Quick Overview
- 1#1: Klaviyo - E-commerce-focused email marketing platform excelling in highly personalized drip campaigns based on customer data and behavior.
- 2#2: ActiveCampaign - Powerful marketing automation tool with advanced drip sequences, CRM integration, and machine learning for dynamic emails.
- 3#3: Drip - Shopify-owned e-commerce CRM specializing in revenue-driving drip email campaigns with real-time behavioral triggers.
- 4#4: Omnisend - Omnichannel marketing automation platform optimized for e-commerce drip emails, SMS, and push notifications.
- 5#5: Customer.io - Data-driven messaging platform for building sophisticated, behavior-based drip email journeys at scale.
- 6#6: Mailchimp - User-friendly all-in-one platform with robust automation features for creating and managing drip email series.
- 7#7: ConvertKit - Creator-focused email platform with simple, visual automation for subscriber sequences and drip campaigns.
- 8#8: HubSpot - Comprehensive inbound marketing hub offering advanced email nurturing and drip workflows integrated with CRM.
- 9#9: GetResponse - All-in-one online marketing platform with automation builders for drip campaigns, webinars, and landing pages.
- 10#10: Moosend - Affordable email automation tool featuring drag-and-drop drip workflows and advanced personalization options.
We evaluated tools based on key factors, including feature depth (such as personalization and real-time triggers), user-friendliness, integration capabilities, and overall value, ensuring a balanced and reliable ranking for professionals of all skill levels.
Comparison Table
This comparison table explores top drip email marketing tools like Klaviyo, ActiveCampaign, Drip, Omnisend, and Customer.io, guiding readers through key features and practical uses. It highlights pricing structures and ease of integration, helping you identify the best fit for your business size, goals, or audience needs. Whether you’re new to email marketing or optimizing an existing strategy, this overview simplifies comparing tools to streamline your campaigns and drive results.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Klaviyo E-commerce-focused email marketing platform excelling in highly personalized drip campaigns based on customer data and behavior. | specialized | 9.6/10 | 9.8/10 | 8.7/10 | 8.9/10 |
| 2 | ActiveCampaign Powerful marketing automation tool with advanced drip sequences, CRM integration, and machine learning for dynamic emails. | specialized | 9.2/10 | 9.6/10 | 8.1/10 | 8.4/10 |
| 3 | Drip Shopify-owned e-commerce CRM specializing in revenue-driving drip email campaigns with real-time behavioral triggers. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.3/10 |
| 4 | Omnisend Omnichannel marketing automation platform optimized for e-commerce drip emails, SMS, and push notifications. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.4/10 |
| 5 | Customer.io Data-driven messaging platform for building sophisticated, behavior-based drip email journeys at scale. | specialized | 8.4/10 | 9.2/10 | 7.1/10 | 7.9/10 |
| 6 | Mailchimp User-friendly all-in-one platform with robust automation features for creating and managing drip email series. | specialized | 8.4/10 | 8.2/10 | 9.6/10 | 8.0/10 |
| 7 | ConvertKit Creator-focused email platform with simple, visual automation for subscriber sequences and drip campaigns. | specialized | 8.3/10 | 8.4/10 | 9.2/10 | 7.8/10 |
| 8 | HubSpot Comprehensive inbound marketing hub offering advanced email nurturing and drip workflows integrated with CRM. | enterprise | 8.4/10 | 9.2/10 | 8.0/10 | 7.5/10 |
| 9 | GetResponse All-in-one online marketing platform with automation builders for drip campaigns, webinars, and landing pages. | specialized | 8.4/10 | 9.0/10 | 7.8/10 | 8.2/10 |
| 10 | Moosend Affordable email automation tool featuring drag-and-drop drip workflows and advanced personalization options. | specialized | 7.9/10 | 8.1/10 | 8.0/10 | 9.2/10 |
E-commerce-focused email marketing platform excelling in highly personalized drip campaigns based on customer data and behavior.
Powerful marketing automation tool with advanced drip sequences, CRM integration, and machine learning for dynamic emails.
Shopify-owned e-commerce CRM specializing in revenue-driving drip email campaigns with real-time behavioral triggers.
Omnichannel marketing automation platform optimized for e-commerce drip emails, SMS, and push notifications.
Data-driven messaging platform for building sophisticated, behavior-based drip email journeys at scale.
