Quick Overview
- 1#1: Pipedrive - Visual sales pipeline management tool designed specifically for tracking and managing deals from lead to close.
- 2#2: Salesforce Sales Cloud - Enterprise-grade CRM with advanced deal tracking, forecasting, and automation features for complex sales processes.
- 3#3: HubSpot Sales Hub - All-in-one CRM platform offering free deal tracking, pipeline management, and sales automation for growing teams.
- 4#4: Close - Sales-first CRM with built-in calling, emailing, and AI-powered deal tracking to accelerate closing.
- 5#5: Zoho CRM - Affordable, customizable CRM with multi-channel deal tracking, scoring, and analytics for SMBs.
- 6#6: Freshsales - AI-driven sales CRM that provides visual pipelines and intelligent deal insights for efficient tracking.
- 7#7: Copper - Google Workspace-integrated CRM focused on simple, automated deal tracking and relationship management.
- 8#8: Nutshell - User-friendly CRM emphasizing customizable sales pipelines and deal forecasting for small businesses.
- 9#9: Insightly - CRM combining deal tracking with project management and relationship mapping for service-based sales.
- 10#10: Capsule - Straightforward CRM with intuitive deal pipelines, tasks, and reminders for lightweight sales tracking.
We ranked these tools based on functionality (including pipeline customization, automation, and analytics), user experience, scalability, and value, ensuring the list balances cutting-edge features with practicality for businesses of all sizes and sectors.
Comparison Table
Navigating deal tracking software can be overwhelming, but this comparison streamlines the process by breaking down key offerings from top tools like Pipedrive, Salesforce Sales Cloud, HubSpot Sales Hub, Close, Zoho CRM, and more. Readers will gain insights into features, usability, and suitability for different business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Pipedrive Visual sales pipeline management tool designed specifically for tracking and managing deals from lead to close. | specialized | 9.4/10 | 9.5/10 | 9.6/10 | 9.1/10 |
| 2 | Salesforce Sales Cloud Enterprise-grade CRM with advanced deal tracking, forecasting, and automation features for complex sales processes. | enterprise | 9.1/10 | 9.8/10 | 7.2/10 | 8.0/10 |
| 3 | HubSpot Sales Hub All-in-one CRM platform offering free deal tracking, pipeline management, and sales automation for growing teams. | enterprise | 8.7/10 | 9.2/10 | 8.9/10 | 8.0/10 |
| 4 | Close Sales-first CRM with built-in calling, emailing, and AI-powered deal tracking to accelerate closing. | specialized | 8.6/10 | 8.8/10 | 9.3/10 | 8.1/10 |
| 5 | Zoho CRM Affordable, customizable CRM with multi-channel deal tracking, scoring, and analytics for SMBs. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 8.8/10 |
| 6 | Freshsales AI-driven sales CRM that provides visual pipelines and intelligent deal insights for efficient tracking. | specialized | 8.7/10 | 8.9/10 | 9.2/10 | 8.5/10 |
| 7 | Copper Google Workspace-integrated CRM focused on simple, automated deal tracking and relationship management. | specialized | 8.2/10 | 8.0/10 | 9.2/10 | 7.8/10 |
| 8 | Nutshell User-friendly CRM emphasizing customizable sales pipelines and deal forecasting for small businesses. | specialized | 8.2/10 | 8.0/10 | 8.7/10 | 8.4/10 |
| 9 | Insightly CRM combining deal tracking with project management and relationship mapping for service-based sales. | enterprise | 8.1/10 | 8.4/10 | 8.3/10 | 7.8/10 |
| 10 | Capsule Straightforward CRM with intuitive deal pipelines, tasks, and reminders for lightweight sales tracking. | specialized | 7.8/10 | 7.5/10 | 9.0/10 | 8.5/10 |
Visual sales pipeline management tool designed specifically for tracking and managing deals from lead to close.
Enterprise-grade CRM with advanced deal tracking, forecasting, and automation features for complex sales processes.
All-in-one CRM platform offering free deal tracking, pipeline management, and sales automation for growing teams.
Sales-first CRM with built-in calling, emailing, and AI-powered deal tracking to accelerate closing.
Affordable, customizable CRM with multi-channel deal tracking, scoring, and analytics for SMBs.
AI-driven sales CRM that provides visual pipelines and intelligent deal insights for efficient tracking.
