Quick Overview
- 1#1: ActiveCampaign - Powerful email automation platform excelling in advanced drip campaigns, behavioral triggers, and CRM integration.
- 2#2: Klaviyo - E-commerce-focused email marketing tool specializing in data-driven drip sequences and customer segmentation.
- 3#3: Drip - E-commerce drip campaign software designed for personalized revenue recovery workflows and automation.
- 4#4: Omnisend - Omnichannel marketing automation platform with robust drip email workflows for e-commerce stores.
- 5#5: HubSpot Marketing Hub - All-in-one inbound marketing platform offering sophisticated email drip workflows and lead nurturing.
- 6#6: Customer.io - Data-driven messaging platform for building dynamic drip campaigns based on user behavior.
- 7#7: Mailchimp - User-friendly email marketing service with automation features for creating drip sequences.
- 8#8: ConvertKit - Creator-focused email platform ideal for automated email sequences and subscriber tagging.
- 9#9: Brevo - Affordable marketing platform with transactional and drip email automation capabilities.
- 10#10: GetResponse - Email marketing tool featuring autoresponders and drip campaigns with webinar integration.
We ranked these tools by evaluating robust features (including automation workflows and behavioral triggers), user-friendliness, scalability, and overall value to ensure relevance for small businesses, creators, and enterprises alike.
Comparison Table
Explore a curated comparison of drip email campaign software, featuring tools like ActiveCampaign, Klaviyo, Drip, Omnisend, HubSpot Marketing Hub, and more. This table breaks down key features, pricing, and integrations to help you identify the best fit for your business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ActiveCampaign Powerful email automation platform excelling in advanced drip campaigns, behavioral triggers, and CRM integration. | specialized | 9.5/10 | 9.8/10 | 8.5/10 | 9.2/10 |
| 2 | Klaviyo E-commerce-focused email marketing tool specializing in data-driven drip sequences and customer segmentation. | specialized | 9.2/10 | 9.6/10 | 8.1/10 | 8.4/10 |
| 3 | Drip E-commerce drip campaign software designed for personalized revenue recovery workflows and automation. | specialized | 8.9/10 | 9.5/10 | 8.5/10 | 8.2/10 |
| 4 | Omnisend Omnichannel marketing automation platform with robust drip email workflows for e-commerce stores. | specialized | 8.6/10 | 9.1/10 | 8.7/10 | 8.4/10 |
| 5 | HubSpot Marketing Hub All-in-one inbound marketing platform offering sophisticated email drip workflows and lead nurturing. | enterprise | 8.4/10 | 9.2/10 | 8.7/10 | 7.5/10 |
| 6 | Customer.io Data-driven messaging platform for building dynamic drip campaigns based on user behavior. | specialized | 8.7/10 | 9.4/10 | 7.6/10 | 8.1/10 |
| 7 | Mailchimp User-friendly email marketing service with automation features for creating drip sequences. | specialized | 8.2/10 | 8.5/10 | 9.2/10 | 7.8/10 |
| 8 | ConvertKit Creator-focused email platform ideal for automated email sequences and subscriber tagging. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 8.3/10 |
| 9 | Brevo Affordable marketing platform with transactional and drip email automation capabilities. | specialized | 8.3/10 | 8.7/10 | 8.0/10 | 9.0/10 |
| 10 | GetResponse Email marketing tool featuring autoresponders and drip campaigns with webinar integration. | specialized | 8.1/10 | 8.3/10 | 8.5/10 | 7.8/10 |
Powerful email automation platform excelling in advanced drip campaigns, behavioral triggers, and CRM integration.
E-commerce-focused email marketing tool specializing in data-driven drip sequences and customer segmentation.
E-commerce drip campaign software designed for personalized revenue recovery workflows and automation.
Omnichannel marketing automation platform with robust drip email workflows for e-commerce stores.
All-in-one inbound marketing platform offering sophisticated email drip workflows and lead nurturing.
Data-driven messaging platform for building dynamic drip campaigns based on user behavior.
User-friendly email marketing service with automation features for creating drip sequences.
Creator-focused email platform ideal for automated email sequences and subscriber tagging.
Affordable marketing platform with transactional and drip email automation capabilities.
