Quick Overview
- 1#1: Qualtrics - Enterprise-grade experience management platform for advanced customer service surveys, NPS, CSAT, and AI-driven insights.
- 2#2: Medallia - Comprehensive CX platform specializing in real-time customer service feedback collection and analysis at scale.
- 3#3: SurveyMonkey - Versatile survey tool for creating and analyzing customer satisfaction surveys across email, web, and SMS.
- 4#4: Delighted - Streamlined NPS, CSAT, and CES surveys optimized for quick customer service feedback post-interaction.
- 5#5: Typeform - Conversational survey builder that engages customers for higher response rates in service feedback.
- 6#6: Hotjar - On-site survey and feedback widgets for capturing real-time customer service insights during interactions.
- 7#7: Survicate - Targeted surveys for websites, apps, and emails focused on customer service moments and behaviors.
- 8#8: AskNicely - NPS-centric platform automating customer service surveys with alerts and coaching tools.
- 9#9: Retently - Automated NPS and feedback surveys integrated with customer service workflows for retention insights.
- 10#10: Promoter.io - Simple NPS survey tool providing actionable customer service feedback and promoter management.
Tools were chosen based on features like NPS, CSAT, real-time analysis, multi-channel integration, ease of use, and overall value, ensuring a balanced mix of performance and practicality for diverse business needs.
Comparison Table
Customer service surveys are vital for understanding satisfaction and refining experiences, with choosing the right software key to simplifying this task. This comparison table explores top tools—including Qualtrics, Medallia, SurveyMonkey, Delighted, Typeform, and more—to help readers assess features, usability, and alignment with their specific needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Qualtrics Enterprise-grade experience management platform for advanced customer service surveys, NPS, CSAT, and AI-driven insights. | enterprise | 9.4/10 | 9.8/10 | 8.2/10 | 8.0/10 |
| 2 | Medallia Comprehensive CX platform specializing in real-time customer service feedback collection and analysis at scale. | enterprise | 9.2/10 | 9.6/10 | 7.9/10 | 8.4/10 |
| 3 | SurveyMonkey Versatile survey tool for creating and analyzing customer satisfaction surveys across email, web, and SMS. | specialized | 8.6/10 | 8.4/10 | 9.4/10 | 8.1/10 |
| 4 | Delighted Streamlined NPS, CSAT, and CES surveys optimized for quick customer service feedback post-interaction. | specialized | 8.7/10 | 8.4/10 | 9.6/10 | 8.2/10 |
| 5 | Typeform Conversational survey builder that engages customers for higher response rates in service feedback. | specialized | 8.5/10 | 8.2/10 | 9.4/10 | 8.0/10 |
| 6 | Hotjar On-site survey and feedback widgets for capturing real-time customer service insights during interactions. | specialized | 7.8/10 | 7.5/10 | 9.2/10 | 7.9/10 |
| 7 | Survicate Targeted surveys for websites, apps, and emails focused on customer service moments and behaviors. | specialized | 8.3/10 | 8.7/10 | 9.1/10 | 7.9/10 |
| 8 | AskNicely NPS-centric platform automating customer service surveys with alerts and coaching tools. | specialized | 8.2/10 | 8.5/10 | 8.7/10 | 7.8/10 |
| 9 | Retently Automated NPS and feedback surveys integrated with customer service workflows for retention insights. | specialized | 8.1/10 | 8.2/10 | 8.5/10 | 7.9/10 |
| 10 | Promoter.io Simple NPS survey tool providing actionable customer service feedback and promoter management. | specialized | 8.1/10 | 7.8/10 | 9.2/10 | 8.5/10 |
Enterprise-grade experience management platform for advanced customer service surveys, NPS, CSAT, and AI-driven insights.
Comprehensive CX platform specializing in real-time customer service feedback collection and analysis at scale.
Versatile survey tool for creating and analyzing customer satisfaction surveys across email, web, and SMS.
Streamlined NPS, CSAT, and CES surveys optimized for quick customer service feedback post-interaction.
Conversational survey builder that engages customers for higher response rates in service feedback.
On-site survey and feedback widgets for capturing real-time customer service insights during interactions.
Targeted surveys for websites, apps, and emails focused on customer service moments and behaviors.
NPS-centric platform automating customer service surveys with alerts and coaching tools.