Google Workspace-integrated CRM focused on simple, automated deal tracking and relationship management.
User-friendly CRM emphasizing customizable sales pipelines and deal forecasting for small businesses.
CRM combining deal tracking with project management and relationship mapping for service-based sales.
Straightforward CRM with intuitive deal pipelines, tasks, and reminders for lightweight sales tracking.
Pipedrive
specializedVisual sales pipeline management tool designed specifically for tracking and managing deals from lead to close.
Drag-and-drop visual sales pipeline that provides real-time oversight of every deal's progress
Pipedrive is a premier CRM software tailored for sales teams, specializing in visual deal tracking through customizable pipelines that allow users to drag and drop deals across stages. It excels in managing sales activities, emails, tasks, and automations to keep teams organized and focused on closing deals. The platform provides powerful reporting, insights, and integrations to optimize sales performance and forecast revenue accurately.
Pros
- Highly intuitive visual pipeline for effortless deal tracking and management
- Robust automation and activity scheduling to boost team productivity
- Extensive integrations with email, calendars, and 400+ apps for seamless workflows
Cons
- Advanced reporting and AI features locked behind higher-tier plans
- Limited native marketing automation compared to full-suite CRMs
- Pricing scales up quickly for larger teams with premium needs
Best For
Sales teams and managers seeking a straightforward, pipeline-focused tool to track and accelerate deal closures without unnecessary complexity.
Pricing
Starts at $14.90/user/month (Essential) up to $99/user/month (Enterprise), billed annually; 14-day free trial available.
Salesforce Sales Cloud
enterpriseEnterprise-grade CRM with advanced deal tracking, forecasting, and automation features for complex sales processes.
Einstein AI for predictive opportunity scoring and automated deal insights
Salesforce Sales Cloud is a leading CRM platform designed for comprehensive sales management, with robust deal tracking capabilities through its Opportunity object that allows users to monitor pipelines, stages, and forecasts in real-time. It offers customizable workflows, automation rules, and AI-driven insights via Einstein to predict deal outcomes and prioritize opportunities. Integrated with a vast app ecosystem, it scales from small teams to enterprises, providing end-to-end visibility into sales cycles.
Pros
- Highly customizable pipelines and stages for tailored deal tracking
- Powerful AI forecasting and opportunity scoring with Einstein
- Seamless integrations with 7,000+ apps for enhanced workflows
Cons
- Steep learning curve requiring training and admin setup
- High pricing that may not suit small businesses
- Overly complex interface for basic deal tracking needs
Best For
Mid-to-large sales teams in enterprises seeking scalable, AI-enhanced deal tracking with deep customization.
Pricing
Starts at $25/user/month (Essentials), $80 (Professional), $165 (Enterprise), up to $330 (Unlimited), billed annually.
HubSpot Sales Hub
enterpriseAll-in-one CRM platform offering free deal tracking, pipeline management, and sales automation for growing teams.
AI-powered predictive forecasting and deal insights for accurate revenue predictions
HubSpot Sales Hub is a robust CRM-based platform designed for sales teams to track deals through customizable pipelines, automate workflows, and gain insights into sales performance. It offers visual deal boards, stage progression tracking, forecasting tools, and integration with email, calls, and meetings for comprehensive deal management. As part of the HubSpot ecosystem, it provides a unified view of customer interactions, making it ideal for inbound sales strategies.
Pros
- Seamless integration with HubSpot CRM for full customer visibility
- Customizable pipelines and advanced forecasting tools
- Free starter tools and automation for deal nurturing
Cons
- Pricing escalates quickly for advanced features
- Can feel overwhelming for teams not using the full HubSpot suite
- Limited standalone deal tracking without CRM commitment
Best For
Mid-sized sales teams seeking integrated CRM and deal management with inbound methodology support.
Pricing
Free tools available; Starter $20/user/mo, Professional $90/user/mo, Enterprise $150/user/mo (billed annually).
Close
specializedSales-first CRM with built-in calling, emailing, and AI-powered deal tracking to accelerate closing.
One-click predictive dialing and auto-logging of calls/emails/SMS directly into deal records for effortless tracking
Close (close.com) is an all-in-one sales CRM designed for high-velocity sales teams, featuring built-in phone, email, and SMS tools tightly integrated with deal tracking and pipeline management. It enables users to visualize opportunities in customizable pipelines, track deal progress with automated workflows, and generate revenue forecasts based on historical data. The platform emphasizes speed and simplicity, logging all communications directly to deals for seamless tracking.
