Quick Overview
- 1#1: Qualtrics - Comprehensive experience management platform for advanced customer satisfaction surveys, analytics, and actionable insights.
- 2#2: Delighted - Specialized tool for effortless CSAT, NPS, and CES surveys via email, SMS, web, and Slack with real-time dashboards.
- 3#3: SurveyMonkey - Versatile survey platform for creating, distributing, and analyzing customer satisfaction feedback with AI-powered insights.
- 4#4: Typeform - Conversational survey builder that delivers high-response customer satisfaction forms with engaging, mobile-first design.
- 5#5: Medallia - Enterprise customer experience platform offering powerful survey tools, text analytics, and closed-loop feedback management.
- 6#6: Hotjar - On-site survey and feedback tool that combines polls, heatmaps, and recordings for customer satisfaction insights.
- 7#7: Survicate - Targeted survey platform for websites, apps, and emails to capture real-time customer satisfaction data.
- 8#8: AskNicely - NPS-focused survey software with automated follow-ups, alerts, and gamification for improving customer satisfaction.
- 9#9: Nicereply - CSAT survey tool integrated with support platforms for measuring and acting on post-interaction customer feedback.
- 10#10: Customer Thermometer - One-click email thermometer survey for quick CSAT ratings and qualitative feedback from customers.
Tools were ranked based on key metrics including feature versatility, user-friendliness, the depth of insights generated, and overall value, prioritizing those that deliver both power and practicality for teams of all sizes.
Comparison Table
Customer satisfaction surveys are vital for businesses, and choosing the right software can streamline the process. This comparison table features top tools like Qualtrics, Delighted, SurveyMonkey, Typeform, Medallia, and more, aiding readers in identifying key differences in features, usability, and value to find their ideal solution.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Qualtrics Comprehensive experience management platform for advanced customer satisfaction surveys, analytics, and actionable insights. | enterprise | 9.4/10 | 9.8/10 | 8.2/10 | 8.5/10 |
| 2 | Delighted Specialized tool for effortless CSAT, NPS, and CES surveys via email, SMS, web, and Slack with real-time dashboards. | specialized | 9.2/10 | 8.9/10 | 9.8/10 | 8.4/10 |
| 3 | SurveyMonkey Versatile survey platform for creating, distributing, and analyzing customer satisfaction feedback with AI-powered insights. | specialized | 8.7/10 | 9.1/10 | 9.4/10 | 8.0/10 |
| 4 | Typeform Conversational survey builder that delivers high-response customer satisfaction forms with engaging, mobile-first design. | specialized | 8.7/10 | 8.5/10 | 9.4/10 | 8.2/10 |
| 5 | Medallia Enterprise customer experience platform offering powerful survey tools, text analytics, and closed-loop feedback management. | enterprise | 8.7/10 | 9.4/10 | 7.8/10 | 8.2/10 |
| 6 | Hotjar On-site survey and feedback tool that combines polls, heatmaps, and recordings for customer satisfaction insights. | specialized | 8.1/10 | 7.8/10 | 9.2/10 | 8.4/10 |
| 7 | Survicate Targeted survey platform for websites, apps, and emails to capture real-time customer satisfaction data. | specialized | 8.7/10 | 9.0/10 | 8.8/10 | 8.2/10 |
| 8 | AskNicely NPS-focused survey software with automated follow-ups, alerts, and gamification for improving customer satisfaction. | specialized | 8.4/10 | 8.5/10 | 9.2/10 | 7.8/10 |
| 9 | Nicereply CSAT survey tool integrated with support platforms for measuring and acting on post-interaction customer feedback. | specialized | 8.1/10 | 8.0/10 | 9.2/10 | 7.6/10 |
| 10 | Customer Thermometer One-click email thermometer survey for quick CSAT ratings and qualitative feedback from customers. | specialized | 7.8/10 | 7.2/10 | 9.4/10 | 7.5/10 |
Comprehensive experience management platform for advanced customer satisfaction surveys, analytics, and actionable insights.
Specialized tool for effortless CSAT, NPS, and CES surveys via email, SMS, web, and Slack with real-time dashboards.
Versatile survey platform for creating, distributing, and analyzing customer satisfaction feedback with AI-powered insights.
