Quick Overview
- 1#1: Stripo - Drag-and-drop email template builder that creates responsive HTML emails exportable to over 70 ESPs without coding.
- 2#2: Beefree - Free intuitive drag-and-drop HTML email editor for designing professional responsive templates.
- 3#3: Chamaileon - Visual email builder that enables teams to create, save, and share reusable responsive templates across ESPs.
- 4#4: Mailmodo - Interactive email template builder supporting AMP emails, forms, and carousels for engaging designs.
- 5#5: Unlayer - Embeddable drag-and-drop email editor SDK for integrating responsive template building into apps.
- 6#6: Klaviyo - Ecommerce-focused email platform with powerful drag-and-drop template builder and dynamic content blocks.
- 7#7: Mailchimp - User-friendly email marketing platform featuring a content-focused drag-and-drop template editor.
- 8#8: HubSpot - CRM-integrated drag-and-drop email builder for creating personalized responsive templates.
- 9#9: ActiveCampaign - Automation platform with advanced site-tracking-enabled email template designer.
- 10#10: Brevo - Affordable email marketing tool with customizable drag-and-drop template builder.
We ranked these tools by evaluating features like drag-and-drop functionality, ESP compatibility, responsiveness, collaboration capabilities, and overall value, prioritizing software that delivers robust performance and user-friendly design across diverse use cases.
Comparison Table
This comparison table outlines the key features, usability, and unique strengths of leading email template builder software, including Stripo, Beefree, Chamaileon, Mailmodo, Unlayer, and more. Readers will discover which tools best fit their needs, whether for design flexibility, integration capabilities, or ease of use, to streamline their email creation process.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Stripo Drag-and-drop email template builder that creates responsive HTML emails exportable to over 70 ESPs without coding. | specialized | 9.6/10 | 9.8/10 | 9.5/10 | 9.3/10 |
| 2 | Beefree Free intuitive drag-and-drop HTML email editor for designing professional responsive templates. | specialized | 9.3/10 | 9.5/10 | 9.7/10 | 9.1/10 |
| 3 | Chamaileon Visual email builder that enables teams to create, save, and share reusable responsive templates across ESPs. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Mailmodo Interactive email template builder supporting AMP emails, forms, and carousels for engaging designs. | specialized | 8.7/10 | 9.4/10 | 8.6/10 | 8.2/10 |
| 5 | Unlayer Embeddable drag-and-drop email editor SDK for integrating responsive template building into apps. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 8.0/10 |
| 6 | Klaviyo Ecommerce-focused email platform with powerful drag-and-drop template builder and dynamic content blocks. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 7 | Mailchimp User-friendly email marketing platform featuring a content-focused drag-and-drop template editor. | enterprise | 8.3/10 | 8.5/10 | 9.2/10 | 7.8/10 |
| 8 | HubSpot CRM-integrated drag-and-drop email builder for creating personalized responsive templates. | enterprise | 8.4/10 | 8.7/10 | 9.1/10 | 7.6/10 |
| 9 | ActiveCampaign Automation platform with advanced site-tracking-enabled email template designer. | enterprise | 8.1/10 | 8.5/10 | 7.8/10 | 7.4/10 |
| 10 | Brevo Affordable email marketing tool with customizable drag-and-drop template builder. | enterprise | 8.2/10 | 8.0/10 | 8.5/10 | 8.5/10 |
Drag-and-drop email template builder that creates responsive HTML emails exportable to over 70 ESPs without coding.
Free intuitive drag-and-drop HTML email editor for designing professional responsive templates.
Visual email builder that enables teams to create, save, and share reusable responsive templates across ESPs.
Interactive email template builder supporting AMP emails, forms, and carousels for engaging designs.
Embeddable drag-and-drop email editor SDK for integrating responsive template building into apps.
Ecommerce-focused email platform with powerful drag-and-drop template builder and dynamic content blocks.
User-friendly email marketing platform featuring a content-focused drag-and-drop template editor.
