Quick Overview
- 1#1: Mailchimp - Provides an intuitive drag-and-drop email builder for creating, sending, and tracking marketing campaigns with automation and analytics.
- 2#2: ActiveCampaign - Offers advanced email automation, personalization, and CRM integration for dynamic email creation and customer journeys.
- 3#3: Klaviyo - Delivers AI-powered email marketing tailored for e-commerce with dynamic product recommendations and segmentation.
- 4#4: HubSpot - Integrates email creation with CRM for personalized marketing emails, templates, and performance tracking.
- 5#5: Brevo - Combines transactional and marketing email creation with automation, SMS, and cost-effective plans.
- 6#6: ConvertKit - Enables creators to build emails, newsletters, and automations with visual sequencing and tagging.
- 7#7: Constant Contact - Simplifies email creation for small businesses with drag-and-drop templates, lists, and event management.
- 8#8: GetResponse - Supports email marketing with builder, autoresponders, landing pages, and webinar integration.
- 9#9: MailerLite - Provides affordable drag-and-drop email builder with pop-ups, forms, and automation for growing lists.
- 10#10: Stripo - Drag-and-drop HTML email builder with 1500+ templates exportable to various email service providers.
We ranked these tools by evaluating feature performance (automation, personalization, integration), usability (intuitive design, accessibility), reliability (support, uptime), and value (pricing, scalability), ensuring each entry excels in its target use case.
Comparison Table
Navigating email creation software can be a challenge, but this comparison table streamlines the process by featuring tools like Mailchimp, ActiveCampaign, Klaviyo, HubSpot, Brevo, and more, providing a concise overview of their core capabilities. Readers will gain insights to identify the best fit for their needs, such as campaign complexity, automation features, and user-friendliness, by examining key functionalities side-by-side.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Mailchimp Provides an intuitive drag-and-drop email builder for creating, sending, and tracking marketing campaigns with automation and analytics. | enterprise | 9.5/10 | 9.8/10 | 9.6/10 | 9.2/10 |
| 2 | ActiveCampaign Offers advanced email automation, personalization, and CRM integration for dynamic email creation and customer journeys. | enterprise | 9.1/10 | 9.5/10 | 8.3/10 | 8.8/10 |
| 3 | Klaviyo Delivers AI-powered email marketing tailored for e-commerce with dynamic product recommendations and segmentation. | specialized | 8.9/10 | 9.4/10 | 8.2/10 | 8.5/10 |
| 4 | HubSpot Integrates email creation with CRM for personalized marketing emails, templates, and performance tracking. | enterprise | 8.6/10 | 9.2/10 | 8.8/10 | 7.4/10 |
| 5 | Brevo Combines transactional and marketing email creation with automation, SMS, and cost-effective plans. | enterprise | 8.5/10 | 8.7/10 | 8.3/10 | 9.1/10 |
| 6 | ConvertKit Enables creators to build emails, newsletters, and automations with visual sequencing and tagging. | specialized | 8.4/10 | 8.7/10 | 9.2/10 | 7.8/10 |
| 7 | Constant Contact Simplifies email creation for small businesses with drag-and-drop templates, lists, and event management. | other | 8.2/10 | 8.0/10 | 9.1/10 | 7.6/10 |
| 8 | GetResponse Supports email marketing with builder, autoresponders, landing pages, and webinar integration. | enterprise | 8.4/10 | 8.7/10 | 9.0/10 | 8.0/10 |
| 9 | MailerLite Provides affordable drag-and-drop email builder with pop-ups, forms, and automation for growing lists. | other | 8.7/10 | 8.2/10 | 9.3/10 | 9.5/10 |
| 10 | Stripo Drag-and-drop HTML email builder with 1500+ templates exportable to various email service providers. | creative_suite | 8.8/10 | 9.3/10 | 8.7/10 | 8.4/10 |
Provides an intuitive drag-and-drop email builder for creating, sending, and tracking marketing campaigns with automation and analytics.
Offers advanced email automation, personalization, and CRM integration for dynamic email creation and customer journeys.
Delivers AI-powered email marketing tailored for e-commerce with dynamic product recommendations and segmentation.
