Quick Overview
- 1#1: ActiveCampaign - Powerful email marketing automation platform with advanced drip campaigns, CRM integration, and behavioral segmentation.
- 2#2: Klaviyo - E-commerce-focused email and SMS platform excelling in data-driven personalized drip sequences.
- 3#3: Drip - E-commerce CRM built specifically for intelligent drip email marketing automation.
- 4#4: ConvertKit - Creator-friendly email platform with unlimited automated email sequences and tagging.
- 5#5: HubSpot - All-in-one inbound marketing hub with sophisticated workflow-based drip email automation.
- 6#6: Omnisend - Omnichannel e-commerce automation tool specializing in pre-built drip workflows across email and SMS.
- 7#7: Customer.io - Customer data platform enabling highly personalized behavioral drip campaigns via data integrations.
- 8#8: Mailchimp - User-friendly email marketing service with customer journey automations for drip sequences.
- 9#9: Moosend - Affordable automation platform offering unlimited drip campaigns with advanced segmentation.
- 10#10: GetResponse - Email marketing tool with autoresponder funnels and visual drip campaign builders.
We selected and ranked these tools based on a blend of robust features, user experience, reliability, and overall value, prioritizing those that deliver the most impactful results for diverse use cases
Comparison Table
Drip email software is a vital tool for nurturing customer relationships, and choosing the right one can transform your marketing efforts. This comparison table evaluates top platforms like ActiveCampaign, Klaviyo, Drip, ConvertKit, HubSpot, and more, exploring features, pricing, and user-friendliness to help you identify the best fit for your goals. Learn how these tools stack up to support your communication and growth strategies.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ActiveCampaign Powerful email marketing automation platform with advanced drip campaigns, CRM integration, and behavioral segmentation. | specialized | 9.5/10 | 9.8/10 | 8.2/10 | 9.1/10 |
| 2 | Klaviyo E-commerce-focused email and SMS platform excelling in data-driven personalized drip sequences. | specialized | 9.2/10 | 9.6/10 | 8.4/10 | 8.7/10 |
| 3 | Drip E-commerce CRM built specifically for intelligent drip email marketing automation. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.3/10 |
| 4 | ConvertKit Creator-friendly email platform with unlimited automated email sequences and tagging. | specialized | 8.7/10 | 8.6/10 | 9.2/10 | 8.4/10 |
| 5 | HubSpot All-in-one inbound marketing hub with sophisticated workflow-based drip email automation. | enterprise | 8.2/10 | 9.4/10 | 7.8/10 | 7.5/10 |
| 6 | Omnisend Omnichannel e-commerce automation tool specializing in pre-built drip workflows across email and SMS. | specialized | 8.7/10 | 9.1/10 | 8.5/10 | 8.6/10 |
| 7 | Customer.io Customer data platform enabling highly personalized behavioral drip campaigns via data integrations. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 8.1/10 |
| 8 | Mailchimp User-friendly email marketing service with customer journey automations for drip sequences. | other | 8.3/10 | 8.1/10 | 9.4/10 | 8.5/10 |
| 9 | Moosend Affordable automation platform offering unlimited drip campaigns with advanced segmentation. | specialized | 8.4/10 | 8.7/10 | 9.0/10 | 9.2/10 |
| 10 | GetResponse Email marketing tool with autoresponder funnels and visual drip campaign builders. | specialized | 8.2/10 | 8.5/10 | 7.8/10 |
Powerful email marketing automation platform with advanced drip campaigns, CRM integration, and behavioral segmentation.
E-commerce-focused email and SMS platform excelling in data-driven personalized drip sequences.
E-commerce CRM built specifically for intelligent drip email marketing automation.
Creator-friendly email platform with unlimited automated email sequences and tagging.
All-in-one inbound marketing hub with sophisticated workflow-based drip email automation.
Omnichannel e-commerce automation tool specializing in pre-built drip workflows across email and SMS.
Customer data platform enabling highly personalized behavioral drip campaigns via data integrations.
User-friendly email marketing service with customer journey automations for drip sequences.
Affordable automation platform offering unlimited drip campaigns with advanced segmentation.
