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Consumer RetailTop 10 Best Digital Shelf Software of 2026
Top 10 Digital Shelf Software ranked for retail planning and shelf optimization. Compare picks like Shelf Engine and NVIDIA Omniverse Retail.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
NVIDIA Omniverse Retail
USD scene authoring for consistent digital shelf layouts and asset-driven iterations
Built for retail teams building real-time shelf planning and collaborative digital shelf simulations.
Shelf Engine
Visual planogram editor with rule-driven shelf layout creation
Built for merchandising teams standardizing planograms across multiple stores.
Simio
Simio’s agent-based discrete-event simulation with integrated visual layout and routing
Built for teams modeling warehouse flow and shelf policies using simulation-driven experimentation.
Related reading
Comparison Table
This comparison table contrasts digital shelf and retail execution software across tools including NVIDIA Omniverse Retail, Shelf Engine, Simio, Shelf Intelligence, and Airtame. Readers can scan capabilities, deployment approach, integration points, and typical use cases to quickly map each product to merchandising, in-store visualization, planogram execution, or monitoring workflows.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | NVIDIA Omniverse Retail Builds digital shelf product simulations and shelf-ready merchandising content using 3D scene pipelines and real-time visualization for retail planning and execution. | 3D simulation | 8.7/10 | 9.1/10 | 8.0/10 | 8.9/10 |
| 2 | Shelf Engine Creates planograms and digital shelf visualizations with product placement rules to support consumer retail assortment and in-store merchandising design. | planogram | 8.1/10 | 8.4/10 | 7.8/10 | 8.1/10 |
| 3 | Simio Models retail shelf and product flow scenarios to test merchandising layouts and service outcomes using simulation-driven experimentation. | operations simulation | 7.8/10 | 8.6/10 | 7.4/10 | 7.2/10 |
| 4 | Shelf Intelligence Provides analytics and digital shelf monitoring workflows that turn shelf state signals into actionable merchandising decisions. | retail analytics | 7.6/10 | 8.0/10 | 7.2/10 | 7.6/10 |
| 5 | Airtame Enables digital shelf screens and content distribution to retail displays through screen casting and device management workflows. | digital signage | 8.2/10 | 8.4/10 | 8.3/10 | 7.7/10 |
| 6 | Rise Vision Manages retail and in-store content on screens with scheduling, device controls, and templates that support digital shelf media operations. | digital signage | 8.1/10 | 8.6/10 | 7.8/10 | 7.9/10 |
| 7 | BrightSign Runs content-on-screen publishing for retail environments with player management and media templates for shelf-adjacent displays. | digital signage | 7.8/10 | 8.2/10 | 7.4/10 | 7.7/10 |
| 8 | In-store Media Platform Publishes retail in-store media content with templates and scheduled updates for shelf-related digital displays. | content publishing | 7.3/10 | 7.4/10 | 7.1/10 | 7.2/10 |
| 9 | Optimizely Tests and personalizes shopper-facing digital experiences that influence digital shelf presentation through experimentation and targeting. | experience testing | 8.0/10 | 8.4/10 | 7.6/10 | 7.9/10 |
| 10 | Salesfloor Supports retail execution workflows with merchandising and content tooling that can feed digital shelf presentation processes. | retail execution | 7.1/10 | 7.3/10 | 6.8/10 | 7.0/10 |
Builds digital shelf product simulations and shelf-ready merchandising content using 3D scene pipelines and real-time visualization for retail planning and execution.
Creates planograms and digital shelf visualizations with product placement rules to support consumer retail assortment and in-store merchandising design.
Models retail shelf and product flow scenarios to test merchandising layouts and service outcomes using simulation-driven experimentation.
Provides analytics and digital shelf monitoring workflows that turn shelf state signals into actionable merchandising decisions.
Enables digital shelf screens and content distribution to retail displays through screen casting and device management workflows.
Manages retail and in-store content on screens with scheduling, device controls, and templates that support digital shelf media operations.
Runs content-on-screen publishing for retail environments with player management and media templates for shelf-adjacent displays.
Publishes retail in-store media content with templates and scheduled updates for shelf-related digital displays.
