Quick Overview
- 1#1: Yesware - Provides real-time email open and click tracking with sales automation features integrated into Gmail and Outlook.
- 2#2: Mailtrack - Offers free unlimited email open tracking for Gmail with read receipt notifications and link tracking.
- 3#3: Mixmax - Delivers advanced email tracking, scheduling, and personalization tools for sales teams in Gmail.
- 4#4: HubSpot Sales - Includes free email open and click tracking within its CRM platform for sales pipeline management.
- 5#5: GMass - Enables mass email sending from Gmail with detailed open, click, and bounce tracking.
- 6#6: Boomerang - Tracks email opens and replies while offering scheduling and reminder features for Gmail users.
- 7#7: Lemlist - Facilitates cold email campaigns with pixel-based open tracking, A/B testing, and personalization.
- 8#8: Reply.io - Automates sales outreach with multichannel tracking for email opens, clicks, and replies.
- 9#9: Woodpecker - Supports cold email automation with precise open, click, and reply tracking for follow-ups.
- 10#10: Snov.io - Combines email verification, finding, and tracking capabilities for outreach campaigns.
We prioritized tools based on tracking accuracy, integration with leading email platforms, user-friendliness, and overall value, ensuring each entry excels in meeting the diverse needs of professionals, from small teams to enterprise users.
Comparison Table
Explore key differences and strengths of top email tracker tools, including Yesware, Mailtrack, Mixmax, HubSpot Sales, GMass, and more. Learn how each solution fits various needs to help you choose the best fit for your email strategy.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Yesware Provides real-time email open and click tracking with sales automation features integrated into Gmail and Outlook. | specialized | 9.6/10 | 9.8/10 | 9.4/10 | 9.2/10 |
| 2 | Mailtrack Offers free unlimited email open tracking for Gmail with read receipt notifications and link tracking. | specialized | 9.2/10 | 9.0/10 | 9.6/10 | 9.5/10 |
| 3 | Mixmax Delivers advanced email tracking, scheduling, and personalization tools for sales teams in Gmail. | specialized | 8.9/10 | 9.4/10 | 9.1/10 | 8.3/10 |
| 4 | HubSpot Sales Includes free email open and click tracking within its CRM platform for sales pipeline management. | enterprise | 8.4/10 | 9.0/10 | 8.2/10 | 8.5/10 |
| 5 | GMass Enables mass email sending from Gmail with detailed open, click, and bounce tracking. | specialized | 8.4/10 | 8.2/10 | 9.5/10 | 8.0/10 |
| 6 | Boomerang Tracks email opens and replies while offering scheduling and reminder features for Gmail users. | specialized | 7.8/10 | 7.2/10 | 9.5/10 | 8.3/10 |
| 7 | Lemlist Facilitates cold email campaigns with pixel-based open tracking, A/B testing, and personalization. | specialized | 8.4/10 | 9.0/10 | 8.5/10 | 7.8/10 |
| 8 | Reply.io Automates sales outreach with multichannel tracking for email opens, clicks, and replies. | enterprise | 8.1/10 | 8.7/10 | 7.4/10 | 7.8/10 |
| 9 | Woodpecker Supports cold email automation with precise open, click, and reply tracking for follow-ups. | specialized | 8.1/10 | 8.7/10 | 7.8/10 | 7.5/10 |
| 10 | Snov.io Combines email verification, finding, and tracking capabilities for outreach campaigns. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 8.7/10 |
Provides real-time email open and click tracking with sales automation features integrated into Gmail and Outlook.
Offers free unlimited email open tracking for Gmail with read receipt notifications and link tracking.
Delivers advanced email tracking, scheduling, and personalization tools for sales teams in Gmail.
Includes free email open and click tracking within its CRM platform for sales pipeline management.
Enables mass email sending from Gmail with detailed open, click, and bounce tracking.
Tracks email opens and replies while offering scheduling and reminder features for Gmail users.
Facilitates cold email campaigns with pixel-based open tracking, A/B testing, and personalization.