Automated NPS and feedback surveys integrated with customer service workflows for retention insights.
Simple NPS survey tool providing actionable customer service feedback and promoter management.
Qualtrics
enterpriseEnterprise-grade experience management platform for advanced customer service surveys, NPS, CSAT, and AI-driven insights.
The iQ suite of AI tools (Stats iQ, Text iQ, Driver iQ) that automatically analyzes open-ended responses and generates predictive models for service improvement.
Qualtrics is a premier experience management (XM) platform renowned for its robust customer service survey capabilities, enabling businesses to capture feedback via CSAT, NPS, CES, and custom metrics across multiple channels like email, SMS, web intercepts, and chat. It features advanced survey logic, branching, and multimedia question types for highly tailored experiences, with real-time distribution post-interaction. The platform's AI-driven analytics, including Stats iQ and Text iQ, transform raw feedback into predictive insights and actionable recommendations to enhance service quality.
Pros
- Exceptional AI-powered analytics for sentiment analysis and predictive insights
- Seamless integrations with CRM, ticketing systems like Zendesk, and support tools
- Highly customizable surveys with advanced logic, piping, and multi-language support
Cons
- Steep learning curve for non-experts due to extensive features
- Enterprise-level pricing can be prohibitive for small businesses
- Occasional performance lags with very large datasets
Best For
Large enterprises and customer-centric organizations needing enterprise-grade tools for in-depth service feedback analysis and continuous improvement.
Pricing
Custom enterprise pricing starting at around $15,000/year for basic plans, scaling up based on responses, users, and advanced features like AI analytics.
Medallia
enterpriseComprehensive CX platform specializing in real-time customer service feedback collection and analysis at scale.
AI-powered Text Analytics that automatically categorizes open-ended feedback and predicts customer churn risks
Medallia is an enterprise-grade customer experience (CX) management platform that specializes in collecting, analyzing, and acting on customer feedback through customizable surveys across multiple channels like email, SMS, web, and voice. It leverages AI-powered text analytics, sentiment analysis, and real-time dashboards to provide deep insights into customer service interactions, helping businesses identify pain points and drive improvements. With robust integrations to CRM and support tools, Medallia enables closed-loop feedback processes where agents can respond directly to survey responses.
Pros
- Advanced AI-driven analytics and sentiment analysis for actionable insights
- Omnichannel survey distribution and real-time feedback capture
- Seamless integrations with CRM, ticketing, and support systems
Cons
- High cost suitable only for large enterprises
- Steep learning curve and complex initial setup
- Overkill for small to mid-sized businesses
Best For
Large enterprises with high-volume customer service operations needing sophisticated analytics and closed-loop resolution.
Pricing
Custom enterprise pricing, typically starting at $25,000+ per year based on users, volume, and features.
SurveyMonkey
specializedVersatile survey tool for creating and analyzing customer satisfaction surveys across email, web, and SMS.
SurveyMonkey Genius AI, which auto-generates surveys, suggests questions, and provides instant insights from customer responses
SurveyMonkey is a widely-used online survey platform that allows businesses to design, distribute, and analyze customer service surveys such as CSAT, NPS, and feedback forms with ease. It provides a drag-and-drop builder, pre-built templates tailored for customer interactions, and real-time reporting dashboards to track satisfaction trends. The tool supports multi-channel distribution via email, web links, SMS, and embeds, making it suitable for post-service feedback collection.
Pros
- User-friendly drag-and-drop interface ideal for quick survey creation
- Extensive library of customer service templates and question types including branching logic
- Integrations with CRM and helpdesk tools like Zendesk, Salesforce, and Slack
Cons
- Advanced analytics and custom branding require higher-tier plans
- Free plan has significant limitations like low response caps and basic features
- Pricing scales quickly for teams needing unlimited responses or enterprise security
Best For
Small to mid-sized businesses and teams seeking an intuitive, template-driven solution for routine customer service feedback without deep customization needs.
Pricing
Free basic plan; paid plans from $25/user/month (Advantage, billed annually) to $99/user/month (Premier), with Enterprise custom pricing for advanced needs.
Delighted
specializedStreamlined NPS, CSAT, and CES surveys optimized for quick customer service feedback post-interaction.