User-friendly all-in-one platform with robust automation features for creating and managing drip email series.
Creator-focused email platform with simple, visual automation for subscriber sequences and drip campaigns.
Comprehensive inbound marketing hub offering advanced email nurturing and drip workflows integrated with CRM.
All-in-one online marketing platform with automation builders for drip campaigns, webinars, and landing pages.
Affordable email automation tool featuring drag-and-drop drip workflows and advanced personalization options.
Klaviyo
specializedE-commerce-focused email marketing platform excelling in highly personalized drip campaigns based on customer data and behavior.
AI-powered Flows that automatically trigger personalized drip sequences based on real-time customer behavior and predicted lifetime value
Klaviyo is a leading email marketing automation platform tailored for e-commerce businesses, specializing in drip campaigns that trigger based on customer behavior and purchase data. It offers advanced segmentation, personalized messaging, and seamless integrations with platforms like Shopify and BigCommerce to drive revenue through automated flows. With robust A/B testing, analytics, and AI-powered predictions, Klaviyo helps brands nurture leads and retain customers at scale.
Pros
- Exceptional e-commerce integrations and behavioral triggers for highly targeted drip campaigns
- Advanced segmentation and personalization using first-party data
- Comprehensive analytics with revenue attribution and ROI tracking
Cons
- Steep learning curve for complex flows and advanced features
- Pricing scales quickly with growing contact lists
- Less ideal for non-e-commerce businesses due to specialized focus
Best For
E-commerce brands with Shopify or similar integrations seeking data-driven, automated drip marketing to maximize customer lifetime value.
Pricing
Free up to 250 contacts; paid plans from $20/month (500 contacts) scaling by audience size, SMS add-ons, and features like $60+/month for 1,000 contacts.
ActiveCampaign
specializedPowerful marketing automation tool with advanced drip sequences, CRM integration, and machine learning for dynamic emails.
Visual automation builder with site tracking and predictive sending for hyper-personalized drip sequences
ActiveCampaign is a robust marketing automation platform specializing in drip email campaigns through its advanced automation builder, allowing users to create multi-step, behavior-triggered workflows. It integrates email marketing with CRM, site tracking, and messaging channels for personalized customer journeys. Ideal for scaling lead nurturing, it offers machine learning predictions and conditional logic to optimize engagement at every stage.
Pros
- Highly advanced automation with behavioral triggers and conditional logic
- Built-in CRM and site tracking for seamless personalization
- Excellent analytics and split testing for drip campaign optimization
Cons
- Steep learning curve for complex automations
- Pricing scales quickly with contact volume
- Limited out-of-the-box templates compared to simpler tools
Best For
Mid-sized businesses and marketing teams seeking sophisticated, scalable drip automation beyond basic email sequences.
Pricing
Plans start at $29/month (Starter, 500 contacts, basic automation) up to $149/month (Professional, full CRM/automation); Enterprise custom; billed annually.
Drip
specializedShopify-owned e-commerce CRM specializing in revenue-driving drip email campaigns with real-time behavioral triggers.
Visual Workflow Builder for creating complex, no-code customer journey automations
Drip is a powerful email marketing platform designed specifically for e-commerce businesses, enabling automated customer journeys, personalized messaging, and revenue-focused campaigns. It integrates deeply with platforms like Shopify and offers advanced segmentation based on purchase history, behavior, and custom events. With tools like visual workflow builders and revenue tracking, Drip helps online stores nurture leads and boost repeat sales through targeted drip sequences.
Pros
- Advanced e-commerce automations and personalization
- Seamless integrations with Shopify, WooCommerce, and CRMs
- Robust revenue attribution and analytics
Cons
- Higher pricing scales quickly with contact volume
- Steeper learning curve for beginners
- Less ideal for non-e-commerce or B2B marketing
Best For
E-commerce and DTC brands needing sophisticated behavioral automation to drive customer lifetime value.
Pricing
Starts at $39/month for up to 500 contacts (Starter plan), with Pro plans from $122/month; scales by contact volume, no free plan beyond trials.
Omnisend
specializedOmnichannel marketing automation platform optimized for e-commerce drip emails, SMS, and push notifications.
