| 2 | Mailtrack Offers free real-time email tracking with double-check read receipts and link monitoring directly in Gmail. | specialized | 9.0/10 | 8.5/10 | 9.5/10 | 9.2/10 |
| 3 | Mixmax Delivers email tracking, scheduling, reminders, and interactive templates for enhanced productivity in Gmail. | specialized | 8.7/10 | 9.2/10 | 9.4/10 | 8.1/10 |
| 4 | HubSpot Sales Integrates free email open and click tracking with CRM, sequences, and meeting scheduling for sales teams. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | Boomerang Tracks email opens and replies with scheduling, reminders, and inbox pause features for Gmail users. | specialized | 8.2/10 | 7.8/10 | 9.5/10 | 8.5/10 |
| 6 | GMass Enables mass email campaigns with real-time open, click, and bounce tracking powered by Gmail. | specialized | 8.4/10 | 9.0/10 | 9.2/10 | 8.1/10 |
| 7 | Lemlist Facilitates personalized cold emails with advanced image, link, and A/B testing tracking for outreach. | enterprise | 8.2/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 8 | Woodpecker Automates cold email sequences with detailed open, click, and reply tracking plus follow-up management. | enterprise | 8.5/10 | 9.0/10 | 8.7/10 | 8.2/10 |
| 9 | Reply.io Powers sales engagement with multi-channel email tracking, AI personalization, and sequence automation. | enterprise | 8.4/10 | 9.2/10 | 7.8/10 | 7.6/10 |
| 10 | Klenty Supports sales cadence automation with email open, click, and engagement tracking across multiple inboxes. | enterprise | 8.1/10 | 8.4/10 | 7.7/10 | 7.6/10 |
Provides comprehensive email open, click, and attachment tracking with sales templates and CRM integration for Gmail and Outlook.
Offers free real-time email tracking with double-check read receipts and link monitoring directly in Gmail.
Delivers email tracking, scheduling, reminders, and interactive templates for enhanced productivity in Gmail.
Integrates free email open and click tracking with CRM, sequences, and meeting scheduling for sales teams.
Tracks email opens and replies with scheduling, reminders, and inbox pause features for Gmail users.
Enables mass email campaigns with real-time open, click, and bounce tracking powered by Gmail.
Facilitates personalized cold emails with advanced image, link, and A/B testing tracking for outreach.
Automates cold email sequences with detailed open, click, and reply tracking plus follow-up management.
Powers sales engagement with multi-channel email tracking, AI personalization, and sequence automation.
Supports sales cadence automation with email open, click, and engagement tracking across multiple inboxes.
Yesware
enterpriseProvides comprehensive email open, click, and attachment tracking with sales templates and CRM integration for Gmail and Outlook.
Native Gmail and Outlook integration that tracks emails without forwarding or BCC requirements
Yesware is a leading email tracking and sales enablement platform that integrates directly with Gmail and Outlook to provide real-time insights into email opens, link clicks, and attachment views. It empowers sales teams with additional tools like email templates, scheduling, reminders, and CRM integrations to optimize outreach and follow-ups. Designed for productivity, Yesware helps users understand prospect engagement without altering their email workflow.
Pros
- Precise real-time tracking of opens, clicks, and attachments with desktop notifications
- Robust integrations with Salesforce, HubSpot, and other CRMs for seamless data sync
- Comprehensive toolkit including templates, scheduling, and A/B campaign testing
Cons
- Higher pricing tiers required for advanced features like unlimited campaigns
- Free plan is limited in tracking volume and lacks premium integrations
- Occasional compatibility issues with certain email clients or browsers
Best For
Sales professionals and teams needing advanced email tracking and productivity tools integrated into their daily Gmail or Outlook workflow.
Pricing
Free plan with basic tracking; Pro at $15/user/month (billed annually), Premium at $35/user/month, Enterprise custom pricing.
Mailtrack
specializedOffers free real-time email tracking with double-check read receipts and link monitoring directly in Gmail.
WhatsApp-inspired double checkmarks for instant visual confirmation of email opens
Mailtrack is a lightweight email tracking tool that integrates seamlessly as a Chrome extension with Gmail, providing real-time notifications when recipients open your emails via invisible tracking pixels. It features WhatsApp-style double checkmarks to visually indicate email opens and supports link tracking in premium plans. Ideal for sales, marketing, and customer support teams, it offers both free and paid tiers with desktop alerts and attachment tracking.
Pros
- Effortless Gmail integration with one-click setup
- Generous free plan with unlimited tracking
- Visual double-checkmark notifications like WhatsApp
Cons
- Primarily optimized for Gmail (limited Outlook support)
- Tracking pixels can be blocked by some email clients
- Advanced features like team sharing require Pro plan
Best For
Gmail users in sales or marketing seeking simple, reliable open tracking without complex setup.
Pricing
Free plan with basic tracking and branding; Pro Solo at €4.99/month, Pro Business at €9.99/user/month.