Tests and personalizes shopper-facing digital experiences that influence digital shelf presentation through experimentation and targeting.
Supports retail execution workflows with merchandising and content tooling that can feed digital shelf presentation processes.
NVIDIA Omniverse Retail
3D simulationBuilds digital shelf product simulations and shelf-ready merchandising content using 3D scene pipelines and real-time visualization for retail planning and execution.
USD scene authoring for consistent digital shelf layouts and asset-driven iterations
NVIDIA Omniverse Retail stands out by using NVIDIA Omniverse USD workflows to create connected digital shelf experiences across merchandising and operations. It supports real-time 3D content, configurable shelf layouts, and scene-based evaluation for shopper presentation. Retail teams can collaborate using shared digital worlds, then iterate on designs with consistent assets and measurements.
Pros
- USD-based scene consistency keeps shelf layouts and assets synchronized across teams
- Real-time 3D makes merchandising changes visible without long render cycles
- Collaborative digital worlds support iterative planning and review in shared scenes
Cons
- Requires 3D data readiness, asset prep, and USD familiarity to move fast
- Advanced customization needs technical support for production-grade pipelines
- Shelf execution depends on integrating external retail systems and data sources
Best For
Retail teams building real-time shelf planning and collaborative digital shelf simulations
More related reading
Shelf Engine
planogramCreates planograms and digital shelf visualizations with product placement rules to support consumer retail assortment and in-store merchandising design.
Visual planogram editor with rule-driven shelf layout creation
Shelf Engine focuses on digital shelf merchandising with a visual layout experience tied to product catalog rules. It supports creating store-ready shelf plans that reflect assortment, spacing, and planogram structure across locations. Core workflow centers on building and validating shelf layouts, then maintaining them as product and space constraints change. The tool is geared toward teams that need consistent presentation standards with less manual rework.
Pros
- Planogram-first workflow for creating shelf layouts quickly
- Supports multi-location merchandising so updates stay consistent
- Catalog-driven placement rules reduce repetitive manual setup
- Validation tools help catch spacing and assortment mismatches early
Cons
- Complex layout scenarios can take time to configure
- Advanced merchandising logic may require expert oversight
- Export and integration options can feel limited for custom pipelines
Best For
Merchandising teams standardizing planograms across multiple stores
Simio
operations simulationModels retail shelf and product flow scenarios to test merchandising layouts and service outcomes using simulation-driven experimentation.
Simio’s agent-based discrete-event simulation with integrated visual layout and routing
Simio stands out with a hybrid simulation approach that combines discrete-event modeling and interactive decision logic inside one visual environment. The platform supports defining complex layouts, routing rules, and event-driven operations that map well to warehouse and distribution workflows. It can connect simulation models to optimization-like workflows using configurable experiments and scenario comparisons. Built-in reporting and animation help validate throughput, queueing, and resource utilization against shelf and fulfillment assumptions.
Pros
- Discrete-event modeling with animation supports shelf and flow validation
- Strong control over routing, resources, and process logic within one model
- Scenario experiments enable repeatable comparisons of operational policies
Cons
- Model setup can require strong process modeling discipline
- Custom logic can increase complexity for teams without simulation expertise
- Reporting is useful but may require extra work for shelf-specific metrics
Best For
Teams modeling warehouse flow and shelf policies using simulation-driven experimentation
More related reading
Shelf Intelligence
retail analyticsProvides analytics and digital shelf monitoring workflows that turn shelf state signals into actionable merchandising decisions.
Shelf compliance and planogram execution tracking that surfaces deviations per product
Shelf Intelligence focuses on turning retail shelf execution data into actionable recommendations for merchandising and assortment decisions. Core capabilities center on product-level shelf visibility tracking, planogram and compliance workflows, and team review cycles tied to store audits. It also supports analytics that connect out-of-stock and facing issues to measurable execution gaps.