Automates sales outreach with multichannel tracking for email opens, clicks, and replies.
Supports cold email automation with precise open, click, and reply tracking for follow-ups.
Combines email verification, finding, and tracking capabilities for outreach campaigns.
Yesware
specializedProvides real-time email open and click tracking with sales automation features integrated into Gmail and Outlook.
Event-triggered reminders that automatically send follow-ups based on opens, clicks, or attachment views
Yesware is a leading email tracking and sales productivity platform that integrates seamlessly with Gmail and Outlook to provide real-time insights into email opens, link clicks, attachment views, and recipient engagement. It empowers sales teams with features like automated reminders, email templates, scheduling, and CRM integrations such as Salesforce to streamline outreach and deal management. Beyond basic tracking, Yesware offers campaign analytics, link shortening, and team collaboration tools, making it a comprehensive solution for modern sales workflows.
Pros
- Seamless Gmail and Outlook integration with one-click tracking
- Real-time notifications and detailed analytics including location and device data
- Robust sales tools like templates, reminders, and Kanban pipelines
Cons
- Premium features locked behind higher-tier plans
- Reporting customization could be more advanced
- No dedicated native mobile app, relies on browser extensions
Best For
Sales professionals and teams using Gmail or Outlook who need precise email tracking combined with productivity and CRM integration tools.
Pricing
Free plan with basic tracking; Pro at $19/user/month (annual billing); Business $49/user/month; Enterprise custom pricing.
Mailtrack
specializedOffers free unlimited email open tracking for Gmail with read receipt notifications and link tracking.
WhatsApp-like double green checkmarks showing exact open times directly in the Gmail inbox
Mailtrack is a popular email tracking extension primarily for Gmail that embeds invisible tracking pixels in emails to notify users when messages are opened or links are clicked. It displays read receipts as double checkmarks directly in the inbox, mimicking WhatsApp for intuitive visual feedback. The tool supports unlimited free tracking with premium upgrades for features like scheduling and reminders.
Pros
- Unlimited free email tracking with no send limits
- Seamless Gmail integration with WhatsApp-style double checkmarks
- Simple one-click installation via Chrome extension
Cons
- Primarily optimized for Gmail, limited support for other clients
- Advanced features like reminders and scheduling require Pro upgrade
- Relies on tracking pixels which can be blocked by some email clients
Best For
Gmail users such as sales reps and marketers seeking effortless, cost-free email open and link tracking.
Pricing
Free plan with unlimited tracking; Pro at $4.99/user/month (billed annually) for scheduling, reminders, and templates.
Mixmax
specializedDelivers advanced email tracking, scheduling, and personalization tools for sales teams in Gmail.
Real-time activity dashboard with granular metrics on opens, clicks, and replies across all sent emails
Mixmax is a Gmail-focused productivity platform that excels in email tracking, allowing users to monitor opens, clicks, link interactions, and attachment views in real-time with detailed analytics like location and device data. It goes beyond basic tracking by offering email templates, scheduling, sequences, reminders, and personalization tools to optimize outreach. Ideal for sales and marketing teams, it integrates seamlessly as a Chrome extension to supercharge Gmail workflows.
Pros
- Seamless Gmail integration with real-time tracking notifications
- Advanced analytics including heatmaps and engagement insights
- Extensive automation tools like sequences and smart scheduling
Cons
- Limited native support for Outlook or other email clients
- Pricing can add up for larger teams without custom enterprise plans
- Occasional performance lag with high-volume tracking
Best For
Sales professionals and marketing teams using Gmail who need robust tracking combined with outreach automation.
Pricing
Free plan for basics; Pro at $29/user/month; Business at $49/user/month (billed annually).
HubSpot Sales
enterpriseIncludes free email open and click tracking within its CRM platform for sales pipeline management.
