Quick Overview
- 1#1: Mailchimp - Comprehensive email marketing platform with automation, audience segmentation, and integrated website tools for businesses of all sizes.
- 2#2: ActiveCampaign - Advanced email marketing and CRM automation tool excelling in personalized customer journeys and behavioral targeting.
- 3#3: Klaviyo - E-commerce-focused email and SMS marketing platform with powerful segmentation and revenue-driving automations.
- 4#4: Brevo - Affordable all-in-one platform for email marketing, SMS, chat, and transactional messaging with high deliverability.
- 5#5: Constant Contact - User-friendly email marketing service ideal for small businesses with easy list building and event management.
- 6#6: HubSpot - Inbound marketing hub offering robust email marketing integrated with CRM, analytics, and sales tools for scaling teams.
- 7#7: GetResponse - All-in-one online marketing platform featuring email automation, webinars, and landing pages for lead generation.
- 8#8: ConvertKit - Creator-focused email marketing tool with advanced tagging, automations, and subscription forms for newsletters.
- 9#9: MailerLite - Simple, cost-effective email marketing platform with drag-and-drop editors and pop-up forms for growing lists.
- 10#10: AWeber - Reliable email marketing service with strong automation, tagging, and e-commerce integrations for long-term users.
We evaluated tools based on key criteria: robustness of features (including automation, segmentation, and integrations), user-friendliness, reliability, and overall value, ensuring each entry stands out for its practicality and performance across varied business scenarios.
Comparison Table
Email marketing software plays a vital role in modern communication, with a range of tools suited to varied needs, from startups to established businesses. This comparison table explores top platforms like Mailchimp, ActiveCampaign, Klaviyo, Brevo, Constant Contact, and more, examining key features, ease of use, and pricing to help readers find the ideal fit for their goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Mailchimp Comprehensive email marketing platform with automation, audience segmentation, and integrated website tools for businesses of all sizes. | specialized | 9.4/10 | 9.5/10 | 9.7/10 | 8.9/10 |
| 2 | ActiveCampaign Advanced email marketing and CRM automation tool excelling in personalized customer journeys and behavioral targeting. | specialized | 9.2/10 | 9.6/10 | 8.1/10 | 8.7/10 |
| 3 | Klaviyo E-commerce-focused email and SMS marketing platform with powerful segmentation and revenue-driving automations. | specialized | 9.2/10 | 9.6/10 | 8.1/10 | 8.4/10 |
| 4 | Brevo Affordable all-in-one platform for email marketing, SMS, chat, and transactional messaging with high deliverability. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 9.4/10 |
| 5 | Constant Contact User-friendly email marketing service ideal for small businesses with easy list building and event management. | specialized | 8.6/10 | 8.4/10 | 9.3/10 | 8.0/10 |
| 6 | HubSpot Inbound marketing hub offering robust email marketing integrated with CRM, analytics, and sales tools for scaling teams. | enterprise | 8.4/10 | 9.2/10 | 8.0/10 | 7.6/10 |
| 7 | GetResponse All-in-one online marketing platform featuring email automation, webinars, and landing pages for lead generation. | specialized | 8.4/10 | 9.1/10 | 7.7/10 | 8.0/10 |
| 8 | ConvertKit Creator-focused email marketing tool with advanced tagging, automations, and subscription forms for newsletters. | specialized | 8.7/10 | 8.8/10 | 9.2/10 | 8.0/10 |
| 9 | MailerLite Simple, cost-effective email marketing platform with drag-and-drop editors and pop-up forms for growing lists. | specialized | 8.6/10 | 8.2/10 | 9.4/10 | 9.6/10 |
| 10 | AWeber Reliable email marketing service with strong automation, tagging, and e-commerce integrations for long-term users. | specialized | 8.1/10 | 7.9/10 | 8.5/10 | 8.0/10 |
Comprehensive email marketing platform with automation, audience segmentation, and integrated website tools for businesses of all sizes.
Advanced email marketing and CRM automation tool excelling in personalized customer journeys and behavioral targeting.
E-commerce-focused email and SMS marketing platform with powerful segmentation and revenue-driving automations.
Affordable all-in-one platform for email marketing, SMS, chat, and transactional messaging with high deliverability.