CRM-integrated drag-and-drop email builder for creating personalized responsive templates.
Automation platform with advanced site-tracking-enabled email template designer.
Affordable email marketing tool with customizable drag-and-drop template builder.
Stripo
specializedDrag-and-drop email template builder that creates responsive HTML emails exportable to over 70 ESPs without coding.
Over 1,600 modular, responsive blocks that allow pixel-perfect email design with drag-and-drop simplicity
Stripo is a leading drag-and-drop email template builder designed for creating fully responsive, professional email campaigns without coding. It offers an extensive library of over 1,600 pre-built modules, templates, and blocks that can be customized via an intuitive visual editor. Users can preview emails across devices, integrate with major ESPs like Mailchimp and HubSpot, and export clean HTML or AMPHTML code for advanced use cases.
Pros
- Vast library of 1,600+ responsive modules and 300+ templates for quick starts
- Seamless integrations with 70+ ESPs and CMS platforms
- Advanced features like dynamic content, A/B testing previews, and CLI export
Cons
- Free plan has export limitations and watermarks
- Advanced customization may require some learning for non-designers
- Higher-tier pricing can be steep for solo users or very small teams
Best For
Marketing teams, agencies, and e-commerce businesses needing scalable, professional email template creation with extensive customization options.
Pricing
Free plan available (limited exports); Pro from $21/user/month (annual); Enterprise custom pricing.
Beefree
specializedFree intuitive drag-and-drop HTML email editor for designing professional responsive templates.
White-label editor for agencies to brand the builder as their own
Beefree (beefree.io) is a drag-and-drop email template builder designed for creating responsive, professional email campaigns without coding. It features a vast library of over 1,700 templates, customizable content blocks, and built-in image editing tools, ensuring compatibility across all email clients and devices. The platform supports seamless integrations with major ESPs like Mailchimp, HubSpot, and Salesforce, while offering collaboration features for teams and agencies.
Pros
- Intuitive drag-and-drop interface with real-time previews
- Extensive template library and responsive design guarantee
- Robust integrations and export options for any ESP
Cons
- Free plan includes Beefree branding
- Advanced customizations may require CSS tweaks
- Collaboration features limited to higher tiers
Best For
Marketing teams, agencies, and e-commerce businesses seeking fast, professional email template creation with team collaboration.
Pricing
Free plan available; Pro starts at $25/user/month, Premium at $45/user/month, Enterprise custom pricing.
Chamaileon
specializedVisual email builder that enables teams to create, save, and share reusable responsive templates across ESPs.
Modular component library with reusable, responsive blocks that maintain consistency and speed up campaign production
Chamaileon is a drag-and-drop email template builder that enables users to create fully responsive HTML emails without coding. It offers a library of modular components, pre-built templates, and advanced editing tools for pixel-perfect designs compatible with all major email clients. The platform integrates directly with over 20 email service providers like Mailchimp, Klaviyo, and ActiveCampaign, or allows clean HTML/ZIP exports for any ESP.
Pros
- Intuitive drag-and-drop interface with modular components for quick builds
- Excellent cross-client compatibility and mobile responsiveness
- Seamless integrations with major ESPs and flexible HTML exports
Cons
- Free plan limited to 5 templates and basic features
- Steeper learning curve for advanced customization
- Higher pricing tiers may not suit very small teams or solo users
Best For
Marketing teams and email designers needing professional, responsive templates across multiple ESPs without coding.
Pricing
Free plan (5 templates); Starter $19/mo (unlimited templates, 5 seats); Pro $59/mo (teams, advanced features); Enterprise custom.
Mailmodo
specializedInteractive email template builder supporting AMP emails, forms, and carousels for engaging designs.
Interactive AMP emails with embeddable carousels, forms, and polls
Mailmodo is a powerful email marketing platform with a drag-and-drop builder focused on creating interactive email templates using AMP technology. It enables users to embed dynamic elements like carousels, forms, polls, and calculators directly in emails to boost engagement without coding. The tool also supports automation, A/B testing, analytics, and integrations with popular CRMs and ESPs.