Conversational survey builder that delivers high-response customer satisfaction forms with engaging, mobile-first design.
Enterprise customer experience platform offering powerful survey tools, text analytics, and closed-loop feedback management.
On-site survey and feedback tool that combines polls, heatmaps, and recordings for customer satisfaction insights.
Targeted survey platform for websites, apps, and emails to capture real-time customer satisfaction data.
NPS-focused survey software with automated follow-ups, alerts, and gamification for improving customer satisfaction.
CSAT survey tool integrated with support platforms for measuring and acting on post-interaction customer feedback.
One-click email thermometer survey for quick CSAT ratings and qualitative feedback from customers.
Qualtrics
enterpriseComprehensive experience management platform for advanced customer satisfaction surveys, analytics, and actionable insights.
AI-powered Stats iQ and Text iQ for automated statistical analysis and sentiment-driven insights from unstructured feedback
Qualtrics is a leading enterprise-grade experience management platform that specializes in creating, distributing, and analyzing customer satisfaction surveys to measure metrics like NPS, CSAT, and CES. It offers advanced survey logic, multi-channel distribution, and real-time dashboards for actionable insights. With AI-powered tools like Stats iQ and Text iQ, it transforms raw feedback into predictive analytics and automated recommendations.
Pros
- Advanced AI-driven analytics and predictive intelligence
- Seamless integrations with CRM, marketing, and BI tools
- Highly customizable surveys with robust security and scalability
Cons
- Expensive pricing model unsuitable for small businesses
- Steep learning curve for non-expert users
- Custom quotes lack pricing transparency
Best For
Large enterprises and mid-sized organizations needing comprehensive, scalable customer experience management.
Pricing
Custom enterprise pricing; starts around $1,500/user/year for core plans, scaling up significantly for advanced XM suites.
Delighted
specializedSpecialized tool for effortless CSAT, NPS, and CES surveys via email, SMS, web, and Slack with real-time dashboards.
One-click SMS and messaging surveys that deliver industry-leading response rates
Delighted is a streamlined customer feedback platform focused on NPS, CSAT, and CES surveys delivered through channels like email, SMS, web intercept, and kiosks. It excels in collecting real-time feedback with minimal friction, using single-question formats to achieve high response rates. The tool provides analytics dashboards, trend tracking, and integrations with Slack, Zendesk, and HubSpot for immediate action on customer insights.
Pros
- Incredibly simple setup and survey deployment with one-click options
- High engagement rates from mobile-optimized, visually appealing surveys
- Robust integrations and real-time alerts for quick team response
Cons
- Limited advanced customization and survey logic compared to competitors
- Pricing scales quickly with response volume, less ideal for very high-scale needs
- Analytics are solid but lack some enterprise-level segmentation depth
Best For
Small to mid-sized teams seeking effortless, high-response NPS and CSAT feedback without complex setup.
Pricing
Starts at $224/month for 1,500 responses (Professional plan); scales to $749+/month for higher volumes; enterprise custom pricing; 14-day free trial.
SurveyMonkey
specializedVersatile survey platform for creating, distributing, and analyzing customer satisfaction feedback with AI-powered insights.
SurveyMonkey Genius AI for automated survey creation, optimization, and actionable insights from responses
SurveyMonkey is a versatile online survey platform that allows users to design, distribute, and analyze customer satisfaction surveys with ease. It provides customizable templates for CSAT, NPS, and CES metrics, along with branching logic, multilingual support, and real-time reporting dashboards. The tool excels in data visualization and integrates with numerous CRM and analytics platforms for seamless customer feedback collection.
Pros
- Intuitive drag-and-drop survey builder
- Extensive CSAT/NPS templates and question types
- Robust analytics with benchmarks and AI insights
Cons
- Advanced features locked behind premium plans
- Response limits on lower tiers
- Pricing scales quickly for high-volume use
Best For
Mid-sized businesses and marketing teams seeking user-friendly tools for frequent customer satisfaction surveys with reliable analytics.
Pricing
Free basic plan; Advantage starts at $32/user/month (annual), Premier at $99/user/month (annual), with custom enterprise options.
Typeform
specializedConversational survey builder that delivers high-response customer satisfaction forms with engaging, mobile-first design.
One-question-at-a-time conversational interface that significantly improves user engagement and survey completion.
