Quick Overview
- 1#1: HubSpot CRM - All-in-one CRM platform with marketing, sales, service hubs and seamless e-commerce integrations for managing customer lifecycles.
- 2#2: Salesforce - Enterprise-grade CRM with AI-driven insights, Commerce Cloud integration, and robust customization for large-scale e-commerce operations.
- 3#3: Zoho CRM - Affordable, feature-rich CRM with e-commerce extensions, automation, and multichannel support for small to mid-sized online stores.
- 4#4: Klaviyo - E-commerce-focused marketing CRM specializing in personalized email, SMS flows, and customer segmentation for Shopify and other platforms.
- 5#5: Pipedrive - Visual sales pipeline CRM with e-commerce deal tracking, automation, and integrations for efficient order-to-cash management.
- 6#6: Zendesk Sell - Sales CRM integrated with Zendesk support for unified customer views, e-commerce ticketing, and performance analytics.
- 7#7: Intercom - Customer messaging platform with CRM capabilities for real-time e-commerce support, personalization, and conversion optimization.
- 8#8: ActiveCampaign - Email and marketing automation CRM with advanced segmentation and e-commerce tracking for personalized customer journeys.
- 9#9: Freshsales - AI-powered CRM with built-in phone, email, and e-commerce integrations for streamlined sales and customer engagement.
- 10#10: Keap - Small business CRM with marketing automation, payment processing, and e-commerce tools for automating sales and customer follow-ups.
We evaluated tools based on feature depth, user-friendliness, integration capabilities, and overall value, ensuring they cater to diverse business needs—from small stores to enterprise-scale operations—while delivering consistent performance and reliability.
Comparison Table
E-commerce CRM software is critical for managing customer relationships and driving sales, so this table compares top tools like HubSpot CRM, Salesforce, Zoho CRM, Klaviyo, Pipedrive, and more—breaking down features, integrations, and suitability for different business needs. Readers will discover which solution aligns with their goals, whether they prioritize marketing automation, sales tracking, or seamless customer engagement, helping them make informed decisions.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | HubSpot CRM All-in-one CRM platform with marketing, sales, service hubs and seamless e-commerce integrations for managing customer lifecycles. | enterprise | 9.7/10 | 9.5/10 | 9.8/10 | 9.6/10 |
| 2 | Salesforce Enterprise-grade CRM with AI-driven insights, Commerce Cloud integration, and robust customization for large-scale e-commerce operations. | enterprise | 9.2/10 | 9.8/10 | 6.8/10 | 7.9/10 |
| 3 | Zoho CRM Affordable, feature-rich CRM with e-commerce extensions, automation, and multichannel support for small to mid-sized online stores. | enterprise | 8.7/10 | 8.8/10 | 8.2/10 | 9.3/10 |
| 4 | Klaviyo E-commerce-focused marketing CRM specializing in personalized email, SMS flows, and customer segmentation for Shopify and other platforms. | specialized | 9.1/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 5 | Pipedrive Visual sales pipeline CRM with e-commerce deal tracking, automation, and integrations for efficient order-to-cash management. | specialized | 7.6/10 | 7.2/10 | 9.1/10 | 8.0/10 |
| 6 | Zendesk Sell Sales CRM integrated with Zendesk support for unified customer views, e-commerce ticketing, and performance analytics. | enterprise | 7.6/10 | 7.4/10 | 8.4/10 | 7.1/10 |
| 7 | Intercom Customer messaging platform with CRM capabilities for real-time e-commerce support, personalization, and conversion optimization. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.5/10 |
| 8 | ActiveCampaign Email and marketing automation CRM with advanced segmentation and e-commerce tracking for personalized customer journeys. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 8.1/10 |
| 9 | Freshsales AI-powered CRM with built-in phone, email, and e-commerce integrations for streamlined sales and customer engagement. | enterprise | 7.8/10 | 7.5/10 | 9.0/10 | 8.5/10 |
| 10 | Keap Small business CRM with marketing automation, payment processing, and e-commerce tools for automating sales and customer follow-ups. | specialized | 8.0/10 | 8.5/10 | 7.2/10 | 7.5/10 |
All-in-one CRM platform with marketing, sales, service hubs and seamless e-commerce integrations for managing customer lifecycles.
Enterprise-grade CRM with AI-driven insights, Commerce Cloud integration, and robust customization for large-scale e-commerce operations.
Affordable, feature-rich CRM with e-commerce extensions, automation, and multichannel support for small to mid-sized online stores.
E-commerce-focused marketing CRM specializing in personalized email, SMS flows, and customer segmentation for Shopify and other platforms.
Visual sales pipeline CRM with e-commerce deal tracking, automation, and integrations for efficient order-to-cash management.