Pros
- Intuitive visual pipelines and deal boards for quick tracking
- Built-in calling, emailing, and SMS with auto-logging to deals
- Powerful automation workflows and revenue forecasting tools
Cons
- Reporting and analytics lack depth compared to enterprise CRMs
- Limited native integrations with advanced sales tools
- Pricing scales up quickly for larger teams needing custom features
Best For
Outbound sales teams and SMBs seeking a simple, communication-integrated solution for fast deal tracking and closure.
Pricing
Starts at $59/user/month (billed annually) for Professional plan; higher tiers at $99/user/month for Business and custom Enterprise pricing.
Zoho CRM
enterpriseAffordable, customizable CRM with multi-channel deal tracking, scoring, and analytics for SMBs.
Zia AI for deal prediction, risk assessment, and automated insights
Zoho CRM is a comprehensive customer relationship management platform that provides robust deal tracking through customizable sales pipelines, visual Kanban boards, and advanced forecasting tools. It enables teams to monitor deals from inception to closure, automate workflows, and generate insightful reports on pipeline health and revenue predictions. With seamless integrations across Zoho's ecosystem and third-party apps, it supports efficient deal management for sales teams of varying sizes.
Pros
- Highly customizable pipelines and stages for tailored deal tracking
- Powerful automation, workflows, and Zia AI for predictive insights
- Strong reporting, forecasting, and mobile accessibility
Cons
- Steep learning curve for advanced customizations
- Free tier limits key deal tracking features
- Occasional lag with very large datasets or complex setups
Best For
Small to medium-sized businesses seeking an affordable, scalable CRM with integrated deal tracking and automation.
Pricing
Free plan for up to 3 users; paid plans start at $14/user/month (billed annually) for Standard, up to $52 for Ultimate.
Freshsales
specializedAI-driven sales CRM that provides visual pipelines and intelligent deal insights for efficient tracking.
Freddy AI for intelligent deal insights, scoring, and next-best-action recommendations
Freshsales, from Freshworks, is a user-friendly CRM platform designed for sales teams, with robust deal tracking capabilities through customizable visual pipelines and real-time progress monitoring. It enables users to manage deals across multiple stages, assign probabilities, forecast revenue, and automate workflows to accelerate sales cycles. Integrated AI tools like Freddy provide deal insights, scoring, and recommendations to prioritize high-potential opportunities.
Pros
- Intuitive drag-and-drop visual pipelines for easy deal tracking
- AI-driven Freddy assistant for deal scoring and predictive insights
- Seamless integrations with email, calendars, and other sales tools
Cons
- Advanced reporting and customization limited to higher-tier plans
- Forecasting features lack depth compared to enterprise CRMs
- Occasional performance lags with large deal volumes
Best For
Small to mid-sized sales teams seeking an intuitive, affordable CRM with strong pipeline visibility and AI enhancements.
Pricing
Free plan available; paid plans start at $15/user/month (Growth), $49 (Pro), $69 (Enterprise), billed annually.
Copper
specializedGoogle Workspace-integrated CRM focused on simple, automated deal tracking and relationship management.
Automatic data syncing from Gmail and Google Calendar to populate deal records effortlessly
Copper is a CRM platform tailored for Google Workspace users, providing robust deal tracking through visual pipelines, automated workflows, and real-time sales forecasting. It seamlessly integrates with Gmail, Calendar, and Drive to automatically log interactions, manage leads, and track deals from opportunity to close. Sales teams can customize stages, set reminders, and generate reports without leaving their Google ecosystem, making it a streamlined alternative to more complex CRMs.
Pros
- Seamless native integration with Google Workspace apps
- Intuitive drag-and-drop pipelines for deal tracking
- Powerful automation rules to progress deals efficiently
Cons
- Limited advanced customization compared to enterprise CRMs
- Reporting and analytics locked behind higher tiers
- Less ideal for teams not using Google Workspace
Best For
Small to medium sales teams embedded in Google Workspace seeking simple, automated deal tracking without a steep learning curve.
Pricing
Starts at $25/user/month (billed annually) for Basic; Professional at $59/user/month; Business at $99/user/month.
