Quick Overview
- 1#1: Qualtrics - Enterprise-grade experience management platform with advanced survey tools for collecting and analyzing customer feedback at scale.
- 2#2: SurveyMonkey - Versatile online survey platform for creating, distributing, and analyzing customer surveys with robust reporting and integrations.
- 3#3: Typeform - Interactive, conversational survey builder designed to increase response rates for engaging customer feedback collection.
- 4#4: Alchemer - Powerful survey and feedback platform with advanced logic, automation, and analytics for customer insights.
- 5#5: Delighted - Simple NPS and customer satisfaction survey tool that delivers real-time feedback via email, SMS, and web.
- 6#6: Hotjar - On-site survey and polling tool combined with heatmaps and recordings for understanding customer behavior.
- 7#7: Survicate - Targeted in-app, website, and email surveys for gathering actionable customer feedback across multiple channels.
- 8#8: Jotform - Drag-and-drop form and survey builder with templates and integrations for efficient customer data collection.
- 9#9: Zoho Survey - Affordable, feature-rich survey tool integrated with CRM and other apps for streamlined customer surveying.
- 10#10: AskNicely - NPS-focused platform for automated customer feedback surveys and follow-up actions to improve retention.
These tools were chosen based on a balanced evaluation of features, performance, ease of use, and alignment with real-world feedback needs, prioritizing those that deliver robust value across technical and practical dimensions.
Comparison Table
This comparison table explores top customer survey software, featuring Qualtrics, SurveyMonkey, Typeform, Alchemer, Delighted, and more, to help readers navigate their options. It outlines key features, pricing structures, and usability to clarify each tool's strengths, making it easier to identify the best fit for specific needs. Readers will gain insights to make informed decisions tailored to their survey goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Qualtrics Enterprise-grade experience management platform with advanced survey tools for collecting and analyzing customer feedback at scale. | enterprise | 9.5/10 | 9.8/10 | 8.2/10 | 8.0/10 |
| 2 | SurveyMonkey Versatile online survey platform for creating, distributing, and analyzing customer surveys with robust reporting and integrations. | specialized | 8.8/10 | 9.1/10 | 9.3/10 | 8.2/10 |
| 3 | Typeform Interactive, conversational survey builder designed to increase response rates for engaging customer feedback collection. | specialized | 8.7/10 | 9.0/10 | 9.5/10 | 8.0/10 |
| 4 | Alchemer Powerful survey and feedback platform with advanced logic, automation, and analytics for customer insights. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.4/10 |
| 5 | Delighted Simple NPS and customer satisfaction survey tool that delivers real-time feedback via email, SMS, and web. | specialized | 8.4/10 | 8.2/10 | 9.6/10 | 7.6/10 |
| 6 | Hotjar On-site survey and polling tool combined with heatmaps and recordings for understanding customer behavior. | specialized | 8.1/10 | 7.8/10 | 9.2/10 | 8.0/10 |
| 7 | Survicate Targeted in-app, website, and email surveys for gathering actionable customer feedback across multiple channels. | specialized | 8.4/10 | 8.7/10 | 8.9/10 | 7.9/10 |
| 8 | Jotform Drag-and-drop form and survey builder with templates and integrations for efficient customer data collection. | specialized | 8.6/10 | 8.8/10 | 9.4/10 | 8.2/10 |
| 9 | Zoho Survey Affordable, feature-rich survey tool integrated with CRM and other apps for streamlined customer surveying. | specialized | 8.3/10 | 8.5/10 | 8.7/10 | 8.8/10 |
| 10 | AskNicely NPS-focused platform for automated customer feedback surveys and follow-up actions to improve retention. | specialized | 8.1/10 | 8.0/10 | 8.5/10 | 7.8/10 |
Enterprise-grade experience management platform with advanced survey tools for collecting and analyzing customer feedback at scale.
Versatile online survey platform for creating, distributing, and analyzing customer surveys with robust reporting and integrations.
Interactive, conversational survey builder designed to increase response rates for engaging customer feedback collection.
Powerful survey and feedback platform with advanced logic, automation, and analytics for customer insights.
Simple NPS and customer satisfaction survey tool that delivers real-time feedback via email, SMS, and web.
On-site survey and polling tool combined with heatmaps and recordings for understanding customer behavior.
Targeted in-app, website, and email surveys for gathering actionable customer feedback across multiple channels.