Sales CRM integrated with Zendesk support for unified customer views, e-commerce ticketing, and performance analytics.
Customer messaging platform with CRM capabilities for real-time e-commerce support, personalization, and conversion optimization.
Email and marketing automation CRM with advanced segmentation and e-commerce tracking for personalized customer journeys.
AI-powered CRM with built-in phone, email, and e-commerce integrations for streamlined sales and customer engagement.
Small business CRM with marketing automation, payment processing, and e-commerce tools for automating sales and customer follow-ups.
HubSpot CRM
enterpriseAll-in-one CRM platform with marketing, sales, service hubs and seamless e-commerce integrations for managing customer lifecycles.
Seamless native integrations with e-commerce platforms for real-time customer data sync and automated workflows
HubSpot CRM is a powerful, all-in-one platform designed to manage customer relationships for e-commerce businesses, offering tools for contact management, sales pipelines, marketing automation, and service ticketing. It excels in integrating with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce, enabling unified customer data, abandoned cart recovery, and personalized marketing campaigns. With robust analytics and reporting, it helps e-commerce teams track customer journeys from acquisition to retention, driving revenue growth.
Pros
- Free core CRM with unlimited users and data storage
- Seamless integrations with top e-commerce platforms like Shopify and WooCommerce
- Advanced automation for personalized customer experiences and abandoned cart recovery
Cons
- Advanced features like detailed reporting require paid upgrades
- Customization can be complex for non-technical users at scale
- Higher tiers become expensive for large e-commerce operations
Best For
Growing e-commerce businesses seeking a scalable, free-starting CRM with deep marketing and sales automation.
Pricing
Free CRM forever; paid Hubs (Marketing, Sales, Service) start at $20/user/month, with Enterprise plans up to $3,600/month.
Salesforce
enterpriseEnterprise-grade CRM with AI-driven insights, Commerce Cloud integration, and robust customization for large-scale e-commerce operations.
Einstein AI for hyper-personalized customer experiences and predictive recommendations across e-commerce touchpoints
Salesforce is a leading cloud-based CRM platform that provides comprehensive customer relationship management for e-commerce businesses, integrating sales, marketing, service, and commerce functionalities across multiple channels. It excels in unifying customer data for personalized experiences, leveraging AI-driven insights through Einstein, and supporting scalable operations with deep customizations via the Lightning platform. With Salesforce Commerce Cloud, it offers end-to-end e-commerce solutions from storefront management to backend CRM automation.
Pros
- Unmatched scalability and enterprise-grade customization
- Powerful AI (Einstein) for predictive analytics and personalization
- Seamless integrations with major e-commerce platforms like Shopify and Magento
Cons
- High cost, especially for SMBs with custom pricing often required
- Steep learning curve and complex setup needing admins or consultants
- Can be overkill for small-scale e-commerce operations
Best For
Large enterprise e-commerce businesses requiring highly customizable, scalable CRM with advanced AI and omnichannel capabilities.
Pricing
Starts at $25/user/month for Essentials CRM; Enterprise at $150/user/month; Commerce Cloud is quote-based with custom enterprise pricing.
Zoho CRM
enterpriseAffordable, feature-rich CRM with e-commerce extensions, automation, and multichannel support for small to mid-sized online stores.
Deep omnichannel integrations with e-commerce platforms for automated order and inventory syncing
Zoho CRM is a versatile, cloud-based platform designed to streamline customer relationship management for e-commerce businesses, offering tools for lead capture, sales automation, and customer service. It integrates seamlessly with major e-commerce platforms like Shopify, WooCommerce, Magento, and BigCommerce, syncing customer data, orders, and inventory in real-time. Advanced features like workflow automation, analytics, and AI-driven insights help optimize sales funnels, abandoned cart recovery, and personalized marketing efforts.
Pros
- Extensive integrations with e-commerce platforms for seamless data sync
- Affordable pricing with a free tier for small teams
- Powerful automation, AI insights (Zia), and customizable workflows
Cons
- Steeper learning curve for advanced customizations and reporting
- Some e-commerce-specific features require add-ons like Zoho Inventory
- Mobile app lacks full desktop functionality
Best For
Small to mid-sized e-commerce businesses needing a cost-effective CRM with strong platform integrations and scalability.
Pricing
Free for up to 3 users; paid plans start at $14/user/month (Standard), up to $52/user/month (Ultimate), billed annually.
Klaviyo
specializedE-commerce-focused marketing CRM specializing in personalized email, SMS flows, and customer segmentation for Shopify and other platforms.