Typeform is an innovative online form and survey builder renowned for its conversational, interactive designs that make surveys feel like engaging chats rather than rigid questionnaires. It excels in creating visually stunning, mobile-optimized customer satisfaction surveys with logic jumps, conditional branching, and seamless integrations. Users can embed forms on websites, share via links, or connect to tools like Google Sheets, HubSpot, and Slack for streamlined data collection and analysis.
Pros
- Stunning, customizable designs that boost response rates
- Intuitive drag-and-drop editor with conversational logic
- Excellent mobile responsiveness and embed options
Cons
- Limited advanced analytics on lower plans
- Pricing escalates quickly for high-volume surveys
- Fewer question types than dedicated survey platforms
Best For
Marketers and businesses seeking highly engaging, branded customer satisfaction surveys to maximize completion rates.
Pricing
Free plan available; paid plans start at $25/month (billed annually) for Starter, up to $83/month per user for Business and custom Enterprise.
Medallia
enterpriseEnterprise customer experience platform offering powerful survey tools, text analytics, and closed-loop feedback management.
Athena AI platform for automated text analytics and intelligent action recommendations
Medallia is a comprehensive experience management platform designed for enterprises to collect, analyze, and act on customer feedback across multiple channels including surveys, reviews, and social media. It specializes in CSAT, NPS, and CES metrics with AI-driven text analytics, real-time dashboards, and actionable intelligence to improve customer satisfaction. The platform integrates employee experience tools, enabling holistic CX and EX management at scale.
Pros
- Omnichannel feedback collection with surveys, text, and speech analytics
- AI-powered insights and real-time action alerts
- Enterprise scalability with deep integrations
Cons
- Expensive enterprise-only pricing
- Steep learning curve for setup and use
- Overkill for small businesses needing simple surveys
Best For
Large enterprises requiring a full CXM platform for advanced analytics and cross-functional feedback management.
Pricing
Custom enterprise pricing via sales quote, typically starting at $25,000+ annually with tiers based on usage and features.
Hotjar
specializedOn-site survey and feedback tool that combines polls, heatmaps, and recordings for customer satisfaction insights.
Behavior-triggered surveys that fire based on user actions like rage clicks or exit intent for hyper-relevant feedback
Hotjar is a comprehensive user experience analytics platform that includes robust survey tools for capturing customer satisfaction feedback directly on websites through polls, feedback widgets, and on-site surveys. It excels in contextual data collection by combining surveys with heatmaps, session recordings, and rage clicks analysis to understand why users respond a certain way. While not a standalone survey platform, its website-focused surveys make it ideal for digital customer insights.
Pros
- Seamless integration of surveys with behavioral analytics like heatmaps and recordings
- Quick setup for on-site polls and feedback widgets with targeting rules
- Free plan available for small teams to test survey capabilities
Cons
- Limited advanced survey logic and question types compared to dedicated tools
- Primarily web-focused, lacking strong email or offline survey distribution
- Reporting for surveys is basic without deeper segmentation options
Best For
Website owners and product teams seeking contextual customer satisfaction feedback tied to user behavior on their sites.
Pricing
Free plan for basics; paid plans start at $39/month (Plus), $99/month (Business), with custom enterprise options.
Survicate
specializedTargeted survey platform for websites, apps, and emails to capture real-time customer satisfaction data.
Precise on-site and in-app survey targeting based on user behavior, page URLs, and segmentation rules
Survicate is a versatile customer feedback platform designed for collecting CSAT, NPS, CES, and other survey data across websites, mobile apps, email, and messengers. It offers advanced targeting rules, customizable survey templates, and real-time analytics to help businesses understand customer sentiment and improve experiences. With over 100 integrations including HubSpot, Slack, and Zendesk, it streamlines feedback loops for actionable insights.
Pros
- Multi-channel support for web, app, email, and chat surveys
- Advanced targeting and personalization options
- Seamless integrations with 100+ tools like CRMs and Slack
Cons
- Pricing escalates quickly for advanced features and higher volumes
- Limited customization in lower-tier plans
- Reporting dashboards lack some depth compared to enterprise tools
Best For
Mid-sized SaaS companies and e-commerce businesses seeking omnichannel feedback collection with strong targeting.
