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Top 10 Best Drip Email Software of 2026

Discover the top 10 drip email software tools to boost engagement and sales. Compare features, read reviews, pick the best fit – get started today!

Sarah Mitchell

Sarah Mitchell

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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Drip email software is a cornerstone of modern customer engagement, enabling targeted, personalized communication that drives conversions and builds long-term relationships. With a diverse range of tools tailored to different needs—from e-commerce growth to creator-focused automation—choosing the right platform is key to unlocking success. Our curated list highlights the top 10 solutions, each excelling in distinct areas to ensure you find the perfect fit.

Quick Overview

  1. 1#1: ActiveCampaign - Powerful email marketing automation platform with advanced drip campaigns, CRM integration, and behavioral segmentation.
  2. 2#2: Klaviyo - E-commerce-focused email and SMS platform excelling in data-driven personalized drip sequences.
  3. 3#3: Drip - E-commerce CRM built specifically for intelligent drip email marketing automation.
  4. 4#4: ConvertKit - Creator-friendly email platform with unlimited automated email sequences and tagging.
  5. 5#5: HubSpot - All-in-one inbound marketing hub with sophisticated workflow-based drip email automation.
  6. 6#6: Omnisend - Omnichannel e-commerce automation tool specializing in pre-built drip workflows across email and SMS.
  7. 7#7: Customer.io - Customer data platform enabling highly personalized behavioral drip campaigns via data integrations.
  8. 8#8: Mailchimp - User-friendly email marketing service with customer journey automations for drip sequences.
  9. 9#9: Moosend - Affordable automation platform offering unlimited drip campaigns with advanced segmentation.
  10. 10#10: GetResponse - Email marketing tool with autoresponder funnels and visual drip campaign builders.

We selected and ranked these tools based on a blend of robust features, user experience, reliability, and overall value, prioritizing those that deliver the most impactful results for diverse use cases

Comparison Table

Drip email software is a vital tool for nurturing customer relationships, and choosing the right one can transform your marketing efforts. This comparison table evaluates top platforms like ActiveCampaign, Klaviyo, Drip, ConvertKit, HubSpot, and more, exploring features, pricing, and user-friendliness to help you identify the best fit for your goals. Learn how these tools stack up to support your communication and growth strategies.

Powerful email marketing automation platform with advanced drip campaigns, CRM integration, and behavioral segmentation.

Features
9.8/10
Ease
8.2/10
Value
9.1/10
2Klaviyo logo9.2/10

E-commerce-focused email and SMS platform excelling in data-driven personalized drip sequences.

Features
9.6/10
Ease
8.4/10
Value
8.7/10
3Drip logo8.7/10

E-commerce CRM built specifically for intelligent drip email marketing automation.

Features
9.2/10
Ease
8.4/10
Value
8.3/10
4ConvertKit logo8.7/10

Creator-friendly email platform with unlimited automated email sequences and tagging.

Features
8.6/10
Ease
9.2/10
Value
8.4/10
5HubSpot logo8.2/10

All-in-one inbound marketing hub with sophisticated workflow-based drip email automation.

Features
9.4/10
Ease
7.8/10
Value
7.5/10
6Omnisend logo8.7/10

Omnichannel e-commerce automation tool specializing in pre-built drip workflows across email and SMS.

Features
9.1/10
Ease
8.5/10
Value
8.6/10

Customer data platform enabling highly personalized behavioral drip campaigns via data integrations.

Features
9.2/10
Ease
7.6/10
Value
8.1/10
8Mailchimp logo8.3/10

User-friendly email marketing service with customer journey automations for drip sequences.

Features
8.1/10
Ease
9.4/10
Value
8.5/10
9Moosend logo8.4/10

Affordable automation platform offering unlimited drip campaigns with advanced segmentation.

Features
8.7/10
Ease
9.0/10
Value
9.2/10
10GetResponse logo8.2/10

Email marketing tool with autoresponder funnels and visual drip campaign builders.

Features
8.5/10
Ease
Value
7.8/10
1
ActiveCampaign logo

ActiveCampaign

specialized

Powerful email marketing automation platform with advanced drip campaigns, CRM integration, and behavioral segmentation.

Overall Rating9.5/10
Features
9.8/10
Ease of Use
8.2/10
Value
9.1/10
Standout Feature

Advanced automation with conditional logic and CRM integration for hyper-personalized, if/then drip journeys across email, SMS, and more

ActiveCampaign is a powerful marketing automation platform renowned for its advanced drip email capabilities, enabling businesses to create highly personalized, multi-step email sequences triggered by user behavior. It integrates email marketing, CRM, site messaging, and SMS into a single platform, allowing for sophisticated lead nurturing and customer lifecycle automation. With features like conditional logic, predictive content, and machine learning optimizations, it scales effortlessly for complex campaigns while providing deep analytics for performance insights.