Integrates email creation with CRM for personalized marketing emails, templates, and performance tracking.
Combines transactional and marketing email creation with automation, SMS, and cost-effective plans.
Enables creators to build emails, newsletters, and automations with visual sequencing and tagging.
Simplifies email creation for small businesses with drag-and-drop templates, lists, and event management.
Supports email marketing with builder, autoresponders, landing pages, and webinar integration.
Provides affordable drag-and-drop email builder with pop-ups, forms, and automation for growing lists.
Drag-and-drop HTML email builder with 1500+ templates exportable to various email service providers.
Mailchimp
enterpriseProvides an intuitive drag-and-drop email builder for creating, sending, and tracking marketing campaigns with automation and analytics.
Drag-and-drop email builder with AI-powered content optimization and dynamic content blocks
Mailchimp is a leading all-in-one email marketing platform renowned for its powerful email creation tools, including an intuitive drag-and-drop editor and thousands of customizable templates. It enables users to design professional newsletters, promotional campaigns, and automated sequences with ease, while integrating audience management, segmentation, and analytics. As a top solution for Email Creation Software, it supports high deliverability and compliance features like GDPR tools.
Pros
- Highly intuitive drag-and-drop editor for quick email design
- Extensive library of mobile-responsive templates
- Advanced automation and A/B testing capabilities
Cons
- Pricing scales quickly with larger contact lists
- Some advanced features require higher-tier plans
- Limited customization in free plan
Best For
Marketers and businesses of all sizes seeking an easy-to-use platform for creating and scaling professional email campaigns.
Pricing
Free plan for up to 500 contacts and 1,000 sends/month; paid plans start at $13/month (Essentials) up to $350+/month (Premium) based on contacts and features.
ActiveCampaign
enterpriseOffers advanced email automation, personalization, and CRM integration for dynamic email creation and customer journeys.
Visual automation builder enabling hyper-personalized, trigger-based email sequences built alongside creation
ActiveCampaign is a powerful email marketing platform that combines robust email creation tools with advanced automation and CRM features. Its drag-and-drop editor offers customizable templates, dynamic content blocks, and personalization options to craft engaging emails. Users can leverage A/B testing, conditional content, and behavioral triggers to optimize campaigns directly within the creation workflow.
Pros
- Intuitive drag-and-drop email builder with extensive templates
- Advanced personalization and dynamic content for targeted emails
- Seamless integration with automation for behavior-driven campaigns
Cons
- Steeper learning curve for complex automations
- Pricing scales quickly with contact list size
- Design flexibility somewhat limited compared to pure creative tools
Best For
Marketing teams and growing businesses needing integrated email creation with powerful automation and CRM capabilities.
Pricing
Starts at $29/month (Lite plan for up to 500 contacts), $49/month (Plus), $149/month (Professional), with custom Enterprise pricing.
Klaviyo
specializedDelivers AI-powered email marketing tailored for e-commerce with dynamic product recommendations and segmentation.
Predictive analytics and one-click flows for hyper-personalized, revenue-optimized emails
Klaviyo is a leading email marketing platform tailored for e-commerce, providing a drag-and-drop email builder, customizable templates, and dynamic content blocks for creating personalized campaigns. It integrates deeply with platforms like Shopify and enables advanced segmentation based on customer behavior and purchase history. Beyond basic creation, it offers automation flows, A/B testing, and performance analytics to optimize email engagement and revenue.
Pros
- Powerful drag-and-drop editor with dynamic personalization
- Seamless e-commerce integrations and behavioral segmentation
- Robust A/B testing and revenue analytics
Cons
- Pricing escalates rapidly with growing contact lists
- Steeper learning curve for non-e-commerce users
- Overemphasis on automation may overwhelm simple email creators
Best For
E-commerce businesses and DTC brands needing scalable, data-driven email campaigns.
Pricing
Free up to 250 contacts; paid plans from $20/month (500 contacts) scaling by active profiles, with add-ons for SMS.
HubSpot
enterpriseIntegrates email creation with CRM for personalized marketing emails, templates, and performance tracking.
