Quick Overview
- 1#1: Mailchimp - Comprehensive email marketing platform for designing, automating, and analyzing campaigns with built-in audience management and e-commerce integrations.
- 2#2: ActiveCampaign - Advanced email marketing and automation tool with powerful CRM features, site tracking, and conditional content for personalized customer journeys.
- 3#3: Klaviyo - E-commerce-focused email and SMS marketing platform excelling in data-driven personalization, segmentation, and revenue optimization.
- 4#4: Brevo - Affordable all-in-one platform for email, SMS, chat, and CRM with transactional messaging and automation workflows.
- 5#5: HubSpot - Integrated marketing hub offering email marketing within a full CRM suite for lead nurturing, A/B testing, and analytics.
- 6#6: ConvertKit - Creator-friendly email marketing tool for newsletters, automations, landing pages, and subscriber tagging.
- 7#7: MailerLite - User-friendly and cost-effective email marketing service with drag-and-drop editors, popups, and automation.
- 8#8: Constant Contact - Small business-oriented email marketing platform with easy list building, templates, and event management integrations.
- 9#9: GetResponse - All-in-one marketing tool combining email campaigns, webinars, landing pages, and e-commerce features.
- 10#10: Omnisend - E-commerce email and SMS marketing platform with pre-built workflows, popups, and omnichannel campaigns.
Tools were ranked based on features (such as automation, personalization, and integrations), usability, reliability, and value, ensuring a balanced and comprehensive selection for users ranging from small businesses to enterprise teams.
Comparison Table
Explore the top email marketing software options—including Mailchimp, ActiveCampaign, Klaviyo, Brevo, HubSpot, and more—with this comparison table. Readers will gain insights into each tool’s key features, pricing structures, and ideal use cases to identify the best fit for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Mailchimp Comprehensive email marketing platform for designing, automating, and analyzing campaigns with built-in audience management and e-commerce integrations. | specialized | 9.4/10 | 9.3/10 | 9.7/10 | 8.9/10 |
| 2 | ActiveCampaign Advanced email marketing and automation tool with powerful CRM features, site tracking, and conditional content for personalized customer journeys. | specialized | 9.3/10 | 9.6/10 | 8.2/10 | 8.8/10 |
| 3 | Klaviyo E-commerce-focused email and SMS marketing platform excelling in data-driven personalization, segmentation, and revenue optimization. | specialized | 9.2/10 | 9.6/10 | 8.1/10 | 8.4/10 |
| 4 | Brevo Affordable all-in-one platform for email, SMS, chat, and CRM with transactional messaging and automation workflows. | specialized | 8.7/10 | 8.8/10 | 8.5/10 | 9.2/10 |
| 5 | HubSpot Integrated marketing hub offering email marketing within a full CRM suite for lead nurturing, A/B testing, and analytics. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.0/10 |
| 6 | ConvertKit Creator-friendly email marketing tool for newsletters, automations, landing pages, and subscriber tagging. | specialized | 8.7/10 | 8.2/10 | 9.2/10 | 8.5/10 |
| 7 | MailerLite User-friendly and cost-effective email marketing service with drag-and-drop editors, popups, and automation. | specialized | 8.6/10 | 8.2/10 | 9.4/10 | 9.2/10 |
| 8 | Constant Contact Small business-oriented email marketing platform with easy list building, templates, and event management integrations. | specialized | 8.4/10 | 8.2/10 | 9.2/10 | 7.8/10 |
| 9 | GetResponse All-in-one marketing tool combining email campaigns, webinars, landing pages, and e-commerce features. | specialized | 8.4/10 | 8.8/10 | 8.0/10 | 8.3/10 |
| 10 | Omnisend E-commerce email and SMS marketing platform with pre-built workflows, popups, and omnichannel campaigns. | specialized | 8.7/10 | 9.2/10 | 9.0/10 | 8.3/10 |
Comprehensive email marketing platform for designing, automating, and analyzing campaigns with built-in audience management and e-commerce integrations.
Advanced email marketing and automation tool with powerful CRM features, site tracking, and conditional content for personalized customer journeys.
E-commerce-focused email and SMS marketing platform excelling in data-driven personalization, segmentation, and revenue optimization.
Affordable all-in-one platform for email, SMS, chat, and CRM with transactional messaging and automation workflows.
