Quick Overview
- 1#1: Qualtrics - Enterprise-grade experience management platform for collecting, analyzing, and acting on customer feedback across service interactions.
- 2#2: Zendesk - Customer service platform with integrated CSAT, NPS, and feedback surveys triggered post-support ticket.
- 3#3: Delighted - Simple, high-response NPS, CSAT, and CES surveys optimized for customer service feedback.
- 4#4: Medallia - AI-driven digital experience platform for real-time customer service feedback and insights.
- 5#5: Intercom - Customer messaging platform with embedded surveys and feedback collection during support conversations.
- 6#6: Nicereply - CSAT-focused feedback tool tailored for customer support teams with agent performance insights.
- 7#7: SurveyMonkey - Versatile survey platform for creating and distributing customer service feedback forms.
- 8#8: Typeform - Interactive, conversational forms and surveys for engaging customer service feedback collection.
- 9#9: Hotjar - On-site feedback polls, surveys, and behavior analytics for customer service insights.
- 10#10: Help Scout - Shared inbox customer support tool with built-in satisfaction surveys and feedback reporting.
These tools were selected and ranked based on functionality, user experience, reliability, and value, ensuring they cater to diverse needs—from enterprise-scale requirements to small team simplicity. Priority was given to platforms that deliver seamless feedback collection, robust analytics, and integration with existing support systems.
Comparison Table
Customer service feedback software is vital for understanding and enhancing customer experiences; this table evaluates top tools like Qualtrics, Zendesk, Delighted, Medallia, Intercom, and more. It compares key features, pricing models, and ideal use cases to help readers identify the best fit for their specific needs, whether focused on real-time insights, analytics, or user-friendly interfaces.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Qualtrics Enterprise-grade experience management platform for collecting, analyzing, and acting on customer feedback across service interactions. | enterprise | 9.7/10 | 9.9/10 | 8.6/10 | 8.4/10 |
| 2 | Zendesk Customer service platform with integrated CSAT, NPS, and feedback surveys triggered post-support ticket. | enterprise | 9.1/10 | 9.5/10 | 8.4/10 | 8.2/10 |
| 3 | Delighted Simple, high-response NPS, CSAT, and CES surveys optimized for customer service feedback. | specialized | 8.7/10 | 8.4/10 | 9.6/10 | 8.5/10 |
| 4 | Medallia AI-driven digital experience platform for real-time customer service feedback and insights. | enterprise | 8.7/10 | 9.3/10 | 7.6/10 | 7.9/10 |
| 5 | Intercom Customer messaging platform with embedded surveys and feedback collection during support conversations. | enterprise | 8.2/10 | 9.0/10 | 7.5/10 | 7.0/10 |
| 6 | Nicereply CSAT-focused feedback tool tailored for customer support teams with agent performance insights. | specialized | 8.5/10 | 8.4/10 | 9.3/10 | 8.2/10 |
| 7 | SurveyMonkey Versatile survey platform for creating and distributing customer service feedback forms. | specialized | 8.3/10 | 8.0/10 | 9.4/10 | 7.6/10 |
| 8 | Typeform Interactive, conversational forms and surveys for engaging customer service feedback collection. | specialized | 8.4/10 | 8.6/10 | 9.4/10 | 7.9/10 |
| 9 | Hotjar On-site feedback polls, surveys, and behavior analytics for customer service insights. | specialized | 7.8/10 | 8.2/10 | 9.1/10 | 7.5/10 |
| 10 | Help Scout Shared inbox customer support tool with built-in satisfaction surveys and feedback reporting. | enterprise | 8.1/10 | 7.8/10 | 9.2/10 | 7.5/10 |
Enterprise-grade experience management platform for collecting, analyzing, and acting on customer feedback across service interactions.
Customer service platform with integrated CSAT, NPS, and feedback surveys triggered post-support ticket.
Simple, high-response NPS, CSAT, and CES surveys optimized for customer service feedback.
AI-driven digital experience platform for real-time customer service feedback and insights.
Customer messaging platform with embedded surveys and feedback collection during support conversations.
CSAT-focused feedback tool tailored for customer support teams with agent performance insights.
Versatile survey platform for creating and distributing customer service feedback forms.