Pros
- Product-level shelf visibility and compliance workflows across store audits
- Analytics highlight execution gaps like facing and out-of-stock issues
- Structured review cycles support consistent merchandising follow-through
Cons
- Setup effort can be high when onboarding new stores or assortments
- Visual merchandising outputs can feel less flexible than advanced BI tools
- Reporting relies on correct audit data quality to avoid misleading insights
Best For
Merchandising teams auditing shelf compliance and prioritizing fixes across stores
Airtame
digital signageEnables digital shelf screens and content distribution to retail displays through screen casting and device management workflows.
Airtame Screen Share for wireless mirroring directly to managed displays
Airtame stands out with its wireless display mirroring and interactive on-screen content used for digital signage across meeting rooms and shared spaces. The platform supports scheduling, input from connected devices, and real-time updates to screens managed from a central console. It also includes interactive features like touch input and controlled content playback that work well for branded announcements and information kiosks. Overall, Airtame fits teams that want managed screen experiences without building custom software or complex integrations.
Pros
- Wireless content casting reduces setup friction for ad hoc updates
- Central console manages screens, schedules, and templates in one place
- Interactive touch and remote control support kiosk-style experiences
- Reliable playback for static and media-rich signage content
Cons
- Limited advanced analytics for proving content impact and engagement
- Narrower workflow depth than dedicated content management suites
- Complex multi-location governance can require extra admin effort
Best For
Teams managing meeting-room and lobby screens with low IT overhead
Rise Vision
digital signageManages retail and in-store content on screens with scheduling, device controls, and templates that support digital shelf media operations.
Calendar-based scheduling across device groups for automated, timed content rotations
Rise Vision focuses on managing digital signage content for screens across schools and campuses, with a dashboard that is built for scheduled updates. Core capabilities include templates, image and video playlists, calendar-based scheduling, and role-based publishing workflows. The platform also supports dynamic inputs such as weather and social feeds, which reduces manual content refresh. Screen targeting by device group helps keep messages consistent across locations while still allowing local variations.
Pros
- Template-driven content creation speeds up repeating announcements and layouts.
- Playlist scheduling supports time-based rotations across screen groups.
- Role-based publishing helps control who can post and approve content.
Cons
- Advanced dynamic content setup takes more effort than static displays.
- Lack of deeply granular layout tools can limit complex signage designs.
- Multi-screen troubleshooting can feel slower when updates do not propagate.
Best For
Districts and campuses needing scheduled signage workflows and light automation
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BrightSign
digital signageRuns content-on-screen publishing for retail environments with player management and media templates for shelf-adjacent displays.
BrightSign scheduling and zoning for deterministic, shelf-friendly content playback
BrightSign stands out for powering digital shelf displays with BrightSign players that run signage projects built around templates and device-oriented playback control. The platform focuses on reliable media scheduling, content zoning, and hardware-linked performance tuning for retail environments. Core capabilities include offline-capable content publishing, channel-like organization of media sets, and playback logic designed for predictable in-store refresh cycles.
Pros
- Hardware-aligned playback reliability for media scheduling and kiosk-style retail use
- Project tools support zoning and structured layouts for shelf-level content
- Device-oriented control enables consistent playback behavior across locations
Cons
- Setup complexity increases when managing many device types and layouts
- Less flexible for non-signage workflows than general digital experience suites
- Authoring can feel constrained compared with fully code-free CMS builders
Best For
Retail teams deploying consistent digital shelf signage with managed playback
In-store Media Platform
content publishingPublishes retail in-store media content with templates and scheduled updates for shelf-related digital displays.
Store-specific screen targeting with scheduled campaign playback
In-store Media Platform differentiates itself by focusing on in-store digital media publishing tied to retail locations and scheduled display playback. The core toolkit centers on managing screens, organizing content, and running timed campaigns across stores for merchandising and promotional messaging. It also supports workflow for building and approving media assets so retail teams can keep signage consistent at scale. Operational emphasis remains on media distribution and scheduling rather than advanced planogram analytics or retail media measurement.