One-click microsurveys optimized for 90%+ open rates and instant feedback
Delighted is a customer feedback platform focused on NPS, CSAT, and CES surveys, enabling businesses to collect post-service feedback quickly and effortlessly. It supports delivery via email, SMS, web, Slack, and kiosks, with real-time dashboards for monitoring customer sentiment. The tool emphasizes simplicity and high response rates through one-click, mobile-optimized surveys, integrating with CRMs like Zendesk and Salesforce.
Pros
- Exceptionally simple setup and one-click surveys for high response rates
- Multi-channel delivery including SMS and Slack for broad reach
- Real-time dashboards and integrations with support tools like Zendesk
Cons
- Limited survey customization and logic branching options
- Basic reporting lacks depth for complex enterprise analytics
- Pricing scales steeply with higher response volumes
Best For
Small to medium businesses wanting quick, frictionless customer service surveys without complex configurations.
Pricing
Starts at $224/month for 750 responses (Essentials plan), scales to $1,349+/month for higher volumes; pay-per-response from $0.95 and free trial available.
Typeform
specializedConversational survey builder that engages customers for higher response rates in service feedback.
Conversational one-question-at-a-time format that mimics chat for higher engagement and response rates
Typeform is a versatile online form and survey builder renowned for its conversational, interactive designs that make data collection feel engaging rather than tedious. It enables businesses to create beautiful, mobile-optimized customer service surveys like NPS, CSAT, and feedback forms with logic jumps, conditional branching, and embeds. While not exclusively a CSAT tool, it integrates well with platforms like Zendesk and HubSpot for seamless feedback loops.
Pros
- Stunning, conversational interface boosts survey completion rates
- Intuitive drag-and-drop builder with no coding required
- Strong integrations with CS tools like Zendesk, Intercom, and Slack
Cons
- Analytics and reporting lack depth for enterprise CS needs
- Pricing scales quickly for high-volume or advanced usage
- Limited native CS-specific metrics compared to dedicated platforms
Best For
Small to mid-sized teams wanting visually engaging surveys to collect customer feedback without complex setup.
Pricing
Free plan; Basic at $25/mo, Plus at $50/mo, Business at $83/mo (billed annually); Enterprise custom.
Hotjar
specializedOn-site survey and feedback widgets for capturing real-time customer service insights during interactions.
Behavior-triggered surveys that link feedback directly to heatmaps and recordings
Hotjar is a user behavior analytics platform that includes robust survey tools for capturing customer feedback directly on websites. It offers on-site surveys, polls, and feedback widgets that trigger based on user actions, helping customer service teams understand pain points in context. Combined with heatmaps and session recordings, it provides actionable insights to improve service experiences.
Pros
- Contextual on-site surveys that integrate with user behavior data
- Quick setup with no-code widgets and polls
- Real-time feedback collection for immediate CS improvements
Cons
- Limited advanced survey logic and branching compared to dedicated tools
- Primarily web-focused, lacking strong multi-channel support
- Higher-tier plans required for unlimited responses and advanced targeting
Best For
Website owners and customer service teams seeking contextual feedback tied to user sessions on their sites.
Pricing
Free plan with limited responses; Plus starts at $39/month (annual), Business at $99/month, Scale custom.
Survicate
specializedTargeted surveys for websites, apps, and emails focused on customer service moments and behaviors.
Event-based survey triggers that automatically launch post-support interaction polls via integrations
Survicate is a customer feedback platform designed for collecting real-time insights via surveys across websites, mobile apps, email, and messaging tools like Slack. It excels in customer service scenarios with support for NPS, CSAT, and CES metrics, plus targeted post-interaction surveys triggered by events like ticket closures. The tool offers robust integrations with helpdesk software such as Zendesk and Intercom, enabling teams to measure satisfaction and identify service gaps efficiently.
Pros
- Intuitive drag-and-drop survey builder with templates for CSAT and NPS
- Deep integrations with customer support tools like Zendesk, Intercom, and HubSpot
- Advanced targeting rules based on user behavior, location, and page views for precise feedback collection
Cons
- Pricing scales quickly for teams needing unlimited responses or advanced logic
- Limited customization in survey themes and reporting on lower-tier plans
- No native phone or SMS survey channels, relying on integrations
Best For
Mid-sized SaaS, e-commerce, and customer support teams needing multi-channel feedback without complex setup.
