Quick Overview
- 1#1: Yotpo - Yotpo collects, curates, and displays customer reviews, ratings, photos, and videos to boost eCommerce conversions and trust.
- 2#2: Trustpilot - Trustpilot enables businesses to collect authentic customer reviews across channels and display them via customizable widgets for enhanced credibility.
- 3#3: Bazaarvoice - Bazaarvoice provides enterprise-grade review management with syndication, Q&A, and UGC curation to drive sales across retail networks.
- 4#4: PowerReviews - PowerReviews offers robust review display, moderation, and analytics tools integrated with eCommerce platforms for authentic customer feedback.
- 5#5: Judge.me - Judge.me is a Shopify-focused app that automates review collection and showcases photo/video reviews with high customization options.
- 6#6: Stamped.io - Stamped.io automates review and loyalty programs, capturing feedback via email/SMS and displaying it to increase repeat purchases.
- 7#7: Okendo - Okendo specializes in Shopify review widgets with AI moderation, photo uploads, and seamless integration for personalized shopping experiences.
- 8#8: Loox - Loox focuses on photo and video review collection for Shopify stores, featuring automated requests and social proof widgets.
- 9#9: Reviews.io - Reviews.io helps businesses gather reviews from multiple sources and display them with incentives and verification for authenticity.
- 10#10: Feefo - Feefo provides verified review collection, management, and display services with incentive features for B2B and B2C businesses.
These tools were chosen based on feature depth, reliability, ease of use, and value, ensuring they deliver actionable insights, seamless integration, and measurable results across B2B and B2C contexts.
Comparison Table
Customer reviews software is vital for fostering trust and connecting with audiences, with tools spanning all-in-one platforms to niche solutions. This comparison table explores key options like Yotpo, Trustpilot, and Bazaarvoice, detailing features, pricing, and use cases to help identify the best fit. Readers will learn how each tool performs across critical areas, guiding informed decisions for their business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Yotpo Yotpo collects, curates, and displays customer reviews, ratings, photos, and videos to boost eCommerce conversions and trust. | specialized | 9.5/10 | 9.8/10 | 9.2/10 | 9.0/10 |
| 2 | Trustpilot Trustpilot enables businesses to collect authentic customer reviews across channels and display them via customizable widgets for enhanced credibility. | specialized | 8.8/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 3 | Bazaarvoice Bazaarvoice provides enterprise-grade review management with syndication, Q&A, and UGC curation to drive sales across retail networks. | enterprise | 8.8/10 | 9.4/10 | 7.6/10 | 8.2/10 |
| 4 | PowerReviews PowerReviews offers robust review display, moderation, and analytics tools integrated with eCommerce platforms for authentic customer feedback. | enterprise | 8.5/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 5 | Judge.me Judge.me is a Shopify-focused app that automates review collection and showcases photo/video reviews with high customization options. | specialized | 9.1/10 | 9.3/10 | 9.6/10 | 9.4/10 |
| 6 | Stamped.io Stamped.io automates review and loyalty programs, capturing feedback via email/SMS and displaying it to increase repeat purchases. | specialized | 8.7/10 | 9.0/10 | 8.8/10 | 8.5/10 |
| 7 | Okendo Okendo specializes in Shopify review widgets with AI moderation, photo uploads, and seamless integration for personalized shopping experiences. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 8 | Loox Loox focuses on photo and video review collection for Shopify stores, featuring automated requests and social proof widgets. | specialized | 8.7/10 | 9.2/10 | 9.4/10 | 8.3/10 |
| 9 | Reviews.io Reviews.io helps businesses gather reviews from multiple sources and display them with incentives and verification for authenticity. | specialized | 8.6/10 | 8.8/10 | 8.5/10 | 9.1/10 |
| 10 | Feefo Feefo provides verified review collection, management, and display services with incentive features for B2B and B2C businesses. | enterprise | 8.2/10 | 8.5/10 | 7.8/10 | 7.9/10 |
Yotpo collects, curates, and displays customer reviews, ratings, photos, and videos to boost eCommerce conversions and trust.
Trustpilot enables businesses to collect authentic customer reviews across channels and display them via customizable widgets for enhanced credibility.
Bazaarvoice provides enterprise-grade review management with syndication, Q&A, and UGC curation to drive sales across retail networks.
PowerReviews offers robust review display, moderation, and analytics tools integrated with eCommerce platforms for authentic customer feedback.