Drag-and-drop form and survey builder with templates and integrations for efficient customer data collection.
Affordable, feature-rich survey tool integrated with CRM and other apps for streamlined customer surveying.
NPS-focused platform for automated customer feedback surveys and follow-up actions to improve retention.
Qualtrics
enterpriseEnterprise-grade experience management platform with advanced survey tools for collecting and analyzing customer feedback at scale.
Qualtrics iQ, the AI engine that automates text/speech analysis, predicts behaviors, and surfaces actionable insights in real-time.
Qualtrics is a premier experience management (XM) platform renowned for its robust customer survey capabilities, enabling businesses to design, distribute, and analyze feedback through NPS, CSAT, and custom surveys. It leverages AI-powered tools like Qualtrics iQ for predictive analytics, sentiment analysis, and actionable insights from unstructured data. The platform supports enterprise-scale deployments with real-time dashboards, automated actions, and deep integrations with CRM, marketing automation, and BI tools, helping organizations close the feedback loop and drive customer loyalty.
Pros
- Unparalleled AI-driven analytics and predictive intelligence
- Highly customizable surveys with advanced logic and multimedia support
- Seamless integrations with enterprise tools like Salesforce, Slack, and Tableau
Cons
- Steep learning curve for non-experts due to extensive features
- High enterprise pricing with no public transparent tiers
- Overkill and costly for small businesses or simple surveys
Best For
Large enterprises and organizations requiring sophisticated, scalable customer experience management with advanced analytics.
Pricing
Custom quote-based pricing; entry-level plans start around $1,500/year, scaling to tens of thousands for full XM suites.
SurveyMonkey
specializedVersatile online survey platform for creating, distributing, and analyzing customer surveys with robust reporting and integrations.
Expert-certified question bank and template library for survey best practices
SurveyMonkey is a versatile online survey platform that allows users to design, distribute, and analyze surveys for customer feedback, market research, and employee engagement. It provides a wide array of question types, customizable themes, and advanced logic branching to create engaging surveys. The platform excels in data visualization with real-time analytics, charts, and export options, making it easy to derive actionable insights from responses.
Pros
- Intuitive drag-and-drop survey builder with hundreds of templates
- Powerful analytics including crosstabs, filters, and AI insights
- Seamless integrations with CRM tools like Salesforce and HubSpot
Cons
- Advanced features like custom branding locked behind higher tiers
- Pricing can escalate quickly for teams needing unlimited responses
- Limited free plan with response caps and basic functionality
Best For
Mid-sized businesses and marketing teams seeking an easy-to-use tool for frequent customer feedback and NPS surveys.
Pricing
Free basic plan; Advantage at $39/user/month, Premier at $99/user/month, Enterprise custom (billed annually).
Typeform
specializedInteractive, conversational survey builder designed to increase response rates for engaging customer feedback collection.
Conversational one-question-at-a-time interface that mimics natural dialogue for superior user experience
Typeform is an innovative online form and survey builder that creates engaging, conversational experiences for collecting customer feedback, NPS scores, and market research. Unlike traditional survey tools, it presents one question at a time with beautiful, interactive designs optimized for mobile devices, leading to higher response and completion rates. It supports logic jumps, integrations with over 100 apps, and embeddable widgets for seamless use across websites and emails.
Pros
- Stunning, user-centric designs that boost engagement and completion rates
- Intuitive drag-and-drop editor with powerful conditional logic
- Broad integrations with CRM, analytics, and automation tools like Zapier and HubSpot
Cons
- Pricing escalates quickly for advanced analytics and unlimited responses
- Reporting and data export features are basic in lower tiers
- Less ideal for very long or highly complex enterprise surveys
Best For
Marketing teams and brands prioritizing visually appealing, high-engagement customer surveys over deep statistical analysis.
Pricing
Free plan with limits; Basic at $25/mo, Plus at $50/mo, Business at $83/mo (billed annually); Enterprise custom.
Alchemer
specializedPowerful survey and feedback platform with advanced logic, automation, and analytics for customer insights.
AI-powered text and sentiment analysis for turning open-ended customer responses into actionable insights
Alchemer is a powerful experience management platform specializing in customer surveys, feedback collection, and NPS programs, enabling businesses to design complex surveys with advanced logic, branching, and multimedia elements. It excels in real-time data analysis, customizable dashboards, and actionable insights through AI-driven text analytics and reporting. With seamless integrations to CRM systems like Salesforce and marketing tools, it supports end-to-end customer experience optimization.
