Quick Overview
- 1#1: Yesware - Delivers advanced email tracking, link analytics, and sales automation features integrated with Gmail and Outlook.
- 2#2: Mailtrack - Offers simple, free email open tracking for Gmail with double-checkmark notifications like WhatsApp.
- 3#3: Mixmax - Provides email tracking, personalized sequences, and CRM integrations for sales productivity.
- 4#4: HubSpot Sales Hub - Tracks email opens, clicks, and replies with seamless CRM integration for sales teams.
- 5#5: GMass - Enables mass email campaigns in Gmail with real-time open and click tracking.
- 6#6: Streak - Integrates CRM functionality into Gmail with email tracking and pipeline management.
- 7#7: Boomerang for Gmail - Tracks email reads and sends follow-up reminders alongside scheduling features.
- 8#8: Lemlist - Automates personalized cold emails with advanced open, click, and reply tracking.
- 9#9: Woodpecker - Supports cold email outreach with detailed tracking of opens, clicks, and bounces.
- 10#10: ContactMonkey - Tracks internal and sales email engagement metrics within Outlook and Gmail.
We selected and ranked these tools based on a blend of critical features, reliability, user-friendliness, and overall value, ensuring each entry delivers clear, actionable benefits tailored to diverse professional needs.
Comparison Table
Email tracking software is a cornerstone of modern sales and outreach, and this table compiles key tools like Yesware, Mailtrack, Mixmax, HubSpot Sales Hub, and GMass, comparing their features, pricing, and use cases. Readers will discover how to match the right software to their workflow, team needs, and performance goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Yesware Delivers advanced email tracking, link analytics, and sales automation features integrated with Gmail and Outlook. | enterprise | 9.5/10 | 9.8/10 | 9.4/10 | 9.2/10 |
| 2 | Mailtrack Offers simple, free email open tracking for Gmail with double-checkmark notifications like WhatsApp. | specialized | 8.6/10 | 8.4/10 | 9.4/10 | 9.1/10 |
| 3 | Mixmax Provides email tracking, personalized sequences, and CRM integrations for sales productivity. | enterprise | 8.7/10 | 9.2/10 | 9.0/10 | 8.0/10 |
| 4 | HubSpot Sales Hub Tracks email opens, clicks, and replies with seamless CRM integration for sales teams. | enterprise | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | GMass Enables mass email campaigns in Gmail with real-time open and click tracking. | specialized | 8.7/10 | 8.5/10 | 9.2/10 | 8.6/10 |
| 6 | Streak Integrates CRM functionality into Gmail with email tracking and pipeline management. | specialized | 7.8/10 | 7.5/10 | 9.2/10 | 8.5/10 |
| 7 | Boomerang for Gmail Tracks email reads and sends follow-up reminders alongside scheduling features. | specialized | 8.2/10 | 8.0/10 | 9.5/10 | 7.5/10 |
| 8 | Lemlist Automates personalized cold emails with advanced open, click, and reply tracking. | enterprise | 8.4/10 | 8.7/10 | 8.9/10 | 7.9/10 |
| 9 | Woodpecker Supports cold email outreach with detailed tracking of opens, clicks, and bounces. | enterprise | 8.2/10 | 8.5/10 | 7.9/10 | 8.0/10 |
| 10 | ContactMonkey Tracks internal and sales email engagement metrics within Outlook and Gmail. | enterprise | 8.1/10 | 8.4/10 | 9.0/10 | 7.6/10 |
Delivers advanced email tracking, link analytics, and sales automation features integrated with Gmail and Outlook.
Offers simple, free email open tracking for Gmail with double-checkmark notifications like WhatsApp.
Provides email tracking, personalized sequences, and CRM integrations for sales productivity.
Tracks email opens, clicks, and replies with seamless CRM integration for sales teams.
Enables mass email campaigns in Gmail with real-time open and click tracking.
Integrates CRM functionality into Gmail with email tracking and pipeline management.
Tracks email reads and sends follow-up reminders alongside scheduling features.