Integrated marketing hub offering email marketing within a full CRM suite for lead nurturing, A/B testing, and analytics.
Creator-friendly email marketing tool for newsletters, automations, landing pages, and subscriber tagging.
User-friendly and cost-effective email marketing service with drag-and-drop editors, popups, and automation.
Small business-oriented email marketing platform with easy list building, templates, and event management integrations.
All-in-one marketing tool combining email campaigns, webinars, landing pages, and e-commerce features.
E-commerce email and SMS marketing platform with pre-built workflows, popups, and omnichannel campaigns.
Mailchimp
specializedComprehensive email marketing platform for designing, automating, and analyzing campaigns with built-in audience management and e-commerce integrations.
Customer Journey Builder for multi-step, behavioral automation across email, SMS, and ads
Mailchimp is a leading all-in-one email marketing platform that allows users to create, send, and analyze email campaigns with professional templates and automation tools. It supports audience segmentation, A/B testing, behavioral triggers, and integrations with e-commerce platforms for personalized marketing. Beyond emails, it offers landing pages, forms, ads, and analytics to drive customer engagement and growth across channels.
Pros
- Intuitive drag-and-drop email builder
- Robust automation and segmentation tools
- Comprehensive analytics and reporting
Cons
- Pricing scales steeply with larger contact lists
- Advanced features locked in premium tiers
- Customer support slower for free users
Best For
Small to medium businesses and marketers needing an easy-to-use platform for scalable email campaigns and automations.
Pricing
Free plan up to 500 contacts/1,000 sends monthly; paid tiers start at $13/mo (Essentials, 5k contacts), $20/mo (Standard), up to $350+/mo (Premium) based on volume.
ActiveCampaign
specializedAdvanced email marketing and automation tool with powerful CRM features, site tracking, and conditional content for personalized customer journeys.
Predictive content and behavioral automations powered by site tracking and CRM data
ActiveCampaign is a robust marketing automation platform specializing in email marketing, CRM, and customer journey orchestration. It empowers users to create sophisticated automations triggered by user behavior, such as website visits or email opens, while managing contacts through its built-in CRM. The tool supports personalized email campaigns, SMS, and site messaging, with deep integrations for e-commerce and other apps.
Pros
- Exceptional automation capabilities with if/then logic and behavioral triggers
- Integrated CRM and site tracking for personalized marketing
- High email deliverability and advanced segmentation options
Cons
- Steep learning curve for complex automations
- Pricing increases significantly with contact volume
- Interface can feel cluttered for simple email tasks
Best For
Growing businesses and marketing teams needing advanced automation, CRM, and multichannel messaging in one platform.
Pricing
Starts at $29/month (Starter plan for 500 contacts), with Plus ($49), Professional ($149), and Enterprise (custom) tiers; discounts for annual billing.
Klaviyo
specializedE-commerce-focused email and SMS marketing platform excelling in data-driven personalization, segmentation, and revenue optimization.
Built-in customer data platform that automatically syncs behavioral and transactional data for real-time personalization
Klaviyo is a data-driven marketing automation platform specializing in email and SMS for e-commerce businesses, enabling hyper-personalized campaigns based on customer behavior and purchase data. It excels in building dynamic segments, automated flows like abandoned cart recovery, and A/B testing with robust analytics. Seamless integrations with platforms like Shopify, WooCommerce, and Magento make it a go-to for online retailers aiming to boost revenue through targeted messaging.
Pros
- Exceptional e-commerce integrations and behavioral data syncing
- Advanced personalization, segmentation, and automation flows
- Comprehensive analytics and revenue tracking
Cons
- Steep learning curve for beginners
- Pricing scales quickly with contact list size
- Less ideal for non-e-commerce use cases
Best For
E-commerce brands with Shopify or similar stores seeking data-powered personalization to drive repeat sales.
Pricing
Free for up to 250 contacts; paid plans start at $20/month for 500 contacts, scaling to $100+/month based on list size (billed annually for discounts).
Brevo
specializedAffordable all-in-one platform for email, SMS, chat, and CRM with transactional messaging and automation workflows.