CRM timeline integration that visualizes email opens/clicks alongside all prospect interactions
HubSpot Sales Hub is a comprehensive CRM platform with built-in email tracking capabilities, allowing users to monitor email opens, clicks, replies, and attachment views directly from Gmail or Outlook integrations. It provides real-time notifications and engagement insights within a unified sales dashboard, helping teams prioritize follow-ups. Beyond basic tracking, it supports email sequences for automated outreach with performance analytics tied to deals and contacts.
Pros
- Seamless Gmail/Outlook integration with real-time tracking notifications
- CRM context for email engagement tied to contacts and deals
- Free tier includes core email tracking features
Cons
- Overkill for users needing only simple tracking without CRM
- Advanced sequences and analytics require paid upgrades
- Steeper learning curve for non-CRM users
Best For
Sales teams seeking email tracking integrated with CRM workflows for better lead nurturing.
Pricing
Free plan with basic tracking; Starter at $20/user/month, Professional at $90/user/month (billed annually).
GMass
specializedEnables mass email sending from Gmail with detailed open, click, and bounce tracking.
Full campaign execution and tracking powered entirely from Gmail with Google Sheets integration
GMass is a Gmail extension designed for mass email campaigns, personalization, and detailed tracking of opens, clicks, replies, and bounces directly within the Gmail interface. It supports mail merge from Google Sheets, A/B testing, scheduling, and automated follow-ups, making it a streamlined tool for outreach without needing a separate email service provider. While powerful for Gmail users, it relies on Google's sending limits and infrastructure for deliverability.
Pros
- Seamless Gmail integration with no need for external platforms
- Real-time tracking including opens, clicks, and link-level analytics
- Easy mail merge and personalization from Google Sheets
Cons
- Limited to Gmail accounts and subject to Google's sending caps
- Deliverability can suffer at high volumes without warm-up features
- No built-in email verification or advanced list management
Best For
Sales professionals and small teams using Gmail for cold outreach and follow-ups who need simple, integrated tracking.
Pricing
Free up to 50 emails/day; Standard $19.95/mo (10k emails), Premium $29.95/mo (50k emails), Business $95/mo+ for higher volumes.
Boomerang
specializedTracks email opens and replies while offering scheduling and reminder features for Gmail users.
Automatic follow-up reminders triggered by email open tracking data
Boomerang for Gmail is a browser extension that integrates directly into Gmail to provide email tracking, scheduling, and productivity tools. It tracks when recipients open emails, click links, and offers read receipts with detailed notifications. Additionally, it includes features like send-later scheduling, undo send, and automatic follow-up reminders based on tracking data.
Pros
- Seamless Gmail integration with no need for forwarding emails
- Free basic plan includes limited tracking
- Combines tracking with scheduling and reminders for better workflow
Cons
- Limited to Gmail (no Outlook or other clients)
- Basic tracking lacks advanced analytics like device or location data
- Premium features required for unlimited tracking
Best For
Gmail users seeking simple email open tracking alongside scheduling and reminders without complex setup.
Pricing
Free Basic plan (10 tracking credits/month); Premium $4.99/month or $49.99/year (unlimited tracking, scheduling, and more).
Lemlist
specializedFacilitates cold email campaigns with pixel-based open tracking, A/B testing, and personalization.
Customizable personalized images with embedded tracking that dynamically adjust per recipient without compromising deliverability
Lemlist is a comprehensive cold email outreach platform with built-in email tracking features, enabling users to monitor email opens, clicks, replies, and engagement in real-time. It supports personalized campaigns, A/B testing, and automated sequences to optimize outreach performance. While not a standalone tracker, its analytics dashboard provides deep insights into campaign effectiveness for sales and marketing teams.
Pros
- Real-time tracking of opens, clicks, and replies with detailed analytics
- Advanced personalization tools including images and videos
- Integrated email warmup and A/B testing for better deliverability
Cons
- Pricing can be steep for small teams or solo users
- Steeper learning curve for advanced customization
- Less ideal for non-cold email use cases like newsletters
Best For
Sales and marketing teams scaling personalized cold email campaigns that require precise tracking and optimization.