Automates personalized cold emails with advanced open, click, and reply tracking.
Supports cold email outreach with detailed tracking of opens, clicks, and bounces.
Tracks internal and sales email engagement metrics within Outlook and Gmail.
Yesware
enterpriseDelivers advanced email tracking, link analytics, and sales automation features integrated with Gmail and Outlook.
Event-based tracking with thumbnail previews of link and attachment interactions for precise engagement insights
Yesware is a leading email tracking and sales productivity platform that integrates seamlessly with Gmail and Outlook to provide real-time insights into email opens, link clicks, attachment views, and replies. It empowers sales teams with advanced analytics, automated reminders, email templates, and CRM integrations like Salesforce to optimize outreach and close deals faster. Beyond basic tracking, Yesware offers team collaboration tools, A/B testing, and performance reporting to scale sales efforts effectively.
Pros
- Seamless Gmail and Outlook integration with no email forwarding required
- Comprehensive real-time tracking including opens, clicks, and attachments
- Powerful sales tools like templates, scheduling, reminders, and CRM sync
Cons
- Higher pricing tiers needed for advanced team features
- Free plan is very limited for serious use
- Occasional performance lags with very high email volumes
Best For
Sales professionals and teams relying on Gmail or Outlook who need detailed email engagement analytics and workflow automation.
Pricing
Free limited plan; Pro at $19/user/month; Premium at $49/user/month; Enterprise custom pricing.
Mailtrack
specializedOffers simple, free email open tracking for Gmail with double-checkmark notifications like WhatsApp.
WhatsApp-inspired double blue checkmark for instant visual read receipts
Mailtrack is an email tracking tool that integrates seamlessly with Gmail via a browser extension, embedding invisible tracking pixels to monitor when emails are opened and links are clicked. It provides real-time notifications and a distinctive double blue checkmark read receipt, mimicking WhatsApp for intuitive visual feedback. Available in free and pro versions, it supports multiple email clients but excels with Gmail, offering reliable tracking for sales, marketing, and personal use.
Pros
- Free plan with unlimited tracking
- Intuitive WhatsApp-style double checkmark notifications
- Seamless Gmail integration via browser extension
Cons
- Free version displays Mailtrack branding in emails
- Tracking can be blocked by image-blocking email clients or privacy tools
- Limited advanced analytics compared to enterprise competitors
Best For
Gmail users in sales or marketing seeking simple, cost-effective email open and click tracking without complex setup.
Pricing
Free forever plan (with branding); Pro at $4.99/user/month; higher tiers for teams up to $9.99/user/month.
Mixmax
enterpriseProvides email tracking, personalized sequences, and CRM integrations for sales productivity.
Real-time 'Not Seen Yet' reminders that automatically follow up on unopened emails
Mixmax is a comprehensive email productivity platform with robust tracking features, including real-time open, click, and attachment tracking for Gmail and Outlook users. It provides detailed analytics on email engagement, such as read rates across devices and location data, helping users optimize outreach. Beyond tracking, it offers sequences, templates, scheduling, and personalization tools to enhance sales and marketing workflows.
Pros
- Seamless integration with Gmail and Outlook
- Real-time notifications for opens, clicks, and replies
- Rich analytics dashboard with device and location insights
Cons
- Free plan has limited tracking and features
- Pricing can be steep for small teams or solo users
- Some advanced tracking requires paid plans
Best For
Sales and marketing teams needing advanced email tracking integrated with automation and personalization tools.
Pricing
Free (limited tracking); Pro at $29/user/month; Business at $49/user/month; Enterprise custom.
HubSpot Sales Hub
enterpriseTracks email opens, clicks, and replies with seamless CRM integration for sales teams.
Real-time email event tracking that automatically logs engagement data into the CRM for instant sales follow-up
HubSpot Sales Hub is a robust CRM platform with built-in email tracking features that monitor opens, clicks, replies, and engagement in real-time. It integrates tracking seamlessly into sales sequences, templates, and one-to-one emails, providing actionable insights tied to the full sales pipeline. Ideal for sales teams, it combines tracking with automation and lead management for enhanced outreach efficiency.