CRM-powered personalization that dynamically inserts customer-specific content based on behavior and data
HubSpot is a comprehensive CRM platform with a robust Marketing Hub that excels in email creation and marketing automation. It features a drag-and-drop email editor, hundreds of responsive templates, dynamic personalization, and A/B testing to craft high-performing emails. Integrated analytics and CRM data enable targeted campaigns, making it ideal for scaling marketing efforts within a unified ecosystem.
Pros
- Seamless CRM integration for hyper-personalized emails
- Intuitive drag-and-drop editor with rich templates and dynamic content
- Powerful automation, A/B testing, and detailed analytics
Cons
- Expensive higher tiers for small teams or basic needs
- Free plan limits contacts (2,000 max) and email sends
- Steep learning curve for advanced customization
Best For
Mid-sized businesses and marketing teams seeking an all-in-one CRM with advanced email creation tied to customer data.
Pricing
Free tools available; Marketing Hub Starter at $15/mo (1K contacts), Professional at $800/mo (2K contacts), Enterprise at $3,600/mo (10K+ contacts), billed annually.
Brevo
enterpriseCombines transactional and marketing email creation with automation, SMS, and cost-effective plans.
Unlimited contacts across all plans, enabling scalable list growth without extra costs
Brevo (formerly Sendinblue) is a versatile email marketing platform featuring a drag-and-drop editor for creating responsive email campaigns, templates, and automation workflows. It excels in combining transactional emails with marketing tools, segmentation, A/B testing, and analytics. The platform also integrates SMS and chat for multi-channel communication, making it suitable for growing businesses.
Pros
- Generous free plan with unlimited contacts and 300 daily emails
- Intuitive drag-and-drop editor with 40+ templates
- Seamless automation and multi-channel integration (email, SMS, chat)
Cons
- Advanced reporting and automation limited to higher tiers
- Occasional delays in customer support response times
- Steeper learning curve for complex segmentation
Best For
Small to medium-sized businesses seeking an affordable, scalable email creation tool with multi-channel capabilities.
Pricing
Free (300 emails/day, unlimited contacts); Starter $25/mo (20k emails); Business plans from $65/mo; Enterprise custom.
ConvertKit
specializedEnables creators to build emails, newsletters, and automations with visual sequencing and tagging.
Visual Automations builder for creating complex, no-code email sequences
ConvertKit is an email marketing platform designed primarily for creators, bloggers, podcasters, and online educators. It offers a drag-and-drop email builder for creating newsletters, landing pages, and forms, along with powerful subscriber segmentation using tags. The tool excels in automations, sequences, and monetization features like paid subscriptions and product sales.
Pros
- Intuitive drag-and-drop email editor optimized for newsletters
- Advanced tagging and segmentation for precise audience targeting
- Built-in commerce tools for selling subscriptions and products
Cons
- Pricing scales steeply with subscriber growth
- Limited template variety compared to enterprise tools
- Analytics are solid but lack depth for large-scale campaigns
Best For
Content creators and solopreneurs building and monetizing engaged email lists.
Pricing
Free plan up to 1,000 subscribers; paid Creator plan starts at $15/month (up to 1,000 subs), scaling to $29+/month for larger lists.
Constant Contact
otherSimplifies email creation for small businesses with drag-and-drop templates, lists, and event management.
AI Assist for generating email content and subject lines automatically
Constant Contact is an established email marketing platform tailored for small businesses, nonprofits, and beginners, offering a drag-and-drop email builder with hundreds of mobile-responsive templates. It includes features like contact list management, basic automation workflows, A/B testing, and integrated reporting to track campaign performance. The platform also supports event management, surveys, and social media tools, making it a versatile solution for straightforward email creation and marketing.
Pros
- Intuitive drag-and-drop editor ideal for non-designers
- Extensive library of professional templates and free images
- Responsive customer support with live chat and phone options
Cons
- Pricing scales quickly with contact list size
- Limited advanced automation compared to enterprise tools
- Customization options can feel restrictive for complex designs
Best For
Small businesses and nonprofits seeking an easy-to-use platform for creating professional email campaigns without technical expertise.