Omnichannel workflows that automate personalized sequences across email, SMS, and push notifications based on customer behavior
Omnisend is an e-commerce-focused email marketing platform that excels in creating automated drip campaigns, such as welcome series, abandoned cart recoveries, and post-purchase follow-ups. It supports omnichannel marketing by integrating email, SMS, and web push notifications into unified workflows, with deep integrations for platforms like Shopify and WooCommerce. The tool emphasizes behavioral segmentation and personalization to boost conversions for online stores.
Pros
- Robust pre-built automation workflows tailored for e-commerce drips
- Seamless omnichannel integration (email, SMS, push) in sequences
- Generous free plan with unlimited emails for up to 250 contacts
Cons
- SMS and advanced segmentation require higher-tier Pro plan
- Pricing scales quickly with contact list growth
- Limited A/B testing options in lower plans
Best For
E-commerce businesses seeking automated, omnichannel drip campaigns to recover carts and nurture customers.
Pricing
Free for up to 250 contacts; Standard from $16/mo (500 contacts), Pro from $59/mo, with costs scaling by contact volume.
Customer.io
specializedData-driven messaging platform for building sophisticated, behavior-based drip email journeys at scale.
Real-time event-based automation engine that triggers personalized drips from any user behavior or data point
Customer.io is a customer data and messaging platform designed for personalized drip email campaigns driven by behavioral data and events. It enables complex automations across email, SMS, and push notifications, with deep integrations into data sources like CRMs, analytics tools, and warehouses. Marketers can segment users dynamically and deliver hyper-personalized sequences based on real-time actions, making it ideal for sophisticated drip strategies.
Pros
- Advanced behavioral triggers and event-based automations for highly targeted drips
- Deep personalization with Liquid templating and dynamic content
- Robust multi-channel support including email, SMS, and in-app messaging
Cons
- Steep learning curve requiring technical knowledge or developers
- Pricing scales quickly with contacts, emails sent, and data processed
- Fewer pre-built templates compared to dedicated email marketing tools
Best For
Data-savvy teams at mid-to-large businesses needing behaviorally triggered, multi-channel drip campaigns.
Pricing
Starts at $155/month for up to 1,000 monthly tracked profiles (3k emails), scales with usage up to enterprise custom plans.
Mailchimp
specializedUser-friendly all-in-one platform with robust automation features for creating and managing drip email series.
Visual Customer Journey Builder for creating dynamic, branching drip sequences based on real-time behaviors
Mailchimp is a versatile all-in-one marketing platform renowned for its email automation capabilities, enabling users to build drip campaigns through customizable customer journeys triggered by user actions like sign-ups or purchases. It supports multi-step sequences, A/B testing, and behavioral segmentation to nurture leads effectively. While excelling in ease of use, it integrates email drips with landing pages, ads, and analytics for a holistic approach.
Pros
- Intuitive drag-and-drop automation builder for quick drip setup
- Generous free plan with core drip features for small lists
- Strong analytics and A/B testing within campaigns
Cons
- Advanced branching journeys and optimizations require pricey Premium plan
- Contact limits scale costs quickly for growing lists
- Less flexible for highly complex behavioral drips vs. specialists
Best For
Small to medium businesses wanting an user-friendly all-in-one tool for drip emails integrated with broader marketing efforts.
Pricing
Free for up to 500 contacts and 1,000 sends/month; Essentials from $13/mo (5k contacts), Standard $20/mo, Premium $350+/mo for advanced automations.
ConvertKit
specializedCreator-focused email platform with simple, visual automation for subscriber sequences and drip campaigns.
Visual Automations builder for drag-and-drop creation of sophisticated, behavior-triggered drip sequences
ConvertKit is an email marketing platform tailored for creators, bloggers, podcasters, and online businesses, emphasizing subscriber growth and engagement through newsletters and automations. It excels in drip email marketing with visual sequence builders, tagging-based segmentation, and automated workflows that trigger personalized emails based on subscriber behavior. The tool also includes landing pages, forms, and commerce features to support selling digital products alongside nurturing leads over time.
Pros
- Intuitive visual automation builder for creating complex drip sequences without coding
- Advanced tagging and segmentation for highly targeted drip campaigns
- Creator-centric integrations with tools like commerce platforms and content schedulers
Cons
- Subscriber-based pricing scales quickly and can become expensive for large lists
- Limited advanced analytics and reporting compared to enterprise competitors
- Fewer pre-built email templates and design customization options
Best For
Content creators, bloggers, and solopreneurs seeking user-friendly drip automation to nurture subscribers and drive sales.
