Quick Overview
- 1#1: CDK Global - Provides a comprehensive dealership management system handling sales, service, parts, inventory, and F&I processes.
- 2#2: Reynolds and Reynolds - Delivers ERA, an integrated DMS with document management, CRM, and full dealership operations support.
- 3#3: Tekion - Offers a cloud-native automotive retail cloud platform unifying sales, service, finance, and inventory management.
- 4#4: Dealertrack - Provides end-to-end DMS focused on financing, compliance, digital retailing, and inventory tools.
- 5#5: DealerSocket - Combines DMS, CRM, websites, and digital marketing into an all-in-one platform for dealerships.
- 6#6: Autosoft - Cloud-based DMS tailored for independent dealers with inventory, sales, and service management.
- 7#7: Frazer - Specialized DMS for buy-here-pay-here dealerships featuring accounting, collections, and compliance tools.
- 8#8: ProMax - Web-based DMS with unlimited users, advanced desking, CRM, and inventory control for auto dealers.
- 9#9: DealerCenter - Affordable cloud DMS for small to mid-size dealers managing inventory, deals, and customer data.
- 10#10: Everest Software - Multi-location DMS supporting automotive, powersports, RV, and marine dealership operations.
These tools were selected based on comprehensive feature sets, user-friendly interfaces, scalability, and overall value, prioritizing those that deliver robust functionality across sales, service, parts, and financing—all while adapting to diverse dealership sizes and models.
Comparison Table
Managing a dealership effectively relies on specialized software, and this comparison table simplifies choices by examining top tools like CDK Global, Reynolds and Reynolds, Tekion, Dealertrack, and DealerSocket, outlining their core features and unique strengths. Readers will learn how these platforms align with diverse operational needs, from inventory management to customer engagement, helping them select the best fit for their business.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CDK Global Provides a comprehensive dealership management system handling sales, service, parts, inventory, and F&I processes. | enterprise | 9.4/10 | 9.6/10 | 8.1/10 | 8.7/10 |
| 2 | Reynolds and Reynolds Delivers ERA, an integrated DMS with document management, CRM, and full dealership operations support. | enterprise | 8.8/10 | 9.4/10 | 7.2/10 | 8.0/10 |
| 3 | Tekion Offers a cloud-native automotive retail cloud platform unifying sales, service, finance, and inventory management. | enterprise | 8.5/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 4 | Dealertrack Provides end-to-end DMS focused on financing, compliance, digital retailing, and inventory tools. | enterprise | 8.2/10 | 8.7/10 | 7.1/10 | 7.8/10 |
| 5 | DealerSocket Combines DMS, CRM, websites, and digital marketing into an all-in-one platform for dealerships. | enterprise | 8.1/10 | 8.5/10 | 7.6/10 | 7.8/10 |
| 6 | Autosoft Cloud-based DMS tailored for independent dealers with inventory, sales, and service management. | specialized | 8.2/10 | 8.5/10 | 7.8/10 | 8.0/10 |
| 7 | Frazer Specialized DMS for buy-here-pay-here dealerships featuring accounting, collections, and compliance tools. | specialized | 8.1/10 | 8.4/10 | 7.7/10 | 8.5/10 |
| 8 | ProMax Web-based DMS with unlimited users, advanced desking, CRM, and inventory control for auto dealers. | enterprise | 7.8/10 | 8.5/10 | 8.0/10 | 7.5/10 |
| 9 | DealerCenter Affordable cloud DMS for small to mid-size dealers managing inventory, deals, and customer data. | specialized | 8.2/10 | 8.0/10 | 8.5/10 | 8.8/10 |
| 10 | Everest Software Multi-location DMS supporting automotive, powersports, RV, and marine dealership operations. | enterprise | 7.5/10 | 7.4/10 | 7.6/10 | 8.1/10 |
Provides a comprehensive dealership management system handling sales, service, parts, inventory, and F&I processes.
Delivers ERA, an integrated DMS with document management, CRM, and full dealership operations support.
Offers a cloud-native automotive retail cloud platform unifying sales, service, finance, and inventory management.
Provides end-to-end DMS focused on financing, compliance, digital retailing, and inventory tools.