Mixmax
specializedDelivers email tracking, scheduling, reminders, and interactive templates for enhanced productivity in Gmail.
Real-time read receipts with precise device, location, and engagement metrics
Mixmax is a Gmail-focused email productivity platform with advanced tracking features that monitor opens, clicks, link interactions, and attachment views in real-time. It provides detailed analytics including open rates, device info, and location data to help users optimize outreach. Beyond core tracking, it offers templates, scheduling, sequences, and integrations with CRMs like Salesforce, making it ideal for sales teams.
Pros
- Seamless Gmail integration with real-time tracking notifications
- Comprehensive analytics dashboard for opens, clicks, and engagement
- Bonus productivity tools like sequences and templates enhance tracking workflows
Cons
- Pricing escalates quickly for teams needing advanced features
- Limited native support for non-Gmail/Outlook clients
- Free plan has tracking limits (50 emails/month)
Best For
Sales and outreach teams using Gmail who want robust tracking combined with automation sequences.
Pricing
Free (50 tracked emails/mo); Pro $29/user/mo; Business $49/user/mo; Enterprise custom.
HubSpot Sales
enterpriseIntegrates free email open and click tracking with CRM, sequences, and meeting scheduling for sales teams.
Deep CRM integration that automatically updates lead scores and deal stages based on email engagement metrics
HubSpot Sales Hub offers comprehensive email tracking as part of its CRM platform, enabling users to monitor email opens, clicks, replies, and attachments in real-time with instant notifications. It integrates natively with Gmail and Outlook, providing detailed analytics and engagement insights to refine sales outreach. The tool also supports automated email sequences and templates, making it ideal for scaling personalized campaigns within a unified sales ecosystem.
Pros
- Seamless integration with HubSpot CRM for contextual email engagement data
- Real-time notifications and advanced analytics for opens, clicks, and replies
- Free tier with solid basic tracking suitable for small teams
Cons
- Advanced tracking and automation locked behind expensive paid plans
- Can feel bloated for users needing only simple email tracking
- Steeper learning curve due to broader CRM features
Best For
Sales teams already using HubSpot CRM who need integrated email tracking tied to pipelines and lead scoring.
Pricing
Free plan with basic tracking; Starter at $20/user/month; Professional at $90/user/month; Enterprise at $150/user/month (billed annually).
Boomerang
specializedTracks email opens and replies with scheduling, reminders, and inbox pause features for Gmail users.
Automatic follow-up reminders that send pre-written emails if no reply is received within a set time
Boomerang for Gmail is a browser extension that integrates directly with Gmail to provide email tracking, scheduling, and productivity tools. It tracks when emails are opened, delivered, and replied to, offering read receipts and engagement insights. Additional features include automated follow-up reminders and the ability to unsend emails, making it a versatile tool for Gmail users focused on email management.
Pros
- Seamless integration with Gmail as a browser extension
- Reliable open and link click tracking
- Useful extras like scheduling and auto-follow-ups
Cons
- Limited to Gmail only, no support for other email clients
- Free plan restricts usage to 10 emails per month
- Tracking can be blocked by some privacy-focused clients
Best For
Gmail users who want straightforward email tracking bundled with scheduling and reminder features for better productivity.
Pricing
Free plan with limits; Pro at $4.99/user/month (annual) or $5.99 monthly; Premium at $14.99/user/month (annual).
GMass
specializedEnables mass email campaigns with real-time open, click, and bounce tracking powered by Gmail.
Deep Google Sheets integration for hyper-personalized mail merges with pixel-perfect open/click tracking
GMass is a Gmail add-on that transforms your inbox into a mass emailing and tracking powerhouse, allowing users to send personalized campaigns directly from Gmail with built-in open, click, and reply tracking. It integrates seamlessly with Google Sheets for data-driven personalization and automation, providing real-time analytics on campaign performance. Ideal for outreach at scale, it respects Gmail's sending limits while offering scheduling and follow-up sequences.
Pros
- Seamless Gmail and Google Sheets integration for effortless setup
- Accurate real-time tracking of opens, clicks, replies, and bounces
- Powerful personalization and automation without needing a separate ESP
Cons
- Bound by Gmail's daily sending limits (e.g., 500-2,000 emails/day)
- Advanced features have a learning curve for non-technical users
- No native support for non-Gmail accounts
Best For
Gmail users in sales, marketing, or recruiting who need scalable email tracking and personalization for cold outreach campaigns.
Pricing
Free Starter plan (50 emails/day); Standard $19.95/mo (10k emails/mo); Premium $29.95/mo (unlimited recipients); annual discounts available.
Lemlist
enterpriseFacilitates personalized cold emails with advanced image, link, and A/B testing tracking for outreach.