Pros
- Unique AMP interactive components for higher engagement
- Intuitive drag-and-drop editor with 100+ templates
- Built-in automation and analytics for full email workflows
Cons
- AMP features require client support (not universal)
- Pricing scales quickly for high-volume senders
- Limited advanced HTML/CSS customization options
Best For
Email marketers and e-commerce businesses seeking interactive templates to increase open and click rates.
Pricing
Free plan for testing; paid plans start at $59/month (10k emails) up to $389/month (300k emails), with pay-as-you-go options.
Unlayer
specializedEmbeddable drag-and-drop email editor SDK for integrating responsive template building into apps.
Embeddable white-label editor that integrates seamlessly into third-party apps and platforms
Unlayer is a drag-and-drop email template builder designed for creating responsive, professional email campaigns without coding expertise. It provides a vast library of pre-built blocks, templates, and elements, along with real-time previews across devices and seamless integrations with major ESPs like Mailchimp, HubSpot, and SendGrid. Developers particularly appreciate its embeddable editor, allowing it to be integrated directly into custom applications or platforms.
Pros
- Intuitive drag-and-drop interface with extensive block library
- Fully responsive designs out-of-the-box
- Strong integrations with popular email service providers
Cons
- Pricing scales up quickly for high-volume use
- Free plan has significant limitations like email export caps
- Advanced customizations may require CSS knowledge
Best For
Marketing teams, agencies, and SaaS developers seeking an embeddable email editor for scalable template creation.
Pricing
Freemium model with a free Starter plan; paid Professional plan starts at $15/month (billed annually), Premium at $59/month, and custom Enterprise options.
Klaviyo
enterpriseEcommerce-focused email platform with powerful drag-and-drop template builder and dynamic content blocks.
Dynamic product recommendation blocks that auto-populate based on real-time customer and inventory data
Klaviyo is an e-commerce-focused email marketing platform with a powerful drag-and-drop email template builder that enables the creation of responsive, personalized templates. Users can leverage pre-built blocks, dynamic content, and product recommendation features to craft emails that integrate seamlessly with customer data and automations. While it's part of a broader marketing suite, the builder excels in scalability for high-volume campaigns rather than one-off designs. It's particularly strong for Shopify and other e-commerce integrations.
Pros
- Highly customizable drag-and-drop editor with dynamic blocks
- Deep e-commerce integrations for personalized content
- Built-in A/B testing and analytics within templates
Cons
- Pricing escalates rapidly with growing contact lists
- Steeper learning curve for advanced personalization
- Less ideal for non-e-commerce or simple static templates
Best For
E-commerce businesses and marketers needing integrated template building with automation and segmentation.
Pricing
Free for up to 250 contacts and 500 sends/month; paid plans start at $20/month, scaling by contact volume (e.g., $60 for 1,001-5,000 contacts).
Mailchimp
enterpriseUser-friendly email marketing platform featuring a content-focused drag-and-drop template editor.
Dynamic content blocks that automatically personalize templates using subscriber data and behavioral triggers
Mailchimp is a leading email marketing platform featuring a robust drag-and-drop email template builder that allows users to create responsive, professional emails without coding. It provides a vast library of pre-built templates, customizable content blocks, and integration with marketing automation tools for seamless campaign creation. The builder supports dynamic content, A/B testing, and mobile optimization, making it suitable for scaling email efforts.
Pros
- Intuitive drag-and-drop interface accessible to beginners
- Extensive template library and content blocks for quick design
- Built-in responsiveness and preview tools across devices
Cons
- Advanced customizations require CSS knowledge or higher plans
- Pricing scales with contact list size, not usage
- Editor can feel restrictive for highly complex layouts
Best For
Small to medium businesses and marketers needing an easy-to-use template builder integrated with full email marketing workflows.