Pros
- Location-aware screen management for distributing content to specific stores
- Scheduled playback supports timed retail campaigns without constant manual updates
- Media workflow supports building and controlling digital signage assets
Cons
- Limited visibility into digital shelf performance metrics versus dedicated analytics tools
- Screen setup and governance can feel heavy for fast-changing store formats
- Workflow customization depth appears narrower than broader signage suites
Best For
Retail teams running scheduled in-store messaging across many locations
More related reading
Optimizely
experience testingTests and personalizes shopper-facing digital experiences that influence digital shelf presentation through experimentation and targeting.
Visual Editor for A B testing and personalization across search and category merchandising experiences
Optimizely stands out for combining experimentation and personalization with commerce-focused merchandising execution in one workflow. Core capabilities include visual experimentation, A B testing with audience targeting, and personalization rules that can adjust product and category experiences. It also supports analytics and segmentation to measure lift and attribute results across on-site behaviors tied to digital shelf placement. For digital shelf software use, the strongest fit is optimizing product discovery pages such as search, category, and recommendation-driven surfaces.
Pros
- Visual experimentation supports rapid merchandising page iterations without engineering cycles
- Audience targeting and personalization enable behavior-driven shelf content changes
- Experiment analytics connect on-site interactions to measurable conversion outcomes
- Supports structured rollouts for controlled deployment of shelf experience updates
Cons
- Merchandising and targeting setup can require substantial analyst configuration
- Advanced personalization logic can feel complex for teams without optimization expertise
- Feature depth can increase operational overhead for ongoing shelf management
Best For
Teams optimizing search, category, and recommendation shelves with experimentation and targeting
Salesfloor
retail executionSupports retail execution workflows with merchandising and content tooling that can feed digital shelf presentation processes.
Store-mapped digital shelf merchandising with task-based execution tracking
Salesfloor centers on visual digital shelf experiences for sales execution, with merchandising and content mapped to retail store contexts. The platform supports setup of shelf elements, assignment of assets to locations, and guided sales workflows for distributing and validating in-store execution. It also emphasizes auditability through activity logs and structured merchandising tasks tied to store results.
Pros
- Visual merchandising builder ties shelf content to specific stores
- Guided execution workflows support repeatable in-store tasks
- Execution tracking and audit history improve accountability
Cons
- Setup complexity rises when many products and store variants exist
- Reporting depth can feel limiting without additional customization
- Workflow configuration takes time for teams new to digital shelves
Best For
Retail teams needing store-specific shelf content and guided execution workflows
How to Choose the Right Digital Shelf Software
This buyer's guide explains how to select the right Digital Shelf Software tool across merchandising planning, shelf compliance, and shelf-adjacent digital signage. It covers tools including NVIDIA Omniverse Retail, Shelf Engine, Shelf Intelligence, and Optimizely, plus digital screen platforms like Airtame, Rise Vision, and BrightSign.
What Is Digital Shelf Software?
Digital Shelf Software connects retail shelf planning, execution, and shopper-facing presentation into a coordinated workflow that reduces manual shelf work. The software can generate shelf layouts and planograms, monitor in-store deviations, and publish shelf-adjacent content to screens. NVIDIA Omniverse Retail uses USD-based 3D scene authoring to simulate shelf merchandising in real time. Shelf Intelligence turns shelf execution signals into product-level compliance workflows that prioritize facing and out-of-stock fixes.
Key Features to Look For
The right feature set depends on whether shelf work is primarily planning, execution monitoring, or on-shelf experience delivery.
USD-based 3D scene authoring for consistent shelf simulations
NVIDIA Omniverse Retail excels with USD scene authoring that keeps shelf layouts and assets synchronized across teams. This supports real-time 3D visualization for merchandising iteration without long render cycles.
Rule-driven visual planogram editing
Shelf Engine focuses on a planogram-first workflow with a visual planogram editor that generates shelf layouts from product catalog and placement rules. Its validation tools help detect spacing and assortment mismatches early.
Discrete-event simulation for shelf and flow policy testing
Simio combines discrete-event modeling with interactive decision logic in a single visual environment. It supports routing and resource rules with built-in reporting and animation to validate throughput and queueing linked to shelf and fulfillment assumptions.
Product-level shelf compliance and execution deviation workflows
Shelf Intelligence provides planogram execution tracking that surfaces deviations per product. Its product-level shelf visibility and analytics connect out-of-stock and facing issues to measurable execution gaps.