Pros
- Deep CRM integration for tracking data in sales pipelines
- Real-time notifications and detailed engagement analytics
- Built-in sequences and templates for automated tracking
Cons
- Advanced tracking requires higher-tier paid plans
- Overkill and complex for users needing only basic email tracking
- Free version has limitations on contacts and features
Best For
Sales teams and professionals seeking integrated email tracking within a full CRM ecosystem.
Pricing
Free Starter plan available; paid tiers start at $20/user/month (Starter), $90/user/month (Professional), and $150/user/month (Enterprise), billed annually.
GMass
specializedEnables mass email campaigns in Gmail with real-time open and click tracking.
Real-time campaign tracking dashboard embedded directly in the Gmail interface
GMass is a Gmail extension designed for mass emailing with robust tracking features, allowing users to send personalized campaigns directly from their inbox. It provides real-time open rates, click tracking, reply detection, and detailed campaign analytics without needing external tools. Primarily aimed at sales and marketing professionals, it combines mail merge, scheduling, and automation for efficient outreach while staying within Gmail's ecosystem.
Pros
- Seamless Gmail integration for instant setup and use
- Accurate real-time tracking of opens, clicks, and replies
- Affordable plans with high email volume allowances
Cons
- Limited to Gmail users only, no Outlook or other integrations
- Deliverability risks with very high volumes due to Gmail limits
- Advanced automation requires some setup learning
Best For
Sales teams and solo marketers who rely on Gmail for personalized cold email campaigns and need straightforward tracking.
Pricing
Free plan up to 50 emails/day; Standard $25/month (10k emails); Premium $40/month (50k+ emails with advanced features).
Streak
specializedIntegrates CRM functionality into Gmail with email tracking and pipeline management.
Gmail sidebar pipelines that visualize email tracking data alongside deal stages
Streak is a CRM extension for Gmail that includes robust email tracking features, allowing users to monitor opens, clicks, and link interactions directly within their inbox. It combines tracking with pipeline management, snippets, and mail merge for sales workflows. While not a standalone tracker, it excels for Gmail-heavy teams needing integrated visibility into email engagement.
Pros
- Seamless native integration with Gmail sidebar
- Real-time open and click tracking notifications
- Free plan with solid basic tracking capabilities
Cons
- Limited to Gmail ecosystem only
- Full advanced tracking locked behind Pro plan
- CRM-focused interface adds unnecessary complexity for pure tracking
Best For
Gmail-dependent sales teams and small businesses seeking email tracking combined with lightweight CRM pipelines.
Pricing
Free plan for basics; Pro at $49/user/month (or $15/user/month billed annually) for unlimited tracking and advanced features.
Boomerang for Gmail
specializedTracks email reads and sends follow-up reminders alongside scheduling features.
Real-time notifications with detailed open stats including location, device, and multiple open counts
Boomerang for Gmail is a popular browser extension that integrates directly into Gmail to provide email tracking, scheduling, and automated reminders. It tracks when recipients open emails, how many times, and even provides details like device and location data for opens. Beyond basic tracking, it offers features like send-later scheduling and follow-up reminders if no reply is received, making it a comprehensive tool for Gmail users.
Pros
- Seamless integration with Gmail interface
- Reliable open tracking with notifications and metrics
- Useful add-ons like scheduling and auto-follow-ups
Cons
- Limited free plan (only 10 tracked emails per month)
- Exclusive to Gmail, no support for other email clients
- Full features require paid subscription
Best For
Gmail-dependent sales reps, freelancers, and marketers needing straightforward email open tracking and reminders.
Pricing
Free plan (10 emails/month tracking/scheduling); Pro: $4.99/month or $49.99/year per user.
Lemlist
enterpriseAutomates personalized cold emails with advanced open, click, and reply tracking.