Pros
- Advanced survey logic, piping, and conditional branching for sophisticated customer feedback forms
- Robust reporting with AI text analytics and real-time dashboards
- Extensive integrations with CRM, email, and collaboration tools like Salesforce and Slack
Cons
- Steeper learning curve for beginners due to feature depth
- Higher pricing tiers may not suit very small teams
- Interface feels somewhat dated compared to newer competitors
Best For
Mid-to-large enterprises requiring enterprise-grade survey tools for in-depth customer experience management and automated workflows.
Pricing
Starts at $49/user/month (Essentials, annually), $65/user/month (Professional), with Advanced and Enterprise plans custom-priced.
Delighted
specializedSimple NPS and customer satisfaction survey tool that delivers real-time feedback via email, SMS, and web.
SMS and one-click NPS surveys that achieve industry-leading response rates
Delighted is a customer feedback platform specializing in NPS, CSAT, and CES surveys delivered seamlessly via email, SMS, web intercepts, Slack, and kiosks. It emphasizes simplicity and high response rates with beautiful, mobile-optimized designs and real-time dashboards for actionable insights. The tool integrates with over 50 apps like Salesforce and HubSpot, making it easy to close the feedback loop.
Pros
- Extremely intuitive setup with one-click survey deployment
- High response rates due to frictionless, attractive survey designs
- Real-time alerts and robust integrations for immediate action
Cons
- Limited advanced customization and question types beyond core metrics
- Pricing scales quickly for high-volume users
- Reporting lacks depth compared to enterprise survey platforms
Best For
Small to mid-sized teams prioritizing quick NPS/CSAT feedback with minimal setup.
Pricing
Starts at $224/month (500 responses), $349/month (1,000 responses); additional responses at $0.45 each; 14-day free trial, custom enterprise plans.
Hotjar
specializedOn-site survey and polling tool combined with heatmaps and recordings for understanding customer behavior.
Surveys combined with heatmaps and session replays, providing behavioral context to feedback responses
Hotjar is a comprehensive user experience analytics platform that includes robust customer survey tools, allowing users to deploy on-site polls, NPS surveys, feedback widgets, and exit-intent surveys directly on websites. It excels in capturing real-time customer feedback contextualized by heatmaps, session recordings, and user behavior data. While not a standalone survey tool, its surveys integrate seamlessly into digital experience optimization workflows.
Pros
- Intuitive on-site survey deployment with triggers like exit-intent and scroll depth
- Seamless integration with heatmaps and session recordings for contextual insights
- Visual, no-code setup that's quick to implement on any website
Cons
- Limited advanced logic, branching, and question types compared to dedicated survey platforms
- Pricing based on daily sessions can become expensive for high-traffic sites
- Lacks robust email or offline survey distribution capabilities
Best For
Website owners, UX teams, and product managers seeking integrated, behaviorally contextualized customer feedback without needing a separate survey tool.
Pricing
Free plan with limited sessions; Plus starts at $39/month (100 daily sessions), Business at $99/month (500 daily sessions), Scale at $213/month (2,000 daily sessions), with enterprise custom pricing.
Survicate
specializedTargeted in-app, website, and email surveys for gathering actionable customer feedback across multiple channels.
Behavioral targeting that triggers surveys based on specific user actions like exit-intent, scroll depth, or page visits
Survicate is a customer feedback platform designed for collecting insights via targeted surveys on websites, mobile apps, email, and Slack. It supports popular formats like NPS, CSAT, CES, and custom questions, with advanced targeting based on user behavior, location, and events. The tool offers real-time dashboards, automation workflows, and integrations with over 100 apps including HubSpot, Intercom, and Google Analytics.
Pros
- Multi-channel survey delivery (web, app, email, chat)
- Precise behavioral targeting and triggers for higher response rates
- Robust integrations and real-time analytics dashboard
Cons
- Higher pricing tiers required for unlimited responses and advanced features
- Limited free plan with only 100 responses/month
- Some customization options locked behind Enterprise plan
Best For
Mid-sized SaaS, e-commerce, and customer success teams needing actionable feedback across digital touchpoints.
Pricing
Starter at $99/mo (500 responses, 3 seats), Professional $249/mo (5k responses, unlimited seats), Business $499/mo (20k responses), Enterprise custom; 20% off annually, 10-day free trial.