Email marketing tool featuring autoresponders and drip campaigns with webinar integration.
ActiveCampaign
specializedPowerful email automation platform excelling in advanced drip campaigns, behavioral triggers, and CRM integration.
Visual automation workflow builder with conditional logic and infinite branching for hyper-personalized drip sequences
ActiveCampaign is a comprehensive marketing automation platform that excels in drip email campaigns, combining email marketing, CRM, and advanced automation tools. It allows users to create highly personalized email sequences triggered by user behavior, such as website visits, purchases, or engagement levels. With robust segmentation, A/B testing, and machine learning features, it enables businesses to nurture leads and boost conversions at scale.
Pros
- Exceptional automation builder for complex, behavior-based drip campaigns
- Integrated CRM and site/event tracking for deep personalization
- Advanced segmentation and predictive sending for higher engagement
Cons
- Steep learning curve for beginners due to advanced features
- Pricing scales quickly with contact list size
- Limited built-in reporting compared to dedicated analytics tools
Best For
Mid-sized businesses and marketing teams needing scalable, automation-heavy drip campaigns with CRM integration.
Pricing
Starts at $29/month (Lite plan for 500 contacts), up to $149/month (Professional) or custom Enterprise; billed annually.
Klaviyo
specializedE-commerce-focused email marketing tool specializing in data-driven drip sequences and customer segmentation.
Built-in revenue attribution that directly links email campaigns to sales and customer lifetime value
Klaviyo is a leading marketing automation platform tailored for e-commerce businesses, enabling highly personalized drip email campaigns based on customer behavior and purchase data. It excels in creating automated workflows like abandoned cart recoveries, win-back sequences, and post-purchase upsells with dynamic content and segmentation. The platform integrates seamlessly with platforms like Shopify and provides robust analytics to measure revenue impact from campaigns.
Pros
- Deep e-commerce integrations and behavioral data syncing for precise targeting
- Advanced segmentation and A/B testing for optimized drip campaigns
- Comprehensive revenue tracking and ROI analytics
Cons
- Steeper learning curve for non-technical users
- Pricing scales quickly with contact list size
- Less ideal for non-e-commerce or B2B marketing
Best For
E-commerce stores seeking data-driven, revenue-focused drip email automations.
Pricing
Free up to 250 contacts; paid plans from $20/month, scaling by active profiles (e.g., $60 for 1,001-5,000) with add-ons for SMS.
Drip
specializedE-commerce drip campaign software designed for personalized revenue recovery workflows and automation.
Revenue tracking that attributes email-driven sales across the entire customer journey
Drip is an e-commerce-focused email marketing automation platform that excels in creating personalized customer journeys based on user behavior and purchase data. It offers visual workflow builders for automations, advanced segmentation, and seamless integrations with platforms like Shopify and WooCommerce. Drip emphasizes revenue tracking and ROI attribution, making it ideal for driving repeat sales and customer retention through targeted campaigns.
Pros
- Powerful behavioral automations and visual workflow builder
- Deep e-commerce integrations and revenue attribution tracking
- Advanced personalization with dynamic content blocks
Cons
- Pricing scales quickly with subscriber count
- Steeper learning curve for complex workflows
- Fewer pre-built templates than generalist competitors
Best For
E-commerce businesses seeking sophisticated, revenue-driven email automations for customer lifecycle management.
Pricing
Starts at $39/month (Starter, up to 500 contacts), with Growth ($119/mo), Pro ($370/mo+), and Enterprise plans; 14-day free trial, billed monthly with contact-based scaling.
Omnisend
specializedOmnichannel marketing automation platform with robust drip email workflows for e-commerce stores.
Pre-built e-commerce workflows that automatically trigger drip sequences based on real-time customer actions like cart abandonment or browsing behavior
Omnisend is an omnichannel marketing automation platform designed primarily for e-commerce businesses, enabling users to create sophisticated drip email campaigns, SMS sequences, and push notifications through a visual workflow builder. It offers pre-built automations for key e-commerce events like cart abandonment, welcome series, and post-purchase upsells, with advanced segmentation based on purchase behavior. The tool integrates seamlessly with platforms like Shopify, WooCommerce, and BigCommerce, making it easy to sync customer data and trigger personalized drips.