Personalized images and videos with embedded tracking for hyper-targeted outreach
Lemlist is a comprehensive cold email outreach platform that provides robust email tracking capabilities, including real-time notifications for opens, clicks, replies, and bounces. It integrates tracking with advanced personalization features like custom images and videos, A/B testing, and campaign analytics to optimize outreach performance. Designed for sales teams, it also includes email warmup, lead finder, and multichannel sequences to enhance deliverability and engagement.
Pros
- Real-time email tracking with detailed analytics and notifications
- Unique personalization tools like tracked images and videos
- Strong A/B testing and campaign optimization features
Cons
- Pricing escalates quickly for teams and advanced features
- Moderate learning curve for full customization
- Deliverability can require careful warmup management
Best For
Sales and outbound marketing teams running high-volume personalized email campaigns.
Pricing
Starts at $59/user/month (Email plan) billed annually, up to $99+/user/month for Multichannel; free trial available.
Woodpecker
enterpriseAutomates cold email sequences with detailed open, click, and reply tracking plus follow-up management.
Adaptive follow-up automation that triggers next emails only based on specific tracking events like opens or no-replies
Woodpecker is a cold email automation platform with integrated email tracking features, enabling users to monitor opens, clicks, replies, and attachment views in real-time. It automates personalized outreach sequences and follow-ups based on recipient engagement, helping sales teams optimize campaigns for higher response rates. The tool emphasizes deliverability through email warm-up and domain authentication, making it ideal for outbound prospecting.
Pros
- Robust real-time tracking of opens, clicks, replies, and link engagement
- Automated condition-based follow-ups triggered by user behavior
- Email warm-up and deliverability tools to avoid spam filters
Cons
- Primarily tailored for cold outreach, less flexible for general email tracking
- Limited native integrations with CRMs beyond basics like HubSpot
- Per-user pricing can add up for larger teams
Best For
Sales development reps and small marketing teams running targeted cold email campaigns that require precise tracking and automation.
Pricing
Starts at $39/user/month (billed annually) for Professional plan; Premium at $59/user/month; 7-day free trial, no credit card required.
Reply.io
enterprisePowers sales engagement with multi-channel email tracking, AI personalization, and sequence automation.
AI-powered sequence optimization that automatically adjusts campaigns based on real-time engagement data
Reply.io is a comprehensive sales engagement platform with robust email tracking features, including real-time notifications for opens, clicks, replies, and bounces. It enables users to create automated email sequences, A/B test campaigns, and gain detailed analytics to optimize outreach. Beyond basic tracking, it integrates multichannel capabilities like LinkedIn and calls, making it ideal for scaling sales efforts.
Pros
- Real-time email tracking with opens, clicks, and reply notifications
- Advanced automation sequences with A/B testing and AI optimization
- Seamless CRM integrations (e.g., Salesforce, HubSpot) and multichannel support
Cons
- Steep learning curve for beginners due to extensive features
- Pricing can be expensive for small teams or solo users
- Limited customization in lower-tier plans
Best For
Sales teams and agencies needing an all-in-one platform for email tracking combined with multichannel outreach and automation.
Pricing
Free plan available; paid plans start at $49/user/month (Starter), $79/user/month (Growth), with Enterprise custom pricing.
Klenty
enterpriseSupports sales cadence automation with email open, click, and engagement tracking across multiple inboxes.
Behavioral triggers in email sequences that automatically advance or branch based on real-time tracking data
Klenty is a sales engagement platform focused on email automation and tracking, enabling users to monitor email opens, clicks, replies, and bounces in real-time through pixel tracking and link wrapping. It supports automated email sequences with A/B testing, personalization, and behavioral triggers based on engagement data. While powerful for outbound sales, it extends beyond pure tracking to multi-channel cadences including LinkedIn and calls, with CRM integrations like Salesforce and HubSpot.
Pros
- Real-time notifications for opens, clicks, and replies
- Advanced sequence automation with behavioral triggers
- Seamless CRM and tool integrations
Cons
- Steep learning curve for complex sequences
- Pricing can be high for small teams
- Limited standalone tracking without full sales engagement use
Best For
Outbound sales teams needing integrated email tracking within automated multi-channel campaigns.
Pricing
Starts at $50/user/month (Startup, billed annually) up to $90+/user/month (Pro), with Enterprise custom pricing; 14-day free trial.
Conclusion
Evaluating the landscape of email tracking software reveals Yesware as the top choice, offering comprehensive features like open/click tracking, sales templates, and CRM integration to streamline workflows. Mailtrack and Mixmax stand out as strong alternatives—Mailtrack for its free, real-time Gmail tracking, and Mixmax for productivity tools like scheduling and interactive templates—each catering to distinct user needs. Together, these top three showcase the range of email tracking solutions available, from sales enablement to personal outreach.
Take the next step in enhancing your email performance: try Yesware to unlock actionable insights, automate tasks, and drive meaningful results for your team.
Tools Reviewed
All tools were independently evaluated for this comparison