Pros

  • Exceptional visual automation builder for creating complex, behavior-based drip sequences
  • Integrated CRM with lead scoring and site tracking for precise personalization
  • Multi-channel support including SMS, WhatsApp, and push notifications alongside email

Cons

  • Steep learning curve for beginners due to advanced functionality
  • Pricing scales quickly with contact list size and advanced features
  • Interface can feel cluttered for simple email-only users

Best For

Mid-sized businesses and marketing teams needing scalable, automation-heavy drip campaigns with built-in CRM and cross-channel messaging.

Pricing

Starts at $29/mo (Lite, up to 500 contacts), with Plus ($49/mo), Professional ($149/mo), and Enterprise (custom) tiers based on contacts and features.

Visit ActiveCampaignactivecampaign.com
2
Klaviyo logo

Klaviyo

specialized

E-commerce-focused email and SMS platform excelling in data-driven personalized drip sequences.

Overall Rating9.2/10
Features
9.6/10
Ease of Use
8.4/10
Value
8.7/10
Standout Feature

Built-in revenue per recipient tracking that attributes exact revenue to individual emails and flows

Klaviyo is a leading email marketing automation platform tailored for e-commerce, specializing in data-driven drip campaigns, customer segmentation, and personalized messaging. It allows users to build sophisticated automated email flows triggered by user behavior, purchases, and real-time data from integrated platforms like Shopify and Magento. The tool's robust analytics track revenue attribution directly to campaigns, making it ideal for optimizing drip sequences to boost conversions and customer lifetime value.

Pros

  • Exceptional customer segmentation and hyper-personalization using first-party data
  • Precise revenue tracking and ROI measurement for every flow and campaign
  • Seamless integrations with major e-commerce platforms like Shopify and WooCommerce

Cons

  • Steep learning curve for advanced features and customization
  • Pricing scales quickly with contact list size, expensive for large audiences
  • Less ideal for non-e-commerce businesses due to e-com focus

Best For

E-commerce brands and DTC companies seeking advanced, revenue-focused drip email automation.

Pricing

Free for up to 250 contacts; paid plans start at $20/mo for 500 contacts, scaling to $1,020+/mo for 100k+ contacts (billed annually; SMS extra).

Visit Klaviyoklaviyo.com
3
Drip logo

Drip

specialized

E-commerce CRM built specifically for intelligent drip email marketing automation.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
8.4/10
Value
8.3/10
Standout Feature

Visual automation builder with e-commerce-specific triggers like cart abandonment and purchase follow-ups

Drip is a powerful e-commerce-centric email marketing automation platform designed for personalized drip campaigns and customer journey orchestration. It excels in integrating with platforms like Shopify, Klaviyo competitors, and other DTC tools to leverage purchase data for hyper-targeted automations. Key capabilities include visual workflow builders, advanced segmentation, A/B testing, and revenue tracking to drive repeat sales and customer lifetime value.

Pros

  • Deep e-commerce integrations with Shopify and revenue-focused automations
  • Visual workflow builder for complex customer journeys without coding
  • Advanced personalization and segmentation based on real-time behavior

Cons

  • Pricing scales rapidly with contact list size
  • Steeper learning curve for non-e-commerce users
  • Fewer built-in content creation tools compared to generalist platforms

Best For

E-commerce brands and DTC marketers needing sophisticated, revenue-driven email automations.

Pricing

Starts at $39/month (billed annually) for up to 500 contacts, scaling to $439+/month for 10,000+ contacts; custom enterprise pricing available.

Visit Dripdrip.com
4
ConvertKit logo

ConvertKit

specialized

Creator-friendly email platform with unlimited automated email sequences and tagging.

Overall Rating8.7/10
Features
8.6/10
Ease of Use
9.2/10
Value
8.4/10
Standout Feature

Visual Automations with subscriber tags for hyper-personalized drip campaigns without complex coding

ConvertKit is an email marketing platform tailored for creators, bloggers, and online businesses, specializing in automated drip email sequences, subscriber tagging, and personalized newsletters. It enables users to build sophisticated automations triggered by subscriber behavior, such as welcome series or re-engagement campaigns. The tool also offers landing pages, opt-in forms, and analytics to help grow and monetize email lists effectively.

