Quick Overview
- 1#1: ActiveCampaign - Advanced email marketing automation platform excelling in complex drip campaigns and customer journey mapping.
- 2#2: Klaviyo - E-commerce-centric marketing automation tool for highly personalized behavioral drip campaigns.
- 3#3: Drip - Revenue-optimized drip campaign platform designed specifically for e-commerce lead nurturing and sales automation.
- 4#4: HubSpot Marketing Hub - Comprehensive CRM-based marketing platform with powerful workflow automations for enterprise drip campaigns.
- 5#5: Customer.io - Data-driven behavioral messaging platform enabling dynamic drip campaigns across multiple channels.
- 6#6: Omnisend - Omnichannel automation tool focused on e-commerce drip campaigns via email, SMS, and push notifications.
- 7#7: Mailchimp - User-friendly email marketing service with robust automation features for creating drip campaigns.
- 8#8: ConvertKit - Creator-oriented email platform with visual sequence builders for effective drip nurturing.
- 9#9: GetResponse - All-in-one marketing automation software featuring advanced drip campaign tools and conversion funnels.
- 10#10: Moosend - Affordable automation platform with intuitive drag-and-drop builders for drip campaign workflows.
We ranked these tools based on their ability to support complex workflows, personalization depth, user-friendliness, and overall value, ensuring they deliver robust performance across key metrics.
Comparison Table
Drip campaign software simplifies automated customer engagement. This comparison table highlights top tools—including ActiveCampaign, Klaviyo, Drip, HubSpot Marketing Hub, Customer.io, and more—to help readers compare features, pricing, and integrations for their unique requirements.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ActiveCampaign Advanced email marketing automation platform excelling in complex drip campaigns and customer journey mapping. | specialized | 9.4/10 | 9.6/10 | 8.2/10 | 8.7/10 |
| 2 | Klaviyo E-commerce-centric marketing automation tool for highly personalized behavioral drip campaigns. | specialized | 9.1/10 | 9.5/10 | 8.2/10 | 8.4/10 |
| 3 | Drip Revenue-optimized drip campaign platform designed specifically for e-commerce lead nurturing and sales automation. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 4 | HubSpot Marketing Hub Comprehensive CRM-based marketing platform with powerful workflow automations for enterprise drip campaigns. | enterprise | 8.7/10 | 9.5/10 | 7.2/10 | |
| 5 | Customer.io Data-driven behavioral messaging platform enabling dynamic drip campaigns across multiple channels. | specialized | 8.2/10 | 9.1/10 | 7.0/10 | 8.0/10 |
| 6 | Omnisend Omnichannel automation tool focused on e-commerce drip campaigns via email, SMS, and push notifications. | specialized | 8.7/10 | 9.1/10 | 8.8/10 | 8.4/10 |
| 7 | Mailchimp User-friendly email marketing service with robust automation features for creating drip campaigns. | other | 7.9/10 | 8.1/10 | 9.3/10 | 7.4/10 |
| 8 | ConvertKit Creator-oriented email platform with visual sequence builders for effective drip nurturing. | specialized | 8.1/10 | 8.0/10 | 9.2/10 | 8.3/10 |
| 9 | GetResponse All-in-one marketing automation software featuring advanced drip campaign tools and conversion funnels. | specialized | 8.0/10 | 8.5/10 | 7.5/10 | 8.2/10 |
| 10 | Moosend Affordable automation platform with intuitive drag-and-drop builders for drip campaign workflows. | other | 8.2/10 | 8.0/10 | 8.5/10 | 8.7/10 |
Advanced email marketing automation platform excelling in complex drip campaigns and customer journey mapping.
E-commerce-centric marketing automation tool for highly personalized behavioral drip campaigns.
Revenue-optimized drip campaign platform designed specifically for e-commerce lead nurturing and sales automation.
Comprehensive CRM-based marketing platform with powerful workflow automations for enterprise drip campaigns.
Data-driven behavioral messaging platform enabling dynamic drip campaigns across multiple channels.
Omnichannel automation tool focused on e-commerce drip campaigns via email, SMS, and push notifications.
User-friendly email marketing service with robust automation features for creating drip campaigns.
Creator-oriented email platform with visual sequence builders for effective drip nurturing.
All-in-one marketing automation software featuring advanced drip campaign tools and conversion funnels.