Pros
- Powerful visual automation builder for complex drip campaigns
- Deep e-commerce integrations and behavioral segmentation
- Omnichannel support including email, SMS, and web push
Cons
- Pricing scales quickly with contact list size
- Less ideal for non-e-commerce businesses
- Advanced reporting requires Pro plan
Best For
E-commerce store owners seeking automated, personalized drip campaigns tied to customer purchase journeys.
Pricing
Free plan up to 250 contacts and 500 emails/month; paid plans start at $16/mo (Standard) for 500 contacts, up to $134/mo (Pro) for 10k contacts, billed monthly with contact-based scaling.
HubSpot Marketing Hub
enterpriseAll-in-one inbound marketing platform offering sophisticated email drip workflows and lead nurturing.
Behavioral-triggered workflows that leverage real-time CRM data for hyper-personalized drip sequences
HubSpot Marketing Hub is a comprehensive inbound marketing platform with robust drip email campaign capabilities powered by its workflow automation builder. It enables users to create multi-step, behavioral-triggered email sequences that nurture leads through personalized content, A/B testing, and dynamic segmentation. Seamlessly integrated with HubSpot's free CRM, it tracks interactions across channels for optimized campaign performance and detailed analytics.
Pros
- Powerful workflow automation for complex, behavioral drip sequences
- Seamless CRM integration for lead scoring and personalization
- Advanced analytics, A/B testing, and multi-channel support
Cons
- High cost for Professional/Enterprise tiers needed for full drip features
- Overkill and complex for users wanting simple email-only drips
- Limited customization in free/starter plans
Best For
Growing marketing teams needing integrated CRM-driven drip campaigns alongside full inbound marketing tools.
Pricing
Free tools available; Starter at $15/mo, Professional from $890/mo, Enterprise from $3,600/mo (billed annually).
Customer.io
specializedData-driven messaging platform for building dynamic drip campaigns based on user behavior.
Real-time behavioral event tracking for dynamic, multi-channel drip sequences
Customer.io is a customer data platform focused on behavioral messaging, enabling automated drip email campaigns triggered by real-time user actions and data from integrated sources. It supports highly personalized journeys across email, SMS, and push, using Liquid templating for dynamic content. Designed for data-driven teams, it excels in complex segmentation and experimentation but requires technical setup.
Pros
- Powerful behavioral triggers and real-time data syncing
- Advanced personalization with Liquid templating
- Robust integrations with 300+ tools
Cons
- Steep learning curve for non-technical users
- Pricing scales quickly with usage
- Overkill for simple drip campaigns
Best For
Technical marketing teams at mid-sized companies needing sophisticated, data-driven drip automation.
Pricing
Starts at $150/month (Essentials for 3K monthly tracked users), scales with contacts, emails sent, and features; custom enterprise plans available.
Mailchimp
specializedUser-friendly email marketing service with automation features for creating drip sequences.
Customer Journeys: Visual, multi-step automation builder for dynamic drip campaigns based on user behavior
Mailchimp is a popular all-in-one email marketing platform that supports drip email campaigns through its automation workflows and Customer Journeys feature, allowing users to create behavior-triggered sequences. It offers drag-and-drop email builders, audience segmentation, A/B testing, and detailed analytics to optimize campaigns. While versatile for broader marketing needs like landing pages and ads, its drip capabilities shine for nurturing leads over time.
Pros
- Intuitive drag-and-drop automation builder for easy drip sequence creation
- Strong integration ecosystem with CRM and e-commerce tools
- Comprehensive reporting and behavioral triggers for personalization
Cons
- Pricing increases significantly with contact list size
- Advanced automation features locked behind higher-tier plans
- Limited customization in free plan for complex drips
Best For
Small to medium-sized businesses seeking an user-friendly platform for straightforward drip campaigns alongside general email marketing.
Pricing
Free for up to 500 contacts and 1,000 sends/month; paid plans (Essentials, Standard, Premium) start at $13/month and scale based on monthly active contacts (e.g., $13 for 500, up to $350+ for 10k+).
ConvertKit
specializedCreator-focused email platform ideal for automated email sequences and subscriber tagging.