Combines DMS, CRM, websites, and digital marketing into an all-in-one platform for dealerships.
Cloud-based DMS tailored for independent dealers with inventory, sales, and service management.
Specialized DMS for buy-here-pay-here dealerships featuring accounting, collections, and compliance tools.
Web-based DMS with unlimited users, advanced desking, CRM, and inventory control for auto dealers.
Affordable cloud DMS for small to mid-size dealers managing inventory, deals, and customer data.
Multi-location DMS supporting automotive, powersports, RV, and marine dealership operations.
CDK Global
enterpriseProvides a comprehensive dealership management system handling sales, service, parts, inventory, and F&I processes.
Elevate AI-powered insights and predictive analytics for proactive inventory, service, and sales optimization
CDK Global provides a comprehensive Dealership Management System (DMS) tailored for automotive retailers, handling everything from sales and inventory management to service scheduling, parts ordering, F&I processing, and CRM. Its platform integrates deeply with OEM systems, third-party vendors, and digital retailing tools to streamline operations across the entire dealership lifecycle. With advanced analytics and reporting, CDK empowers dealers to optimize performance, boost customer satisfaction, and drive profitability at scale.
Pros
- Deep OEM integrations for seamless data flow
- Robust analytics and BI tools for data-driven decisions
- Scalable architecture supporting single stores to large multi-rooftop groups
Cons
- Steep learning curve and extensive training required
- High upfront implementation and ongoing costs
- Occasional reports of system downtime during peak periods
Best For
Enterprise-level automotive dealership groups needing a fully integrated, OEM-compliant DMS for complex operations.
Pricing
Custom enterprise pricing, typically $40,000–$150,000+ annually per rooftop depending on modules, users, and dealership size.
Reynolds and Reynolds
enterpriseDelivers ERA, an integrated DMS with document management, CRM, and full dealership operations support.
Advanced digital document management with automated workflows, e-signatures, and menu-selling tools for F&I
Reynolds and Reynolds offers ERA-IGNITE, a comprehensive dealership management system (DMS) designed for automotive retailers, integrating sales, service, parts, finance & insurance (F&I), inventory management, and CRM functionalities into a single platform. It provides advanced reporting, compliance tools, digital retailing, and workflow automation to streamline dealership operations. With decades of industry experience, it supports both single-store dealers and large multi-store groups with scalable enterprise features.
Pros
- Extensive feature set covering all dealership departments
- Robust compliance, reporting, and OEM integrations
- Proven reliability with high uptime and dedicated support
Cons
- Steep learning curve and dated user interface
- High implementation and ongoing costs
- Limited flexibility for customizations without vendor assistance
Best For
Large dealership groups and multi-location enterprises needing a battle-tested, fully integrated DMS with strong regulatory compliance.
Pricing
Custom quote-based pricing, typically $5,000–$25,000+ per month depending on dealership size, modules, and users; includes setup fees.
Tekion
enterpriseOffers a cloud-native automotive retail cloud platform unifying sales, service, finance, and inventory management.
Autoniq AI platform for predictive analytics and automated workflows across sales, service, and inventory
Tekion's Automotive Retail Cloud (ARC) is a cloud-native dealership management system (DMS) that unifies sales, service, parts, finance, inventory, and customer management into a single, integrated platform. Designed specifically for automotive retailers, it eliminates legacy silos with real-time data synchronization, AI-driven insights, and digital retailing tools to streamline operations and improve customer experiences. The platform supports multi-store enterprises with scalable, mobile-accessible features for dealership staff.
Pros
- Comprehensive end-to-end integration across all dealership departments
- Cloud-native architecture with automatic updates and high scalability
- Advanced AI analytics and digital retailing for enhanced customer journeys
Cons
- High implementation costs and lengthy onboarding process
- Pricing can be premium and less accessible for small dealerships
- Steep learning curve for users transitioning from legacy DMS systems
Best For
Mid-sized to large multi-location dealership groups seeking a modern, unified cloud DMS to replace fragmented legacy systems.
Pricing
Custom quote-based pricing, typically subscription model starting at $500+ per user/month depending on modules, store count, and customizations.
Dealertrack
enterpriseProvides end-to-end DMS focused on financing, compliance, digital retailing, and inventory tools.