Pricing
Free plan for basics; Starter at $75/mo (annual), Professional at $133/mo, Business at $333/mo, Enterprise custom (billed annually).
AskNicely
specializedNPS-focused survey software with automated follow-ups, alerts, and gamification for improving customer satisfaction.
Automated playbooks and real-time alerts for immediate response to detractor feedback
AskNicely is a customer feedback platform focused on Net Promoter Score (NPS), CSAT, and eNPS surveys, designed to help businesses collect, analyze, and act on customer feedback in real-time. It automates survey distribution via email, SMS, or web, provides intuitive dashboards for insights, and includes tools like alerts and playbooks to drive follow-up actions. The software integrates seamlessly with CRMs such as Salesforce and HubSpot, enabling closed-loop feedback processes to improve customer retention.
Pros
- Intuitive setup and user-friendly interface for quick deployment
- Strong automation for event-triggered surveys and real-time alerts
- Effective closed-loop feedback with CRM integrations
Cons
- Limited advanced survey customization compared to broader platforms
- Pricing scales quickly for high-volume users
- Analytics lack depth in predictive or AI-driven insights
Best For
Small to mid-sized businesses prioritizing NPS tracking and actionable customer feedback loops.
Pricing
Starts at $99/month for basic plans (billed annually), with Pro and Enterprise tiers at custom pricing based on survey volume and features.
Nicereply
specializedCSAT survey tool integrated with support platforms for measuring and acting on post-interaction customer feedback.
Automatic survey triggering based on helpdesk ticket status
Nicereply is a specialized customer satisfaction (CSAT) survey tool tailored for customer support teams, integrating directly with helpdesk platforms like Zendesk, Freshdesk, and Intercom. It automates the sending of short surveys (CSAT, NPS, CES) after ticket resolution to gauge customer feedback efficiently. The platform provides real-time dashboards, detailed analytics, and industry benchmarks to help teams improve support quality.
Pros
- Seamless integrations with major helpdesks for automated surveys
- Intuitive setup and user-friendly interface
- Robust reporting with industry benchmarks
Cons
- Limited to post-support ticket surveys, less versatile for general use
- Customization options are basic compared to full survey platforms
- Agent-based pricing can get expensive for larger teams
Best For
Customer support teams using helpdesk software who need quick, automated CSAT feedback after tickets.
Pricing
Free for up to 3 agents; Pro from $69/agent/month; Enterprise custom.
Customer Thermometer
specializedOne-click email thermometer survey for quick CSAT ratings and qualitative feedback from customers.
One-click thermometer widget that delivers exceptionally high response rates by minimizing user effort
Customer Thermometer is a lightweight customer satisfaction survey tool designed for quick, one-click feedback collection via a visual thermometer rating embedded in emails, websites, or apps. It captures real-time CSAT scores, sends instant alerts for low ratings, and provides simple analytics to track trends and agent performance. Ideal for service-oriented businesses seeking high response rates without survey fatigue.
Pros
- Ultra-simple one-click deployment boosts response rates up to 30x higher than traditional surveys
- Real-time alerts enable immediate follow-up on dissatisfied customers
- Seamless integrations with email clients, CRMs, and helpdesks
Cons
- Limited to single-question thermometer ratings; no multi-question surveys
- Pricing scales with response volume, which can become costly for high-traffic sites
- Basic analytics lack advanced segmentation or reporting customization
Best For
Small to mid-sized customer service teams needing frictionless CSAT feedback in emails or support tickets.
Pricing
Starts at $29/month for 300 responses (Essentials), $69/month for 1,000 (Pro), with pay-per-response at $0.10/extra and custom enterprise plans.
Conclusion
The curated list of customer satisfaction survey software highlights tools with distinct strengths, yet Qualtrics emerges as the top choice, offering a comprehensive experience management platform that integrates analytics and actionable insights effectively. Delighted stands out for its effortless, multi-channel approach to CSAT, NPS, and CES with real-time dashboards, while SurveyMonkey impresses with its AI-powered versatility, making it a strong alternative for diverse needs.
Take the first step toward actionable customer feedback—explore Qualtrics to unlock detailed insights and strengthen your relationship with customers.
Tools Reviewed
All tools were independently evaluated for this comparison