Pricing
Free for up to 500 contacts and 1,000 emails/month; paid Essentials plan starts at $13/month for 500 contacts, with higher tiers up to $350+/month for larger lists.
HubSpot
enterpriseCRM-integrated drag-and-drop email builder for creating personalized responsive templates.
CRM-powered personalization tokens for hyper-targeted dynamic email content
HubSpot's Email Template Builder is part of its Marketing Hub, offering a drag-and-drop editor for creating responsive, professional email templates with modules for text, images, buttons, and forms. It excels in personalization using CRM data, dynamic content blocks, and seamless integration with automation workflows and analytics. While powerful within the HubSpot ecosystem, it's geared more toward marketing teams than standalone template design.
Pros
- Intuitive drag-and-drop interface with pre-built modules
- Advanced personalization and dynamic content from CRM data
- Built-in A/B testing and performance analytics
Cons
- Limited advanced HTML/CSS customization without coding
- Full features require paid Marketing Hub plans
- Overkill and pricey for users not needing the full CRM suite
Best For
Marketing teams and businesses already using HubSpot CRM who need integrated email personalization and automation.
Pricing
Free CRM with basic emails; Marketing Hub starts at $20/mo (Starter), $890/mo (Professional), up to Enterprise (custom).
ActiveCampaign
enterpriseAutomation platform with advanced site-tracking-enabled email template designer.
Conditional content blocks that dynamically personalize emails based on subscriber data and behaviors in real-time
ActiveCampaign is a comprehensive marketing automation platform that includes a robust email template builder with a drag-and-drop editor for creating responsive, professional emails. It offers hundreds of pre-built templates, dynamic content blocks, and personalization options tailored for automated campaigns. While powerful for integrated marketing workflows, its template tools shine in supporting complex automations rather than standalone design.
Pros
- Intuitive drag-and-drop editor with responsive design previews
- Extensive library of customizable templates and conditional content
- Seamless integration with automation, CRM, and site tracking
Cons
- Steeper learning curve for advanced personalization features
- Pricing scales quickly with contact lists, less ideal for small-scale use
- Overkill for users needing only basic template building without automation
Best For
Marketing teams and businesses seeking an email template builder deeply integrated with automation and CRM capabilities.
Pricing
Starts at $29/month (Starter plan for up to 500 contacts), with Plus ($49/mo), Professional ($149/mo), and Enterprise (custom) tiers; 14-day free trial, no free plan.
Brevo
enterpriseAffordable email marketing tool with customizable drag-and-drop template builder.
Seamless integration of template builder with transactional emails and marketing automation in one platform
Brevo is a comprehensive email marketing platform that includes a robust drag-and-drop email template builder, allowing users to create responsive, professional emails without coding. It offers a library of pre-designed templates, customizable blocks for text, images, and buttons, and real-time previews across devices. Integrated with Brevo's full suite of tools, it supports seamless transitions from template design to campaign sending and automation.
Pros
- Intuitive drag-and-drop editor suitable for beginners
- Extensive library of mobile-responsive templates
- Strong integration with automation and analytics tools
Cons
- Limited advanced customization options for complex designs
- Some features require paid plans for full access
- Editor can feel restrictive compared to dedicated builders
Best For
Small to medium-sized businesses and marketers seeking an all-in-one email builder with marketing automation.
Pricing
Free plan for up to 300 emails/day; paid plans start at $25/month (Starter) for 20,000 emails/month, scaling up to enterprise options.
Conclusion
The reviewed tools showcase varied strengths, with Stripo leading as the top choice due to its wide ESP export support and drag-and-drop ease. Beefree impresses with its free, intuitive design, while Chamaileon shines for team collaboration and reusable templates, offering strong alternatives for different needs.
Ready to create impactful emails? Begin with Stripo and harness its versatility to craft responsive, professional templates that stand out in inboxes.
Tools Reviewed
All tools were independently evaluated for this comparison