User-friendly email marketing service ideal for small businesses with easy list building and event management.
Inbound marketing hub offering robust email marketing integrated with CRM, analytics, and sales tools for scaling teams.
All-in-one online marketing platform featuring email automation, webinars, and landing pages for lead generation.
Creator-focused email marketing tool with advanced tagging, automations, and subscription forms for newsletters.
Simple, cost-effective email marketing platform with drag-and-drop editors and pop-up forms for growing lists.
Reliable email marketing service with strong automation, tagging, and e-commerce integrations for long-term users.
Mailchimp
specializedComprehensive email marketing platform with automation, audience segmentation, and integrated website tools for businesses of all sizes.
Advanced behavioral automation journeys that trigger emails based on user actions across channels.
Mailchimp is a leading all-in-one email marketing platform that allows users to design, send, and analyze email campaigns with professional templates and drag-and-drop tools. It supports audience segmentation, automation workflows, A/B testing, and integrations with CRM and e-commerce platforms for targeted messaging. Beyond emails, it offers landing pages, forms, postcards, and analytics to drive customer engagement and growth.
Pros
- Intuitive drag-and-drop editor for quick campaign creation
- Robust automation and segmentation for personalized marketing
- Comprehensive analytics and A/B testing tools
- Generous free plan and extensive third-party integrations
Cons
- Pricing increases significantly with larger contact lists
- Advanced features and support limited on lower tiers
- Interface can feel overwhelming for very advanced users
Best For
Small to medium-sized businesses and marketers needing an user-friendly platform for scalable email campaigns and basic automation.
Pricing
Free for up to 500 contacts and 1,000 sends/month; Essentials starts at $13/mo (5k contacts), Standard at $20/mo, Premium at $350/mo, billed monthly based on active contacts.
ActiveCampaign
specializedAdvanced email marketing and CRM automation tool excelling in personalized customer journeys and behavioral targeting.
Visual automation builder with AI-powered predictive sending
ActiveCampaign is a powerful marketing automation platform specializing in email marketing, CRM, and customer engagement tools. It enables users to build sophisticated email campaigns, automate complex customer journeys, and personalize messaging based on user behavior and data. With features like site tracking, SMS, and machine learning insights, it helps businesses nurture leads and drive revenue at scale.
Pros
- Advanced automation workflows with conditional logic and branching
- Integrated CRM and site messaging for full-funnel tracking
- Deep personalization and predictive content optimization
Cons
- Steep learning curve for beginners due to feature depth
- Higher pricing tiers required for advanced capabilities
- Email template library is basic compared to competitors
Best For
Mid-sized businesses and marketing teams needing robust automation and CRM integration without separate tools.
Pricing
Starts at $29/month (Starter, 500 contacts) up to $259/month (Pro, 50K contacts); annual discounts available, free trial.
Klaviyo
specializedE-commerce-focused email and SMS marketing platform with powerful segmentation and revenue-driving automations.
Predictive analytics and revenue-per-recipient metrics for precise ROI measurement on campaigns
Klaviyo is a data-driven marketing automation platform specializing in email and SMS for e-commerce businesses, enabling hyper-personalized campaigns based on customer behavior and purchase history. It offers robust tools for building automated flows like abandoned cart recovery, post-purchase upsells, and win-back sequences with advanced segmentation. Seamless integrations with Shopify, WooCommerce, and other platforms make it ideal for driving revenue through targeted messaging.
Pros
- Exceptional e-commerce automations and behavioral segmentation
- Deep integrations with major platforms like Shopify and Magento
- Advanced analytics with revenue tracking and A/B testing
Cons
- Pricing escalates quickly with growing contact lists
- Steeper learning curve for non-technical users
- Less optimized for non-e-commerce or B2B use cases
Best For
E-commerce brands seeking sophisticated, data-powered email and SMS personalization to boost revenue.
Pricing
Free for up to 250 contacts; paid plans start at $20/month for email (scales by active profiles: $45 for 1K, $60+ for SMS add-on), up to enterprise custom pricing.
Brevo
specializedAffordable all-in-one platform for email marketing, SMS, chat, and transactional messaging with high deliverability.