Judge.me is a Shopify-focused app that automates review collection and showcases photo/video reviews with high customization options.
Stamped.io automates review and loyalty programs, capturing feedback via email/SMS and displaying it to increase repeat purchases.
Okendo specializes in Shopify review widgets with AI moderation, photo uploads, and seamless integration for personalized shopping experiences.
Loox focuses on photo and video review collection for Shopify stores, featuring automated requests and social proof widgets.
Reviews.io helps businesses gather reviews from multiple sources and display them with incentives and verification for authenticity.
Feefo provides verified review collection, management, and display services with incentive features for B2B and B2C businesses.
Yotpo
specializedYotpo collects, curates, and displays customer reviews, ratings, photos, and videos to boost eCommerce conversions and trust.
Visual UGC with photo/video reviews and AI-driven curation, proven to increase conversions by up to 161%
Yotpo is a comprehensive eCommerce marketing platform that excels in customer reviews software, enabling businesses to collect, manage, and showcase authentic reviews, ratings, photos, and videos from customers. It integrates seamlessly with major platforms like Shopify, BigCommerce, and Magento, offering tools for automated review requests via email and SMS, AI-powered moderation, and syndication to Google Shopping and other sites. Beyond reviews, it includes user-generated content (UGC) curation, loyalty programs, and SMS marketing to drive conversions and customer retention.
Pros
- Extensive feature set including visual UGC, AI moderation, and review syndication to boost SEO and trust
- Seamless integrations with 300+ eCommerce platforms and apps
- Powerful analytics and incentives like VIP reviews to increase collection rates
Cons
- Higher pricing tiers can be expensive for small businesses
- Advanced customization requires developer support
- Occasional delays in support response for non-enterprise users
Best For
Mid-to-large eCommerce businesses seeking an all-in-one solution for reviews, UGC, and retention marketing.
Pricing
Starts at $29/month for Starter plan (limited features), scales to $225+/month for Professional and custom Enterprise pricing based on order volume.
Trustpilot
specializedTrustpilot enables businesses to collect authentic customer reviews across channels and display them via customizable widgets for enhanced credibility.
Invitation-only review collection with automated fraud detection for highly authentic, verified feedback
Trustpilot is a comprehensive customer review platform that allows businesses to collect authentic reviews through invitation-based systems, display them on websites via customizable widgets, and analyze feedback for insights. It emphasizes transparency with verified reviews and strict anti-fraud measures, helping companies build trust and credibility online. The platform supports integrations with e-commerce tools, CRMs, and marketing software, making it suitable for scaling review management.
Pros
- Massive global review database for credibility
- Robust analytics and reporting tools
- Seamless integrations with popular e-commerce platforms
Cons
- Higher pricing tiers can be expensive for small businesses
- Strict review policies limit flexibility
- Free plan has limited customization and features
Best For
Mid-sized to enterprise e-commerce businesses aiming to leverage verified reviews for trust-building and sales growth.
Pricing
Free plan for basics; paid plans start at $199/month (Standard), $399/month (Plus), with Enterprise custom pricing.
Bazaarvoice
enterpriseBazaarvoice provides enterprise-grade review management with syndication, Q&A, and UGC curation to drive sales across retail networks.
The Bazaarvoice Network for syndicating authentic reviews across thousands of partner sites to amplify reach and SEO.
Bazaarvoice is an enterprise-grade customer reviews platform that helps brands collect, moderate, display, and analyze user-generated content like reviews, ratings, Q&A, and photos across websites, apps, and third-party sites. It integrates seamlessly with major e-commerce platforms such as Shopify, BigCommerce, and Adobe Commerce, offering AI-powered moderation, SEO optimization, and rich analytics to drive conversions. The platform emphasizes authenticity and scale, powering reviews for over 12,000 brands worldwide including Nike and Sephora.
Pros
- Robust AI moderation and fraud detection for high-volume reviews
- Advanced analytics and insights dashboard for performance tracking
- Seamless integrations and syndication across 10,000+ partner sites
Cons
- High cost suitable mainly for enterprises
- Steep learning curve and complex setup for non-technical users
- Limited customization options for smaller-scale deployments
Best For
Enterprise e-commerce brands and large retailers needing scalable UGC management with deep analytics and syndication.
Pricing
Custom enterprise pricing, typically starting at $10,000+ annually based on traffic volume, features, and integrations.