Seamless blend of transactional and marketing emails with built-in CRM for unified customer journeys
Brevo (formerly Sendinblue) is a comprehensive email marketing platform that enables businesses to design, automate, and optimize email campaigns alongside SMS, chat, and CRM tools. It excels in high deliverability for both transactional and marketing emails, with features like drag-and-drop editors, advanced segmentation, A/B testing, and automation workflows. Ideal for scaling operations, it supports unlimited contacts on higher plans and integrates seamlessly with e-commerce platforms.
Pros
- Affordable pricing with a generous free plan and pay-as-you-go options
- Excellent deliverability rates and multi-channel support (email, SMS, WhatsApp)
- Robust automation and transactional email capabilities
Cons
- Interface can feel cluttered for beginners
- Customer support response times vary on lower plans
- Fewer pre-built templates than some competitors
Best For
Small to medium-sized businesses seeking cost-effective, multi-channel marketing automation without contact limits on premium plans.
Pricing
Free plan (300 emails/day); Starter at $25/mo (20k emails/mo), scale by contacts/emails; Enterprise custom.
HubSpot
enterpriseIntegrated marketing hub offering email marketing within a full CRM suite for lead nurturing, A/B testing, and analytics.
Deep CRM integration enabling dynamic personalization and behavioral triggers based on full customer data
HubSpot is a comprehensive CRM platform with robust email marketing capabilities through its Marketing Hub, enabling users to design, automate, and personalize email campaigns. It features drag-and-drop email builders, advanced segmentation based on CRM data, A/B testing, and detailed analytics for performance tracking. The platform supports lead nurturing workflows and integrates seamlessly with sales and service tools for a unified customer experience.
Pros
- Seamless CRM integration for hyper-personalized emails
- Powerful automation and workflow tools
- Generous free tier with core email functionality
Cons
- High cost for professional and enterprise plans
- Limited contacts and features in free/starter tiers
- Steeper learning curve for advanced customizations
Best For
Growing businesses and marketing teams needing integrated CRM and email marketing for lead nurturing and sales alignment.
Pricing
Free plan available; Starter from $15/month (1,000 contacts); Professional from $800/month (2,000 contacts); Enterprise from $3,600/month (10,000 contacts), billed annually.
ConvertKit
specializedCreator-friendly email marketing tool for newsletters, automations, landing pages, and subscriber tagging.
Subscriber tagging system for personalized automations without rigid segmentation
ConvertKit is an email marketing platform tailored for creators, bloggers, podcasters, and online businesses, enabling list building via customizable forms and landing pages. It excels in sending newsletters, automated email sequences, and broadcasts while using a powerful tagging system for subscriber management instead of traditional segments. Additional features include commerce tools for selling digital products directly and visual automation builders for complex workflows.
Pros
- Intuitive visual automation builder simplifies complex sequences
- Strong commerce integration for direct product sales to subscribers
- High deliverability rates and creator-focused support
Cons
- Limited advanced analytics and reporting compared to enterprise tools
- No native A/B testing for subject lines or content
- Pricing scales quickly for large subscriber lists
Best For
Content creators, solopreneurs, and small teams focused on growing and monetizing email lists without complexity.
Pricing
Free plan up to 300 subscribers; paid Creator plans start at $29/month for up to 1,000 subscribers, scaling to $2,900+/month for 200,000+ (annual billing discounts available)
MailerLite
specializedUser-friendly and cost-effective email marketing service with drag-and-drop editors, popups, and automation.
Integrated drag-and-drop website builder alongside email tools
MailerLite is a user-friendly email marketing platform designed for small businesses and creators to build email lists, design campaigns, and automate marketing workflows. It features a drag-and-drop email editor, subscriber segmentation, A/B testing, and analytics for tracking performance. Beyond emails, it includes tools for landing pages, popups, forms, and even a full website builder, offering an all-in-one solution for online growth.
Pros
- Generous free plan with up to 1,000 subscribers
- Intuitive drag-and-drop editor and automation tools
- Built-in landing pages, popups, and website builder
Cons
- Fewer advanced segmentation and personalization options than enterprise tools
- Limited integrations compared to larger competitors
- Customer support primarily email-based on lower plans
Best For
Small businesses, freelancers, and beginners seeking an affordable, easy-to-use email marketing platform with extras like websites and forms.
Pricing
Free plan for up to 1,000 subscribers (12,000 emails/month); paid plans start at $10/month for 1,000 subscribers, scaling by contact volume with no contracts.