Pricing
Free plan for up to 300 subscribers (limited sends); paid plans start at $29/month for up to 1,000 subscribers, scaling to $2,500+/month for 200,000+ subscribers, billed monthly.
HubSpot
enterpriseComprehensive inbound marketing hub offering advanced email nurturing and drip workflows integrated with CRM.
CRM-powered behavioral workflows for real-time, data-driven drip personalization
HubSpot's Marketing Hub offers powerful drip email marketing through automated workflows that trigger personalized email sequences based on user behavior and CRM data. It supports advanced segmentation, A/B testing, and dynamic content to nurture leads effectively across multiple channels. While part of a broader inbound marketing platform, its email automation excels in scalability and integration for complex campaigns.
Pros
- Deep CRM integration for hyper-personalized drips
- Sophisticated automation with behavioral triggers
- Robust analytics and A/B testing capabilities
Cons
- Expensive scaling beyond starter plans
- Steep learning curve for full feature set
- Overkill for simple drip-only needs
Best For
Mid-sized businesses seeking integrated CRM-driven email automation rather than standalone drip tools.
Pricing
Free tools available; Starter at $15/mo (1,000 contacts), Professional at $800/mo (2,000 contacts), Enterprise at $3,600/mo (10,000 contacts); billed annually.
GetResponse
specializedAll-in-one online marketing platform with automation builders for drip campaigns, webinars, and landing pages.
Autofunnel AI-powered funnels that auto-generate drip sequences with landing pages and webinars
GetResponse is an all-in-one email marketing platform specializing in automation workflows ideal for drip campaigns, allowing users to build complex sequences triggered by user behavior. It includes list segmentation, A/B testing, RSS-to-email, and e-commerce integrations for personalized nurturing. Beyond core drip features, it offers landing pages, forms, webinars, and website builders, providing a comprehensive marketing suite.
Pros
- Robust drag-and-drop automation builder for sophisticated drip sequences
- Integrated landing pages, forms, and webinars streamline campaigns
- Strong deliverability and e-commerce integrations like Shopify
Cons
- Steeper learning curve for advanced workflows
- Pricing scales quickly with subscriber volume
- Reporting lacks depth compared to drip specialists
Best For
Small to mid-sized businesses needing an all-in-one platform for drip email automation alongside landing pages and webinars.
Pricing
Starter plan at $19/mo (1,000 contacts), Marketer at $59/mo (1,000), Professional at $119/mo; free tier for up to 500 contacts (billed annually).
Moosend
specializedAffordable email automation tool featuring drag-and-drop drip workflows and advanced personalization options.
Visual drag-and-drop automation workflows supporting multi-step, behavioral drip campaigns across email and SMS
Moosend is a comprehensive email marketing platform specializing in automation and drip campaigns, enabling users to build sophisticated workflows triggered by subscriber behavior, purchases, or custom events. It includes tools for segmentation, A/B testing, landing pages, and popups to nurture leads effectively. Ideal for e-commerce and SMBs, it delivers high personalization with solid deliverability rates.
Pros
- Intuitive visual automation builder for complex drip sequences
- Generous free plan with unlimited emails for small lists
- Strong personalization and behavioral triggers
Cons
- Limited number of native integrations compared to top competitors
- Basic template library requiring customization
- Reporting dashboard lacks depth for advanced analytics
Best For
Small to medium-sized businesses and e-commerce stores seeking affordable, user-friendly drip campaign automation.
Pricing
Free plan for up to 1,000 subscribers and 100K emails/month; paid Pro plans start at $9/month for 500 subscribers, billed annually with unlimited emails.
Conclusion
In the competitive realm of drip email marketing tools, Klaviyo claims the top spot, renowned for its e-commerce focus and highly personalized campaigns powered by customer data. ActiveCampaign and Drip follow as strong alternatives, each offering distinct strengths—robust automation and CRM integration for ActiveCampaign, and Shopify-tailored, behavior-driven sequences for Drip—ensuring there’s a tool to suit diverse needs. This review underscores that regardless of choice, effective drip marketing hinges on alignment with specific business goals, making these platforms key players in driving engagement.
Begin your journey with the top-ranked Klaviyo today to elevate your drip email strategy, leveraging its personalized, data-driven approach to connect with customers and foster long-term growth.
Tools Reviewed
All tools were independently evaluated for this comparison