Quick Overview
- 1#1: Klaviyo - Klaviyo is a powerful email and SMS marketing platform with advanced CRM features tailored for ecommerce to personalize customer journeys and boost revenue.
- 2#2: HubSpot CRM - HubSpot CRM offers a free, all-in-one platform for managing ecommerce customer relationships, marketing automation, sales pipelines, and service with seamless store integrations.
- 3#3: Gorgias - Gorgias is an AI-powered helpdesk and CRM platform that automates customer support for ecommerce brands with deep integrations to Shopify and other platforms.
- 4#4: Zendesk - Zendesk provides customer service software with CRM capabilities to manage ecommerce support tickets, chats, and customer data across multiple channels.
- 5#5: Salesforce - Salesforce is a comprehensive enterprise CRM with Commerce Cloud integrations for scaling ecommerce customer management, personalization, and analytics.
- 6#6: Zoho CRM - Zoho CRM delivers affordable, customizable customer relationship management with robust ecommerce integrations for sales, marketing, and automation.
- 7#7: Intercom - Intercom is a conversational CRM platform that helps ecommerce businesses engage customers through chat, email, and product tours for better retention.
- 8#8: ActiveCampaign - ActiveCampaign combines email marketing automation with CRM tools to create personalized ecommerce customer experiences and drive sales.
- 9#9: Omnisend - Omnisend is an ecommerce-focused marketing automation platform with CRM features for omnichannel campaigns across email, SMS, and push notifications.
- 10#10: Mailchimp - Mailchimp provides email marketing and basic CRM functionalities with ecommerce integrations to manage customer lists and automate campaigns.
We ranked these tools based on key factors including integration capabilities with leading platforms, automation potential, usability, and overall value, ensuring they cater to diverse needs, from small businesses to enterprise-level operations.
Comparison Table
Ecommerce CRM software is vital for managing customer interactions, and this comparison table explores top tools like Klaviyo, HubSpot CRM, Gorgias, Zendesk, Salesforce, and more. It helps readers identify key differences in features, pricing, integration strengths, and user experience to select the best fit for their business.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Klaviyo Klaviyo is a powerful email and SMS marketing platform with advanced CRM features tailored for ecommerce to personalize customer journeys and boost revenue. | specialized | 9.6/10 | 9.8/10 | 8.9/10 | 9.4/10 |
| 2 | HubSpot CRM HubSpot CRM offers a free, all-in-one platform for managing ecommerce customer relationships, marketing automation, sales pipelines, and service with seamless store integrations. | specialized | 9.1/10 | 9.0/10 | 9.4/10 | 9.3/10 |
| 3 | Gorgias Gorgias is an AI-powered helpdesk and CRM platform that automates customer support for ecommerce brands with deep integrations to Shopify and other platforms. | specialized | 8.9/10 | 9.4/10 | 8.5/10 | 8.2/10 |
| 4 | Zendesk Zendesk provides customer service software with CRM capabilities to manage ecommerce support tickets, chats, and customer data across multiple channels. | enterprise | 8.1/10 | 8.4/10 | 8.6/10 | 7.5/10 |
| 5 | Salesforce Salesforce is a comprehensive enterprise CRM with Commerce Cloud integrations for scaling ecommerce customer management, personalization, and analytics. | enterprise | 9.1/10 | 9.8/10 | 7.2/10 | 8.0/10 |
| 6 | Zoho CRM Zoho CRM delivers affordable, customizable customer relationship management with robust ecommerce integrations for sales, marketing, and automation. | specialized | 8.2/10 | 8.5/10 | 7.7/10 | 9.1/10 |
| 7 | Intercom Intercom is a conversational CRM platform that helps ecommerce businesses engage customers through chat, email, and product tours for better retention. | specialized | 8.1/10 | 8.6/10 | 7.7/10 | 7.4/10 |
| 8 | ActiveCampaign ActiveCampaign combines email marketing automation with CRM tools to create personalized ecommerce customer experiences and drive sales. | specialized | 8.5/10 | 9.1/10 | 7.9/10 | 8.2/10 |
| 9 | Omnisend Omnisend is an ecommerce-focused marketing automation platform with CRM features for omnichannel campaigns across email, SMS, and push notifications. | specialized | 8.7/10 | 9.2/10 | 9.0/10 | 8.2/10 |
| 10 | Mailchimp Mailchimp provides email marketing and basic CRM functionalities with ecommerce integrations to manage customer lists and automate campaigns. | specialized | 7.4/10 | 7.8/10 | 9.2/10 | 7.0/10 |
Klaviyo is a powerful email and SMS marketing platform with advanced CRM features tailored for ecommerce to personalize customer journeys and boost revenue.