Revenue per recipient tracking, which precisely attributes sales revenue to individual emails and SMS for unmatched ROI insights
Klaviyo is a leading e-commerce marketing automation platform that serves as a CRM solution by unifying customer data from online stores to enable personalized email and SMS campaigns. It specializes in behavioral segmentation, automated flows for events like abandoned carts and post-purchase upsells, and revenue attribution to measure campaign ROI directly. With deep integrations to platforms like Shopify, WooCommerce, and BigCommerce, it empowers brands to nurture customer relationships and drive repeat sales at scale.
Pros
- Exceptional behavioral segmentation and personalization based on purchase data
- Accurate revenue tracking and attribution per campaign
- Seamless integrations with major e-commerce platforms
Cons
- Pricing scales steeply with contact list size
- Steeper learning curve for advanced flows and analytics
- Primarily marketing-focused, lacking broader CRM tools like sales pipelines
Best For
Mid-sized e-commerce brands seeking data-driven email and SMS marketing to boost customer lifetime value.
Pricing
Free up to 250 contacts; paid plans start at $20/month for 500 contacts (email only), with tiers scaling by audience size up to $1,500+/month for 250k+ contacts; email+SMS plans cost more.
Pipedrive
specializedVisual sales pipeline CRM with e-commerce deal tracking, automation, and integrations for efficient order-to-cash management.
Customizable visual sales pipelines with drag-and-drop deal management
Pipedrive is a sales-focused CRM platform renowned for its visual, drag-and-drop pipeline management that helps teams track deals from lead to close. For e-commerce businesses, it offers integrations with platforms like Shopify, WooCommerce, and BigCommerce to import orders, manage customer contacts, and automate follow-ups. While effective for sales pipeline visualization and basic CRM functions, it lacks native e-commerce-specific tools like inventory management, abandoned cart recovery, or advanced post-purchase analytics.
Pros
- Highly intuitive visual pipeline for tracking e-commerce sales stages
- Seamless integrations with major e-commerce platforms like Shopify
- Affordable per-user pricing with strong automation capabilities
Cons
- Limited native e-commerce features like inventory sync or customer support ticketing
- Marketing automation and segmentation not as robust as e-commerce specialists
- Advanced reporting requires higher-tier plans
Best For
Small to mid-sized e-commerce sales teams prioritizing simple pipeline management and deal tracking over full customer lifecycle automation.
Pricing
Starts at $14.90/user/month (Essential, billed annually) up to $99/user/month (Enterprise); 14-day free trial available.
Zendesk Sell
enterpriseSales CRM integrated with Zendesk support for unified customer views, e-commerce ticketing, and performance analytics.
Seamless Shopify integration that auto-syncs customers, orders, and products into sales pipelines for targeted follow-ups
Zendesk Sell is a sales-focused CRM platform that helps teams manage leads, track pipelines, and close deals efficiently through tools like email tracking, task automation, and mobile accessibility. It integrates with e-commerce platforms such as Shopify to sync customer and order data, enabling sales teams to follow up on high-value opportunities. While it excels in sales operations, it lacks deep e-commerce-specific features like advanced marketing automation or purchase behavior analytics compared to dedicated e-commerce CRMs.
Pros
- Strong integrations with Shopify and other e-commerce tools for data syncing
- Intuitive interface with excellent mobile app for on-the-go sales management
- Robust pipeline visualization and forecasting for sales teams
Cons
- Limited native e-commerce automations like abandoned cart recovery or segmentation
- Pricing escalates quickly for advanced features needed in scaling e-commerce ops
- Reporting focuses more on sales metrics than comprehensive customer purchase analytics
Best For
E-commerce businesses with dedicated sales teams handling high-touch deals or B2B elements, needing solid pipeline management alongside basic customer data from online stores.
Pricing
Team plan at $19/user/month, Professional at $49/user/month, Enterprise at $99/user/month (billed annually; free trial available).
Intercom
specializedCustomer messaging platform with CRM capabilities for real-time e-commerce support, personalization, and conversion optimization.
Targeted Series campaigns that deliver hyper-personalized messages based on real-time customer behavior and purchase history
Intercom is a customer messaging platform that enables e-commerce businesses to engage shoppers via live chat, AI-powered bots, targeted emails, and in-app messages. It unifies customer data into detailed profiles for segmentation and personalization, supporting key e-commerce workflows like abandoned cart recovery and post-purchase support. With robust integrations for Shopify, BigCommerce, and other platforms, it streamlines customer service, marketing, and retention efforts.
Pros
- Powerful customer segmentation and 360-degree profiles for personalized e-commerce experiences
- AI chatbots and automation for scalable support and abandoned cart recovery
- Seamless integrations with major e-commerce platforms like Shopify and WooCommerce
Cons
- Pricing scales steeply with monthly active users, challenging for high-traffic stores
- Steep learning curve for advanced customization and reporting
- Lacks depth in native sales pipeline management compared to dedicated CRMs
Best For
Mid-sized e-commerce businesses prioritizing real-time conversational engagement and automated marketing.