Pricing
Starts at $12/month (Lite, up to 500 contacts), $35/month (Standard), $80/month (Premium); billed annually for discounts, free 60-day trial.
GetResponse
enterpriseSupports email marketing with builder, autoresponders, landing pages, and webinar integration.
AI-powered email generator that creates full campaigns from simple prompts
GetResponse is an all-in-one email marketing platform renowned for its robust email creation tools, featuring a drag-and-drop editor and a vast library of responsive, customizable templates. It enables users to build professional newsletters, automations, and personalized campaigns with ease, while integrating analytics for performance tracking. Beyond basic creation, it supports A/B testing, dynamic content, and seamless connections to e-commerce platforms, making it suitable for scaling marketing efforts.
Pros
- Intuitive drag-and-drop email builder with hundreds of templates
- Built-in A/B testing and automation workflows for optimized campaigns
- Responsive designs and dynamic content personalization
Cons
- Advanced features locked behind higher pricing tiers
- Occasional deliverability issues reported by some users
- Interface can feel overwhelming for absolute beginners
Best For
Small to medium-sized businesses and marketers seeking an user-friendly email creation tool with automation capabilities.
Pricing
Free plan for up to 500 contacts; paid plans start at $19/month (1,000 contacts) for Email Marketing, $59/month for Marketing Automation, and $119/month for Ecommerce Marketing, billed annually.
MailerLite
otherProvides affordable drag-and-drop email builder with pop-ups, forms, and automation for growing lists.
Highly praised drag-and-drop editor with JSON customization for advanced users, enabling pixel-perfect email designs effortlessly
MailerLite is a user-friendly email marketing platform designed for creating, sending, and automating email campaigns. It features an intuitive drag-and-drop editor for building responsive emails, subscriber management tools, and automation workflows. Additionally, it includes landing pages, popups, and basic analytics to help users grow their audience and track performance.
Pros
- Intuitive drag-and-drop editor for quick email creation
- Generous free plan with up to 1,000 subscribers
- High deliverability rates and responsive templates
Cons
- Limited advanced automation options compared to top competitors
- Fewer third-party integrations
- Basic reporting and analytics features
Best For
Small businesses, freelancers, and beginners who need an affordable, easy-to-use tool for email campaigns without complex features.
Pricing
Free plan for up to 1,000 subscribers and 12,000 emails/month; paid plans start at $10/month for up to 500 contacts, scaling with subscriber count.
Stripo
creative_suiteDrag-and-drop HTML email builder with 1500+ templates exportable to various email service providers.
Embeddable Email Builder as a Service (EBaaS) for seamless integration into websites
Stripo is a drag-and-drop email builder that enables users to create fully responsive HTML email templates without coding knowledge. It features a massive library of over 1,000 pre-designed templates and modular blocks, AI-powered content generation, and support for AMP emails. The platform integrates seamlessly with more than 70 email service providers and offers advanced testing across 100+ email clients.
Pros
- Extensive library of 1,000+ responsive templates and modules
- One-click integrations with 70+ ESPs like Mailchimp and HubSpot
- AI content generator and real-time collaboration tools
Cons
- Free plan severely limited to 5 exports/month
- Advanced features have a learning curve for beginners
- Team pricing scales quickly for larger groups
Best For
Mid-sized marketing teams and agencies needing customizable, responsive email designs with strong ESP integrations.
Pricing
Free plan (5 exports/month); Pro $15/user/month (annual billing); Enterprise custom.
Conclusion
The top email creation tools offer distinct advantages, with Mailchimp leading as the most intuitive choice, boasting a user-friendly drag-and-drop builder, automation, and analytics for versatile marketing needs. ActiveCampaign follows closely, excelling in advanced automation and CRM integration for dynamic customer journeys, while Klaviyo stands out for AI-powered e-commerce tools and personalized product recommendations, making it perfect for online businesses. Each of the top three delivers exceptional value, catering to varied workflows and goals.
Take the next step in your email marketing journey by trying Mailchimp—its approachable design and robust features make it the ideal starting point to create engaging, high-performing campaigns that drive results.
Tools Reviewed
All tools were independently evaluated for this comparison