Interactive, conversational forms and surveys for engaging customer service feedback collection.
On-site feedback polls, surveys, and behavior analytics for customer service insights.
Shared inbox customer support tool with built-in satisfaction surveys and feedback reporting.
Qualtrics
enterpriseEnterprise-grade experience management platform for collecting, analyzing, and acting on customer feedback across service interactions.
XM iQ suite with AI-driven automated insights, stats testing, and predictive intelligence tailored specifically to customer service feedback data
Qualtrics is a premier experience management (XM) platform specializing in customer feedback, including robust tools for customer service surveys, real-time analytics, and actionable insights. It enables businesses to collect feedback across multiple channels like email, SMS, web, and in-app, while leveraging AI-driven features such as Stats iQ and Text iQ for sentiment analysis and predictive modeling. This makes it ideal for transforming customer service interactions into data-driven improvements at scale.
Pros
- Advanced AI analytics (Stats iQ, Predict iQ) for deep insights and predictions from feedback
- Highly customizable, omnichannel survey distribution with real-time dashboards
- Seamless integrations with CRMs like Salesforce, Zendesk, and support ticketing systems
Cons
- Steep learning curve due to extensive features and complexity
- High enterprise-level pricing not suited for small businesses
- Overkill for simple feedback needs, requiring significant setup time
Best For
Large enterprises and customer-centric organizations needing scalable, AI-powered customer service feedback analysis and action.
Pricing
Custom quote-based pricing; typically starts at $5,000+ annually for basic plans, scaling to tens of thousands for full XM suites based on users, responses, and features.
Zendesk
enterpriseCustomer service platform with integrated CSAT, NPS, and feedback surveys triggered post-support ticket.
Zendesk Explore's AI-driven analytics that unifies quantitative and qualitative feedback for predictive insights and automated actions
Zendesk is a leading customer service platform that provides comprehensive tools for managing support interactions while integrating robust feedback collection features like CSAT surveys, NPS ratings, and qualitative feedback forms across email, chat, voice, and social channels. It enables teams to analyze customer sentiment in real-time through Zendesk Explore analytics, identifying trends and areas for improvement to enhance service quality. With AI-driven automation and customizable workflows, Zendesk closes the feedback loop by triggering follow-ups and resolutions directly from insights.
Pros
- Omnichannel feedback collection with seamless integration into support tickets
- Advanced AI-powered analytics in Zendesk Explore for actionable insights
- Extensive integrations and marketplace for customizing feedback workflows
Cons
- Pricing can escalate quickly for enterprise-scale features
- Steep learning curve for advanced reporting and customization
- Some users report occasional performance lags with high ticket volumes
Best For
Growing to large enterprises needing an all-in-one platform for customer service management with embedded feedback tools.
Pricing
Starts at $55/agent/month (Suite Team, billed annually); scales to $115 (Growth), $169 (Professional), and custom Enterprise pricing.
Delighted
specializedSimple, high-response NPS, CSAT, and CES surveys optimized for customer service feedback.
One-click, emoji-driven NPS surveys that deliver industry-leading response rates over 50%
Delighted is a streamlined customer feedback platform specializing in NPS, CSAT, and CES surveys to gauge customer service satisfaction in real-time. It delivers surveys via email, SMS, web links, and kiosks, with a focus on simplicity and high response rates through attractive, single-question formats. The tool provides instant alerts, dashboards, and integrations with tools like Zendesk, Slack, and Intercom for actionable customer service insights.
Pros
- Exceptionally simple setup and intuitive interface for quick deployment
- High response rates from beautiful, mobile-optimized single-question surveys
- Strong integrations with customer support tools like Zendesk and Slack for real-time alerts
Cons
- Limited advanced customization and survey logic compared to enterprise tools
- Reporting features are basic on lower tiers
- Pricing scales quickly with high survey volumes
Best For
Small to mid-sized customer service teams needing fast, frictionless feedback collection without complex setup.
Pricing
Free for up to 750 responses/month; paid plans start at $224/month for 2,500 responses, scaling by volume with enterprise options.
Medallia
enterpriseAI-driven digital experience platform for real-time customer service feedback and insights.