Nutshell
specializedUser-friendly CRM emphasizing customizable sales pipelines and deal forecasting for small businesses.
Drag-and-drop sales pipelines with color-coded stages and real-time win probability forecasting
Nutshell is a CRM platform tailored for small and medium-sized businesses, excelling in deal tracking through customizable sales pipelines and visual pipeline management. It enables teams to monitor deals from lead to close with drag-and-drop functionality, automated workflows, and integrated forecasting tools. The software also includes contact management, email tracking, and reporting to streamline sales processes without overwhelming complexity.
Pros
- Intuitive drag-and-drop pipeline builder for quick deal tracking customization
- Strong mobile app for on-the-go deal management
- Affordable pricing with robust core CRM features for SMBs
Cons
- Limited advanced AI-driven forecasting compared to enterprise tools
- Fewer native integrations than larger CRMs like Salesforce
- Reporting lacks deep customization for complex analytics needs
Best For
Small to medium-sized sales teams seeking a straightforward, cost-effective solution for visual deal tracking and pipeline management.
Pricing
Starts at $16/user/month (Regular plan, billed annually), $32/user/month (Power Suite), and custom Enterprise pricing; 14-day free trial available.
Insightly
enterpriseCRM combining deal tracking with project management and relationship mapping for service-based sales.
Relationship linking that automatically connects opportunities to related contacts, emails, tasks, and projects for a holistic view of deals.
Insightly is a versatile CRM platform with robust deal tracking capabilities, featuring customizable sales pipelines, opportunity management, and revenue forecasting tools. It enables teams to visualize deals in kanban-style boards, automate workflows, and track interactions across contacts and organizations. Integrated with project management and over 500 apps, it supports end-to-end sales processes while providing real-time insights into deal progress.
Pros
- Highly customizable pipelines and stages for tailored deal tracking
- Seamless integrations with 500+ apps including Google Workspace and Outlook
- Built-in relationship mapping linking deals to contacts, emails, and projects
Cons
- Advanced reporting and analytics require higher-tier plans
- Interface can feel cluttered for users focused solely on basic deal tracking
- Limited automation depth compared to sales-specific tools like Pipedrive
Best For
Small to mid-sized sales teams needing an all-in-one CRM with integrated deal tracking and project management.
Pricing
Free plan (up to 2 users, limited features); Plus at $29/user/mo; Professional at $49/user/mo; Enterprise custom (billed annually).
Capsule
specializedStraightforward CRM with intuitive deal pipelines, tasks, and reminders for lightweight sales tracking.
Customizable sales pipelines with built-in revenue forecasting and probability weighting for accurate deal progression insights
Capsule CRM is a user-friendly customer relationship management platform that excels in simple deal tracking through customizable sales pipelines and opportunity management. It allows teams to visualize deals in Kanban-style boards, assign tasks, set reminders, and forecast revenue based on deal stages and probabilities. With seamless email integration and mobile access, it's designed for small to mid-sized teams prioritizing ease over advanced complexity.
Pros
- Intuitive drag-and-drop pipelines for quick deal visualization
- Unlimited custom fields and products for flexible tracking
- Generous free plan for up to 250 contacts and basic needs
Cons
- Limited advanced analytics and reporting capabilities
- Basic automation without native workflows or AI insights
- Fewer integrations than specialized deal tracking tools
Best For
Small sales teams or solopreneurs needing straightforward, no-frills deal pipeline management without a steep learning curve.
Pricing
Free for up to 250 contacts (2 users); Starter at $18/user/mo, Professional at $36/user/mo (billed annually).
Conclusion
The top deal tracking tools showcase distinct strengths, with Pipedrive leading as the most intuitive choice, celebrated for its visual pipeline design that simplifies managing deals from start to finish. Salesforce Sales Cloud stands out for enterprise-level complexity, offering advanced automation and forecasting, while HubSpot Sales Hub provides a robust, accessible option with free tiers, making it ideal for growing teams. Together, these tools cater to diverse needs, ensuring there’s a solution for nearly every setup.
Explore Pipedrive to experience streamlined deal tracking firsthand—its user-centric design and customizable pipelines can elevate your sales process, whether you’re a small team or scaling organization.
Tools Reviewed
All tools were independently evaluated for this comparison