Quick Overview
- 1#1: Signifyd - Provides machine learning-powered fraud protection with a full chargeback guarantee for ecommerce merchants.
- 2#2: Riskified - Delivers AI-driven fraud prevention and chargeback guarantees optimized for high-volume ecommerce.
- 3#3: Forter - Offers real-time fraud decisioning that approves more orders while blocking fraudsters instantly.
- 4#4: Sift - Uses AI and machine learning to detect and prevent fraud across the entire customer journey in ecommerce.
- 5#5: Kount - Provides precision-based fraud prevention with customizable rules and machine learning for online retailers.
- 6#6: SEON - Combines machine learning, device intelligence, and email validation for comprehensive ecommerce fraud prevention.
- 7#7: ClearSale - Offers managed fraud prevention services with human expertise and automation for ecommerce chargeback reduction.
- 8#8: NoFraud - Simplifies fraud prevention with a turnkey solution that guarantees against chargebacks for online stores.
- 9#9: FraudLabs Pro - Real-time fraud detection API scoring transactions based on IP, device, and behavioral analysis for ecommerce.
- 10#10: Ravelin - Unified platform for fraud prevention, payments orchestration, and customer lifecycle management in ecommerce.
We ranked these tools based on factors such as fraud detection accuracy, feature versatility (including chargeback guarantees and customer journey coverage), user-friendliness, and overall value, ensuring they cater to diverse merchant needs, from high-volume operations to nuanced fraud risk management.
Comparison Table
Ecommerce fraud prevention is essential for safeguarding business operations and customer trust, making software selection a key decision. This comparison table evaluates leading tools like Signifyd, Riskified, Forter, Sift, Kount, and more, exploring features, detection efficiency, and integration flexibility to help readers identify the most suitable solution for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Signifyd Provides machine learning-powered fraud protection with a full chargeback guarantee for ecommerce merchants. | enterprise | 9.8/10 | 9.9/10 | 9.2/10 | 9.6/10 |
| 2 | Riskified Delivers AI-driven fraud prevention and chargeback guarantees optimized for high-volume ecommerce. | enterprise | 9.3/10 | 9.6/10 | 8.7/10 | 9.2/10 |
| 3 | Forter Offers real-time fraud decisioning that approves more orders while blocking fraudsters instantly. | enterprise | 9.3/10 | 9.6/10 | 8.7/10 | 9.0/10 |
| 4 | Sift Uses AI and machine learning to detect and prevent fraud across the entire customer journey in ecommerce. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.0/10 |
| 5 | Kount Provides precision-based fraud prevention with customizable rules and machine learning for online retailers. | enterprise | 8.8/10 | 9.3/10 | 8.2/10 | 8.5/10 |
| 6 | SEON Combines machine learning, device intelligence, and email validation for comprehensive ecommerce fraud prevention. | specialized | 8.6/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 7 | ClearSale Offers managed fraud prevention services with human expertise and automation for ecommerce chargeback reduction. | specialized | 8.4/10 | 9.0/10 | 7.8/10 | 8.0/10 |
| 8 | NoFraud Simplifies fraud prevention with a turnkey solution that guarantees against chargebacks for online stores. | specialized | 8.1/10 | 8.4/10 | 8.8/10 | 7.6/10 |
| 9 | FraudLabs Pro Real-time fraud detection API scoring transactions based on IP, device, and behavioral analysis for ecommerce. | specialized | 8.2/10 | 8.4/10 | 9.1/10 | 9.3/10 |
| 10 | Ravelin Unified platform for fraud prevention, payments orchestration, and customer lifecycle management in ecommerce. | enterprise | 8.4/10 | 9.1/10 | 7.8/10 | 7.6/10 |
Provides machine learning-powered fraud protection with a full chargeback guarantee for ecommerce merchants.
Delivers AI-driven fraud prevention and chargeback guarantees optimized for high-volume ecommerce.
Offers real-time fraud decisioning that approves more orders while blocking fraudsters instantly.
Uses AI and machine learning to detect and prevent fraud across the entire customer journey in ecommerce.
Provides precision-based fraud prevention with customizable rules and machine learning for online retailers.
Combines machine learning, device intelligence, and email validation for comprehensive ecommerce fraud prevention.
Offers managed fraud prevention services with human expertise and automation for ecommerce chargeback reduction.
Simplifies fraud prevention with a turnkey solution that guarantees against chargebacks for online stores.
Real-time fraud detection API scoring transactions based on IP, device, and behavioral analysis for ecommerce.