Seamless lender funding portal with real-time approvals and automated title/registration to accelerate deal closings
Dealertrack, from Cox Automotive, is a comprehensive dealership management system (DMS) tailored for automotive dealerships, handling everything from CRM and inventory management to sales desking, F&I menus, digital contracting, and compliance. It excels in streamlining deal processing through deep integrations with over 600 lenders, OEMs, and DMV services for title, registration, and funding. The platform supports multi-store operations with robust reporting and analytics to optimize dealership performance.
Pros
- Extensive integrations with lenders, OEMs, and third-party services for seamless workflows
- Strong compliance tools and digital document management reducing errors and audits
- Comprehensive all-in-one DMS covering sales, service, parts, and accounting
Cons
- Steep learning curve due to complex, outdated interface in some modules
- High pricing with additional fees for premium features and services
- Reported occasional performance issues and slow load times during peak usage
Best For
Large multi-location dealership groups needing robust lender integrations, compliance, and end-to-end deal processing capabilities.
Pricing
Custom enterprise pricing, typically $200-$500+ per user/month depending on modules, store count, and add-ons like MenuVantage or DMS hosting.
DealerSocket
enterpriseCombines DMS, CRM, websites, and digital marketing into an all-in-one platform for dealerships.
ProfitView desking tool for real-time deal profitability analysis and menu selling
DealerSocket is a robust dealership CRM and management platform designed for automotive dealers, offering tools for lead management, digital retailing, inventory display, and marketing automation. It integrates CRM, desking, websites, and analytics to streamline sales processes and improve customer engagement. While not a full-spectrum DMS, it excels in front-end operations and pairs well with backend systems for comprehensive dealership management.
Pros
- Powerful CRM with advanced lead nurturing and follow-up automation
- Integrated digital retailing and customizable dealer websites
- Comprehensive reporting and ROI tracking for marketing campaigns
Cons
- Steep learning curve and complex initial setup
- Pricing can be high for smaller dealerships
- Requires integrations for full DMS functionality like service and accounting
Best For
Mid-sized automotive dealerships focused on enhancing digital sales, lead conversion, and marketing efficiency.
Pricing
Custom quote-based pricing, typically $1,000–$5,000+ per month based on modules, users, and dealership volume.
Autosoft
specializedCloud-based DMS tailored for independent dealers with inventory, sales, and service management.
Fully integrated Digital Retail Suite for seamless online vehicle sales, financing, and customer engagement
Autosoft is a comprehensive dealership management system (DMS) tailored for automotive dealerships, providing end-to-end solutions for sales, service, parts, inventory, and customer relationship management. It integrates digital retailing tools, CRM capabilities, and accounting features to streamline dealership operations and boost efficiency. The platform supports multi-store operations and offers customizable reporting for data-driven decisions.
Pros
- All-in-one platform covering sales, service, inventory, and CRM
- Strong digital retailing and website integration tools
- Robust analytics and customizable reporting features
Cons
- Dated user interface with a noticeable learning curve
- Mixed customer support experiences
- Pricing can be steep for small independent dealerships
Best For
Mid-sized to large automotive dealerships needing a scalable, integrated DMS with strong digital sales capabilities.
Pricing
Custom pricing based on dealership size and modules; typically $150-$300 per user/month with annual contracts and implementation fees.
Frazer
specializedSpecialized DMS for buy-here-pay-here dealerships featuring accounting, collections, and compliance tools.
Integrated BHPH collections suite with automated payment posting, skip tracing, and repossession management
Frazer is a cloud-based Dealership Management System (DMS) tailored for independent used car dealers, especially buy-here-pay-here (BHPH) operations, powersports, and RV dealerships. It provides end-to-end tools including CRM, inventory management, digital desking, contract generation, accounting, payroll, and collections. The platform prioritizes regulatory compliance, spot delivery prevention, and streamlined financing workflows to support small to mid-sized dealers.
Pros
- Specialized BHPH tools with advanced collections and skip tracing
- Robust compliance features for state regulations and FTC rules
- Cost-effective pricing with no long-term contracts
Cons
- Dated user interface requiring some adaptation
- Limited integrations with third-party apps like accounting software
- Less ideal for high-volume franchise dealerships
Best For
Independent BHPH and small used car dealerships needing strong compliance and collections capabilities.