Email marketing tool with autoresponder funnels and visual drip campaign builders.
ActiveCampaign
specializedPowerful email marketing automation platform with advanced drip campaigns, CRM integration, and behavioral segmentation.
Advanced automation with conditional logic and CRM integration for hyper-personalized, if/then drip journeys across email, SMS, and more
ActiveCampaign is a powerful marketing automation platform renowned for its advanced drip email capabilities, enabling businesses to create highly personalized, multi-step email sequences triggered by user behavior. It integrates email marketing, CRM, site messaging, and SMS into a single platform, allowing for sophisticated lead nurturing and customer lifecycle automation. With features like conditional logic, predictive content, and machine learning optimizations, it scales effortlessly for complex campaigns while providing deep analytics for performance insights.
Pros
- Exceptional visual automation builder for creating complex, behavior-based drip sequences
- Integrated CRM with lead scoring and site tracking for precise personalization
- Multi-channel support including SMS, WhatsApp, and push notifications alongside email
Cons
- Steep learning curve for beginners due to advanced functionality
- Pricing scales quickly with contact list size and advanced features
- Interface can feel cluttered for simple email-only users
Best For
Mid-sized businesses and marketing teams needing scalable, automation-heavy drip campaigns with built-in CRM and cross-channel messaging.
Pricing
Starts at $29/mo (Lite, up to 500 contacts), with Plus ($49/mo), Professional ($149/mo), and Enterprise (custom) tiers based on contacts and features.
Klaviyo
specializedE-commerce-focused email and SMS platform excelling in data-driven personalized drip sequences.
Built-in revenue per recipient tracking that attributes exact revenue to individual emails and flows
Klaviyo is a leading email marketing automation platform tailored for e-commerce, specializing in data-driven drip campaigns, customer segmentation, and personalized messaging. It allows users to build sophisticated automated email flows triggered by user behavior, purchases, and real-time data from integrated platforms like Shopify and Magento. The tool's robust analytics track revenue attribution directly to campaigns, making it ideal for optimizing drip sequences to boost conversions and customer lifetime value.
Pros
- Exceptional customer segmentation and hyper-personalization using first-party data
- Precise revenue tracking and ROI measurement for every flow and campaign
- Seamless integrations with major e-commerce platforms like Shopify and WooCommerce
Cons
- Steep learning curve for advanced features and customization
- Pricing scales quickly with contact list size, expensive for large audiences
- Less ideal for non-e-commerce businesses due to e-com focus
Best For
E-commerce brands and DTC companies seeking advanced, revenue-focused drip email automation.
Pricing
Free for up to 250 contacts; paid plans start at $20/mo for 500 contacts, scaling to $1,020+/mo for 100k+ contacts (billed annually; SMS extra).
Drip
specializedE-commerce CRM built specifically for intelligent drip email marketing automation.
Visual automation builder with e-commerce-specific triggers like cart abandonment and purchase follow-ups
Drip is a powerful e-commerce-centric email marketing automation platform designed for personalized drip campaigns and customer journey orchestration. It excels in integrating with platforms like Shopify, Klaviyo competitors, and other DTC tools to leverage purchase data for hyper-targeted automations. Key capabilities include visual workflow builders, advanced segmentation, A/B testing, and revenue tracking to drive repeat sales and customer lifetime value.
Pros
- Deep e-commerce integrations with Shopify and revenue-focused automations
- Visual workflow builder for complex customer journeys without coding
- Advanced personalization and segmentation based on real-time behavior
Cons
- Pricing scales rapidly with contact list size
- Steeper learning curve for non-e-commerce users
- Fewer built-in content creation tools compared to generalist platforms
Best For
E-commerce brands and DTC marketers needing sophisticated, revenue-driven email automations.
Pricing
Starts at $39/month (billed annually) for up to 500 contacts, scaling to $439+/month for 10,000+ contacts; custom enterprise pricing available.
ConvertKit
specializedCreator-friendly email platform with unlimited automated email sequences and tagging.