HubSpot CRM offers a free, all-in-one platform for managing ecommerce customer relationships, marketing automation, sales pipelines, and service with seamless store integrations.
Gorgias is an AI-powered helpdesk and CRM platform that automates customer support for ecommerce brands with deep integrations to Shopify and other platforms.
Zendesk provides customer service software with CRM capabilities to manage ecommerce support tickets, chats, and customer data across multiple channels.
Salesforce is a comprehensive enterprise CRM with Commerce Cloud integrations for scaling ecommerce customer management, personalization, and analytics.
Zoho CRM delivers affordable, customizable customer relationship management with robust ecommerce integrations for sales, marketing, and automation.
Intercom is a conversational CRM platform that helps ecommerce businesses engage customers through chat, email, and product tours for better retention.
ActiveCampaign combines email marketing automation with CRM tools to create personalized ecommerce customer experiences and drive sales.
Omnisend is an ecommerce-focused marketing automation platform with CRM features for omnichannel campaigns across email, SMS, and push notifications.
Mailchimp provides email marketing and basic CRM functionalities with ecommerce integrations to manage customer lists and automate campaigns.
Klaviyo
specializedKlaviyo is a powerful email and SMS marketing platform with advanced CRM features tailored for ecommerce to personalize customer journeys and boost revenue.
Revenue per recipient tracking, providing granular ROI insights tied directly to individual customer behaviors and campaigns
Klaviyo is a leading marketing automation platform tailored for ecommerce businesses, specializing in email, SMS, and push notification campaigns driven by customer data. It offers advanced segmentation, automated flows triggered by real-time behaviors like purchases and site activity, and seamless integrations with platforms such as Shopify, BigCommerce, and WooCommerce. With robust analytics including revenue attribution and A/B testing, Klaviyo empowers brands to deliver hyper-personalized experiences that boost customer lifetime value and sales.
Pros
- Exceptional ecommerce integrations and behavioral data syncing
- Powerful automation flows and dynamic segmentation for personalization
- Precise revenue tracking and ROI measurement per campaign
Cons
- Steep learning curve for advanced features
- Pricing scales quickly with contact list size
- Limited support for non-ecommerce use cases
Best For
Scaling ecommerce brands focused on data-driven email and SMS marketing to maximize customer retention and revenue.
Pricing
Free for up to 250 contacts; paid plans start at $20/month for 500 contacts, billed based on active profiles and message volume, with enterprise options available.
HubSpot CRM
specializedHubSpot CRM offers a free, all-in-one platform for managing ecommerce customer relationships, marketing automation, sales pipelines, and service with seamless store integrations.
Operations Hub for real-time data syncing and automation across ecommerce tools
HubSpot CRM is a versatile, free customer relationship management platform that centralizes contact data, tracks interactions, and supports sales pipelines, making it suitable for ecommerce businesses managing customer lifecycles. It excels in ecommerce through native integrations with platforms like Shopify, WooCommerce, and BigCommerce, enabling automated workflows for abandoned carts, personalized emails, and customer segmentation. The platform scales via paid hubs for marketing, sales, and service, offering an all-in-one solution for growing online stores.