Custom image personalization with embedded tracking pixels for highly accurate and undetectable open tracking
Lemlist is a sales email outreach platform with built-in email tracking capabilities, allowing users to monitor email opens, clicks, replies, and bounces in real-time through pixel and link tracking. It excels in automating personalized cold email campaigns with A/B testing, sequence follow-ups, and detailed analytics dashboards for performance insights. Designed primarily for sales teams, it integrates warm-up tools to improve deliverability and ensure accurate tracking metrics.
Pros
- Real-time notifications for opens, clicks, and replies
- Advanced analytics with A/B testing and reply rate tracking
- Integrated email warm-up for reliable tracking accuracy
Cons
- Primarily sales-focused, less ideal for pure tracking needs
- Pricing can be steep for small teams or solo users
- Some advanced tracking insights locked behind higher plans
Best For
Sales and outreach teams running high-volume cold email campaigns who need seamless tracking integrated with automation.
Pricing
Starts at $59/user/month (Email Pro, billed annually), with Multichannel at $99/user/month and custom Enterprise plans; 14-day free trial available.
Woodpecker
enterpriseSupports cold email outreach with detailed tracking of opens, clicks, and bounces.
Adaptive follow-up automation triggered by real-time tracking of prospect engagement
Woodpecker is a sales automation platform focused on cold email outreach, featuring robust email tracking to monitor opens, clicks, replies, and link interactions in real-time. It enables automated follow-up sequences based on tracked engagement data, with tools for personalization, A/B testing, and deliverability optimization. Primarily designed for B2B sales teams, it integrates with CRMs like HubSpot and Pipedrive to streamline prospecting workflows.
Pros
- Precise real-time tracking of opens, clicks, and replies with inbox notifications
- Built-in email warm-up and deliverability tools for reliable tracking accuracy
- A/B testing and behavioral personalization based on tracking data
Cons
- Geared more toward sales outreach than general-purpose email tracking
- Setup requires connecting email accounts, which can be initially complex
- Per-user pricing scales quickly for larger teams
Best For
B2B sales and marketing teams running cold email campaigns that require detailed tracking and automation.
Pricing
Starts at $39/user/month (Starter), $59/user/month (Pro), with Enterprise custom pricing; 14-day free trial available.
ContactMonkey
enterpriseTracks internal and sales email engagement metrics within Outlook and Gmail.
Real-time inbox notifications alerting users instantly to email opens, clicks, and replies
ContactMonkey is an email tracking and engagement platform tailored for sales and customer success teams, seamlessly integrating with Gmail and Outlook to monitor opens, clicks, replies, and engagement metrics in real-time. It provides customizable email templates, scheduling tools, A/B testing, and team dashboards for optimizing outreach campaigns. The tool emphasizes actionable insights to improve response rates and pipeline velocity.
Pros
- Seamless browser extension integration with Gmail and Outlook
- Real-time push notifications for opens and clicks
- Robust team analytics and shared template library
Cons
- Pricing scales quickly for larger teams
- Limited advanced automation compared to dedicated sales platforms
- Free tier restrictions limit full testing
Best For
Sales and customer success teams relying on Gmail or Outlook for high-volume outreach who need intuitive tracking without complex setup.
Pricing
Starts at $36/user/month (billed annually) for Pro plan; Enterprise custom pricing with advanced features.
Conclusion
The reviewed email tracking tools vary widely in focus—from advanced sales automation to simple open tracking—offering solutions for diverse user needs. At the top is Yesware, a leader with integrated email tracking, link analytics, and sales automation features across Gmail and Outlook. Close behind, Mailtrack stands out for its straightforward, free open-tracking with WhatsApp-like notifications, while Mixmax excels with personalized sequences and CRM integrations, making it a top pick for productivity. The best choice depends on individual priorities, but these three lead the pack.
Don’t miss out on boosting your email performance—try Yesware today to leverage its powerful features for more effective tracking and streamlined workflows.
Tools Reviewed
All tools were independently evaluated for this comparison