Jotform
specializedDrag-and-drop form and survey builder with templates and integrations for efficient customer data collection.
AI Form Generator that instantly creates customizable customer surveys from simple text prompts
Jotform is a powerful no-code form builder platform that enables users to create professional customer surveys, feedback forms, and polls with ease using its drag-and-drop interface. It offers thousands of customizable templates, conditional logic, multi-page surveys, and distribution options like embeds, links, and QR codes. The tool provides real-time analytics, exportable reports, and seamless integrations with CRMs, email services, and Zapier for streamlined customer feedback collection and action.
Pros
- Intuitive drag-and-drop builder with extensive templates for quick survey setup
- Robust integrations with 100+ apps and automation workflows
- Mobile-responsive forms and real-time response tracking
Cons
- Advanced analytics and reporting are basic without third-party integrations
- Pricing escalates quickly for high-volume submissions
- Some premium widgets and features locked behind higher tiers
Best For
Small to medium-sized businesses and teams seeking user-friendly survey tools with strong customization and integration capabilities for customer feedback.
Pricing
Free plan (limited to 5 forms, 100 submissions/month); paid plans from $34/mo (Bronze, 25 forms, 1,000 submissions) to $99/mo (Gold, 50 forms, 100,000 submissions), billed annually.
Zoho Survey
specializedAffordable, feature-rich survey tool integrated with CRM and other apps for streamlined customer surveying.
Deep Zoho CRM integration for automated survey triggers, response syncing, and customer journey mapping
Zoho Survey is a versatile online survey platform designed for creating, distributing, and analyzing customer feedback, NPS, and market research surveys. It features a drag-and-drop builder with over 30 question types, branching logic, multilingual support, and customizable themes to engage respondents effectively. The tool integrates seamlessly with Zoho CRM and other apps like Google Workspace and Slack, enabling automated workflows and real-time data syncing. Advanced reporting dashboards provide actionable insights through charts, filters, and export options.
Pros
- Seamless integrations with Zoho ecosystem and third-party tools like CRM and Zapier
- Generous free plan and affordable paid tiers with high response limits
- Robust analytics and reporting with real-time dashboards and custom exports
Cons
- Limited advanced AI-powered features like sentiment analysis compared to top competitors
- Design customization lacks the polish and animations of tools like Typeform
- Mobile app is functional but lacks some desktop advanced editing capabilities
Best For
Small to mid-sized businesses already using Zoho products that need cost-effective, CRM-integrated customer survey tools.
Pricing
Free plan (unlimited surveys, 500 responses/year); Basic $25/mo (20k responses/year); Standard $40/mo (50k responses); Enterprise custom.
AskNicely
specializedNPS-focused platform for automated customer feedback surveys and follow-up actions to improve retention.
AI-powered coaching engine that generates personalized action plans from feedback to boost team performance
AskNicely is a customer feedback platform focused on Net Promoter Score (NPS) surveys and customer experience management. It automates survey delivery via email, SMS, and web intercepts, delivering real-time insights through customizable dashboards and alerts. The tool emphasizes actionable follow-up with features like response routing and team coaching to drive improvements in customer loyalty.
Pros
- Automated NPS and CSAT surveys with multi-channel delivery
- Real-time dashboards and intelligent alerts for quick response
- Built-in coaching tools for team performance improvement
Cons
- Limited advanced survey types beyond NPS/CSAT
- Pricing scales quickly with response volume
- Fewer deep analytics compared to enterprise competitors
Best For
Small to mid-sized businesses prioritizing NPS-driven customer loyalty and team coaching.
Pricing
Starts at $125/month for Growth plan (up to 500 responses), with Pro ($300+/month) and custom Enterprise pricing based on volume.
Conclusion
The top-ranked tools deliver exceptional value, with Qualtrics leading as the enterprise-grade choice, offering advanced survey and analysis capabilities at scale. SurveyMonkey follows, praised for its versatility, robust reporting, and integrations, making it a go-to for diverse needs. Typeform closes the top three, revered for its interactive design that boosts response rates, ideal for engaging feedback collection. Each tool brings unique strengths, ensuring there’s a fit for every business.
Take the next step toward actionable customer insights—start with Qualtrics to unlock its enterprise-level potential, or explore SurveyMonkey or Typeform if their features better match your specific goals.
Tools Reviewed
All tools were independently evaluated for this comparison