Wireless or device-managed screen publishing for shelf-adjacent displays
Airtame supports wireless Screen Share with centralized device management for real-time updates to managed displays. BrightSign focuses on deterministic media scheduling and zoning using BrightSign players designed for reliable in-store playback.
Scheduling, playlists, and templates for automated timed shelf media
Rise Vision delivers calendar-based scheduling across device groups with template-driven content and playlist rotation. In-store Media Platform uses location-aware screen targeting and scheduled campaign playback for merchandising messaging across stores.
How to Choose the Right Digital Shelf Software
Selection should start with the shelf workflow stage that needs the most control: planning, execution monitoring, signage publishing, or shopper experience optimization.
Choose the shelf workflow stage that must be controlled first
If shelf work needs real-time 3D collaboration and consistent merchandising assets, NVIDIA Omniverse Retail is built around USD scene authoring. If shelf work needs planogram creation and rule-driven shelf layout standardization across locations, Shelf Engine fits a planogram-first workflow.
Match the tool to how the organization validates results
If validation requires catching shelf deviations per product from store audits, Shelf Intelligence turns shelf state signals into compliance and review cycles. If validation requires testing operational policies and shelf-related flow outcomes, Simio models routing, resources, and event-driven logic with simulation experiments.
Select the screen publishing approach based on the device environment
If wireless screen mirroring and centralized device management reduces IT overhead, Airtame supports Screen Share directly to managed displays. If reliability and deterministic playback zoning are the priority, BrightSign runs signage projects with hardware-aligned scheduling and media zoning.
Define the scheduling and governance model for ongoing content
If scheduled rotations across groups and role-based publishing are needed, Rise Vision uses calendar-based scheduling and role-based workflows to control who can publish and approve content. If the requirement is store-specific targeting with scheduled campaigns, In-store Media Platform focuses on location-aware screen management and timed campaign playback.
Decide whether the shelf problem is operational execution or shopper experience optimization
If the goal is improving product discovery surfaces like search, category, and recommendations, Optimizely supports visual experimentation, A B testing, and personalization rules tied to audience targeting. If the goal is guided execution and task auditability for store-specific shelf content, Salesfloor provides store-mapped merchandising with task-based workflows and activity logs.
Who Needs Digital Shelf Software?
Digital Shelf Software benefits teams that must standardize shelf presentation, monitor shelf execution, or deliver shelf-adjacent digital experiences across stores and devices.
Retail teams building real-time shelf planning and collaborative digital shelf simulations
NVIDIA Omniverse Retail supports connected digital shelf experiences through USD scene authoring and real-time 3D visualization. Collaboration occurs in shared digital worlds where designs can be iterated with consistent assets and measurements.
Merchandising teams standardizing planograms across multiple stores
Shelf Engine is planogram-first and uses catalog-driven placement rules so shelf updates stay consistent across locations. Validation tools help reduce spacing and assortment mismatches during planogram creation.
Merchandising teams auditing shelf compliance and prioritizing fixes across stores
Shelf Intelligence provides product-level shelf visibility and planogram execution tracking that surfaces deviations per product. Analytics connect facing and out-of-stock issues to measurable execution gaps for structured review cycles.
Retail teams optimizing search, category, and recommendation shelves using experimentation and targeting
Optimizely supports visual experimentation with A B testing and personalization rules to adjust shopper-facing shelf content. Experiment analytics connect on-site interactions to measurable conversion outcomes tied to digital shelf presentation surfaces.
Common Mistakes to Avoid
Common failure points come from choosing a tool for the wrong shelf workflow stage or expecting analytics and governance features that the tool does not prioritize.
Treating a digital signage tool as a planogram or compliance system
Airtame and Rise Vision focus on screen content casting, templates, and scheduling rather than planogram execution tracking. Shelf Engine and Shelf Intelligence are the tools built around shelf layouts and compliance workflows.
Underestimating content and asset readiness requirements for 3D shelf simulation
NVIDIA Omniverse Retail requires 3D data readiness and USD familiarity to move fast on production-grade pipelines. Shelf Engine avoids this by focusing on planogram authoring and catalog-driven placement rules.