Unlimited contacts across every plan, enabling cost-effective scaling without subscriber limits
Brevo (formerly Sendinblue) is a comprehensive email marketing platform that enables users to create automated campaigns, transactional emails, SMS marketing, and manage CRM all in one place. It features a drag-and-drop editor, A/B testing, segmentation, and detailed analytics to optimize engagement and conversions. With multi-channel support including WhatsApp and live chat, it's designed for scalable marketing across various business sizes.
Pros
- Unlimited contacts on all plans for scalable growth
- Generous free plan with 300 daily emails
- Robust automation and multi-channel support (email, SMS, chat)
Cons
- Interface feels dated in some areas
- Advanced reporting locked behind higher tiers
- Customer support response times can vary
Best For
Small to medium businesses needing an affordable all-in-one platform for email, SMS, and CRM marketing.
Pricing
Free (300 emails/day); Starter $25/mo (20k emails); Business $65/mo (20k emails); Enterprise custom.
Constant Contact
specializedUser-friendly email marketing service ideal for small businesses with easy list building and event management.
Integrated event management and registration tools that seamlessly combine with email campaigns
Constant Contact is a user-friendly email marketing platform tailored for small businesses, nonprofits, and beginners. It provides drag-and-drop email builders, hundreds of customizable templates, contact segmentation, basic automation workflows, and detailed analytics. Beyond emails, it offers tools for events, surveys, landing pages, and social media integrations to support comprehensive marketing campaigns.
Pros
- Intuitive drag-and-drop editor with mobile-responsive templates
- Outstanding customer support via phone, chat, and email
- Built-in tools for events, registrations, and surveys
Cons
- Pricing scales quickly with larger contact lists
- Automation features are basic compared to competitors
- Limited advanced segmentation and personalization options
Best For
Small businesses and nonprofits seeking an easy-to-use platform with reliable support and event marketing capabilities.
Pricing
Starts at $12/month (Lite, up to 500 contacts), $35/month (Standard with automation), $80/month (Premium), billed annually; scales by contact volume.
HubSpot
enterpriseInbound marketing hub offering robust email marketing integrated with CRM, analytics, and sales tools for scaling teams.
Seamless CRM integration for dynamic personalization and behavioral-triggered emails
HubSpot's Marketing Hub is a comprehensive inbound marketing platform with robust email marketing capabilities, including drag-and-drop email builders, automation workflows, A/B testing, and detailed analytics. It excels in personalization by leveraging its integrated CRM data to send targeted campaigns across customer journeys. While powerful for scaling businesses, it's part of a larger ecosystem that may overwhelm users focused solely on email.
Pros
- Deep CRM integration enables highly personalized emails and lead nurturing
- Advanced automation, A/B testing, and analytics for optimized campaigns
- Generous free plan with core email tools for small teams
Cons
- Pricing escalates quickly for larger contact lists and advanced features
- Steep learning curve for complex workflows and full platform utilization
- Free tier limits (e.g., 2,000 emails/month) push upgrades sooner
Best For
Growing mid-sized businesses seeking integrated CRM and email marketing for inbound strategies.
Pricing
Free plan available; Starter from $15/mo (1,000 contacts); Professional $800/mo (2,000 contacts); Enterprise $3,600/mo; billed annually.
GetResponse
specializedAll-in-one online marketing platform featuring email automation, webinars, and landing pages for lead generation.
Native webinar hosting integrated seamlessly with email campaigns and automations
GetResponse is an all-in-one email marketing platform that enables users to create responsive email campaigns, build automation workflows, design landing pages, and host webinars. It offers advanced list segmentation, A/B testing, e-commerce integrations, and detailed analytics to optimize marketing performance. With strong deliverability rates and conversion funnels, it's designed for businesses aiming to nurture leads and drive sales through multichannel strategies.
Pros
- Comprehensive all-in-one toolkit including email, automation, landing pages, and webinars
- Powerful drag-and-drop editor and advanced automation builder
- High deliverability and robust analytics for performance tracking
Cons
- Steeper learning curve for beginners due to feature depth
- Pricing scales quickly with larger contact lists
- Limited customization options in templates compared to specialists
Best For
Small to medium-sized businesses and marketing teams needing an integrated platform for email automation, funnels, and webinars without juggling multiple tools.