Unified platform for fraud prevention, payments orchestration, and customer lifecycle management in ecommerce.
Signifyd
enterpriseProvides machine learning-powered fraud protection with a full chargeback guarantee for ecommerce merchants.
Commerce Protection Guarantee – full financial liability for approved fraudulent orders
Signifyd is a premier ecommerce fraud prevention platform that leverages AI and machine learning to deliver real-time fraud detection and decisioning for online merchants. It analyzes over 1,000 data points per transaction, automatically approving legitimate orders while guaranteeing merchants against chargeback losses with its Commerce Protection Guarantee. The solution integrates seamlessly with major platforms like Shopify, BigCommerce, and Salesforce Commerce Cloud, providing robust analytics and merchant-configurable rules for optimized fraud management.
Pros
- 100% financial guarantee shifts all fraud liability to Signifyd
- Advanced AI models trained on billions of transactions for superior accuracy
- Seamless integrations and real-time decisioning minimize cart abandonment
Cons
- High cost suitable mainly for mid-to-large enterprises
- Custom pricing lacks transparency without a demo
- Advanced features may require initial configuration expertise
Best For
Large-scale ecommerce merchants processing high transaction volumes who prioritize guaranteed fraud protection and minimal manual intervention.
Pricing
Custom enterprise pricing based on monthly order volume; typically starts at $10,000+/month for mid-sized merchants with revenue-share options.
Riskified
enterpriseDelivers AI-driven fraud prevention and chargeback guarantees optimized for high-volume ecommerce.
Chargeback Guarantee, where Riskified assumes full financial responsibility for fraudulent chargebacks on manually approved orders
Riskified is an AI-powered fraud prevention platform designed for e-commerce businesses, using machine learning to analyze billions of data points for real-time transaction risk assessment and fraud detection. It excels in distinguishing true fraud from legitimate orders, including friendly fraud, while offering a industry-leading Chargeback Guarantee that shifts financial liability to Riskified for approved fraudulent orders. The solution integrates seamlessly with major e-commerce platforms and provides robust chargeback management tools to minimize losses and streamline operations.
Pros
- Chargeback Guarantee eliminates financial risk for approved orders
- High accuracy with ML models trained on massive global data
- Scalable for high-volume enterprises with real-time decisioning
Cons
- Enterprise pricing can be prohibitive for small businesses
- Initial setup requires data integration expertise
- Less customizable for niche fraud scenarios compared to some competitors
Best For
Mid-to-large e-commerce merchants with high transaction volumes seeking guaranteed fraud protection and chargeback management.
Pricing
Custom enterprise pricing based on monthly gross merchandise value (GMV), typically starting at $10,000+ per month with performance-based fees.
Forter
enterpriseOffers real-time fraud decisioning that approves more orders while blocking fraudsters instantly.
Global Identity Network with billions of data points for precise real-time trust scoring and fraud guarantees on approved orders
Forter is a leading AI-powered fraud prevention platform designed specifically for ecommerce, utilizing machine learning, behavioral analysis, and a global trust network to deliver real-time fraud detection and decisioning. It prevents various fraud types including account takeovers, payment fraud, and policy abuse while minimizing false positives to maximize order approvals. Merchants benefit from chargeback guarantees, automated workflows, and seamless integrations with platforms like Shopify, BigCommerce, and payment gateways.
Pros
- Exceptional accuracy with low false positives, approving up to 98% of orders automatically
- Comprehensive fraud coverage including ATO, payment fraud, and returns abuse
- Robust integrations and 24/7 support with SLAs for enterprise-scale operations
Cons
- Premium pricing suited only for high-volume merchants
- Customization requires technical expertise and time for optimal setup
- Limited visibility into black-box AI decisions for some users
Best For
Mid-to-large ecommerce businesses with annual GMV over $100M needing scalable, high-accuracy fraud prevention without manual reviews.
Pricing
Custom enterprise pricing based on transaction volume; typically starts at $20K+/month for mid-sized merchants with guarantees included.
Sift
specializedUses AI and machine learning to detect and prevent fraud across the entire customer journey in ecommerce.
Global Data Network – aggregates anonymized fraud signals from thousands of customers worldwide for unmatched predictive accuracy
Sift is a machine learning-powered fraud prevention platform tailored for ecommerce, using real-time risk scoring and a global data network to detect sophisticated fraud like account takeovers, payment fraud, and promo abuse. It enables merchants to automate decisions, customize rules, and orchestrate workflows across the customer journey. With seamless integrations into platforms like Shopify, BigCommerce, and payment gateways, Sift helps businesses minimize chargebacks and protect revenue at scale.