PowerReviews
enterprisePowerReviews offers robust review display, moderation, and analytics tools integrated with eCommerce platforms for authentic customer feedback.
AI-driven review syndication and fraud detection for authentic, scalable voice-of-customer aggregation across sites and marketplaces
PowerReviews is an enterprise-grade customer reviews platform that enables brands to collect, moderate, and showcase authentic user-generated content such as ratings, text reviews, photos, videos, and Q&A on e-commerce sites. It provides advanced analytics, AI-powered fraud detection, and SEO-optimized display widgets to boost conversions and trust. The solution supports seamless integrations with major platforms like Shopify, Salesforce, and Adobe Commerce, along with review syndication to channels like Google Shopping.
Pros
- Robust feature set including rich media reviews, Q&A, and AI moderation
- Excellent integrations with enterprise e-commerce platforms
- Powerful analytics and insights for optimizing customer experience
Cons
- High cost suitable mainly for large enterprises
- Complex setup and customization requiring technical expertise
- Limited transparency on pricing with custom quotes only
Best For
Large-scale e-commerce retailers and brands needing scalable, feature-rich review management across multiple channels.
Pricing
Custom enterprise pricing via quote, typically starting at $10,000+ annually based on volume and features.
Judge.me
specializedJudge.me is a Shopify-focused app that automates review collection and showcases photo/video reviews with high customization options.
Automated review incentives with discount codes to boost response rates
Judge.me is a popular Shopify app designed for collecting, displaying, and managing customer product reviews to build trust and boost conversions. It offers automated review request emails, customizable review widgets, photo/video uploads, Q&A sections, and incentives like coupons to encourage feedback. With seamless Shopify integration, it helps merchants leverage user-generated content for better SEO and sales.
Pros
- Seamless one-click Shopify integration and setup
- Generous free plan with core features for small stores
- Rich UGC tools including photos, videos, and Q&A
Cons
- Exclusively for Shopify, no multi-platform support
- Advanced automations and incentives locked behind paid plans
- Widget customization can feel limited for complex designs
Best For
Shopify store owners looking for an intuitive, affordable reviews app with strong automation and visual review capabilities.
Pricing
Free plan for up to 50 monthly orders; paid tiers start at $15/month (Starter, up to 100 orders), $25/month (Growth), and custom Enterprise.
Stamped.io
specializedStamped.io automates review and loyalty programs, capturing feedback via email/SMS and displaying it to increase repeat purchases.
Incentivized review collection with automated rewards like discounts to significantly increase response rates
Stamped.io is a comprehensive customer reviews platform tailored for e-commerce businesses, enabling the collection, moderation, and display of reviews, ratings, photos, and videos directly on store pages. It automates review requests via email and SMS, offers customizable widgets, and provides analytics to measure review impact on conversions. With strong Shopify integration, it helps build social proof and trust to boost sales.
Pros
- Seamless integrations with Shopify, BigCommerce, and other e-commerce platforms
- Rich media support for photos, videos, and Q&A to enhance authenticity
- Automated review incentives and high response rates through rewards
Cons
- Pricing scales quickly for high-volume stores, becoming costly
- Free plan is limited to basic features and low order volumes
- Advanced customizations and AI tools locked behind higher tiers
Best For
Shopify and e-commerce store owners focused on collecting multimedia reviews to improve conversions and customer trust.
Pricing
Free for up to 50 orders/month; Growth plan at $23/month (200 orders), Professional at $99/month (1,000 orders), Enterprise custom.
Okendo
specializedOkendo specializes in Shopify review widgets with AI moderation, photo uploads, and seamless integration for personalized shopping experiences.
Conversion-optimized review widgets with built-in A/B testing and dynamic personalization
Okendo is a Shopify-native customer reviews platform that helps merchants collect, manage, and showcase authentic reviews, including photos, videos, and Q&A, to build trust and drive conversions. It offers highly customizable review widgets, syndication across channels, and AI-powered insights for optimizing customer feedback. Designed for direct-to-consumer brands, Okendo integrates seamlessly with Shopify to turn reviews into a powerful sales tool.
Pros
- Seamless Shopify integration with one-click setup
- Rich media support (photos, videos, Q&A) and customizable widgets
- Advanced analytics and A/B testing for conversion optimization
Cons
- Higher pricing may deter small stores
- Limited to Shopify ecosystem
- Advanced customizations require some technical knowledge
Best For
Mid-sized Shopify DTC brands focused on leveraging reviews for higher conversions through customization and analytics.