Visual Automations with subscriber tags for hyper-personalized drip campaigns without complex coding
ConvertKit is an email marketing platform tailored for creators, bloggers, and online businesses, specializing in automated drip email sequences, subscriber tagging, and personalized newsletters. It enables users to build sophisticated automations triggered by subscriber behavior, such as welcome series or re-engagement campaigns. The tool also offers landing pages, opt-in forms, and analytics to help grow and monetize email lists effectively.
Pros
- Intuitive visual automation builder for easy drip sequence creation
- Powerful tagging and segmentation for personalized messaging
- Creator-focused tools like commerce integrations and subscriber insights
Cons
- Pricing scales quickly with large subscriber lists
- Limited advanced A/B testing compared to enterprise tools
- Fewer e-commerce-specific features than competitors like Klaviyo
Best For
Bloggers, podcasters, and content creators who need simple yet powerful tools for nurturing leads through automated email sequences.
Pricing
Free plan for up to 10,000 subscribers with limits; paid plans start at $29/month for up to 1,000 subscribers, scaling by list size to $779+/month for 100,000+.
HubSpot
enterpriseAll-in-one inbound marketing hub with sophisticated workflow-based drip email automation.
Deep CRM integration enabling dynamic personalization and lead scoring within drip sequences
HubSpot is a comprehensive inbound marketing and CRM platform that includes robust drip email capabilities through its Marketing Hub, allowing users to create automated email sequences triggered by user behavior, lead status, or custom workflows. It excels in personalization using CRM data, segmentation, A/B testing, and detailed analytics to nurture leads effectively. While powerful for integrated marketing automation, it's often more than what's needed for pure drip email functions.
Pros
- Seamless integration with CRM for hyper-personalized drip campaigns
- Advanced workflow automation with triggers and branching logic
- Excellent analytics and reporting for campaign optimization
Cons
- Steep learning curve for beginners due to extensive features
- Higher pricing tiers required for advanced drip functionalities
- Overkill for users needing only basic email drips without full CRM
Best For
Growing businesses seeking an all-in-one marketing platform with sophisticated drip email automation tied to CRM data.
Pricing
Free CRM and basic tools; Marketing Hub starts at $20/month (Starter), $890/month (Professional), and custom Enterprise pricing.
Omnisend
specializedOmnichannel e-commerce automation tool specializing in pre-built drip workflows across email and SMS.
Omnichannel workflows that seamlessly combine email, SMS, and web push in a single automated sequence
Omnisend is an omnichannel marketing automation platform tailored for e-commerce businesses, specializing in drip email campaigns, cart abandonment recoveries, and behavioral automations. It enables users to build sophisticated workflows that trigger personalized emails based on customer actions like purchases or site visits. Beyond emails, it integrates SMS and web push notifications for a unified drip experience, with seamless connections to platforms like Shopify and BigCommerce.
Pros
- Powerful pre-built workflows for e-commerce drips like welcome series and cart recovery
- Omnichannel support including email, SMS, and push notifications
- Generous free plan with up to 500 emails per month
Cons
- Advanced segmentation and reporting locked behind Pro plan
- Steeper learning curve for complex multi-channel automations
- Less ideal for non-e-commerce businesses due to e-com focus
Best For
E-commerce stores needing automated, omnichannel drip campaigns to boost conversions and customer retention.
Pricing
Free for up to 250 contacts and 500 emails/month; Standard plan starts at $16/month (500 contacts), Pro at $59/month with advanced features; scales by contact list size.
Customer.io
enterpriseCustomer data platform enabling highly personalized behavioral drip campaigns via data integrations.
Behavioral data pipelines that pull real-time events from your product or database to trigger hyper-personalized journeys
Customer.io is a customer data platform focused on automated, personalized messaging across email, SMS, push notifications, and in-app messages, powered by behavioral data and real-time user events. It enables the creation of sophisticated drip campaigns triggered by customer actions, segmentation, and data from integrated sources like warehouses or analytics tools. This makes it ideal for scaling personalized engagement without manual intervention.
Pros
- Deep behavioral segmentation and real-time triggers
- Multi-channel messaging with advanced personalization via Liquid templating
- Seamless integrations with data warehouses and product analytics
Cons
- Steep learning curve for non-technical users
- Pricing scales quickly with usage and contacts
- Interface feels developer-oriented rather than drag-and-drop simple
Best For
SaaS companies and e-commerce brands with technical teams needing data-driven, behavioral drip campaigns at scale.