Pricing
Free plan up to 500 contacts; paid plans start at $19/month (1,000 contacts) for Starter, $59/month (5,000 contacts) for Marketer, up to custom Enterprise pricing.
ConvertKit
specializedCreator-focused email marketing tool with advanced tagging, automations, and subscription forms for newsletters.
Visual automation mapping that allows creators to build sophisticated subscriber journeys with tags and triggers effortlessly
ConvertKit is an email marketing platform designed primarily for creators, bloggers, podcasters, and online entrepreneurs to build and nurture email lists through newsletters and automations. It excels in subscriber segmentation using tags and behaviors, landing page creation, and one-click sales for digital products. The tool emphasizes simplicity and creator-focused workflows, enabling users to monetize their audience without complex setups.
Pros
- Intuitive drag-and-drop automation builder for complex sequences
- Powerful tagging and segmentation for personalized campaigns
- Built-in commerce tools for selling products and memberships directly
Cons
- Pricing scales quickly with subscriber growth, becoming expensive for large lists
- Limited email template variety and design flexibility
- Analytics are solid but lack depth compared to enterprise tools
Best For
Content creators, bloggers, and solopreneurs focused on newsletters, audience building, and direct monetization.
Pricing
Free plan up to 10,000 subscribers (limited features); Creator plan starts at $15/month (300 subs), scales to $779+/month; Creator Pro from $29/month with advanced automations.
MailerLite
specializedSimple, cost-effective email marketing platform with drag-and-drop editors and pop-up forms for growing lists.
Visual automation builder with pre-made workflows and triggers, making complex sequences accessible without coding
MailerLite is a user-friendly email marketing platform tailored for small businesses, creators, and startups, enabling the creation and sending of newsletters, automated campaigns, and promotional emails. It offers drag-and-drop editors for emails and landing pages, subscriber segmentation, A/B testing, and tools like popups and forms to grow lists. With strong analytics and integrations, it emphasizes simplicity and high deliverability without overwhelming complexity.
Pros
- Generous free plan supporting up to 1,000 subscribers and 12,000 emails/month
- Intuitive drag-and-drop editor with responsive templates
- Integrated landing pages, popups, and forms for list growth
Cons
- Limited advanced automation depth compared to enterprise tools
- Fewer third-party integrations than competitors like ActiveCampaign
- Basic reporting lacks some granular customization options
Best For
Small businesses, solopreneurs, and creators seeking an affordable, beginner-friendly email marketing tool with essential features.
Pricing
Free for up to 1,000 subscribers; paid plans (Growing Business) start at $10/month for 1,000 subscribers, Advanced at $21/month, with pricing scaling by subscriber count and no contracts.
AWeber
specializedReliable email marketing service with strong automation, tagging, and e-commerce integrations for long-term users.
Advanced tagging system for creating highly personalized autoresponder sequences
AWeber is a veteran email marketing platform that enables businesses to build email lists, create campaigns, and automate messaging through customizable templates, autoresponders, and landing pages. It provides robust analytics, segmentation, and integrations with popular tools like Shopify and WordPress. With a focus on deliverability and support, it's suited for growing subscriber bases without advanced technical expertise.
Pros
- Exceptional customer support with 24/7 live chat and phone
- Reliable deliverability and proven automation tools
- Generous free plan for up to 500 subscribers
Cons
- Dated interface compared to modern competitors
- Limited advanced segmentation and A/B testing options
- Pricing escalates quickly for large lists
Best For
Small businesses and solopreneurs needing reliable, easy-to-use email marketing with top-tier support.
Pricing
Free for up to 500 subscribers; paid plans start at $19.99/month (500 contacts) and scale to $149+/month for larger lists, with annual discounts.
Conclusion
Across 10 reviewed email marketing tools, Mailchimp leads as the top choice, boasting a comprehensive platform with automation, segmentation, and integrated tools for businesses of all sizes. ActiveCampaign excels with advanced CRM and personalized customer journeys, while Klaviyo stands out for e-commerce-focused revenue-driving automations, making them strong alternatives tailored to specific needs.
Begin your journey with Mailchimp today—its versatile features offer a robust foundation for effective email marketing, helping you connect with your audience and achieve your goals.
Tools Reviewed
All tools were independently evaluated for this comparison