Pricing
Tiered plans starting at $99/month (Essentials), $299/month (Professional), with custom Enterprise options; 14-day free trial.
Loox
specializedLoox focuses on photo and video review collection for Shopify stores, featuring automated requests and social proof widgets.
Advanced photo and video review capture with AI-moderation and shoppable galleries
Loox is a Shopify-focused customer reviews app that specializes in collecting and displaying photo and video reviews to enhance product pages and build trust. It automates review requests via email and SMS, offers incentives like discount codes to boost submissions, and provides customizable widgets for showcasing user-generated content. Designed for e-commerce stores, Loox helps increase conversions by leveraging authentic visual testimonials from real customers.
Pros
- Exceptional photo and video review collection with high-quality displays
- Seamless Shopify integration and easy automated request campaigns
- Proven to boost conversions through visual UGC and incentives
Cons
- Limited to Shopify platform with no native support for other e-commerce systems
- Pricing scales steeply based on monthly order volume
- Advanced customization and features locked behind higher tiers
Best For
Shopify merchants selling visually appealing products who want to leverage photo/video reviews to drive sales.
Pricing
Starts at $9.99/month (up to 100 orders), $19.99 (300 orders), up to $299.99 for enterprise levels; 14-day free trial and annual discounts available.
Reviews.io
specializedReviews.io helps businesses gather reviews from multiple sources and display them with incentives and verification for authenticity.
Automated import of reviews from Google, Facebook, and 20+ other platforms for instant credibility boost
Reviews.io is a robust customer reviews platform designed to help businesses collect, manage, and display authentic customer feedback through customizable widgets, email/SMS invitations, and multi-channel integrations. It supports review moderation, incentives compliant with Google guidelines, photo/video uploads, and Q&A features to boost engagement. The tool excels in importing reviews from platforms like Google, Facebook, and Trustpilot, enabling quick reputation building without starting from scratch.
Pros
- Affordable pricing with a free tier for startups
- Seamless integrations with Google, Shopify, and WordPress
- Strong compliance tools for incentives and anti-fraud measures
Cons
- Advanced analytics limited to higher plans
- Widget customization options could be more flexible
- Customer support slower on lower tiers
Best For
Small to medium e-commerce businesses wanting cost-effective review collection and Google-optimized display without complex setups.
Pricing
Free plan available; paid plans start at £49/month (Growth), £99/month (Pro), and custom Enterprise pricing.
Feefo
enterpriseFeefo provides verified review collection, management, and display services with incentive features for B2B and B2C businesses.
Verified Reviews system that guarantees feedback only from actual buyers via unique invitation links
Feefo is a comprehensive customer reviews platform designed to help businesses collect, manage, and display verified customer feedback across email, SMS, website, and social channels. It emphasizes authenticity by only accepting reviews from confirmed purchasers, enhancing trust and SEO performance through rich snippets and star ratings in search results. The software provides robust analytics, customizable widgets, and seamless integrations with e-commerce platforms like Shopify and Magento.
Pros
- Verified reviews from genuine customers for high authenticity and trust
- Excellent SEO tools including rich snippets and Google Seller Ratings
- Advanced analytics and reporting for actionable insights
Cons
- Pricing is quote-based and can be costly for small businesses
- Setup and integrations may require technical expertise
- Limited customization options in lower tiers
Best For
Mid-sized e-commerce businesses seeking compliant, verified review collection with strong SEO benefits.
Pricing
Custom quote-based pricing starting around $500/month for mid-tier plans; free trial available, no public tiers.
Conclusion
The top 10 customer reviews software reviewed provide effective ways to leverage feedback, with Yotpo emerging as the standout choice—its robust collection, curation, and display of reviews, photos, and videos make it a top pick for boosting conversions. Close behind are Trustpilot and Bazaarvoice: Trustpilot excels at multi-channel collection and customizable widgets, while Bazaarvoice offers enterprise-grade tools for retail networks, catering to diverse business needs. Together, these tools demonstrate the range of solutions available to build trust and drive growth.
Start with Yotpo to unlock its seamless review management and start boosting your business’s credibility and conversions today.
Tools Reviewed
All tools were independently evaluated for this comparison