Pros
- Free core CRM with unlimited users and contacts
- Seamless integrations with major ecommerce platforms like Shopify
- Powerful marketing automation for personalized ecommerce campaigns
Cons
- Advanced ecommerce analytics require paid upgrades
- Steep learning curve for complex workflows
- Pricing escalates quickly for full hub access
Best For
Growing ecommerce businesses seeking a scalable, all-in-one CRM with strong marketing automation and platform integrations.
Pricing
Free CRM forever; Starter hubs from $20/month, Professional from $890/month, Enterprise custom pricing.
Gorgias
specializedGorgias is an AI-powered helpdesk and CRM platform that automates customer support for ecommerce brands with deep integrations to Shopify and other platforms.
AI Agent for autonomous ticket resolution with human handover
Gorgias is a customer service and CRM platform tailored for e-commerce businesses, centralizing support tickets from email, chat, SMS, social media, and voice into a shared inbox. It integrates seamlessly with Shopify, BigCommerce, and other platforms to pull in order data, customer history, and product info for contextual support. AI-powered automation handles routine queries, macros speed up responses, and analytics track performance to boost CSAT and reduce resolution times.
Pros
- Deep e-commerce integrations like Shopify for real-time order context
- AI Agent automates 50-60% of tickets, saving significant time
- Unified inbox and automation rules streamline multi-channel support
Cons
- Pricing scales quickly with ticket volume, expensive for high-traffic stores
- Advanced features locked behind higher tiers
- Primarily support-focused, lacks robust sales or marketing CRM tools
Best For
E-commerce brands with Shopify or similar stores prioritizing automated, high-volume customer support.
Pricing
Starter ($10/mo, 60 tickets), Basic ($60/mo, 300 tickets), Pro ($360/mo, 1,000 tickets), Enterprise (custom); annual discounts available, 14-day free trial.
Zendesk
enterpriseZendesk provides customer service software with CRM capabilities to manage ecommerce support tickets, chats, and customer data across multiple channels.
Trigger-based workflows that automatically pull ecommerce order data into support tickets for instant agent context
Zendesk is a robust customer service platform that functions as a support-focused CRM solution for ecommerce businesses, enabling efficient management of customer inquiries, tickets, and post-purchase interactions. It integrates seamlessly with platforms like Shopify, BigCommerce, and WooCommerce to surface order details, purchase history, and customer data within tickets for contextual support. While it offers basic CRM tools through Zendesk Sunshine for tracking interactions, it shines more in service resolution than sales pipelines or marketing automation.
Pros
- Powerful omnichannel support (email, chat, social, phone) tailored for ecommerce customer service
- Deep integrations with ecommerce platforms to display order history in tickets
- AI-driven automation and analytics for faster issue resolution and reporting
Cons
- Limited native sales and marketing CRM features compared to dedicated tools like HubSpot
- Pricing scales quickly with agents and add-ons, reducing value for small stores
- Advanced customizations require developer resources
Best For
Mid-sized ecommerce businesses focused on exceptional post-sale customer support and service ticketing rather than full sales funnel management.
Pricing
Starts at $55/agent/month (Suite Professional, billed annually); scales to $115/agent/month for Enterprise with more features.
Salesforce
enterpriseSalesforce is a comprehensive enterprise CRM with Commerce Cloud integrations for scaling ecommerce customer management, personalization, and analytics.
Customer 360 unified view combining CRM data with real-time commerce insights for hyper-personalized experiences
Salesforce is a leading CRM platform with robust ecommerce capabilities through Commerce Cloud, enabling unified management of customer data, sales, marketing, and order fulfillment across online, mobile, and in-store channels. It leverages AI-powered Einstein for personalized recommendations, predictive analytics, and automated customer journeys to boost conversions and loyalty. The platform supports headless commerce architectures and integrates seamlessly with ERP systems, third-party apps via AppExchange, making it ideal for complex, high-volume ecommerce operations.