Constant Contact
specializedSmall business-oriented email marketing platform with easy list building, templates, and event management integrations.
AI-powered Email Writer and Smart Content Blocks for effortless, personalized email creation
Constant Contact is a user-friendly email marketing platform tailored for small businesses, enabling users to create professional email campaigns, manage contact lists, and track performance metrics. It offers a drag-and-drop editor, pre-built templates, basic automation workflows, A/B testing, and integrations with tools like Shopify and Google Analytics. Beyond email, it includes social media posting, event management, and AI-powered content suggestions to streamline marketing efforts.
Pros
- Intuitive drag-and-drop editor ideal for beginners
- Excellent 24/7 customer support via phone, chat, and email
- Comprehensive reporting and list segmentation tools
Cons
- Pricing scales quickly with larger contact lists
- Limited advanced automation compared to competitors
- Fewer third-party integrations than top alternatives
Best For
Small businesses and non-profits seeking straightforward email marketing with strong support and minimal learning curve.
Pricing
Lite ($12/mo, 500 contacts), Standard ($35/mo), Premium ($80/mo); monthly or annual billing, scales up with list size.
GetResponse
specializedAll-in-one marketing tool combining email campaigns, webinars, landing pages, and e-commerce features.
Native webinar hosting with unlimited attendees on higher plans, seamlessly integrated into email campaigns
GetResponse is an all-in-one email marketing platform that enables users to create automated email campaigns, build landing pages, and host webinars. It offers robust features like drag-and-drop email builders, advanced automation workflows, and e-commerce integrations for managing customer journeys. With tools for list segmentation, A/B testing, and analytics, it's designed to help businesses nurture leads and drive conversions effectively.
Pros
- Comprehensive all-in-one suite including email automation, landing pages, and webinars
- Powerful conversion funnels and advanced segmentation for targeted campaigns
- User-friendly drag-and-drop editor with responsive templates
Cons
- Interface can feel cluttered for beginners with advanced features
- Pricing scales quickly with subscriber count, limiting value for large lists
- Fewer native integrations than top competitors like ActiveCampaign
Best For
Small to medium-sized businesses and marketers seeking an integrated solution for email marketing, automation, and webinars without multiple tools.
Pricing
Free plan for up to 500 contacts; paid plans start at $19/month (Email Marketing), $59/month (Marketing Automation), $99/month (Ecommerce Marketing) for 1,000 contacts, billed annually.
Omnisend
specializedE-commerce email and SMS marketing platform with pre-built workflows, popups, and omnichannel campaigns.
Omnichannel workflows that combine email, SMS, and push notifications into a single automated sequence
Omnisend is an omnichannel marketing automation platform tailored for e-commerce businesses, enabling seamless email, SMS, and web push notification campaigns. It offers pre-built workflows for key scenarios like abandoned cart recovery, welcome series, and cross-sells, with deep integrations for platforms like Shopify and WooCommerce. The tool emphasizes hyper-personalization through advanced segmentation and product recommendations to boost conversions.
Pros
- Powerful e-commerce-specific automations and workflows
- True omnichannel support (email, SMS, web push) in unified campaigns
- Intuitive drag-and-drop editor and easy integrations with major platforms
Cons
- Pricing scales quickly with contact list size
- Less ideal for non-e-commerce or B2B marketing needs
- Advanced reporting lacks depth compared to enterprise tools
Best For
E-commerce stores seeking automated, multi-channel marketing to drive sales and customer retention.
Pricing
Free plan up to 500 emails/month and 250 contacts; Standard from $16/mo (500 contacts); Pro from $59/mo; billed by contact volume with pay-as-you-go option.
Conclusion
The top tools in email marketing vary in focus, but Mailchimp leads as the overall best, offering a comprehensive platform with robust design, automation, and e-commerce features. ActiveCampaign shines with advanced CRM and personalized customer journeys, while Klaviyo excels in e-commerce-specific personalization and revenue optimization—each a strong choice for different needs.
Start with Mailchimp to experience its all-in-one capabilities, or consider ActiveCampaign or Klaviyo based on your priorities—exploring these top tools is a great way to enhance your email marketing efforts.
Tools Reviewed
All tools were independently evaluated for this comparison