Building complex shelf layouts without a validation workflow for assortment and spacing
Shelf Engine includes validation tools to catch spacing and assortment mismatches during shelf layout creation. Tools that focus on publishing, like BrightSign and In-store Media Platform, do not provide planogram mismatch detection as a core workflow.
Using simulation software without strong process modeling discipline
Simio can add complexity when routing rules, events, and resources are not modeled with strong process discipline. The planning-focused workflow of Shelf Engine or the compliance workflow of Shelf Intelligence is a better fit when the goal is shelf layout governance rather than operational simulation.
How We Selected and Ranked These Tools
we evaluated every tool on three sub-dimensions. Features carried a weight of 0.4. Ease of use carried a weight of 0.3. Value carried a weight of 0.3. The overall rating is the weighted average using overall = 0.40 × features + 0.30 × ease of use + 0.30 × value. NVIDIA Omniverse Retail separated from lower-ranked tools through higher feature execution in connected 3D shelf simulations, driven by USD scene consistency that keeps shelf layouts and assets synchronized across teams.
Frequently Asked Questions About Digital Shelf Software
Which digital shelf tool is best for real-time 3D shelf planning with consistent assets?
NVIDIA Omniverse Retail is built for real-time 3D shelf experiences using NVIDIA Omniverse USD workflows. It supports scene-based evaluation and shared digital-world collaboration so teams can iterate on shelf layouts with consistent measurements and assets.
How do Shelf Engine and Shelf Intelligence differ for planogram work?
Shelf Engine centers on a visual planogram editor that generates store-ready shelf layouts from product catalog rules and spacing constraints. Shelf Intelligence focuses on post-execution compliance by tracking product-level shelf visibility and deviations tied to store audits.
What tool fits simulation-driven testing of shelf policies that affect warehouse flow?
Simio supports hybrid discrete-event modeling plus interactive decision logic in a single visual environment. It can model routing rules and event-driven operations and then run scenario comparisons with built-in reporting for queueing and throughput assumptions tied to shelf and fulfillment inputs.
Which platforms are strongest for scheduled signage and screen updates without heavy customization?
Rise Vision provides calendar-based scheduling, templates, and role-based publishing workflows across device groups for districts and campuses. BrightSign targets deterministic in-store playback with template-driven projects, offline-capable publishing, and content zoning for predictable shelf refresh cycles.
Which option supports wireless mirroring and interactive kiosk-style content for screen management?
Airtame uses wireless display mirroring with managed, centralized scheduling and input from connected devices. It also supports touch input and controlled content playback for branded announcements and information kiosks without building custom signage software.
What tool is best for store-specific digital shelf campaigns with approvals and publishing workflows?
In-store Media Platform emphasizes timed campaigns across retail locations with store-specific screen targeting. It includes workflow for building, approving, and distributing media assets so teams can keep merchandising messaging consistent at scale.
Which tool supports experimentation and personalization tied to product discovery on digital shelf surfaces?
Optimizely combines visual experimentation, A B testing with audience targeting, and personalization rules that change product and category experiences. For digital shelf usage, it is most direct for optimizing search, category, and recommendation surfaces using measurable lift analytics.
How does Salesfloor handle auditability compared with execution-first media tools?
Salesfloor maps merchandising and content to store contexts and uses guided execution workflows with activity logs. In contrast, BrightSign and In-store Media Platform focus more on deterministic playback and scheduled media distribution, with less emphasis on task-based audit trails tied to execution outcomes.
Which tool helps teams collaborate on shelf design iterations while keeping layout definitions consistent across locations?
NVIDIA Omniverse Retail enables collaboration in a shared digital world where shelf layouts are authored as USD scenes. Shelf Engine also supports consistency through rule-driven visual creation of planograms across locations, but it emphasizes authoring and maintenance rather than real-time multi-user 3D simulation.
Conclusion
After evaluating 10 consumer retail, NVIDIA Omniverse Retail stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
Tools reviewed
Referenced in the comparison table and product reviews above.
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