Pricing
Starts at $59/user/month (Email plan, annual billing); higher tiers like Multichannel at $99/user/month and custom Enterprise pricing.
Reply.io
enterpriseAutomates sales outreach with multichannel tracking for email opens, clicks, and replies.
Unibox unified inbox that aggregates email, LinkedIn, and call conversations with tracking data
Reply.io is a robust sales engagement platform focused on email automation and tracking, enabling users to monitor email opens, clicks, replies, and engagement metrics in real-time. It supports personalized sequences, A/B testing, and multi-channel campaigns including LinkedIn and calls, all unified in a single inbox. Ideal for sales teams, it combines tracking with automation to optimize outreach efficiency.
Pros
- Comprehensive real-time email tracking with opens, clicks, and reply analytics
- AI-powered personalization and sequence automation
- Multi-channel integration for unified sales workflows
Cons
- Steeper learning curve for beginners
- Higher pricing may not suit solo users or small teams
- Occasional deliverability issues reported with high-volume sending
Best For
Sales development reps and teams needing advanced email tracking within a full outbound engagement platform.
Pricing
Starts at $49/user/month (billed annually) for Starter plan; Growth at $90/user/month; Enterprise custom.
Woodpecker
specializedSupports cold email automation with precise open, click, and reply tracking for follow-ups.
Conditional follow-up sequences automatically triggered by open, click, or reply tracking data
Woodpecker is a sales engagement platform specializing in cold email outreach with built-in email tracking features to monitor opens, clicks, link interactions, and replies in real-time. It automates personalized email sequences with conditional follow-ups based on recipient behavior tracked through pixel and link monitoring. The tool provides detailed analytics dashboards to visualize campaign performance, helping users optimize outreach strategies. While robust for B2B sales, its tracking is optimized for high-volume campaigns rather than everyday personal email use.
Pros
- Precise real-time tracking of opens, clicks, and replies with pixel technology
- Automated follow-ups triggered by engagement data
- Detailed analytics and A/B testing for campaign optimization
Cons
- Higher pricing suited more for teams than individuals
- Steeper learning curve for sequence setup and integrations
- Less flexible for non-cold email tracking scenarios
Best For
B2B sales and marketing teams running automated cold email campaigns that need integrated tracking and behavioral automation.
Pricing
Starts at $39/user/month (billed annually) for Pro plan, up to $59/user/month for Enterprise; 14-day free trial available.
Snov.io
specializedCombines email verification, finding, and tracking capabilities for outreach campaigns.
Seamless one-click tracking pixel installation directly in Gmail and Outlook with multichannel follow-up options
Snov.io is a versatile sales automation platform with robust email tracking features that monitor email opens, clicks, replies, and bounces in real-time. It integrates seamlessly with Gmail and Outlook, allowing users to add tracking pixels effortlessly to outbound campaigns. Beyond basic tracking, it combines verification, lead finding, and drip automation to optimize outreach effectiveness.
Pros
- Generous free plan with 50 credits/month for testing
- Real-time notifications for opens and clicks
- Integrated email verification improves tracking accuracy
Cons
- Interface can feel overwhelming for tracking-only users
- Limited advanced reporting customization
- Credit-based system may limit heavy users on lower plans
Best For
Sales professionals and marketers running cold email campaigns who want tracking bundled with lead generation tools.
Pricing
Free plan (50 credits/month); Starter at $39/month (5,000 credits); Pro at $99/month (50,000 credits); custom enterprise plans.
Conclusion
Across the reviewed tools, Yesware emerges as the top choice, blending real-time tracking with seamless integration into Gmail and Outlook for strong sales automation. Mailtrack impresses with free unlimited open tracking, ideal for basic needs, while Mixmax stands out with advanced personalization and scheduling, catering to sales teams. Each offers unique strengths, ensuring there’s a fit for various user goals.
Don’t miss out on boosting your email outreach—try Yesware to leverage real-time insights and automation, or explore Mailtrack or Mixmax for tailored solutions.
Tools Reviewed
All tools were independently evaluated for this comparison