AI-powered Experience Orchestration that automates personalized actions and journeys based on real-time feedback signals
Medallia is an enterprise-grade experience management platform designed to capture, analyze, and act on customer feedback across multiple channels, including surveys, social media, reviews, and support interactions. It leverages AI and machine learning for sentiment analysis, trend detection, and actionable insights to enhance customer service quality. The platform supports closed-loop processes, enabling teams to resolve issues in real-time and drive continuous improvement in customer experience.
Pros
- Advanced AI-driven analytics and text mining for deep customer insights
- Omnichannel feedback collection with seamless integrations to CRMs and service tools
- Closed-loop feedback management with real-time alerts and action orchestration
Cons
- High cost suitable only for large enterprises
- Steep learning curve and complex setup requiring dedicated resources
- Overly feature-rich for small to mid-sized businesses
Best For
Large enterprises with high-volume customer service operations needing sophisticated analytics and enterprise-wide CX orchestration.
Pricing
Custom enterprise pricing via quote, typically starting at $50,000+ annually depending on users, channels, and customization.
Intercom
enterpriseCustomer messaging platform with embedded surveys and feedback collection during support conversations.
Resolution Bot with AI-powered feedback analysis and automated responses
Intercom is a comprehensive customer messaging platform that facilitates real-time communication, support, and feedback collection through live chat, automated bots, and in-app surveys. It integrates tools like NPS, CSAT, and custom feedback forms directly into customer interactions, allowing teams to gather insights and act on them within a unified inbox. While powerful for scaling customer service, it's more of a full-suite CRM tool with strong feedback capabilities rather than a standalone feedback solution.
Pros
- Seamless integration of feedback with messaging and customer data
- Advanced automation for proactive feedback collection
- Robust analytics and segmentation for actionable insights
Cons
- High pricing that scales quickly with usage
- Steep learning curve for full customization
- Overkill for businesses needing only basic feedback tools
Best For
Mid-to-large SaaS or e-commerce companies seeking integrated customer support and feedback in a single platform.
Pricing
Starts at $74/month for Essential plan (billed annually); scales to $130+/month for Advanced with custom enterprise pricing based on active users and features.
Nicereply
specializedCSAT-focused feedback tool tailored for customer support teams with agent performance insights.
Emoji-based instant CSAT surveys triggered automatically after ticket resolution, delivering quick, high-engagement feedback
Nicereply is a customer feedback platform designed for customer service teams, automating post-resolution surveys like CSAT, NPS, and CES directly within helpdesk tools such as Zendesk, Intercom, and Freshdesk. It provides real-time analytics, agent performance tracking, and benchmarks against industry standards to help improve service quality. The tool emphasizes simplicity, with emoji-based surveys that boost response rates without disrupting workflows.
Pros
- Seamless integrations with major helpdesks for automated feedback collection
- Intuitive emoji CSAT surveys that achieve high response rates
- Agent gamification and performance dashboards for motivation and insights
Cons
- Limited advanced AI-powered analytics compared to top competitors
- Pricing scales quickly with number of agents and feedback volume
- Customization options for surveys and reports are somewhat basic
Best For
Small to mid-sized customer service teams seeking an easy-to-implement tool for straightforward CSAT and NPS tracking without complex setup.
Pricing
Starts at $89/month (Starter plan for up to 10 agents), $169/month (Pro), and custom Enterprise pricing; 14-day free trial available.
SurveyMonkey
specializedVersatile survey platform for creating and distributing customer service feedback forms.
AI-powered Genius Assistant for automated survey creation and insight generation
SurveyMonkey is a widely-used online survey platform that allows businesses to design, distribute, and analyze customer service feedback surveys with ease. It provides customizable templates for CSAT, NPS, and post-interaction feedback, along with branching logic, multilingual support, and real-time reporting to identify service trends. While versatile for general surveys, it excels in collecting structured feedback to improve customer support experiences through data-driven insights.
Pros
- Intuitive drag-and-drop survey builder
- Extensive template library for CSAT/NPS feedback
- Robust analytics with benchmarks and exports
Cons
- Advanced features require premium pricing
- Limited native integrations with CS ticketing systems
- Response limits on lower-tier plans
Best For
Small to mid-sized businesses needing a simple, reliable tool for periodic customer service surveys and basic analytics.