Pros

  • Intuitive visual automation builder for easy drip sequence creation
  • Powerful tagging and segmentation for personalized messaging
  • Creator-focused tools like commerce integrations and subscriber insights

Cons

  • Pricing scales quickly with large subscriber lists
  • Limited advanced A/B testing compared to enterprise tools
  • Fewer e-commerce-specific features than competitors like Klaviyo

Best For

Bloggers, podcasters, and content creators who need simple yet powerful tools for nurturing leads through automated email sequences.

Pricing

Free plan for up to 10,000 subscribers with limits; paid plans start at $29/month for up to 1,000 subscribers, scaling by list size to $779+/month for 100,000+.

Visit ConvertKitconvertkit.com
5
HubSpot logo

HubSpot

enterprise

All-in-one inbound marketing hub with sophisticated workflow-based drip email automation.

Overall Rating8.2/10
Features
9.4/10
Ease of Use
7.8/10
Value
7.5/10
Standout Feature

Deep CRM integration enabling dynamic personalization and lead scoring within drip sequences

HubSpot is a comprehensive inbound marketing and CRM platform that includes robust drip email capabilities through its Marketing Hub, allowing users to create automated email sequences triggered by user behavior, lead status, or custom workflows. It excels in personalization using CRM data, segmentation, A/B testing, and detailed analytics to nurture leads effectively. While powerful for integrated marketing automation, it's often more than what's needed for pure drip email functions.

Pros

  • Seamless integration with CRM for hyper-personalized drip campaigns
  • Advanced workflow automation with triggers and branching logic
  • Excellent analytics and reporting for campaign optimization

Cons

  • Steep learning curve for beginners due to extensive features
  • Higher pricing tiers required for advanced drip functionalities
  • Overkill for users needing only basic email drips without full CRM

Best For

Growing businesses seeking an all-in-one marketing platform with sophisticated drip email automation tied to CRM data.

Pricing

Free CRM and basic tools; Marketing Hub starts at $20/month (Starter), $890/month (Professional), and custom Enterprise pricing.

Visit HubSpothubspot.com
6
Omnisend logo

Omnisend

specialized

Omnichannel e-commerce automation tool specializing in pre-built drip workflows across email and SMS.

Overall Rating8.7/10
Features
9.1/10
Ease of Use
8.5/10
Value
8.6/10
Standout Feature

Omnichannel workflows that seamlessly combine email, SMS, and web push in a single automated sequence

Omnisend is an omnichannel marketing automation platform tailored for e-commerce businesses, specializing in drip email campaigns, cart abandonment recoveries, and behavioral automations. It enables users to build sophisticated workflows that trigger personalized emails based on customer actions like purchases or site visits. Beyond emails, it integrates SMS and web push notifications for a unified drip experience, with seamless connections to platforms like Shopify and BigCommerce.

Pros

  • Powerful pre-built workflows for e-commerce drips like welcome series and cart recovery
  • Omnichannel support including email, SMS, and push notifications
  • Generous free plan with up to 500 emails per month

Cons

  • Advanced segmentation and reporting locked behind Pro plan
  • Steeper learning curve for complex multi-channel automations
  • Less ideal for non-e-commerce businesses due to e-com focus

Best For

E-commerce stores needing automated, omnichannel drip campaigns to boost conversions and customer retention.

Pricing

Free for up to 250 contacts and 500 emails/month; Standard plan starts at $16/month (500 contacts), Pro at $59/month with advanced features; scales by contact list size.

Visit Omnisendomnisend.com
7
Customer.io logo

Customer.io

enterprise

Customer data platform enabling highly personalized behavioral drip campaigns via data integrations.

Overall Rating8.4/10
Features
9.2/10
Ease of Use
7.6/10
Value
8.1/10
Standout Feature

Behavioral data pipelines that pull real-time events from your product or database to trigger hyper-personalized journeys

Customer.io is a customer data platform focused on automated, personalized messaging across email, SMS, push notifications, and in-app messages, powered by behavioral data and real-time user events. It enables the creation of sophisticated drip campaigns triggered by customer actions, segmentation, and data from integrated sources like warehouses or analytics tools. This makes it ideal for scaling personalized engagement without manual intervention.

Pros

  • Deep behavioral segmentation and real-time triggers
  • Multi-channel messaging with advanced personalization via Liquid templating
  • Seamless integrations with data warehouses and product analytics

Cons

  • Steep learning curve for non-technical users
  • Pricing scales quickly with usage and contacts
  • Interface feels developer-oriented rather than drag-and-drop simple

Best For

SaaS companies and e-commerce brands with technical teams needing data-driven, behavioral drip campaigns at scale.