Pros
- Advanced ML-driven fraud detection with high accuracy and low false positives
- Massive global data network from billions of events for superior signal intelligence
- Flexible orchestration and easy API integrations with major ecommerce stacks
Cons
- Pricing is custom and can be expensive for smaller merchants
- Steep learning curve for advanced customizations and rules
- Limited transparency on exact ML models and decision logic
Best For
Mid-to-large ecommerce businesses with high transaction volumes needing scalable, real-time fraud prevention.
Pricing
Custom enterprise pricing based on transaction volume; typically starts at $10,000+ per month with volume discounts.
Kount
enterpriseProvides precision-based fraud prevention with customizable rules and machine learning for online retailers.
Continuously adaptive AI decision engine that learns from global fraud data to proactively evolve against emerging threats
Kount is an AI-powered fraud prevention platform tailored for e-commerce, using machine learning and predictive analytics to deliver real-time transaction risk scoring and fraud detection. It helps merchants minimize losses through device fingerprinting, behavioral analysis, and automated decision engines while optimizing legitimate order approvals. The solution also includes chargeback management, identity verification, and integrations with major payment gateways and shopping carts.
Pros
- Advanced AI and machine learning for high-accuracy fraud detection
- Seamless integrations with 200+ e-commerce platforms
- Comprehensive tools including chargeback protection and guarantees
Cons
- Complex initial setup and configuration
- Pricing can be expensive for small businesses
- Dashboard interface has a learning curve
Best For
Mid-to-large e-commerce businesses with high transaction volumes seeking scalable, enterprise-grade fraud prevention.
Pricing
Custom enterprise pricing based on transaction volume, typically starting around $1,000/month with pay-per-transaction options.
SEON
specializedCombines machine learning, device intelligence, and email validation for comprehensive ecommerce fraud prevention.
Proprietary Email & Phone Intelligence network analyzing billions of global touchpoints for unmatched identity verification
SEON is a comprehensive fraud prevention platform tailored for e-commerce, utilizing machine learning, device fingerprinting, and a massive proprietary database of email and phone intelligence to detect fraudulent activities in real-time. It analyzes over 50 risk signals, including behavioral biometrics and network data, to deliver precise risk scores and enable custom no-code rules for blocking suspicious transactions. The solution integrates seamlessly with major e-commerce platforms like Shopify, WooCommerce, and payment gateways, helping merchants reduce chargebacks and protect revenue.
Pros
- Extensive proprietary email and phone intelligence database with billions of records for superior validation
- Powerful no-code rules engine and real-time AI risk scoring for customizable fraud prevention
- Seamless integrations with e-commerce platforms and payment processors
Cons
- Pricing is custom and opaque, requiring sales contact without public tiers
- Initial setup and rule tuning can involve a learning curve for optimal performance
- Potential for false positives if not finely tuned, demanding ongoing monitoring
Best For
Mid-sized to enterprise e-commerce businesses with high transaction volumes needing advanced digital fraud detection.
Pricing
Custom enterprise pricing based on monthly transaction volume; typically starts at $1,000+ per month with volume discounts.
ClearSale
specializedOffers managed fraud prevention services with human expertise and automation for ecommerce chargeback reduction.
Chargeback Guarantee – reimburses merchants for any chargebacks on fraudulently approved orders
ClearSale is an ecommerce fraud prevention solution that employs a hybrid approach combining machine learning algorithms with expert human analysts to detect and prevent fraudulent transactions. It specializes in real-time order screening, chargeback management, and guarantees protection against fraud-related losses for approved orders. The platform integrates with major ecommerce systems like Shopify, Magento, and BigCommerce, offering customizable rules and detailed reporting for merchants.
Pros
- Chargeback guarantee covers losses on approved orders
- Hybrid AI + human review delivers high detection accuracy (99%+ claimed)
- Strong global fraud intelligence and easy platform integrations
Cons
- Custom pricing lacks transparency and can be costly for low-volume merchants
- Manual reviews may cause minor delays in order approval
- Setup requires initial configuration and analyst collaboration
Best For
Mid-to-large ecommerce businesses with high transaction volumes seeking maximum fraud protection and chargeback guarantees.
Pricing
Custom quotes based on monthly gross merchandise volume (GMV); typically 0.35-1% of GMV or per-transaction fees starting at $0.25/order.