Affordable automation platform with intuitive drag-and-drop builders for drip campaign workflows.
ActiveCampaign
specializedAdvanced email marketing automation platform excelling in complex drip campaigns and customer journey mapping.
Visual automation canvas with predictive sending and AI-powered content optimization for dynamic drip personalization
ActiveCampaign is a powerful marketing automation platform renowned for its advanced drip campaign capabilities, enabling users to build complex, personalized email sequences triggered by user behavior. It integrates CRM, email marketing, SMS, and site messaging into a single dashboard, allowing for multi-channel customer journeys. With features like conditional logic, A/B testing, and machine learning personalization, it's ideal for scaling automated nurturing at every stage of the funnel.
Pros
- Highly advanced visual automation builder for intricate drip sequences with conditional branching
- Built-in CRM and deep behavioral tracking for hyper-personalized campaigns
- Excellent deliverability rates and extensive integrations (2,500+ apps)
- Multi-channel support including email, SMS, and site messaging
Cons
- Steep learning curve for beginners due to feature depth
- Pricing scales rapidly with contact list size
- Interface can feel overwhelming with cluttered workflows
Best For
Mid-sized businesses and marketing teams needing sophisticated, behavior-driven drip automation integrated with CRM.
Pricing
Starts at $29/mo (Starter, 500 contacts), $49/mo (Plus), $149/mo (Professional); Enterprise custom; annual discounts available.
Klaviyo
specializedE-commerce-centric marketing automation tool for highly personalized behavioral drip campaigns.
Revenue per recipient tracking and 'What's Next' predictive analytics for optimizing drip sequences
Klaviyo is a leading marketing automation platform tailored for e-commerce, specializing in data-driven drip campaigns that trigger personalized email and SMS sequences based on customer behavior and purchase history. It excels in advanced segmentation, A/B testing, and revenue tracking, allowing businesses to automate workflows like abandoned cart recovery and win-back campaigns. With seamless integrations for Shopify, BigCommerce, and other platforms, Klaviyo helps drive measurable ROI through hyper-targeted messaging.
Pros
- Deep e-commerce integrations with revenue attribution per flow
- Advanced behavioral segmentation and predictive analytics
- High deliverability and multi-channel support (email + SMS)
Cons
- Pricing scales steeply with contact list size
- Steep learning curve for complex automations
- Less optimized for non-e-commerce or B2B use cases
Best For
E-commerce stores and DTC brands seeking sophisticated, revenue-focused drip campaigns integrated with their sales platforms.
Pricing
Free up to 250 contacts; paid plans from $20/month (500 contacts) scaling by active profiles and email volume, with enterprise options.
Drip
specializedRevenue-optimized drip campaign platform designed specifically for e-commerce lead nurturing and sales automation.
Revenue tracking that directly attributes sales and ROI to specific campaigns and automations
Drip is an e-commerce-focused email marketing automation platform that excels in creating personalized drip campaigns based on customer behavior, purchase history, and revenue data. It features a visual workflow builder for designing complex automations like cart abandonment sequences and win-back campaigns without coding. The tool integrates seamlessly with platforms like Shopify and provides advanced segmentation, A/B testing, and ROI tracking to optimize marketing efforts.
Pros
- Deep e-commerce integrations (e.g., Shopify, revenue tracking)
- Visual automation builder for complex drip workflows
- Advanced personalization and segmentation capabilities
Cons
- Pricing scales quickly with larger contact lists
- Limited multichannel options beyond email and SMS
- Learning curve for advanced features
Best For
E-commerce businesses and DTC brands aiming to nurture leads and drive repeat revenue through behavior-triggered drip campaigns.
Pricing
Starts at $39/month (billed annually) for up to 2,500 contacts; scales with subscriber count up to enterprise plans with custom pricing.
HubSpot Marketing Hub
enterpriseComprehensive CRM-based marketing platform with powerful workflow automations for enterprise drip campaigns.
Behavioral-based workflows that trigger hyper-personalized drips using real-time CRM and website visitor data
HubSpot Marketing Hub is a comprehensive inbound marketing platform that excels in creating advanced drip campaigns through its workflow automation tools, allowing personalized email sequences based on user behavior, lifecycle stages, and CRM data. It integrates seamlessly with a free CRM for lead nurturing across email, social, and ads. Beyond drips, it offers landing pages, forms, and analytics to track campaign performance and ROI.