Pricing
Starts at $199/month per location for basic plan, with Pro ($399/month) and Enterprise tiers; includes unlimited users and custom quotes available.
ProMax
enterpriseWeb-based DMS with unlimited users, advanced desking, CRM, and inventory control for auto dealers.
MenuPro advanced menu presentation system for compliant, high-conversion F&I product sales
ProMax is a cloud-based CRM and desking software tailored for automotive dealerships, focusing on streamlining front-end sales, F&I processes, and inventory management. It offers tools for deal structuring, menu presentations, credit pulls, and contract generation to accelerate deal closings. While strong in sales operations, it lacks comprehensive back-end features like service scheduling or full accounting found in traditional DMS platforms.
Pros
- Powerful desking and menu-selling tools that optimize F&I revenue
- Extensive integrations with vendors for credit, inventory, and DMS systems
- Mobile-responsive interface for on-the-go access
Cons
- Limited support for service, parts, and full accounting modules
- Steep learning curve for advanced customization
- Higher pricing may not suit very small dealerships
Best For
Mid-sized automotive dealerships prioritizing front-end sales efficiency and F&I performance over full back-end DMS capabilities.
Pricing
Custom quote-based pricing, typically starting at $500–$1,500 per month per dealership depending on modules and users.
DealerCenter
specializedAffordable cloud DMS for small to mid-size dealers managing inventory, deals, and customer data.
Integrated digital menu selling and one-click compliance reporting
DealerCenter is a cloud-based dealership management system (DMS) tailored for independent auto dealers, providing an all-in-one platform for inventory management, CRM, sales desking, and digital retailing. It includes tools for compliance, website integration, and QuickBooks accounting, helping streamline operations from lead generation to deal closing. The mobile app enhances accessibility, allowing dealers to manage their business on the go.
Pros
- Affordable all-in-one solution with strong value for small dealers
- Intuitive interface and mobile app for easy access
- Robust compliance and digital retailing tools
Cons
- Limited advanced customization options
- Reporting features could be more flexible
- Support response times vary during peak periods
Best For
Small to mid-sized independent auto dealerships seeking a cost-effective, user-friendly DMS without complex enterprise needs.
Pricing
Starts at $99/month for basic plans, scaling to $300+/month based on vehicles, users, and add-ons; custom quotes available.
Everest Software
enterpriseMulti-location DMS supporting automotive, powersports, RV, and marine dealership operations.
Multi-currency and multi-language support for international dealerships
Everest Software from everestict.com is a dealership management system (DMS) tailored for small to medium-sized automotive and equipment dealerships, offering core modules for inventory tracking, sales automation, customer relationship management, service scheduling, and basic accounting. It emphasizes simplicity and affordability for emerging markets, with features like digital deal sheets and reporting dashboards. While functional for day-to-day operations, it lacks some advanced analytics found in top-tier competitors.
Pros
- Affordable pricing suitable for smaller dealerships
- Straightforward interface with quick setup
- Reliable inventory and CRM tools for basic needs
Cons
- Limited third-party integrations (e.g., no native QuickBooks or OEM links)
- Basic reporting lacks advanced customization
- Mobile app is functional but lacks polish
Best For
Small to mid-sized dealerships in emerging markets seeking a budget-friendly DMS without complex needs.
Pricing
Starts at $50/user/month for basic plan; custom enterprise quotes available, with one-time setup fees around $1,000.
Conclusion
Evaluating the top dealership management software reveals CDK Global as the leading choice, offering a comprehensive system that integrates sales, service, parts, inventory, and F&I processes. While Reynolds and Reynolds and Tekion stand out as strong alternatives—with integrated operations and cloud-native retail platforms, respectively—CDK Global’s holistic approach makes it the top pick for most. Each tool brings distinct strengths, ensuring there’s a solution for diverse needs, from buy-here-pay-here to multi-location operations.
Take the next step in streamlining your dealership’s performance: explore CDK Global’s robust platform to enhance efficiency and drive success—your business will benefit from the top choice in the field.
Tools Reviewed
All tools were independently evaluated for this comparison