Pricing
Free Basic plan; paid plans from $25/user/month (Standard, annual billing) to $99/user/month (Premier).
Typeform
specializedInteractive, conversational forms and surveys for engaging customer service feedback collection.
Conversational, one-question-at-a-time interface that feels like a natural chat, dramatically improving user engagement over static forms
Typeform is an interactive form and survey builder that creates engaging, conversational experiences for collecting customer feedback. It excels in designing visually appealing, mobile-optimized surveys like NPS, CSAT, and post-service questionnaires with logic branching for personalized flows. Businesses can integrate it with customer service tools such as Zendesk and HubSpot to streamline feedback collection and analysis.
Pros
- Stunning, conversational designs that boost response rates and completion
- Intuitive drag-and-drop builder with logic jumps for tailored feedback
- Seamless integrations with CRMs and helpdesk tools like Zendesk
Cons
- Advanced analytics and reporting require higher-tier plans
- Pricing scales quickly for teams needing unlimited responses
- Less specialized for deep customer service workflows compared to dedicated tools
Best For
Marketing and customer success teams seeking highly engaging surveys to gather post-interaction feedback without technical hassle.
Pricing
Free (limited to 10 questions/100 responses); Basic $25/mo; Plus $50/mo; Business $83/mo (annual billing); Enterprise custom.
Hotjar
specializedOn-site feedback polls, surveys, and behavior analytics for customer service insights.
Incoming Feedback widget enabling users to capture and send screenshots of issues directly from the website
Hotjar is a comprehensive user behavior analytics platform that provides heatmaps, session recordings, surveys, and feedback widgets to capture visitor insights on websites. For customer service feedback, it shines with tools like on-site polls, feedback funnels, and the Incoming Feedback widget, allowing users to submit issues with screenshots directly from the site. While powerful for website UX feedback, it lacks deep integration with customer support ticketing systems for post-interaction surveys.
Pros
- Intuitive feedback widgets and polls for real-time on-site insights
- Session recordings and heatmaps reveal user pain points on support pages
- Generous free plan with easy setup via simple code snippet
Cons
- Limited focus on support ticket feedback or CRM integrations
- Data and session limits on lower tiers restrict scale
- Overwhelming dashboard for beginners despite ease of core tools
Best For
Website owners and support teams seeking on-site customer feedback without complex ticketing integrations.
Pricing
Free plan (unlimited heatmaps, 105 daily sessions); Plus from $39/mo (annual), Business from $79/mo, Scale custom.
Help Scout
enterpriseShared inbox customer support tool with built-in satisfaction surveys and feedback reporting.
Post-conversation Happiness Ratings that automatically collect CSAT scores and tag conversations for easy reporting
Help Scout is a customer support platform that provides a shared inbox for managing customer conversations across email, chat, and other channels, with built-in tools for collecting feedback like CSAT ratings and surveys. It enables teams to track customer satisfaction directly within support workflows, generate reports on response times and happiness scores, and integrate self-service knowledge bases to reduce ticket volume. While versatile for general customer service, its feedback capabilities focus on post-interaction insights rather than advanced survey distribution or analytics.
Pros
- Intuitive email-like interface for easy adoption
- Seamless collaboration tools for team support
- Integrated CSAT and happiness ratings in conversations
Cons
- Limited advanced feedback analytics compared to specialists
- Pricing scales quickly with users and features
- Less flexible for complex multi-channel survey campaigns
Best For
Small to mid-sized support teams seeking an all-in-one help desk with straightforward feedback collection embedded in daily workflows.
Pricing
Starts at $20/user/month (Standard, billed annually); Plus at $40/user/month; Pro at $65/user/month; free trial available.
Conclusion
The top 3 tools—led by Qualtrics as an enterprise-grade leader, joined by Zendesk for integrated support feedback and Delighted for simplified high-response surveys—highlight the range of options available to teams. Each tool offers distinct strengths, ensuring there’s a solution tailored to different needs, from small operations to large organizations.
Don’t wait to turn customer feedback into action—explore Qualtrics today to unlock deeper insights and enhance your service delivery.
Tools Reviewed
All tools were independently evaluated for this comparison