Pros
- Powerful workflow automation with behavioral triggers and branching logic
- Deep CRM integration for data-enriched drip sequences
- Robust analytics and A/B testing for optimizing campaigns
Cons
- High pricing for professional features needed for advanced drips
- Steep learning curve for complex workflows
- Overkill and bloated for users needing only basic drip functionality
Best For
Mid-to-large businesses seeking an all-in-one marketing platform with sophisticated, CRM-driven drip campaigns.
Pricing
Free tools available; Starter at $20/month, Professional at $800/month (billed annually), Enterprise at $3,600/month.
Customer.io
specializedData-driven behavioral messaging platform enabling dynamic drip campaigns across multiple channels.
Real-time behavioral data syncing with event-based automations for dynamic, personalized drip sequences
Customer.io is a powerful customer messaging platform designed for automated, behaviorally triggered communications across email, SMS, push notifications, and in-app messages. It specializes in drip campaigns by allowing users to build complex journeys based on real-time data, events, and customer segments. The tool integrates deeply with data warehouses and CRMs, enabling highly personalized sequences that adapt to user actions.
Pros
- Advanced behavioral triggers and segmentation for precise drip campaigns
- Multi-channel support including email, SMS, and push
- Strong integrations with data sources and APIs for customization
Cons
- Steep learning curve, better suited for developers than beginners
- Pricing scales quickly with contacts and message volume
- Interface can feel overwhelming for simple drip needs
Best For
Growth-stage SaaS companies and e-commerce businesses with technical teams seeking sophisticated, data-driven drip automation.
Pricing
Starts at $150/month for up to 3,000 monthly tracked users; scales based on contacts, messages sent, and add-ons like SMS.
Omnisend
specializedOmnichannel automation tool focused on e-commerce drip campaigns via email, SMS, and push notifications.
Unified omnichannel workflows that trigger email, SMS, and web push sequences based on customer actions in one visual builder
Omnisend is an omnichannel marketing automation platform tailored for ecommerce businesses, specializing in drip campaigns through pre-built workflows for abandoned carts, welcome series, win-back sequences, and cross-sells. It supports email, SMS, and web push notifications within unified automations, with deep integrations for Shopify, WooCommerce, and other platforms. The tool emphasizes hyper-personalization using customer data to boost engagement and revenue.
Pros
- Pre-built ecommerce drip workflows save time and drive conversions
- Seamless omnichannel support (email, SMS, web push) in single automations
- Advanced segmentation and personalization based on purchase behavior
Cons
- Primarily ecommerce-focused, less ideal for non-store businesses
- SMS and push features incur additional per-message costs
- Reporting lacks depth for complex enterprise analytics
Best For
Ecommerce brands seeking automated, multi-channel drip campaigns to nurture customers and recover lost sales.
Pricing
Free plan up to 250 contacts; Standard from $16/mo (500 contacts); Pro from $59/mo; scales by contact volume with pay-per-use SMS.
Mailchimp
otherUser-friendly email marketing service with robust automation features for creating drip campaigns.
Visual Customer Journeys builder for mapping complex, branching drip workflows based on real-time triggers
Mailchimp is a comprehensive email marketing platform that excels in drip campaign automation through its Customer Journeys feature, allowing users to build multi-step workflows triggered by user behavior, purchases, or engagement. It supports audience segmentation, A/B testing, and behavioral targeting to nurture leads effectively over time. With seamless integrations and robust analytics, it's suitable for scaling email sequences while maintaining personalization at volume.
Pros
- Intuitive drag-and-drop automation builder simplifies drip campaign creation
- Strong segmentation and personalization options for targeted sequences
- Detailed analytics and reporting to measure campaign performance
Cons
- Pricing escalates quickly for larger contact lists and advanced features
- Some automation limitations in lower-tier plans
- Customer support can be slow for non-premium users
Best For
Small to medium-sized businesses and marketers seeking an user-friendly platform for straightforward drip campaigns without deep technical expertise.
Pricing
Free for up to 500 contacts (1,000 emails/month); Essentials from $13/mo (500 contacts), Standard from $20/mo, Premium from $350/mo for advanced automation and support.