Pros
- Unmatched feature depth with AI-driven personalization and omnichannel support
- Vast ecosystem of integrations via AppExchange
- Highly scalable for enterprise-level ecommerce growth
Cons
- Steep learning curve and complex customization
- Premium pricing that may not suit small businesses
- Setup requires significant time and expertise
Best For
Enterprise ecommerce businesses with high transaction volumes needing integrated CRM, commerce, and advanced analytics.
Pricing
Sales Cloud starts at $25/user/month (Essentials) up to $330+/user/month (Unlimited); Commerce Cloud is custom-priced based on annual revenue/GMV, often $10K+ monthly for mid-tier plans.
Zoho CRM
specializedZoho CRM delivers affordable, customizable customer relationship management with robust ecommerce integrations for sales, marketing, and automation.
Seamless Zoho One ecosystem integration for unified ecommerce management across CRM, inventory, invoicing, and analytics.
Zoho CRM is a versatile, cloud-based customer relationship management platform designed to streamline sales, marketing, and customer service processes for businesses of all sizes. For ecommerce, it excels through native integrations with platforms like Shopify, WooCommerce, BigCommerce, and Magento, allowing centralized management of leads, orders, inventory, and customer interactions. Its automation tools, analytics dashboards, and multichannel support help ecommerce teams nurture leads, track sales pipelines, and drive repeat business efficiently.
Pros
- Affordable pricing with a robust free tier for small teams
- Deep integrations with major ecommerce platforms and Zoho's ecosystem (Inventory, Books)
- Highly customizable workflows and automation via Blueprints
Cons
- Steep learning curve for advanced customizations
- Some ecommerce-specific features require additional Zoho apps or extensions
- Interface can feel overwhelming for beginners
Best For
Growing ecommerce businesses seeking a scalable, cost-effective CRM with strong integration options and automation capabilities.
Pricing
Free for up to 3 users; paid plans start at $14/user/month (Standard) up to $52/user/month (Ultimate), billed annually with discounts.
Intercom
specializedIntercom is a conversational CRM platform that helps ecommerce businesses engage customers through chat, email, and product tours for better retention.
Fin AI Agent for autonomous, 24/7 customer query resolution and handoffs
Intercom is a customer messaging platform designed for ecommerce businesses to engage shoppers via live chat, AI-powered bots, email, and in-app messaging. It excels in capturing behavioral data from platforms like Shopify to enable personalized campaigns, abandoned cart recovery, and targeted product recommendations. As a CRM solution, it unifies customer support, marketing automation, and sales outreach to boost retention and conversions.
Pros
- Powerful AI chatbots and automation for real-time engagement
- Deep ecommerce integrations with Shopify and behavioral targeting
- Unified inbox for multi-channel customer support
Cons
- Expensive pricing that scales quickly with volume
- Steep learning curve for advanced segmentation and workflows
- Limited native sales pipeline tools compared to full CRMs
Best For
Mid-sized ecommerce brands with high customer volume needing sophisticated messaging and personalization.
Pricing
Starts at $74/month (Essential plan, billed annually) for up to 1,000 contacts; scales to custom enterprise pricing based on active users and features.
ActiveCampaign
specializedActiveCampaign combines email marketing automation with CRM tools to create personalized ecommerce customer experiences and drive sales.
Visual automation canvas with ecommerce behavior triggers like abandoned carts and purchase history
ActiveCampaign is a marketing automation platform with robust built-in CRM features, designed to help ecommerce businesses manage customer relationships through personalized email campaigns, automations, and sales pipelines. It excels in ecommerce-specific use cases like abandoned cart recovery, purchase-based segmentation, and cross-selling via integrations with platforms such as Shopify, WooCommerce, and BigCommerce. The tool combines marketing, sales, and messaging in one dashboard, enabling data-driven customer journeys from lead to loyal buyer.