NoFraud
specializedSimplifies fraud prevention with a turnkey solution that guarantees against chargebacks for online stores.
Fraud Guarantee: Reimburses 100% of chargeback losses on transactions NoFraud approves
NoFraud is an e-commerce fraud prevention platform that uses machine learning algorithms and real-time transaction monitoring to detect and block fraudulent orders instantly. It integrates seamlessly with major platforms like Shopify, BigCommerce, and WooCommerce, while offering chargeback management and detailed risk analytics. The service stands out with its Fraud Guarantee, reimbursing merchants for any chargebacks on transactions it approves.
Pros
- Comprehensive Fraud Guarantee covers approved chargeback losses
- Seamless integrations with popular e-commerce platforms
- High accuracy with machine learning-driven real-time detection
Cons
- Transaction-based pricing can become costly for high-volume stores
- Limited advanced customization options compared to competitors
- Occasional false positives requiring manual review overrides
Best For
Mid-sized e-commerce merchants looking for reliable, hands-off fraud protection with financial guarantees against chargebacks.
Pricing
Custom transaction-based pricing (typically 0.5-2% of GMV or $0.05-$0.15 per order); no setup fees, contact sales for quote.
FraudLabs Pro
specializedReal-time fraud detection API scoring transactions based on IP, device, and behavioral analysis for ecommerce.
Real-time fraud score powered by machine learning analyzing 30+ parameters including disposable email/phone detection and velocity checks
FraudLabs Pro is a cloud-based fraud detection service designed for e-commerce businesses to prevent fraudulent transactions in real-time. It analyzes over 30 parameters including IP geolocation, device fingerprinting, email/phone validation, and transaction velocity to generate a fraud risk score from 0 to 100. The tool integrates easily via RESTful API with platforms like Shopify, WooCommerce, and Magento, making it suitable for online stores handling digital goods, services, and high-risk transactions.
Pros
- Affordable pay-per-use pricing starting at $0.02 per transaction with no subscriptions
- Seamless API integration with major e-commerce platforms and straightforward setup
- Comprehensive screening covering IP, device, email, phone, and BIN checks for robust fraud detection
Cons
- Limited customizable rules engine compared to enterprise-level competitors
- Dashboard analytics are basic and lack advanced reporting for large-scale operations
- Relies heavily on third-party data sources which may occasionally impact accuracy
Best For
Small to medium-sized e-commerce businesses seeking cost-effective, easy-to-implement fraud prevention without long-term commitments.
Pricing
Pay-as-you-go model at $0.02-$0.20 per validation based on volume; no monthly fees or setup costs.
Ravelin
enterpriseUnified platform for fraud prevention, payments orchestration, and customer lifecycle management in ecommerce.
Unified Radar platform that combines fraud detection, chargeback guarantees, and policy orchestration with self-learning ML
Ravelin is an AI-powered fraud prevention platform tailored for ecommerce, using machine learning to deliver real-time risk scoring and transaction monitoring. It detects sophisticated fraud like account takeovers, payment fraud, and friendly fraud through device fingerprinting, behavioral biometrics, and network-wide intelligence. The platform also manages chargebacks, AML compliance, and policy controls, integrating with major payment gateways and ecommerce systems like Shopify and BigCommerce.
Pros
- Advanced ML models that adapt to merchant-specific fraud patterns with minimal false positives
- Comprehensive coverage including fraud, chargebacks, and compliance in one platform
- Strong global device intelligence and real-time decisioning for high-volume ecommerce
Cons
- Enterprise-focused pricing that's opaque and may be too costly for small businesses
- Steeper learning curve for customization compared to simpler rule-based tools
- Limited transparency on exact ML model performance metrics for new users
Best For
Mid-to-large ecommerce merchants handling high transaction volumes who need adaptive AI-driven fraud protection beyond basic rules.
Pricing
Custom enterprise pricing based on transaction volume; typically starts at $10,000+ annually, contact sales for quotes.
Conclusion
Among the top ecommerce fraud prevention tools, Signifyd distinguishes itself as the leading choice with its machine learning-powered protection and full chargeback guarantee. Riskified and Forter, though, are strong alternatives: Riskified excels in AI-driven solutions for high-volume operations, while Forter offers real-time decisioning to approve more orders. Ultimately, the best tool depends on individual business needs.
Secure your ecommerce success—start with Signifyd to strengthen fraud defenses and streamline operations
Tools Reviewed
All tools were independently evaluated for this comparison