ConvertKit
specializedCreator-oriented email platform with visual sequence builders for effective drip nurturing.
Tag-triggered automations for hyper-personalized, behavior-based drip sequences
ConvertKit is an email marketing platform designed primarily for creators, bloggers, and online businesses, specializing in automated email sequences ideal for drip campaigns. It features a visual automation builder that allows users to create multi-step email series triggered by subscriber actions, tags, or sign-ups. The tool emphasizes segmentation via tags and subscriber scoring, enabling personalized nurturing without complex coding. Overall, it provides a creator-friendly approach to drip marketing with built-in forms, landing pages, and commerce integrations.
Pros
- Intuitive visual automation builder simplifies drip sequence creation
- Powerful tag-based segmentation for personalized campaigns
- Generous free plan and scalable pricing for growing lists
Cons
- Limited advanced e-commerce integrations compared to specialized drip tools
- Reporting and analytics lack depth for enterprise-level insights
- Higher pricing tiers scale steeply with large subscriber counts
Best For
Content creators, bloggers, and educators who need straightforward, tag-driven drip campaigns to nurture subscribers and promote digital products.
Pricing
Free plan for up to 300 subscribers; paid Creator plans start at $15/month for 500 subscribers, scaling to $29/month for 1,000 and higher based on list size (annual discounts available).
GetResponse
specializedAll-in-one marketing automation software featuring advanced drip campaign tools and conversion funnels.
Automation 2.0 visual workflow builder for behavior-based drip campaigns
GetResponse is an all-in-one email marketing platform that supports drip campaigns through its Automation 2.0 feature, allowing users to build multi-step workflows triggered by user actions like sign-ups or purchases. It includes drag-and-drop email builders, list segmentation, A/B testing, and integrations with e-commerce platforms for personalized autoresponders. While versatile for broader marketing needs like landing pages and webinars, its drip capabilities shine in behavioral automation but may lack the hyper-specialization of dedicated drip tools.
Pros
- Powerful visual automation builder for complex drip sequences
- Strong A/B testing and analytics for campaign optimization
- Generous free plan and scalable pricing for growing lists
Cons
- Steeper learning curve for advanced workflows
- Limited native CRM depth compared to specialized tools
- Occasional reports of slower support response times
Best For
Small to medium businesses needing integrated drip automation within a full marketing suite.
Pricing
Free for up to 500 contacts; paid plans start at $19/mo (1,000 contacts, annual) up to $1,199/mo for enterprise.
Moosend
otherAffordable automation platform with intuitive drag-and-drop builders for drip campaign workflows.
Visual workflow builder that allows no-code creation of complex, multi-branch drip automations with behavioral triggers
Moosend is a comprehensive email marketing platform specializing in automation, including robust drip campaign capabilities through its visual workflow builder. Users can create multi-step automated sequences triggered by subscriber actions, with personalization, A/B testing, and segmentation to nurture leads effectively. It also includes landing page builders, pop-ups, and detailed analytics to track campaign performance and ROI.
Pros
- Intuitive drag-and-drop automation builder simplifies drip campaign creation
- Unlimited email sends on all plans for high-volume campaigns
- Strong integration library with e-commerce platforms like Shopify and WooCommerce
Cons
- Lacks some advanced e-commerce-specific triggers compared to top drip specialists
- Reporting dashboards could offer deeper customization and insights
- Customer support response times can be inconsistent for non-enterprise users
Best For
Small to medium-sized businesses and e-commerce stores seeking an affordable, user-friendly platform for building and managing effective drip campaigns.
Pricing
Free plan for up to 1,000 subscribers; paid plans start at $9/month (500 contacts) and scale by subscriber volume, with unlimited emails included.
Conclusion
The roundup of drip campaign software reveals a strong field, with ActiveCampaign leading as the top choice due to its advanced automation and comprehensive customer journey mapping. Klaviyo and Drip excel as close alternatives, offering unique strengths—Klaviyo for e-commerce personalization and Drip for sales-focused lead nurturing—ensuring various needs find a suitable fit. Each platform brings distinct tools to drive engagement effectively.
Take your first step toward more impactful campaigns by trying ActiveCampaign, the top-ranked tool, and experience its robust automation firsthand.
Tools Reviewed
All tools were independently evaluated for this comparison