Pricing
Free for up to 3,000 customers; paid plans start at $150/month base + usage fees for tracked users and messages sent.
Mailchimp
otherUser-friendly email marketing service with customer journey automations for drip sequences.
Customer Journeys for creating dynamic, branching drip sequences with behavioral triggers
Mailchimp is a versatile email marketing platform that supports drip email campaigns through its Customer Journeys and automation tools, allowing users to create triggered, multi-step sequences based on subscriber behavior and data. It combines list management, customizable templates, A/B testing, and analytics to nurture leads effectively. While robust for general email marketing, its drip features shine in behavioral targeting and personalization for growing businesses.
Pros
- Intuitive drag-and-drop builder for automations and emails
- Extensive template library and A/B testing for drips
- Generous free plan with core drip functionality
Cons
- Advanced segmentation and branching limited in lower tiers
- Premium plans become expensive for high-volume users
- Customer support slower for non-paying accounts
Best For
Small to medium-sized businesses seeking an user-friendly, all-in-one platform for email drips alongside broader marketing tools.
Pricing
Free up to 500 contacts/1,000 sends; Essentials from $13/mo (5k contacts), Standard $20/mo, Premium $350+/mo.
Moosend
specializedAffordable automation platform offering unlimited drip campaigns with advanced segmentation.
No-code visual workflow builder for multi-channel drip campaigns
Moosend is an all-in-one email marketing platform specializing in automation workflows, making it ideal for creating sophisticated drip email campaigns triggered by user behavior. Its drag-and-drop builder allows users to design multi-step sequences across email, SMS, and webhooks without coding. The platform also includes landing pages, forms, A/B testing, and detailed analytics to optimize campaigns.
Pros
- Intuitive visual automation builder for complex drip sequences
- Generous free plan with unlimited emails for up to 1,000 subscribers
- Strong personalization and A/B testing capabilities
Cons
- Reporting lacks depth compared to enterprise tools
- Integration library is smaller than top competitors
- Advanced segmentation options are somewhat limited
Best For
Small to medium-sized businesses seeking affordable, user-friendly drip email automation.
Pricing
Free forever for up to 1,000 subscribers; paid plans start at $9/month (500 subscribers) and scale by list size, with no send limits.
GetResponse
specializedEmail marketing tool with autoresponder funnels and visual drip campaign builders.
Native webinar integration with automated drip follow-ups for high-conversion funnels
GetResponse is an all-in-one email marketing platform that specializes in automated drip campaigns, allowing users to create personalized email sequences triggered by user behavior. It combines email automation with tools for landing pages, forms, and webinars to nurture leads effectively. While robust for mid-sized businesses, it offers scalable features from basic autoresponders to advanced workflows with A/B testing and segmentation.
Pros
- Powerful automation builder for complex drip sequences and behavioral triggers
- Integrated landing pages, forms, and webinar hosting for full-funnel marketing
- Strong segmentation and A/B testing capabilities
Cons
- Advanced plans become expensive with contact growth
- Template customization options feel limited compared to specialists
- Customer support can be slow for non-premium users
Best For
Small to medium-sized businesses needing an all-in-one platform for drip email automation alongside webinars and landing pages.
Pricing
Free plan for up to 500 contacts; paid plans start at $19/mo (1,000 contacts), scaling to $59+/mo for automation features, with custom Enterprise pricing.
Conclusion
The top drip email software options cater to diverse needs, with clear leaders and strong contenders. At the apex is ActiveCampaign, celebrated for its robust automation, CRM integration, and advanced segmentation, fitting a wide range of use cases. Close behind, Klaviyo shines in e-commerce personalization, while Drip excels with its CRM-driven automation, offering compelling alternatives for specific goals. Together, these tools demonstrate the breadth of capabilities available to streamline and enhance email marketing efforts.
Begin your journey with ActiveCampaign to harness its comprehensive features, or explore Klaviyo or Drip based on your unique needs—each top-ranked tool is designed to elevate your drip campaign success.
Tools Reviewed
All tools were independently evaluated for this comparison