Pricing
Free plan for basics; Starter at $89/mo (billed annually), Business at $239/mo, Pro at $419/mo, Enterprise custom.
AskNicely
specializedNPS-centric platform automating customer service surveys with alerts and coaching tools.
Rapid Response Alerts that instantly notify and empower service reps to address detractor feedback in real-time
AskNicely is a customer feedback platform specializing in Net Promoter Score (NPS) surveys designed to measure and improve customer loyalty in service-oriented businesses. It automates survey delivery via email, SMS, or chat, providing real-time dashboards, alerts, and actionable insights to frontline teams. The tool emphasizes closed-loop feedback, integrating with CRMs and helpdesks to drive follow-ups and coaching.
Pros
- Seamless NPS survey automation with multi-channel delivery
- Real-time alerts and closed-loop action workflows
- Strong integrations with Zendesk, Salesforce, and Intercom
Cons
- Limited customization beyond NPS-focused surveys
- Pricing scales quickly with contact volume
- Advanced analytics require higher-tier plans
Best For
Mid-sized customer service teams prioritizing quick NPS feedback and agent coaching.
Pricing
Starts at $299/month for Growth plan (up to 1,000 contacts); scales to Enterprise with custom pricing based on volume.
Retently
specializedAutomated NPS and feedback surveys integrated with customer service workflows for retention insights.
Deep, native integrations with support ticketing systems for contextual, post-interaction surveys
Retently is a customer feedback platform focused on NPS, CSAT, and CES surveys to gauge satisfaction after service interactions. It automates survey delivery via email, SMS, web links, and in-app, with seamless integrations into support tools like Zendesk, Intercom, and Slack for real-time feedback capture. The tool offers dashboards, analytics, and automated alerts to help teams act on insights and improve customer service.
Pros
- Strong integrations with customer support platforms like Zendesk and Intercom
- Automated survey workflows and real-time alerts for quick response
- User-friendly interface with customizable templates
Cons
- Limited advanced analytics and reporting depth compared to top competitors
- Contact limits on lower plans can restrict scaling
- Fewer pre-built survey templates and customization options
Best For
Small to mid-sized businesses needing straightforward, automated post-support surveys integrated with existing tools.
Pricing
Starter at $29/mo (500 contacts), Pro at $89/mo (5,000 contacts), Enterprise custom pricing.
Promoter.io
specializedSimple NPS survey tool providing actionable customer service feedback and promoter management.
Microsurveys for ultra-short, contextual one-question feedback embedded directly in support chats or apps
Promoter.io is a streamlined customer feedback platform specializing in Net Promoter Score (NPS), Customer Effort Score (CES), and CSAT surveys to gauge post-interaction satisfaction. It enables automated survey deployment via email, SMS, Slack, or in-app, with real-time dashboards for tracking promoter scores and trends. The tool emphasizes closing the feedback loop through integrations with CRMs, support platforms like Zendesk and Intercom, and automated follow-ups for detractors.
Pros
- Exceptionally simple setup and intuitive interface for quick survey launches
- Strong integrations with customer support tools like Intercom and Zendesk
- Real-time analytics and automated workflows for actionable feedback
Cons
- Limited advanced survey logic and customization compared to full-featured platforms
- Reporting lacks depth for complex multi-dimensional analysis
- Best suited for NPS-focused use cases, less versatile for broad survey needs
Best For
Small to mid-sized teams prioritizing simple NPS and post-service feedback without needing extensive customization.
Pricing
Free plan for basic use; Starter at $19/user/month, Growth at $99/month (up to 1,000 responses), Enterprise custom pricing.
Conclusion
The review of the top 10 customer service survey tools highlights a range of options to meet diverse needs, from comprehensive enterprise solutions to streamlined feedback workflows. At the top is Qualtrics, a leader for its advanced AI-driven insights and end-to-end experience management. Close behind, Medallia shines with real-time, scalable feedback, and SurveyMonkey offers versatile, multi-channel functionality, ensuring strong alternatives for different priorities.
Take the next step in improving your customer service—explore Qualtrics first to leverage its robust features, or consider Medallia or SurveyMonkey if your needs align with real-time analysis or multi-channel flexibility.
Tools Reviewed
All tools were independently evaluated for this comparison