Pricing
Starts at $79/month (Essential for up to 1,000 monthly active users), scales to Advanced ($139+) and custom Enterprise plans based on usage.
ActiveCampaign
specializedEmail and marketing automation CRM with advanced segmentation and e-commerce tracking for personalized customer journeys.
Visual automation builder with conditional logic and machine learning for predictive personalization based on real-time e-commerce behaviors
ActiveCampaign is a powerful marketing automation and CRM platform that excels in e-commerce by integrating customer data, email marketing, and sales automation to drive personalized customer experiences. It supports key e-commerce workflows like abandoned cart recovery, post-purchase upsells, and customer segmentation based on purchase history through seamless integrations with Shopify, WooCommerce, and BigCommerce. The built-in CRM tracks interactions across channels, enabling automated nurturing for repeat business and loyalty programs.
Pros
- Exceptional automation builder for complex e-commerce customer journeys
- Robust integrations with major e-commerce platforms like Shopify and WooCommerce
- Built-in CRM with site tracking and behavioral personalization
Cons
- Steep learning curve for advanced features
- Pricing increases significantly with contact volume
- Less specialized e-commerce analytics than dedicated tools like Klaviyo
Best For
Mid-sized e-commerce businesses needing advanced marketing automation combined with CRM capabilities for personalized customer retention.
Pricing
Starts at $29/month (Lite, 1K contacts, billed annually) with full CRM and automation in Plus ($49/month) and Pro ($149/month) plans; scales by contact tiers.
Freshsales
enterpriseAI-powered CRM with built-in phone, email, and e-commerce integrations for streamlined sales and customer engagement.
Freddy AI, which delivers real-time sales coaching, deal insights, and predictive analytics tailored to e-commerce sales cycles.
Freshsales is a user-friendly CRM platform from Freshworks that helps e-commerce businesses manage leads, track deals, and nurture customer relationships through a visual sales pipeline and 360-degree customer views. It integrates with e-commerce platforms like Shopify, WooCommerce, and BigCommerce to sync orders, customer data, and abandoned carts. AI-powered tools like Freddy provide deal predictions and buying signals to boost sales efficiency.
Pros
- Intuitive drag-and-drop interface that's quick to set up
- Seamless integrations with major e-commerce platforms
- AI-driven insights for sales forecasting and lead scoring
Cons
- Limited native e-commerce-specific analytics like cohort analysis
- Customization options fall short for highly complex workflows
- Reporting lacks depth for large-scale omnichannel operations
Best For
Small to medium e-commerce businesses needing an affordable, easy-to-use CRM for sales pipeline management and basic customer tracking.
Pricing
Free plan for up to 3 users; paid plans: Growth at $15/user/mo, Pro at $39/user/mo, Enterprise at $59/user/mo (billed annually).
Keap
specializedSmall business CRM with marketing automation, payment processing, and e-commerce tools for automating sales and customer follow-ups.
Visual campaign builder for creating complex, automated customer journeys tied directly to e-commerce sales
Keap is a comprehensive CRM platform tailored for small to medium-sized businesses, combining sales automation, marketing tools, and e-commerce features like invoicing, payments, and shopping carts. It enables users to manage customer contacts, automate email campaigns, track sales pipelines, and handle transactions seamlessly within a single dashboard. While powerful for growth-oriented e-commerce operations, it emphasizes automation to nurture leads into loyal customers without needing extensive integrations.
Pros
- Robust marketing automation and campaign builder
- Integrated payments and e-commerce tools for seamless transactions
- Strong sales pipeline and opportunity management
Cons
- Steep learning curve for beginners
- Higher pricing limits accessibility for very small businesses
- Limited advanced customization compared to enterprise CRMs
Best For
Small to medium e-commerce businesses seeking an all-in-one solution for CRM, marketing automation, and sales processing.
Pricing
Starts at $199/month for Pro (billed annually at $159), $299/month for Max ($239 annually); custom enterprise pricing available.
Conclusion
HubSpot CRM emerges as the top choice, offering an all-in-one platform that excels in managing customer lifecycles and e-commerce integrations. Salesforce stands strong as a leading enterprise option with AI-driven insights and extensive customization, while Zoho CRM shines for small to mid-sized stores with affordability and robust e-commerce extensions. These tools collectively provide tailored solutions for diverse e-commerce needs, ensuring efficient operations and enhanced customer engagement.
Take the next step in optimizing your e-commerce success—begin with HubSpot CRM to leverage its integrated capabilities, or explore Salesforce or Zoho based on your business size and specific requirements.
Tools Reviewed
All tools were independently evaluated for this comparison