Pros
- Powerful automation builder for complex ecommerce customer journeys
- Deep integrations with major ecommerce platforms
- Unified CRM, marketing, and analytics dashboard
Cons
- Steep learning curve for advanced automations
- Pricing scales quickly with contact list size
- Less robust sales pipeline tools than dedicated CRMs
Best For
Ecommerce businesses prioritizing marketing automation and customer nurturing alongside basic CRM needs.
Pricing
Essentials from $29/mo (500 contacts), Plus $59/mo (1K+), Pro $149/mo (2.5K+), Enterprise custom; billed annually.
Omnisend
specializedOmnisend is an ecommerce-focused marketing automation platform with CRM features for omnichannel campaigns across email, SMS, and push notifications.
Pre-built, ecommerce-optimized automation workflows for cart abandonment, cross-sells, and win-back campaigns
Omnisend is an omnichannel marketing automation platform designed specifically for ecommerce businesses, focusing on email, SMS, and web push notifications to manage customer relationships and drive revenue. It offers pre-built workflows for key ecommerce scenarios like abandoned cart recovery, welcome series, and post-purchase campaigns, with deep integrations into platforms such as Shopify, WooCommerce, and BigCommerce. The tool emphasizes behavioral segmentation and 360° customer profiles to personalize communications and boost customer lifetime value.
Pros
- Powerful ecommerce-specific automations and workflows
- Seamless omnichannel support (email, SMS, web push)
- Excellent integrations with major ecommerce platforms
Cons
- Pricing scales quickly with contact list size
- SMS and advanced features require additional credits/costs
- Limited depth in non-marketing CRM functionalities like sales pipelines
Best For
Ecommerce store owners and marketers focused on automated, personalized customer engagement to recover lost sales and increase repeat purchases.
Pricing
Free for up to 250 contacts; Standard plan starts at $16/mo (500 contacts), Pro at $59/mo; email sends free up to limits, SMS pay-as-you-go.
Mailchimp
specializedMailchimp provides email marketing and basic CRM functionalities with ecommerce integrations to manage customer lists and automate campaigns.
Behavioral automations with ecommerce triggers like abandoned carts and product views for hyper-targeted customer journeys
Mailchimp is a versatile marketing platform with CRM capabilities designed for ecommerce, focusing on customer segmentation, email automation, and behavioral tracking to nurture leads and boost sales. It integrates deeply with platforms like Shopify and WooCommerce, offering tools for abandoned cart recovery, personalized recommendations, and purchase-based segmentation. While not a full enterprise CRM, it excels in marketing automation to manage customer relationships and drive repeat business.
Pros
- Seamless integrations with major ecommerce platforms like Shopify and BigCommerce
- Powerful audience segmentation and behavioral automations for personalized campaigns
- User-friendly drag-and-drop editor for emails and landing pages
Cons
- Limited advanced CRM features like sales pipelines or deal tracking
- Contact and send limits scale pricing quickly for growing stores
- Customer support is basic on lower tiers and can be slow
Best For
Small to medium-sized ecommerce businesses seeking an easy-to-use, affordable entry into email marketing and basic CRM without complex setup.
Pricing
Free plan for up to 500 contacts and 1,000 emails/month; paid plans start at $13/month (Essentials) scaling to $350+/month (Premium) based on contacts and features.
Conclusion
Reviewing the top 10 ecommerce CRM tools reveals Klaviyo as the standout choice, with powerful email and SMS features that excel in personalizing customer journeys and boosting revenue. HubSpot CRM follows closely, offering a free all-in-one platform with seamless integrations, while Gorgias impresses with AI-powered support automation—each tool suits distinct needs, but Klaviyo leads in balancing e-commerce focus and functionality.
Take the next step in enhancing your customer relationships: explore Klaviyo to unlock tailored journeys and drive growth, or consider HubSpot or Gorgias for their unique strengths in all-in-one management or automated support.
Tools Reviewed
All tools were independently evaluated for this comparison