Visual Automations builder for drag-and-drop creation of sophisticated, behavior-triggered drip sequences
ConvertKit is an email marketing platform tailored for creators, bloggers, and small businesses, specializing in subscriber growth, newsletters, and automated drip email campaigns via sequences and visual automations. It offers robust tools for tagging subscribers, segmenting audiences, and triggering personalized email series based on user behavior. The platform also includes landing pages, opt-in forms, and commerce integrations to support direct monetization.
Pros
- Intuitive visual automation builder for easy drip sequence creation
- Powerful subscriber tagging and segmentation for targeted campaigns
- Generous free plan and creator-focused tools like commerce integrations
Cons
- Reporting and analytics lack depth compared to enterprise tools
- Pricing scales steeply with subscriber growth
- Fewer third-party integrations than broader platforms like ActiveCampaign
Best For
Content creators, bloggers, and solopreneurs who need simple, effective drip campaigns for audience nurturing and monetization.
Pricing
Free plan up to 1,000 subscribers; Creator plan starts at $29/month (1,000 subs) and scales by audience size; Creator Pro from $49/month with advanced automations and reporting.
Brevo
specializedAffordable marketing platform with transactional and drip email automation capabilities.
Omnichannel automation workflows that seamlessly combine email, SMS, and WhatsApp in a single drip sequence
Brevo (formerly Sendinblue) is a versatile all-in-one marketing platform specializing in email automation, transactional messaging, and CRM tools, making it well-suited for drip email campaigns. Its drag-and-drop workflow builder enables users to create multi-step, behavior-triggered sequences with conditional logic, A/B testing, and personalization. The platform also supports multi-channel outreach including SMS and WhatsApp, providing robust analytics to track campaign performance and optimize nurturing flows.
Pros
- Powerful visual automation builder for complex drip sequences
- Multi-channel support (email, SMS, WhatsApp) in workflows
- Generous free plan and scalable pricing for growing lists
Cons
- Email editor lacks advanced customization options
- Reporting dashboards can feel cluttered for beginners
- Deliverability occasionally lags for high-volume sends
Best For
Small to medium-sized businesses seeking affordable, multi-channel drip campaign automation without needing enterprise-level complexity.
Pricing
Free plan (300 emails/day); paid Starter from $25/month (20k emails), Business from $65/month (unlimited contacts with advanced features).
GetResponse
specializedEmail marketing tool featuring autoresponders and drip campaigns with webinar integration.
Visual marketing automation workflows that allow complex, multi-step drip campaigns with conditional logic and scoring.
GetResponse is an all-in-one email marketing platform that enables users to create sophisticated drip email campaigns through its autoresponder sequences and visual marketing automation workflows. It supports trigger-based automations, list segmentation, A/B testing, and integrations with e-commerce platforms, making it suitable for nurturing leads over time. Additionally, it includes landing page builders, forms, and webinar tools, providing a comprehensive suite beyond basic drip functionality.
Pros
- Intuitive drag-and-drop automation builder for creating drip sequences
- Strong integration with e-commerce tools like Shopify and WooCommerce
- Includes extras like landing pages and webinars at no additional cost
Cons
- Advanced e-commerce personalization lags behind specialists like Klaviyo
- Pricing scales quickly with subscriber count on higher tiers
- Customer support response times can be inconsistent for non-premium users
Best For
Small to medium-sized businesses seeking an affordable all-in-one platform for drip campaigns combined with lead generation tools.
Pricing
Starts at $19/month for up to 1,000 contacts (basic email features); Marketing Automation plan from $59/month; scales by subscribers with a free tier for up to 500 contacts.
Conclusion
The top drip email campaign tools deliver tailored solutions, with ActiveCampaign emerging as the clear leader, celebrated for its advanced automation, behavioral triggers, and CRM integration. Klaviyo stands out for e-commerce-specific needs, excelling in data-driven sequences and segmentation, while Drip impresses with personalized revenue recovery workflows. Each tool addresses unique goals, ensuring effective engagement and growth.
Don’t miss out—begin with ActiveCampaign to unlock powerful drip campaigns that drive results. Whether prioritizing automation, e-commerce focus, or personalized recovery, explore these top tools to find your perfect fit.
Tools Reviewed
All tools were independently evaluated for this comparison