Pricing

Free for up to 3,000 customers; paid plans start at $150/month base + usage fees for tracked users and messages sent.

8
Mailchimp logo

Mailchimp

other

User-friendly email marketing service with customer journey automations for drip sequences.

Overall Rating8.3/10
Features
8.1/10
Ease of Use
9.4/10
Value
8.5/10
Standout Feature

Customer Journeys for creating dynamic, branching drip sequences with behavioral triggers

Mailchimp is a versatile email marketing platform that supports drip email campaigns through its Customer Journeys and automation tools, allowing users to create triggered, multi-step sequences based on subscriber behavior and data. It combines list management, customizable templates, A/B testing, and analytics to nurture leads effectively. While robust for general email marketing, its drip features shine in behavioral targeting and personalization for growing businesses.

Pros

  • Intuitive drag-and-drop builder for automations and emails
  • Extensive template library and A/B testing for drips
  • Generous free plan with core drip functionality

Cons

  • Advanced segmentation and branching limited in lower tiers
  • Premium plans become expensive for high-volume users
  • Customer support slower for non-paying accounts

Best For

Small to medium-sized businesses seeking an user-friendly, all-in-one platform for email drips alongside broader marketing tools.

Pricing

Free up to 500 contacts/1,000 sends; Essentials from $13/mo (5k contacts), Standard $20/mo, Premium $350+/mo.

Visit Mailchimpmailchimp.com
9
Moosend logo

Moosend

specialized

Affordable automation platform offering unlimited drip campaigns with advanced segmentation.

Overall Rating8.4/10
Features
8.7/10
Ease of Use
9.0/10
Value
9.2/10
Standout Feature

No-code visual workflow builder for multi-channel drip campaigns

Moosend is an all-in-one email marketing platform specializing in automation workflows, making it ideal for creating sophisticated drip email campaigns triggered by user behavior. Its drag-and-drop builder allows users to design multi-step sequences across email, SMS, and webhooks without coding. The platform also includes landing pages, forms, A/B testing, and detailed analytics to optimize campaigns.

Pros

  • Intuitive visual automation builder for complex drip sequences
  • Generous free plan with unlimited emails for up to 1,000 subscribers
  • Strong personalization and A/B testing capabilities

Cons

  • Reporting lacks depth compared to enterprise tools
  • Integration library is smaller than top competitors
  • Advanced segmentation options are somewhat limited

Best For

Small to medium-sized businesses seeking affordable, user-friendly drip email automation.

Pricing

Free forever for up to 1,000 subscribers; paid plans start at $9/month (500 subscribers) and scale by list size, with no send limits.

Visit Moosendmoosend.com
10
GetResponse logo

GetResponse

specialized

Email marketing tool with autoresponder funnels and visual drip campaign builders.

Overall Rating8.2/10
Features
8.5/10
Ease of Use
Value
7.8/10
Standout Feature

Native webinar integration with automated drip follow-ups for high-conversion funnels

GetResponse is an all-in-one email marketing platform that specializes in automated drip campaigns, allowing users to create personalized email sequences triggered by user behavior. It combines email automation with tools for landing pages, forms, and webinars to nurture leads effectively. While robust for mid-sized businesses, it offers scalable features from basic autoresponders to advanced workflows with A/B testing and segmentation.

Pros

  • Powerful automation builder for complex drip sequences and behavioral triggers
  • Integrated landing pages, forms, and webinar hosting for full-funnel marketing
  • Strong segmentation and A/B testing capabilities

Cons

  • Advanced plans become expensive with contact growth
  • Template customization options feel limited compared to specialists
  • Customer support can be slow for non-premium users

Best For

Small to medium-sized businesses needing an all-in-one platform for drip email automation alongside webinars and landing pages.

Pricing

Free plan for up to 500 contacts; paid plans start at $19/mo (1,000 contacts), scaling to $59+/mo for automation features, with custom Enterprise pricing.

Visit GetResponsegetresponse.com

Conclusion

The top drip email software options cater to diverse needs, with clear leaders and strong contenders. At the apex is ActiveCampaign, celebrated for its robust automation, CRM integration, and advanced segmentation, fitting a wide range of use cases. Close behind, Klaviyo shines in e-commerce personalization, while Drip excels with its CRM-driven automation, offering compelling alternatives for specific goals. Together, these tools demonstrate the breadth of capabilities available to streamline and enhance email marketing efforts.

ActiveCampaign logo
Our Top Pick
ActiveCampaign

Begin your journey with ActiveCampaign to harness its comprehensive features, or explore Klaviyo or Drip based on your unique needs—each top-ranked tool is designed to elevate your drip campaign success.